Pyeontaek University in South Korea

What Pyeontaek University in South Korea does

Pyeongtaek University (평택대학교) is a private nonprofit Christian university located in Pyeongtaek, Gyeonggi Province, South Korea, founded in 1912 and operating for 114 years as one of the country's older higher-education institutions. The university runs 5 colleges — including IT Engineering, International Business, Social Services, and Culture and Arts — supported by 23+ undergraduate departments and multiple specialized graduate schools, serving an estimated 10,000+ domestic Korean and international students.

Revenue generation spans tuition, government grants (most prominently South Korea's flagship RISE program allocation of approximately 100 billion KRW over 5 years, or about 20 billion KRW annually), industry-academia partnerships anchored by proximity to Samsung's Pyeongtaek semiconductor complex, and ancillary services such as continuing education, industry training, and digital-platform usage. The university operates a multi-platform digital campus ecosystem that includes the Hey Young Campus mobile student-ID and services app (integrated with Shinhan Bank payment rails), the Ace Pass attendance and authentication system, the e-haksa administrative portal, a cyber lecture platform, and the Uilshin (I+) core-competency management system.

The university's strategic positioning is anchored by its location near Samsung's semiconductor manufacturing facilities, Camp Humphreys US military installation, and Pyeongtaek Port. This geographic footprint underwrites differentiated programs in intelligent semiconductors, international logistics, defense and security studies, and multicultural services, and is reinforced by international partnerships with universities in Vietnam, Mongolia, China, and Central Asia.

Name

Pyeontaek University in South Korea

Legal name

Pyeongtaek University

Website

https://ptu.ac.kr

Company type

Private

Founded year

1912

Operating status

Operating

Headcount range

11–50 employees

Short description

Pyeongtaek University (평택대학교) is a private nonprofit Christian university in Pyeongtaek, South Korea, founded 1912, operating 5 colleges with 23+ departments and serving an estimated 10,000+ students in IT, semiconductors, logistics, social services, and culture/arts. Revenue is generated primarily through tuition and the RISE government program (100 billion KRW over 5 years).

Ownership category

akta.pro rank

Product category

Higher Education

NAICS

Colleges, Universities, and Professional Schools (6113)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Fully Online Universities (Online-First, Degree-Granting) (EDAHALAA)

akta.pro secondary industry

Online International & Cross-Border Universities (Global/Transnational Providers) (EDAHALAL)

Keywords

• Higher education
• Undergraduate programs
• Graduate programs
• Continuing education
• International student admissions

Headquarters

HQ city

Pyeongtaek

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Tuition and Fees: Revenue from student tuition, including undergraduate, graduate, and specialized graduate programs. The university operates regular semester tuition as well as seasonal programs and continuing education offerings.
2. Government Funding and Grants: Government funding from Ministry of Education and Gyeonggi Province for specialized programs including RISE (Regional Innovation) project receiving 2 billion KRW annually with 100 billion KRW over 5 years, LINC+ industry-academia cooperation, bootcamp programs, and various research grants.
3. Research and Industry Cooperation: Revenue from industry partnerships, contract departments (such as semiconductor equipment operation), and technology transfer through the Industry-Academia Cooperation Team (산학협력단)
4. Campus Facilities and Services: Revenue from dormitory (생활관), cafeteria services, parking management system, and facility rentals for external events
5. Donations and Development Fund: Annual donations collected through the Development Fund (발전기금) office, with disclosed annual donation collection and usage reports available from 2019-2025

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels8 records

Core offering

Pyeongtaek University delivers higher education services through undergraduate and graduate degree programs across five colleges (IT Engineering, International Business, Social Services, Culture and Arts, plus Peason College) and multiple specialized graduate schools. Core services include academic instruction, student competency development via the I+ framework, industry-academia cooperation programs, research collaboration, continuing/lifelong education, and digital campus services supported by mobile and web platforms. Revenue is generated through tuition, government grants, contract department partnerships, and development fund donations.

Product overview

Pyeontaek University provides a digital campus ecosystem consisting of multiple integrated web and mobile platforms. The core offerings include the Heyoung Campus mobile app for student ID and academic services, the e-학사 Portal for administrative services, the Ace Pass system for campus access, cyber lecture platforms for distance learning, and the 우일신 competency management system. These platforms collectively support student academic life, campus services, and administrative functions.

