PsykInfo Region Syddanmark

What PsykInfo Region Syddanmark does

PsykInfo Region Syddanmark is a publicly funded psychiatric information center operated by Region Syddanmark, a Danish regional healthcare authority, headquartered in Vejle. The organization delivers free, anonymous counseling and educational services related to mental illness to citizens, family members and carers, healthcare professionals, and educational institutions across all 22 municipalities in Region Syddanmark. Service delivery spans telephone counseling (line 99 44 45 46), in-person walk-in counseling at a central Vejle office and 12 local psychiatry centers on a monthly rotation, structured programs for children and youth as next of kin, training for somatic-care staff, and a calendar of public events and webinars.

Core offerings include the EN AF OS ambassador program (now state-anchored under Sundhedsstyrelsen), peer-support employees stationed in psychiatric treatment and at municipal job centers, the Center for Påørendeinddragelse (CEPI) knowledge center for caregiver involvement, a toolbox of educational materials for professionals working with mentally vulnerable youth, and a co-produced podcast ('Lad os tale om psykisk sygdom', 75+ episodes, 100,000+ downloads). The technology base is intentionally modest: a public website (psykinfo.regionsyddanmark.dk), Podbean-hosted podcast distribution, Plan2Learn webinar delivery, and a digital library, with no proprietary AI, app, or API surface.

The business model is non-commercial and entirely publicly funded through Region Syddanmark's regional healthcare budget; all services are provided free of charge to end users. Strategic emphasis is on stigma reduction, family involvement, professional competence-building in somatic healthcare, and bridging peer support across treatment, employment, and education. Growth is driven by regional policy decisions and partnership expansion rather than market dynamics.

Name

PsykInfo Region Syddanmark

Legal name

PsykInfo Region Syddanmark

Website

https://psykinfo.regionsyddanmark.dk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

PsykInfo Region Syddanmark is a publicly funded psychiatric information center in Vejle, Denmark, providing free counseling, education, and de-stigmatization services on mental illness to citizens, families, healthcare professionals, and educational institutions across Region Syddanmark.

Ownership category

akta.pro rank

Product category

Public Mental Health Information Services

NAICS

Individual and Family Services (6241), Social Assistance (624), Child and Youth Services (62411)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Community Mental Health Centers (CMHCs) & Public Behavioral Health Providers (HLAFACAI)

akta.pro secondary industry

Mental Health & Crisis Support Services (BPAGACAD)

Keywords

• Psychiatric information services
• Mental health counseling
• Peer support programs
• Community mental health education
• Anti-stigma campaigns

Headquarters

HQ city

Vejle

HQ country

Denmark

HQ region

Europe

Offices13 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Public Healthcare Funding: PsykInfo is a publicly funded psychiatric information center under Region Syddanmark. All services are provided free of charge to citizens, funded through regional healthcare budgets.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

PsykInfo Region Syddanmark provides free, anonymous psychiatric information and counseling to citizens, relatives, and professionals in Region Syddanmark. Services include telephone and in-person counseling at 12 locations, emergency psychiatric assistance routing, peer support via peer employees and EN AF OS ambassadører, educational programs for schools and healthcare staff, a podcast, a resource library, and the Center for På­rørendeinddragelse (CEPI) for caregiver involvement. All services are free of charge and funded by Region Syddanmark's public healthcare budget.

Product overview

PsykInfo Region Syddanmark is a psychiatric information center providing open and anonymous counseling, education, and support services for citizens, relatives, and professionals in Region Syddanmark. The organization operates as a unified service portfolio centered on mental health information and support, including telephone and in-person counseling, a network of peer employees, EN AF OS ambassadors, a podcast series, library resources, events calendar, and specialized programs for children as next of kin. Center for Pårørendeinddragelse (CEPI) operates as a sub-brand focused on relative involvement. The organization does not offer a technology product platform but provides community-based support services.

