Psychologický ústav AV ČR

What Psychologický ústav AV ČR does

The Department of Psychology at the Faculty of Arts, Masaryk University (Psychologický ústav FF MU) is the oldest psychological department in the Czech Republic, established in 1926 by Professor Mihajlo Rostohar. Operating as an academic unit within the public Masaryk University in Brno, the department serves approximately 500 students enrolled across bachelor's, master's, and doctoral psychology programs with 43 teaching staff members. Its remit spans theoretical, cognitive, experimental, clinical, and applied psychology, and it has produced more than 1,000 cumulative publications. The department is also home to the Brno Longitudinal Study of Human Life-Span Development, a 60-year-plus cohort study providing unique developmental data.

The department's core technology infrastructure is concentrated in the Grey Lab (Centre for Experimental Psychology and Cognitive Sciences), equipped with HTC Vive Pro and HTC Vive Pro Eye VR headsets, Meta Quest 3 standalone systems, 3D widescreen projection, mobile infrared eye-tracking (Eye Tribe), Polar H9 heart rate monitoring, and a LabQuest 3 platform capable of 100,000 samples per second. The White Lab handles storage and lending of psychological test methods. AI/ML capabilities include neural networks for stress detection in speech (jointly with the Faculty of Information Technology, Brno UT), agent-based evacuation models, ML prediction of mental fatigue, and a multimodal dataset combining eight physiological signals for training.

As a publicly funded unit, the department generates no commercial revenue from tuition and does not disclose a revenue figure. Funding flows through Masaryk University's government allocations, Czech national research grants, EU/international grants, and contract-based applied research collaborations. Named non-academic counterparties include the Czech Police (School Threat Assessment Model MoU, 31 March 2025) and the Czech Air Traffic Control Authority (ŘLP ČR) for safety culture and human factors assessment. Distribution of educational programs is handled via the Masaryk University admission system, with international reach through 12 ERASMUS+ mobility opportunities and partnerships with the University of Ljubljana, University of Kentucky, and University of Nottingham.

Name

Psychologický ústav AV ČR

Legal name

Psychologický ústav Filozofické fakulty Masarykovy univerzity

Website

https://psych.phil.muni.cz

Company type

Private

Founded year

1926

Operating status

Operating

Headcount range

11–50 employees

Short description

The Department of Psychology at the Faculty of Arts, Masaryk University (Psychologický ústav FF MU) is the oldest psychology department in the Czech Republic, founded in 1926. It delivers bachelor's, master's, and doctoral psychology education to ~500 students and conducts experimental, clinical, and applied research through the Grey Lab and White Lab facilities.

Ownership category

akta.pro rank

Product category

Higher Education — Psychology

NAICS

Colleges, Universities, and Professional Schools (611310), Research and Development in the Social Sciences and Humanities (541720)

SIC

Services-Educational Services (8200), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Mental Wellness & Resilience Education (Non-clinical) (EDAAAHAK)

akta.pro secondary industries

Sports Psychology & Mental Performance Coaching (HSADAEAH), School Psychology Services & Psychoeducational Support (EDAKAMAC)

Keywords

• Psychology education programs
• Cognitive psychology research
• Experimental psychology labs
• Psychological testing services
• Longitudinal behavioral studies

Headquarters

HQ city

Brno

HQ country

Czechia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Infrastructure, Operations

Revenue model

1. Academic Funding: As a university department, funding comes from government sources through Masaryk University, research grants from Czech and international funding bodies, and institutional support for educational and research activities.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

The Department of Psychology at the Faculty of Arts, Masaryk University provides accredited higher-education instruction in psychology at the bachelor's, master's (navazující magisterské), and doctoral levels, and conducts basic and applied psychological research across theoretical, clinical, cognitive, experimental, health, and sports psychology. Its research infrastructure includes the Grey Lab (Centre for Experimental Psychology and Cognitive Sciences) equipped with VR, eye-tracking, and physiological-measurement systems, the White Lab for psychological test lending, and the Brno Longitudinal Study of Human Life-Span Development running since 1961.

Product overview

Psychologický ústav FF MU is an academic department offering undergraduate, graduate, and doctoral programs in psychology. The department operates specialized research laboratories including Grey Lab (Centre for Experimental Psychology and Cognitive Sciences) with advanced VR and eye-tracking capabilities, White Lab for psychological test lending, and collaborates with HUME Lab. The portfolio includes research services, educational programs, and the Grey CoLab student research club. Total capacity: approximately 500 students and 43 instructors.

Differentiator

Problem solved

Functional benefit

Brands

• Grey Lab: An interdisciplinary workplace for empirical research in cognitive psychology and related fields operating within the Department of Psychology, Faculty of Arts.
• White Lab (Bílá laboratoř)