Differentiator

Problem solved

Functional benefit

Products and services

• Heyoung Campus Mobile Student ID App (헤이영 캠퍼스) Mobile application providing electronic student ID verification, class schedule lookup, grade viewing, scholarship information, and library services. Integrates with Shinhan Bank for authentication and checkcard issuance. Available on Google Play Store and Apple App Store.
• e-학사 Academic Portal (포털)

Quantifiable outcome

• RISE project funding secured: 2 billion KRW annually (2025), totaling 100 billion KRW over 5 years
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

23 partnerships are on record, tiered core and minor.

• International University of Korea (국제대학교)coreStrategic or Co-development Partner · 29 May 2025Consortium partner in RISE (Regional Innovation Center) project application under 'Regional Cluster Fostering' category. The two universities formed a consortium to address regional issues in Pyeongtaek, leveraging each other's strengths in semiconductors, logistics, defense, and multicultural education.
• Pasunth University (빠순단대학교)minorStrategic or Co-development Partner · 1 August 2024Mutual exchange program agreement for student and faculty exchanges, supporting international academic cooperation.
• Korea Polytechnic University Semiconductor Convergence Campus (한국폴리텍대학 반도체융합캠퍼스)coreStrategic or Co-development Partner · 1 July 2024Academic exchange agreement for semiconductor education and research collaboration, leveraging shared expertise in semiconductor equipment and display operation programs.
• Commerce and Tourism Hanoi Professional College (상업 및 관광 하노이 전문대학)minorStrategic or Co-development Partner · 1 May 2023MOU for academic cooperation and student exchange with Vietnamese higher education institution.
• Hanoi University of Technology and Commerce (하노이기술통상전문대학)minorStrategic or Co-development Partner · 1 March 2023MOU for educational cooperation and exchange programs.
• Ha Long University (하롱 대학교)minorStrategic or Co-development Partner · 1 March 2023MOU for academic cooperation and student exchange.
• Samsung Electronics (삼성전자)coreStrategic or Co-development PartnerStrategic industry partnership leveraging Samsung's semiconductor fab expansion in Pyeongtaek region. Alignment with university focus on intelligent semiconductors and semiconductor engineering programs.
• Various Semiconductor Companies (하나마이크론, 케이씨텍, 케이텔다이낸믹스, etc.)coreStrategic or Co-development PartnerMultiple contract department partnerships for Semiconductor and Display Equipment Operation program, providing industry-designed curriculum and employment pathways for students.
• Coupang Fulfillment Services (쿠팡풀필먼트서비스)minorStrategic or Co-development PartnerIndustry-academia cooperation agreement for logistics and fulfillment sector workforce development.
• Shinhan Bank (신한은행)coreTechnology or IntegrationHey Young Campus mobile student ID system integration, providing digital banking and student certification services through KB Pay application.
• Pyeongtaek City (평택시)coreStrategic or Co-development PartnerComprehensive cooperation agreement for regional development, youth startup support, local food consumption promotion, and community welfare initiatives.
• Gyeonggi Province Education Office (경기도교육청)coreStrategic or Co-development PartnerEducation cooperation expansion and multi-party work agreement between Pyeongtaek University, Gyeonggi Education Office, and Pyeongtaek City for regional education development.
• Songtan Health Center (송탄보건소)minorStrategic or Co-development PartnerHealth city Pyeongtaek initiative cooperation for public health development through community health surveys and wellness programs.
• Gyeonggi Pyeongtaek Education Support Office (경기도평택교육지원청)minorStrategic or Co-development PartnerEducation cooperation agreement for regional educational development initiatives.
• Pyeongtaek Port (평택항)coreStrategic or Co-development PartnerStrategic partnership leveraging port logistics for international logistics education and research, aligning with university's role as Hwanghae Region international logistics hub.
• US Military Base (주한미군)coreStrategic or Co-development PartnerUS-ROK Alliance Security Research Institute cooperation, cultural exchange programs, and youth orchestra exchanges. Leverages university's unique location near Camp Humphreys.
• 8th US Army (미8군)coreStrategic or Co-development PartnerCooperation agreement for cultural exchange and community relations, supporting internationalization initiatives.
• Chungnam National University Industry-Academia Cooperation (단국대학교 산학협력단)minorStrategic or Co-development PartnerSemiconductor display talent cultivation exchange agreement for joint research and student development.
• Ulan Batar University (국제울란바타르대학교)minorStrategic or Co-development Partner2+2 double degree program for undergraduate and 1+1/1+1.5/1+2 master's programs with international academic exchange agreement.
• Hoseo University (호서대학교)minorStrategic or Co-development PartnerAcademic cooperation agreement for student exchange and collaborative programs.
• Semyung University (세한대학교)minorStrategic or Co-development PartnerTalent cultivation cooperation agreement for shared educational resources.
• China Jumadian Vocational Technical College (중국 주마점직업기술대학)minorStrategic or Co-development PartnerAcademic exchange agreement for vocational education cooperation.
• Ferghana State University Korea International University (페르가나 한국국제대학교)minorStrategic or Co-development Partner3+1 exchange program agreement for student mobility.

