University of Florida Department of Psychology
Academic department within the University of Florida offering undergraduate and doctoral psychology training across five specialty areas, serving ~2,000 undergraduate and ~100 graduate students, with federally funded research in neuroimaging, behavioral science, and mobile health smoking cessation interventions.
- Company typePrivate
- Founded1934
- HeadquartersGainesville, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What University of Florida Department of Psychology does
The University of Florida (UF) Department of Psychology is an academic unit within UF's College of Liberal Arts and Sciences, founded in 1934 and now operating with a 90-year legacy in psychological science. The department delivers doctoral training across five specialty areas — Behavior Analysis, Behavioral and Cognitive Neuroscience, Counseling, Developmental, and Social Psychology — and serves approximately 2,000 undergraduate majors alongside roughly 100 graduate students. Educational delivery spans UF's residential Gainesville campus and a fully online bachelor's program ranked #3 nationally by U.S. News & World Report for the fourth consecutive year.
Core research assets include neuroimaging (MRI, EEG), eye-tracking, behavioral experimentation platforms, clinical trial infrastructure, and mobile health (mHealth) application development. The department's flagship research product is the PCORI-funded Promote UP five-year comparative effectiveness trial (n=1,332), evaluating the iCanQuit+ smoking cessation application (built on Acceptance and Commitment Therapy by Dr. Jonathan Bricker) and the iCanQuit+ Motiv8 variant (integrated with Dr. Jesse Dallery's health incentive intervention) against the Florida Quitline standard of care. Additional technology platforms include ML-driven deepfake detection research (with comparative benchmarks between human and machine performance) and machine learning analyses of aging biomarkers using NIH longitudinal datasets.
Economically, the department operates as a state-funded academic unit with revenue derived from three principal streams: (1) federal research grants (NIH, NSF, PCORI, NEI, NIA), (2) state appropriations through UF, and (3) tuition via UF's broader financial structure. The department has received approximately $18 million in external research funding since July 2020, with 30 new external awards distributed across 20 faculty members in the 2023-24 academic year alone. It consistently ranks in the top 5 of CLAS departments for research funding and holds full ABAI accreditation (seven-year term) for Behavior Analysis programs at all three degree levels.
University of Florida Department of Psychology firmographics
Firmographics- Name
- University of Florida Department of Psychology
- Legal name
- University of Florida
- Website
- https://psych.ufl.edu
- Company type
- Private
- Founded year
- 1934
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Academic department within the University of Florida offering undergraduate and doctoral psychology training across five specialty areas, serving ~2,000 undergraduate and ~100 graduate students, with federally funded research in neuroimaging, behavioral science, and mobile health smoking cessation interventions.
- Ownership category
- akta.pro rank
University of Florida Department of Psychology industry classification
Industry- Product category
- Higher Education - Psychology
- NAICS
- Colleges, Universities, and Professional Schools (6113), Colleges, Universities, and Professional Schools (611310), Colleges, Universities, and Professional Schools (61131)
- SIC
- Services-Educational Services (8200)
- akta.pro industry
- Great Books/Core Curriculum Liberal Arts CollegesMental Health Counseling & Psychotherapy Services
Keywords
Where University of Florida Department of Psychology is headquartered
LocationHeadquarters
- HQ city
- Gainesville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
University of Florida Department of Psychology business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Infrastructure, Others
Revenue model
- Federal Research Grants: Major funding from NIH, NSF, PCORI, and other federal agencies supporting faculty research programs and graduate student training
- State Funding: University of Florida state funding supporting academic operations and部分 research
- PCORI Comparative Effectiveness Research: Five-year research project (Promote UP) funded by Patient-Centered Outcomes Research Institute exploring mobile health smoking cessation interventions, n=1,332 participants
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Undergraduate Psychology Major - In-state |
| Subscription | Annual | Graduate Psychology Programs |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
University of Florida Department of Psychology product offering
Product offeringCore offering
The University of Florida Department of Psychology is an academic unit within the College of Liberal Arts and Sciences that delivers undergraduate and graduate psychology instruction across five specialty areas (Behavior Analysis, Behavioral and Cognitive Neuroscience, Counseling, Developmental, and Social Psychology) and conducts federally funded scientific research. The department produces original psychological science through clinical trials, neuroimaging studies, behavioral experiments, and mobile health application development, while also providing doctoral-level research training and clinical preparation. Educational offerings span an on-campus residential program in Gainesville, FL, and a fully online bachelor's program ranked #3 nationally.
