Publidom
Publidom is a Martinique-based, Havas Group-affiliated communications network operating six specialized advertising agencies (Publicara, C'Direct, Trait d'Union, Médiadom, Le Studio, Havas Outremer) that deliver integrated creative, digital, and media services to enterprise and SMB clients across the French Antilles and all DOM-TOM territories covering 2.7 million inhabitants.
- Company typePrivate
- Founded1992
- HeadquartersLe Lamentin, Martinique
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Publidom does
Publidom is a privately-held communications network headquartered in Le Lamentin, Martinique, operating as a wholly-owned subsidiary of the Havas Group since 2016. Founded in 1992 by Roger de Jaham — who had previously established Publicara in 1974 as the first advertising agency in the French Antilles — Publidom was created through the buyback of overseas agencies previously held by the Havas and RSCG groups. The company operates as an integrated multi-agency platform comprising six specialized sub-brands: Publicara (creative advertising, legacy agency since 1974), C'Direct (digital and direct marketing), Trait d'Union (general advertising), Médiadom (media strategy and buying across Antilles-Guyane), Le Studio (film and image production), and Havas Outremer (consolidated media agency for all French DOM-TOM).
The network provides full-service advertising and communications to local, regional, and national advertisers seeking coverage across the French Antilles and broader overseas territories. Service capabilities span creative campaign development, media strategy and online/offline media buying, digital production, event marketing, and eco-responsible communication design. Through the 2018 joint venture with Havas Réunion, the company formed Havas Outremer to serve as a unified entry point covering 2.7 million inhabitants across Guadeloupe, Martinique, French Guiana, Réunion, Mayotte, Polynesia, and New Caledonia, supported by 80 territorial experts and a Paris-based strategic hub. The network has demonstrated creative-industry recognition through 14 awards at Les Créatives 2020, including the 'agence de l'année' title for the Antilles.
The business model is professional services B2B, generating revenue through agency engagements with enterprise advertisers and SMB clients across industries including aviation, automotive, healthcare, retail, energy, distillery, banking, and tourism. Notable disclosed customers include Blédina/Gallia (Danone Group), Banque des Caraïbes, Air Belgium, Mr Bricolage Martinique, Rubis Antilles-Guyane, and Distilleries Martiniquaises. Distribution is direct enterprise sales through the six-agency network. The company has no publicly disclosed pricing model, rate cards, or revenue figures. In February 2025, Publidom relaunched its Métamorphose eco-responsible program — an internal sustainability charter covering carbon footprint reduction, ARPP compliance, greenwashing prevention, eco-design of advertising creations, and partnerships with ecological suppliers such as FileVert.
Publidom firmographics
Firmographics- Name
- Publidom
- Legal name
- Publidom
- Website
- https://publidom.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Publidom is a Martinique-based, Havas Group-affiliated communications network operating six specialized advertising agencies (Publicara, C'Direct, Trait d'Union, Médiadom, Le Studio, Havas Outremer) that deliver integrated creative, digital, and media services to enterprise and SMB clients across the French Antilles and all DOM-TOM territories covering 2.7 million inhabitants.
- Ownership category
- akta.pro rank
Where Publidom is headquartered
LocationHeadquarters
- HQ city
- Le Lamentin
- HQ country
- Martinique
Offices2 records
Markets served
Publidom business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Advertising and Communication Services: Publidom generates revenue through integrated advertising and communication services, including campaign creation, media strategy, media buying (online and offline), production, and eco-responsible communication consulting across its network of six agencies serving clients in the French Antilles and wider overseas territories.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Publidom product offering
Product offeringCore offering
Publidom operates the first and largest communications network in the French Antilles, providing integrated advertising, creative services, media strategy, media buying (online and offline), digital communication, production, and eco-responsible communication design through six specialized agencies: Publicara (creative), C'Direct (digital/direct), Trait d'Union (general), Mediadom (media), Le Studio (production), and Havas Outremer (DOM-TOM media). It serves local, regional, national and international advertisers seeking communications coverage across French overseas territories.