Differentiator

Problem solved

Functional benefit

Brands

• EN AF OS: A national de-stigmatization campaign and ambassadors program for mental illness awareness, now under Sundhedsstyrelsen (Danish Health Authority), with regional presence through PsykInfo.
• Podcast: Lad os tale om psykisk sygdom
• Center for Pårørendeinddragelse (CEPI)
• Peer-medarbejdere (Peer Employees)

Products and services

• Rådgivning om psykisk sygdom (Counseling on Mental Illness) Open and anonymous counseling service providing guidance on mental illness for citizens of Region Syddanmark, including relatives seeking information. Combines phone, in-person, and localized walk-in counseling channels.
• Telefonrådgivning (Telephone Counseling) Telephone counseling service available weekdays at 99 44 45 46 for questions about psychiatry and mental illness. Open weekdays (Mon-Wed and Fri 9:30-14:30; Thu 13:30-17:30).
• Personlig rådgivning i Vejle (In-Person Counseling in Vejle) Walk-in counseling at the PsykInfo center in Vejle, staffed by professionals trained in psychiatry and social work. Open weekdays during opening hours.
• Rådgivning tæt på dig (Counseling Near You) Monthly walk-in counseling services available at 12 local psychiatric centers across Region Syddanmark (Brørup, Esbjerg, Fredericia, Haderslev, Kolding, Middelfart, Odense, Svendborg, Sønderborg, Tønder, Varde, Aabenraa) on fixed weekdays each month.
• Akut hjælp (Emergency Psychiatric Assistance) Routing to emergency psychiatric assistance available 24/7 at psychiatric acute reception facilities in Esbjerg, Odense, Vejle, and Aabenraa for adults, and in Odense and Aabenraa for children and youth.
• Podcast: Lad os tale om psykisk sygdom Podcast series featuring personal and professional perspectives on living with mental illness, with over 75 episodes covering topics including ADHD, anxiety, autism, bipolar disorder, depression, PTSD, and recovery. Produced in collaboration with PsykInfo Region Sjælland. 100,000+ downloads.
• Bibliotek (Resource Library) Resource library containing books and journals about mental illness, contributing to knowledge dissemination and stigma reduction.
• EN AF OS-ambassadører (EN AF OS Ambassadors) Network of volunteer ambassadors with personal experience of mental illness who share their stories to break stigma, operating as part of the national EN AF OS initiative under the Danish Health Authority.
• Lån en levende bog (Living Book Program) Living book program where EN AF OS ambassadors share their personal experiences with mental vulnerability through personal storytelling sessions.
• Peer-medarbejdere (Peer Employees) Peer support service with employees who have personal experience of mental illness providing support to current patients and relatives in psychiatric treatment, as well as bridging to employment and education services.
• PsykInfo's arrangementer (PsykInfo Events Calendar) Event calendar published twice yearly featuring educational events about mental illness for citizens in Region Syddanmark, including talks, workshops, and community gatherings.
• Børn og unge som pårørende (Children and Youth as Next of Kin) Support services for children and youth who are next of kin to a parent or sibling with mental illness, including family conversations, parent conversations, child and youth conversations, and courses.
• Værktøjskasse til fagpersoner (Toolbox for Professionals) Toolbox for professionals working with mentally vulnerable youth, offering films, conversation guides, elective courses in coping strategies, and evaluation materials.
• Børn, unge og mental trivsel på uddannelsesinstitutioner (Mental Well-being at Educational Institutions) Mental well-being programs for primary schools, efterskoler, and youth education institutions offering training, ambassador visits, and webinars.
• Ulighed i sundhed (Health Inequality Training) Training program for healthcare professionals in somatic departments on meeting patients with mental illness, aimed at reducing stigma and improving healthcare equity.
• Center for På­rørendeinddragelse (CEPI) Knowledge and competence center under PsykInfo that supports psychiatry and somatic healthcare in involving relatives, with focus on adult relatives and children as next of kin. Produces research reports and collaborates on podcasts.