Products and services

• Bachelor's Degree Program in Psychology Accredited undergraduate bachelor's program in psychology preparing students for academic careers and applied practice, taught within the oldest psychological department in the Czech Republic.
• Master's Degree Program in Psychology (Navazující magisterské studium) Accredited follow-up master's program providing advanced psychology education across the department's theoretical, clinical, cognitive, and applied research areas.
• Doctoral Program in Psychology (PhD) Doctoral program preparing students for academic and research careers in psychology, supporting the next generation of researchers and faculty.
• Grey Lab — Centre for Experimental Psychology and Cognitive Sciences Interdisciplinary research laboratory providing empirical research services in cognitive psychology using high-tech equipment including VR (HTC Vive Pro/Pro Eye, Meta Quest 3, widescreen 3D projection), eye-tracking (Eye Tribe), and physiological measurement (Polar H9, LabQuest 3). For academic researchers and collaborators.
• White Lab (Bílá laboratoř) — Psychological Test Lending Service Laboratory service that stores and lends psychological tests and methods (psdg metod) for research and teaching purposes, located next to the department secretariat.
• Contract-Based Research Collaboration (Smluvně podložená spolupráce) Contract-based applied psychological research services offered to external partners, including applied research, threat assessment, safety culture evaluation, and longitudinal studies for government agencies and organizations.
• Brno Longitudinal Study of Human Life-Span Development Long-running longitudinal research study tracking human development across the lifespan, providing decades of developmental data and serving as a research resource for academic publications and longitudinal analyses.
• Grey CoLab — Student Research Club Student research club associated with Grey Lab that meets twice monthly to discuss research, papers, and lectures, bringing psychological science closer to young researchers.

Quantifiable outcome

• Over 1000 publications produced by department researchers
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Government Office for Slovenians AbroadcoreStrategic or Co-development Partner · 1 April 2026Contributed to the organization and financial support of the 100th anniversary celebrations of the Department of Psychology, recognizing the historical connection to Slovenia through founder Mihajlo Rostohar.
• Embassy of the Republic of Slovenia in PraguecoreStrategic or Co-development Partner · 1 April 2026Supported the 100th anniversary celebrations, reflecting the Slovenian heritage of the department's founding professor.
• Czech-Slovenian SocietyminorStrategic or Co-development Partner · 1 April 2026Contributed to the organization and financial support of the centenary celebrations.
• Czech PolicecoreStrategic or Co-development Partner · 31 March 2025Memorandum of cooperation on preventing targeted violence in Czech elementary schools, adapting the American School Threat Assessment Model program developed by Prof. Dewey Cornell.
• Multimodal and Functional Imaging Laboratory (CEITEC)coreTechnology or IntegrationCollaboration on research into visual cortex excitability using magnetic resonance imaging and electroencephalography to investigate differences in visual cortex excitability based on subjective sensory sensitivity.
• Transport Research Center (CDV Brno)coreTechnology or IntegrationResearch collaboration on psychological aspects of driving, including automated vehicle control transitions and eye-movement-based psychopathological condition diagnostics.
• Faculty of Information Technology, University of Technology BrnocoreTechnology or IntegrationJoint projects on speech production under stress for machine learning (BESST project) and other technical aspects of human behavior research.
• HUME Lab (Masaryk University)coreTechnology or IntegrationInterdisciplinary collaboration with the Experimental Humanities Laboratory for eye-tracking research during learning and other shared research activities.
• University of Ljubljana, Department of PsychologycoreStrategic or Co-development PartnerLong-standing international collaboration in psychological research, with Prof. Valentin Bucik presenting at the 100th anniversary conference.
• University of KentuckycoreStrategic or Co-development PartnerJoint Brno Longitudinal Study of Roma and Non-Roma Youth with Prof. Alexander T. Vazsonyi, focusing on development of social competencies during early adolescence.
• University of NottinghamminorStrategic or Co-development PartnerInternational collaboration on mental health research, with Prof. Yasuhiro Kotera presenting at department events.
• Czech Air Traffic Control Authority (ŘLP ČR)coreStrategic or Co-development PartnerCollaboration on assessing safety culture and the influence of human factor on operational safety of air traffic control services.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Department of Psychology, Faculty of Social Studies, Masaryk University: Sibling psychology department at the same Masaryk University but housed within the Faculty of Social Studies. Comparable in research scope and Czech market positioning, providing a direct internal benchmark.
• Department of Psychology, Faculty of Arts, Comenius University Bratislava: Slovak counterpart offering similar undergraduate/graduate programs. Comparable regional positioning within Central European psychology education.

Direct peers

• Institute of Psychology, Czech Academy of Sciences: National research institute focused exclusively on psychological research in the Czech Republic. Comparable R&D orientation, shares the Czech funding ecosystem, and competes for grant resources.
• Department of Psychology, University of Graz: Austrian psychology department with comparable cognitive/experimental psychology research focus. Similar faculty size and research-intensive operating model.
• Department of Psychology, University of Warsaw: Largest psychology department in Poland with comparable academic programs and research orientation. Direct regional academic peer within Central Europe.
• Department of Psychology, University of Kentucky: Active international collaborator (joint Roma/non-Roma longitudinal study with Prof. Alexander T. Vazsonyi). Comparable experimental/developmental psychology research portfolio.
• Department of Psychology, Faculty of Arts, University of Ljubljana: Slovenian psychology department with historical ties to founder Mihajlo Rostohar. Direct international academic peer and active research collaborator.
• Department of Psychology, Faculty of Arts, Charles University: The other major Czech university psychology department, located in Prague. Closest national counterpart — competes for the same student pool, faculty, and Czech research grants.
• Department of Psychology, Palacký University Olomouc: Established Czech psychology department offering comparable bachelor's/master's/doctoral programs. Competes for the same domestic student market and similar research grant funding.

Broad incumbents

• Department of Psychology, University of Vienna: Large, well-resourced Austrian psychology department with broad research portfolio. Comparable academic mission with significantly larger scale and funding base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/PsyUstavffmu
• Instagraminstagram.com/muni_ff_psychologie
• LinkedInlinkedin.com/company/psychologick%C3%BD-%C3%BAstav-av-%C4%8Dr

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Psychologický ústav AV ČR