PUBLIK
PUBLIK DOO Valjevo is a Serbian vertically integrated promotional products company that imports, distributes, and manufactures 1,500+ branded merchandise items plus in-house produced notebooks, agendas, and calendars for 1,000+ B2B customers across Serbia, the Western Balkans, and 30+ countries.
- Company typePrivate
- Founded2000
- HeadquartersValjevo, Serbia
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What PUBLIK does
PUBLIK DOO Valjevo is a privately held Serbian company, founded in 2000 and headquartered in Valjevo, that operates a vertically integrated promotional products business combining import, wholesale distribution, and in-house manufacturing. The company maintains a portfolio of 1,500+ imported promotional products across 40 categories — covering home sets, technology, office supplies, pens, key holders, tools, bags, and travel textiles — sold under the registered PROMOBOX family brand that encompasses 11 sub-brands. In-house production, based in a 2,000 m² Valjevo facility with state-of-the-art printing and binding equipment and a custom production software synchronized with the LxOne WMS, produces over 2.5 million notebooks and agendas across nearly 300 models and more than 4 million calendars across 50 models annually under the PROBOOK brand; the newer SAFELAB brand extends the offering into medical, non-medical, and disinfection equipment.
PUBLIK serves a B2B customer base of 1,000+ partners in Serbia and the Western Balkans, plus roughly 100 customers across 30+ countries served by direct export from bonded warehouses under a simplified customs procedure. Go-to-market combines direct field sales, a proprietary B2B web portal, and an API integration service that links partner websites with PUBLIK's product, stock, and price databases. Pricing is quote-based, negotiated by deal and volume with multi-year commercial terms; no public price list is disclosed.
Logistics operations span four Valjevo-area locations comprising 14 high-bay facilities totaling 18,000 m² and approximately 26,000 pallet storage positions, supported by voice picking technology achieving 99.80–99.98% accuracy and a labour management system, enabling express door-to-door delivery within 24 hours and 20,000+ orders completed yearly. The company is led by CEO Miroslav Kraljević and CTO Vladimir Lukić, with 150+ employees across sales, purchasing, logistics, production, design, and management functions; it was named among the top three employers in Serbia in 2022 by Poslovi.infostud and has received awards at the International Graphic Fair.
PUBLIK firmographics
Firmographics- Name
- PUBLIK
- Legal name
- PUBLIK DOO VALJEVO
- Website
- https://publik.net
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PUBLIK DOO Valjevo is a Serbian vertically integrated promotional products company that imports, distributes, and manufactures 1,500+ branded merchandise items plus in-house produced notebooks, agendas, and calendars for 1,000+ B2B customers across Serbia, the Western Balkans, and 30+ countries.
- Ownership category
- akta.pro rank
PUBLIK industry classification
Industry- Product category
- Promotional Products Distribution and Manufacturing
- NAICS
- Stationery Product Manufacturing (322230)
- SIC
- Wholesale-Professional & Commercial Equipment & Supplies (5040)
- akta.pro primary industry
- B2B Marketplaces & Wholesale Platforms (BPAMAGAD)
- akta.pro secondary industry
- Retailer & Small-Store Supply (C-Store, Mini-Mart, Independent Retail) (CRAEAEAD)
Keywords
Where PUBLIK is headquartered
LocationHeadquarters
- HQ city
- Valjevo
- HQ country
- Serbia
- HQ region
- Europe
Offices3 records
Markets served
PUBLIK business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Promotional Products Distribution: Import and distribution of promotional products and corporate gifts. Primary business since company establishment. Handles over 1,500 products from different categories including home sets, technology, office supplies, pens, key holders, tools, bags, travel, and textile items. Over 200 new models introduced annually.
- In-House Production of Notebooks, Agendas, and Calendars: Complete in-house production of notebooks, agendas, and calendars with production capacity of over 2.5 million notebooks and agendas in nearly 300 different models, over 4 million calendars in 50 models, and 250,000 pieces of annual product catalogs.