Product overview
The University of Florida Department of Psychology operates primarily as an academic research and educational institution rather than a commercial product company. Its primary technology offerings relate to research programs: the Promote UP study testing two smoking cessation mobile health applications (iCanQuit+ and iCanQuit+ Motiv8) against the Florida Quitline standard of care. These mHealth apps are research interventions under clinical trial evaluation, not commercially available products. The department also conducts research using AI/ML for deepfake detection, brain aging studies with neuroimaging analysis, and behavioral science investigations.
Differentiator
Problem solved
Functional benefit
Brands
- Promote UP: A five-year research project funded by PCORI exploring the comparative effectiveness of mobile health smoking cessation interventions (iCanQuit and iCanQuit+Motiv8) and the Florida Quitline referral system
- iCanQuit+
- iCanQuit+ Motiv8
Products and services
- Undergraduate Psychology Major Program Residential undergraduate psychology degree program offering coursework, hands-on research opportunities, and career preparation for psychology-related fields and pre-law pathways.
- UF Online Psychology Bachelor's Program Fully online bachelor's degree in psychology accessible to students globally, ranked #3 nationally by U.S. News & World Report for the fourth consecutive year in top 5.
- Doctoral Psychology Graduate Programs Doctoral-level training across five specialty areas (Behavior Analysis, Behavioral and Cognitive Neuroscience, Counseling, Developmental, and Social Psychology), serving approximately 100 graduate students with research mentorship, clinical preparation, and academic career development. May include assistantships, fellowships, or tuition waivers.
- ABAI-Accredited Behavior Analysis Programs Behavior Analysis programs at the Bachelor's, Master's, and Doctoral levels, fully accredited by the Association for Behavior Analysis International (ABAI) for a seven-year term.
- Promote UP Research Study A 5-year comparative effectiveness research project funded by PCORI exploring mobile health smoking cessation interventions among adult cigarette users, comparing iCanQuit, iCanQuit+Motiv8, and Florida Quitline referral system in primary care settings.
- iCanQuit+ Mobile Application Smoking cessation smartphone application developed by Dr. Jonathan Bricker using the ACT (Acceptance and Commitment Therapy) behavior change model, implemented as a research intervention under the Promote UP trial.
- iCanQuit+ Motiv8 Application Version of the iCanQuit+ app integrated with Motiv8, a health incentive intervention developed by Dr. Jesse Dallery, adding financial incentives to support smoking cessation as part of the Promote UP trial.
Companies that use University of Florida Department of Psychology
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
University of Florida Department of Psychology technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature3 records
University of Florida Department of Psychology partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, major and minor.
- Bureau of Tobacco Free FloridacoreCollaboration partner for Promote UP study providing the Bureau of Tobacco Free Florida Phone Quit Program as the third intervention arm (standard of care comparison). BTFF provides free 24/7 phone counseling, nicotine replacement therapy, and quit coaches.
- UF Health Family Medicine ClinicscorePrimary care clinic sites for Promote UP study recruitment and intervention delivery. Clinics serve as recruitment venues for the pragmatic trial of primary care patients.
- Fred Hutchinson Cancer Research CentermajorResearch collaborator on Promote UP study. Study team uses Fred Hutch's iCanQuitPlus application and data infrastructure. Fred Hutch assists with research data analysis and may result in published reports.
- McKnight Brain InstitutemajorUF research institute providing the Gator NeuroScholar Award to Vanessa Frei. Vanessa works with Dr. Ebner and Dr. Rossi in their research labs within the College of Liberal Arts and Sciences and interacts with neuroscience community across campus.
- OneFlorida+ Clinical Research NetworkminorCitizen scientist stakeholder partner in Promote UP study. Shirley Bloodworth serves as citizen scientist representative from OneFlorida+.
- UF Health Cancer InstitutemajorJesse Dallery is a member of UF Health Cancer Institute and serves as co-principal investigator on the Promote UP smoking cessation study. Research focuses on developing technology-based interventions for health behavior change.
- Alzheimer's AssociationminorPartner for Walk to End Alzheimer's event. UF Aging Scholars Team participates annually to raise awareness and funds for Alzheimer's research and caregiver support.
- American Foundation for Suicide PreventionminorCo-sponsor of 1st Annual Walk Out of the Darkness event to end suicide. Event co-hosted with North Florida Region of AFSP, UF Psychology Club, Santa Fe College, Shands, and Walk Against Suicide Gainesville.
- Dr. Jonathan BrickermajorCo-Investigator on Promote UP study who developed the iCanQuit+ smartphone application using the ACT behavior change model.