Product overview
Publidom is a communication network serving the French Antilles, consisting of six specialized agency sub-brands under the Havas Group umbrella. The portfolio includes Publicara (legacy creative agency), C'Direct (digital/direct marketing), Trait d'Union, Mediadom (exclusive media strategy), Le Studio (video production), and Havas Outremer (consolidated media agency for all overseas territories). The network operates as a unified platform providing comprehensive advertising and communication services with a focus on ecological responsibility through its Métamorphose program.
Differentiator
Problem solved
Functional benefit
Products and services
- Publicara Publicara is the historic creative advertising sub-agency of the Publidom network, founded in 1974 by Roger de Jaham as the first communication agency in the French Antilles. It serves advertisers in the Caribbean market with creative advertising services.
- C'Direct C'Direct is the digital and direct communication sub-agency of the Publidom network. It develops online platforms (e.g., the CLIKODOC online appointment and teleconsultation system) and produces direct and digital campaigns; it was named 'agence de l'année' for the Antilles at Les Créatives 2020 after winning 14 awards.
- Trait d'Union Trait d'Union is a general communication sub-agency within the Havas/Publidom network, serving advertisers in Martinique and Guadeloupe with advertising and communications services.
- Mediadom Mediadom is the only agency in the French Antilles and French Guiana exclusively dedicated to media strategy and advertising investment consulting, handling on/offline media buying for regional advertisers. Operates with a team of 5 across Martinique and Guadeloupe under Aurore Durand.
- Le Studio Publidom Le Studio Publidom is the production studio sub-agency of the Publidom network, producing images and films that shape the advertising landscape of the French Antilles. It is led by Cyril de Virginy and supports the network's creative and digital output.
- Havas Outremer Havas Outremer is the largest media agency in French overseas territories (DOM-TOM), covering Guadeloupe, Martinique, Guyane, Réunion, Mayotte, Polynésie and Nouvelle-Calédonie — a population of 2.7 million — with a team of 80 experts plus 4 strategists at the Paris Hub. It provides unified on/offline media strategy, audience planning and buying for advertisers operating across all DOM-TOM markets.
Quantifiable outcome
- C'Direct won 14 awards at Les Créatives 2020 competition (organized by Le Memento in Réunion), including 'agence de l'année' for the Antilles.
- +2 more outcomes
Companies that use Publidom
Customer profileNamed customers12 records
Segments2 records
Ideal customer profiles2 records
Publidom technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Publidom partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Entreprises & EnvironnementcoreEntreprises & Environnement is an environmental association that organizes the semi-annual 'Pays Propre' operation (clean-up of natural sites). Publidom participates in these operations as a corporate partner, with about ten collaborators joining each edition to clean beaches and public spaces in Martinique.
- ARPP (Autorité de Régulation Professionnelle de la Publicité)coreThe ARPP is the French professional advertising regulation authority. Publidom staff attended ARPP's distance training on ecology in advertising, covering legal requirements, greenwashing prohibitions, and the 'Nouveaux Récits' (New Narratives) framework for sustainable advertising. Publidom's Métamorphose charter includes commitments aligned with ARPP recommendations.
- Tous CréolesminorTous Créoles is a cultural association working to help Antilleans of all origins know and respect each other better. Publidom co-hosts afterwork events with the association on topics such as local ecology and trees, as part of its Métamorphose sustainability program.
- Péyi VertcorePublidom co-initiated the 'Péyi Vert' association with Entreprises & Environnement to launch the '1 million trees in Martinique' operation. Publidom provides creative and communications support for the environmental reforestation initiative aimed at restoring biodiversity, soil fertility, erosion control, and atmospheric pollution reduction in Martinique.
- HAVAS REUNIONcorePublidom and Havas Réunion jointly created HAVAS OUTREMER, the largest media agency covering all French DOM-TOM territories. This partnership unifies media strategy, audience planning, space purchasing (online and offline), and special operations for clients across all overseas territories under a single entry point.
- Havas GroupcorePublidom has been part of the Havas Group since 2016 (becoming 'Havas Publidom'), gaining access to the global Havas network's resources, methodologies, and international client base while maintaining its local Caribbean identity and expertise.
- Publicara, C'Direct, Trait d'Union, Médiadom, Le Studio (sister agencies)corePublidom's network comprises six specialized agencies: Publicara (the first advertising agency in the French Antilles, founded in 1974 by Roger de Jaham), C'Direct (digital and direct), Trait d'Union, Médiadom (media strategy and buying), Le Studio (production), and Havas Outremer. These agencies collaborate within the group to provide integrated services to clients across the Caribbean.