Scale indicators5 records

Recent moves13 records

Expansion highlights7 records

Direct peers

• Hannam University: Hannam University is a Korean private Christian university comparable in size, faith-based heritage, and regional positioning to Pyeongtaek University, competing for the same Daejeon/Chungcheong student pool and similar faith-aligned families.
• Hoseo University: Hoseo University is a Korean private comprehensive university of comparable regional scale and structure, with a similar mix of technology, business, and social service programs. Pyeongtaek University has an active academic cooperation agreement with Hoseo, and the two compete directly for the same regional student pool in Gyeonggi Province and Chungcheong region.
• Anyang University: Anyang University is a Korean private university in the greater Seoul/Gyeonggi metropolitan area with a comparable mix of technology and business programs, directly competing for the same commuter-student segment that Pyeongtaek targets from Pyeongtaek Station on Line 1.
• International University of Korea: International University of Korea is PTU's consortium partner in the RISE Regional Innovation Center application, jointly addressing semiconductor, logistics, defense, and multicultural education priorities in Pyeongtaek. It is the closest peer in terms of regional strategy, target industry verticals, and current funding footprint.
• Semyung University: Semyung University is a Korean private university similar in size and Christian heritage to Pyeongtaek University, and the two have a formal talent cultivation cooperation agreement. Both compete for similar student segments in the central Korean corridor and overlap in faith-based education positioning.
• Korea Polytechnic University: Korea Polytechnic University is the most directly comparable peer in semiconductor-related training, with a dedicated Semiconductor Convergence Campus. PTU has a formal academic exchange agreement with the Polytechnic's semiconductor campus, and both compete for the same semiconductor workforce training contracts and government designations.
• Gachon University: Gachon University is a Korean private university in the Gyeonggi Province region with a comparable mix of IT, business, and health sciences programs, directly competing with Pyeongtaek University for students in the southern Gyeonggi/Incheon catchment area around Pyeongtaek.
• Dankook University: Dankook University is an established Korean private comprehensive university with similar program breadth (humanities, engineering, business, social sciences) and comparable tuition scale. It serves as a benchmark for what a successful mid-tier Korean private university looks like at scale.
• Soonchunhyang University: Soonchunhyang University is a Korean private university of similar institutional scale and program mix, with comparable engineering, business, and healthcare programs. It is a direct benchmark for tuition strategy, enrollment positioning, and regional private university economics.

Broad incumbents

• Kyung Hee University: Kyung Hee University is a larger, more established Korean private university with similar comprehensive program breadth (humanities, social sciences, engineering, business, arts) and a comparable internationalization strategy. It represents the upper-bound aspirational benchmark for what PTU's internationalization and program depth could mature into.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCyDTHV5NoIjJm4eAilitsRw
• Facebookfacebook.com/%ED%8F%89%ED%83%9D%EB%8C%80%ED%95%99%EA%B5%90-587603234953485
• Instagraminstagram.com/pyeongtaek.univ
• LinkedInlinkedin.com/company/pyeontaek-university-in-south-korea

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries11 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Pyeontaek University in South Korea