Quantifiable outcome

• 100,000+ podcast downloads demonstrating reach and engagement
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Sundhedsstyrelsen (Danish Health Authority) - EN AF OScoreStrategic or Co-development Partner · 1 January 2021EN AF OS is a national anti-stigma initiative now under Sundhedsstyrelsen, making Denmark the first country with a state-anchored de-stigmatization effort. PsykInfo Region Syddanmark hosts EN AF OS ambassadors and provides training sessions with ambassadors for healthcare professionals in somatic care settings. In 2024, nearly 800 healthcare professionals were trained.
• Center for Pårørendeinddragelse (CEPI)coreStrategic or Co-development PartnerCenter for Pårørendeinddragelse (Center for Carer Involvement) is established under PsykInfo's leadership. CEPI generates knowledge about carer involvement and focuses on involving adult carers and children who are carers to a parent or sibling with mental illness. CEPI produces research reports and collaborates on podcasts.
• KOMBU - Nationalt Kompetencecenter for Børn og Unge i familier med psykisk sygdomminorStrategic or Co-development PartnerNational Competence Center for Children and Young People in families with mental illness. Provides overview of offerings available for children across Danish municipalities. PsykInfo refers citizens to KOMBU for additional resources.
• Middelfart Museum and Middelfart Kultur & BibliotekminorStrategic or Co-development PartnerCollaboration on annual community event 'Sindssyg God Søndag' (Crazy Good Sunday) festival in Teglgårdsparken, Middelfart. Event aims to break taboos and stigma around mental illness through music, talks, and entertainment.
• PsykInfo Region SjællandminorStrategic or Co-development PartnerCollaborative partnership producing the joint podcast 'Lad os tale om psykisk sygdom' (Let's Talk About Mental Illness). Podcast has 75+ episodes and 100,000+ downloads.
• Danish municipalities in Region SyddanmarkcoreStrategic or Co-development PartnerCollaboration with 22 municipalities in Region Syddanmark for peer support, employment initiatives (IPS), and child/youth mental health programs. Peer workers stationed at municipal job centers (e.g., Kolding Jobcenter).
• Danish patient and family associationsminorChannel Partner/ Reseller/ DistributorCollaboration with associations including SIND, Bedre Psykiatri for events and mutual support programs. Association events included in PsykInfo's arrangement calendar.

Scale indicators5 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• NAMI (National Alliance on Mental Illness): US grassroots mental health organization providing education, advocacy, and support groups. Comparable to PsykInfo in its mission to inform, destigmatize, and connect citizens to mental health resources.
• Mental Health Foundation (UK): UK charity providing public mental health information, research, and campaigns. Comparable to PsykInfo in mission (public information, anti-stigma, education) and beneficiary mix (citizens, families, professionals).
• Mind (UK): UK mental health charity offering information, advice, and support services. Comparable as a public-information and peer-support mental health provider with a national footprint and similar service taxonomy.
• Sundhedsstyrelsen (Danish Health Authority) - EN AF OS: National Danish health authority that now anchors the EN AF OS anti-stigma initiative. Comparable as the top-level public steward of the same lived-experience mental health program that PsykInfo executes regionally.

Direct peers

• Kombu - Nationalt Kompetencecenter for Børn og Unge i familier med psykisk sygdom: National Danish competence center for children in families with mental illness. PsykInfo refers citizens to Kombu and operates an overlapping children-as-next-of-kin portfolio, making it a tightly adjacent peer.
• Bedre Psykiatri: Danish patient and family association for mental illness. Partners with PsykInfo on events and serves overlapping audiences of patients, relatives, and citizens seeking mental health information and advocacy.
• Center for Pårørendeinddragelse (CEPI): Knowledge and competence center for caregiver involvement that operates under PsykInfo Region Syddanmark's leadership. Compares because it shares governance, staff, and the same focus on next-of-kin support and research outputs.
• SIND (Landsforeningen SIND): National Danish mental health association working on stigma reduction and support for people with mental illness. Comparable to PsykInfo as a national-scale provider of information, advocacy, and community programs for similar beneficiary groups.
• PsykInfo Region Sjælland: Sister regional psychiatric information center in Region Sjælland, Denmark. Co-produces the 'Lad os tale om psykisk sygdom' podcast with PsykInfo Region Syddanmark and offers the same core portfolio of counseling, education, and peer support services.

Regional players

• SANE (Australia): Australian mental health charity providing information, peer support, and stigma reduction programs. Comparable to PsykInfo as a public-facing mental health information and lived-experience organization, though operating in a different national context.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/PsykInfoRegionSyddanmark
• LinkedInlinkedin.com/company/psykinfo-region-syddanmark
• Instagraminstagram.com/psykinfosyd

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PsykInfo Region Syddanmark