Scale indicators4 records
Recent moves10 records
Expansion highlights4 records
Publidom competitors and assessment
Company assessmentOthers
- ARPP: French professional advertising regulation authority. Adjacent rather than competing; Publidom is a partner/client of ARPP for sustainability training and is bound by its codes, making ARPP a relevant ecosystem participant rather than a direct competitor.
Broad incumbents
- WPP (Ogilvy / GroupM Caribbean): Global advertising holding group with Caribbean operations and media-buying arm GroupM. Competes with Publidom/HAVAS OUTREMER for international brand media-buying mandates in the French overseas territories and broader Caribbean.
- Publicis Groupe: Global advertising holding company. Comparable as a broader incumbent in the advertising services space with Caribbean/French overseas territory operations that compete for the same national and regional advertiser budgets Publidom addresses through HAVAS OUTREMER.
- Havas Media France: Metropolitan French media agency within the same Havas network. Comparable as the parent organization's metropolitan counterpart that feeds cross-sell briefs into Publidom's overseas franchise and shares methodologies.
- Omnicom Group (DDB / BBDO Caribbean): Global advertising holding group with creative agency networks (DDB, BBDO) that compete for multinational advertiser budgets flowing into Caribbean and French overseas territories — overlapping with Publidom's value proposition for national brands seeking DOM-TOM reach.
Regional players
- Mediactive Caraïbes: Regional Caribbean media and communications agency. Comparable as a peer serving advertisers across French and non-French Caribbean islands with similar full-service communications offerings.
- Alternatives Caraïbes: Caribbean-based regional communications and advertising agency. Comparable as a peer operating in the broader Caribbean market serving local and regional advertisers, though typically outside the French overseas territories Publidom specializes in.
Direct peers
- Havas Réunion: Regional Havas media/advertising network covering Réunion and Indian Ocean French overseas territories. Direct peer because Havas Réunion co-created HAVAS OUTREMER with Publidom in 2018 and operates with the same model (local creative + media + Havas integration) in an adjacent overseas territory.
- Initiative (Interpublic): Global media agency network (IPG Mediabrands) specializing in media strategy, planning, and buying. Direct functional peer to Médiadom/HAVAS OUTREMER's media-buying business, with Caribbean and French territory operations.
- Carat: Global media agency network (Dentsu) specializing in media strategy and buying — directly comparable to Médiadom's exclusive media strategy and buying offering within the Publidom network, with Caribbean and French territory operations.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Publidom social profiles
Digital presencePublidom financial estimates
Financial estimateRevenue estimate
Valuation estimate
Publidom leadership team
Management profileNumber of profiles
Profiles3 records
Publidom subsidiaries and ownership
Company hierarchySubsidiaries6 records
Publidom funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Publidom M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Publidom
What does Publidom do?
Publidom operates the first and largest communications network in the French Antilles, providing integrated advertising, creative services, media strategy, media buying (online and offline), digital communication, production, and eco-responsible communication design through six specialized agencies: Publicara (creative), C'Direct (digital/direct), Trait d'Union (general), Mediadom (media), Le Studio (production), and Havas Outremer (DOM-TOM media). It serves local, regional, national and international advertisers seeking communications coverage across French overseas territories.
Is Publidom a public or private company?
Publidom is a private company. It is classified as corporate owned and is currently operating.
When was Publidom founded?
Publidom was founded in 1992. It employs 11 to 50 people.
Where is Publidom based?
Publidom is headquartered in Le Lamentin, Martinique.
How does Publidom make money?
One revenue line is on record: advertising and Communication Services.
Who are Publidom's main competitors?
ARPP is listed as an others. Broad incumbents are WPP (Ogilvy / GroupM Caribbean), Publicis Groupe, Havas Media France and Omnicom Group (DDB / BBDO Caribbean). Regional players are Mediactive Caraïbes and Alternatives Caraïbes. Direct peers are Havas Réunion, Initiative (Interpublic) and Carat.
Does Publidom have an API?
No public API is recorded for Publidom.