Scale indicators14 records
Recent moves6 records
Expansion highlights5 records
University of Florida Department of Psychology competitors and assessment
Company assessmentDirect peers
- Ohio State University Department of Psychology: Major public R1 university psychology department with comparable graduate specialty areas (behavior analysis, neuroscience, counseling, developmental, social) and large undergraduate major population. Strong federal funding portfolio analogous to UF.
- UCLA Department of Psychology: Public R1 university psychology department with similar specialty area structure and major NIH-funded research programs. Comparable in research scale and doctoral training scope.
- University of Washington Department of Psychology: Public R1 university psychology department with comparable doctoral training and federally funded research portfolio. Similar in scale and research breadth to UF.
- University of Texas at Austin Department of Psychology: Large public university psychology department within a College of Liberal Arts, offering similar specialty areas and a comparable blend of research, graduate training, and large undergraduate major population.
- Florida State University Department of Psychology: In-state public university psychology department with overlapping specialty areas, behavior analysis strength, and direct competition for Florida's psychology students and faculty talent.
- University of Michigan Department of Psychology: Top-ranked public university psychology department with broad doctoral specialty areas and extensive federal research funding. Comparable in size, research intensity, and graduate training structure to UF.
- Pennsylvania State University Department of Psychology: Large public university psychology department offering undergraduate and doctoral training across multiple specialty areas with substantial NIH-funded research. Comparable in scale, public university setting, and research portfolio breadth to UF Psychology.
Others
- Fred Hutchinson Cancer Research Center: Research collaborator on the Promote UP study, providing the iCanQuitPlus application platform and data infrastructure. Thematically linked through mHealth smoking cessation research partnership.
- American Psychological Association: Professional organization governing psychology credentials, accreditation standards, and disciplinary recognition that shape the operating environment for academic psychology departments including UF.
Broad incumbents
- Yale University Department of Psychology: Elite private university psychology department competing for the same tenure-track psychology faculty and graduate students. Broader incumbent in the higher education research space where UF competes for talent.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
University of Florida Department of Psychology social profiles
Digital presenceUniversity of Florida Department of Psychology compliance and trust
Trust signalCompliance1 record
University of Florida Department of Psychology financial estimates
Financial estimateRevenue estimate
Valuation estimate
University of Florida Department of Psychology leadership team
Management profileNumber of profiles
Profiles17 records
University of Florida Department of Psychology funding detail
Funding detailFunding overview
Funding rounds
Investors
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University of Florida Department of Psychology M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about University of Florida Department of Psychology
What does University of Florida Department of Psychology do?
The University of Florida Department of Psychology is an academic unit within the College of Liberal Arts and Sciences that delivers undergraduate and graduate psychology instruction across five specialty areas (Behavior Analysis, Behavioral and Cognitive Neuroscience, Counseling, Developmental, and Social Psychology) and conducts federally funded scientific research. The department produces original psychological science through clinical trials, neuroimaging studies, behavioral experiments, and mobile health application development, while also providing doctoral-level research training and clinical preparation. Educational offerings span an on-campus residential program in Gainesville, FL, and a fully online bachelor's program ranked #3 nationally.
Is University of Florida Department of Psychology a public or private company?
University of Florida Department of Psychology is a private company. It is classified as state government owned and is currently operating.
When was University of Florida Department of Psychology founded?
University of Florida Department of Psychology was founded in 1934. It employs 11 to 50 people.
Where is University of Florida Department of Psychology based?
University of Florida Department of Psychology is headquartered in Gainesville, United States, in the North America region.
How does University of Florida Department of Psychology make money?
Three revenue lines are on record. Federal Research Grants are the primary driver. The others are state Funding and PCORI Comparative Effectiveness Research.
Who are University of Florida Department of Psychology's main competitors?
Direct peers on record are Ohio State University Department of Psychology, UCLA Department of Psychology, University of Washington Department of Psychology, University of Texas at Austin Department of Psychology, Florida State University Department of Psychology, University of Michigan Department of Psychology and Pennsylvania State University Department of Psychology. Others are Fred Hutchinson Cancer Research Center and American Psychological Association. Yale University Department of Psychology is listed as a broad incumbent.
Does University of Florida Department of Psychology have an API?
No public API is recorded for University of Florida Department of Psychology.
What industry is University of Florida Department of Psychology in?
University of Florida Department of Psychology's product category is Higher Education - Psychology. Its primary akta.pro industry code is EDAHACAM, Great Books/Core Curriculum Liberal Arts Colleges, with a secondary code of EDALAFAB, Mental Health Counseling & Psychotherapy Services. Its NAICS code is 6113 and its SIC code is 8200.