- Brand Licensing (PROMOBOX, PROBOOK, SAFELAB): Distribution and sales of branded products under owned brands: PROMOBOX (registered 2015, family brand covering 11 brands), PROBOOK (notebooks and agendas), and SAFELAB (medical/non-medical/disinfection equipment).
- Express Delivery Services: Express door-to-door delivery service to domestic customers and direct export from bonded warehouses, including simplified customs clearance ('home clearance') services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | B2B custom pricing based on order volume and partnership terms |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
PUBLIK product offering
Product offeringCore offering
PUBLIK imports, distributes, and produces promotional products and corporate gifts for B2B buyers. The company offers 1,500+ products across 40 categories under its own brand family PROMOBOX, manufactures notebooks, agendas, and calendars (over 6.5 million units annually across ~350 models) under the PROBOOK brand, and supplies medical and disinfection equipment through the SAFELAB brand. It serves 1,000+ wholesale partners via direct sales, a B2B web portal, API integration, and 24-hour express door-to-door delivery from four logistics facilities totaling 18,000+ m².
Product overview
PUBLIK is a promotional products company offering a comprehensive portfolio of branded merchandise and corporate gifts. The core offerings include: PROMOBOX (their official brand registered in 2015 covering 11 sub-brands of promotional products), PROBOOK (notebooks and agendas produced independently in-house with annual capacity exceeding 6.5 million units across 350 models), and SAFELAB (medical and disinfection equipment). PUBLIK also imports and distributes over 1,500 promotional products across home sets, technology, office, pens, key holders, bags, and textile categories. The company operates B2B web portal and API service for partner ordering and integration. PUBLIK serves 1,000+ domestic and regional buyers, with 300+ foreign suppliers and operations in 30+ markets worldwide.
Differentiator
Problem solved
Functional benefit
Brands
- PROMOBOX: Official brand registered in 2015 covering a wide range of carefully selected products suitable for branding and personalization, for advertisements and promotion of brands. PROMOBOX is a family brand that covers their other 11 brands, divided into categories based on type of product.
- PROBOOK
- SAFELAB
Products and services
- PROMOBOX Promotional Products Brand Family Official brand registered in 2015 covering a wide range of carefully selected products suitable for branding and personalization for advertisements and brand promotion. PROMOBOX is a family brand encompassing 11 sub-brands organized by product type, offered to B2B wholesale partners, corporate buyers, and retail chains.
- PROBOOK Notebooks, Agendas and Calendars Proprietary brand containing a rich and diverse collection of notebooks and agendas, produced completely and independently using only highest-quality components worldwide. Available to B2B wholesale partners, corporate buyers, and retail customers requiring branded or personalized paper products.
- SAFELAB Medical and Disinfection Equipment Newest registered PUBLIK brand of medical, non-medical, and disinfection equipment comprising several product categories. Every model complies with current medical directives. Protective equipment is offered for personal use, company needs, or further circulation and distribution to healthcare, retail, and corporate customers.
- Notebooks, Agendas and Calendars (In-House Production) PUBLIK designs and produces notebooks, agendas, and calendars from the highest quality materials using state-of-the-art printing, binding, and foil-stamping equipment. Annual production capacity exceeds 2.5 million notebooks and agendas in nearly 300 models and over 4 million calendars in 50 models, available for B2B wholesale, corporate personalization, and private-label distribution.
- Promotional Products Portfolio (Imported Distribution) Over 1,500 promotional products from different categories including home sets, technology, office supplies, pens, key holders, tools, bags, travel, and textile items, imported and distributed to 1,000+ B2B wholesale and corporate customers. Over 200 new models are introduced annually with constant portfolio growth.
- B2B Web Portal Online Ordering Service PUBLIK's proprietary B2B online ordering platform enabling wholesale partners to create orders and offers, view business history, download joint documentation, and track product, order, and shipment status. Targeted at the 1,000+ domestic and regional B2B partners served by PUBLIK.
- API Integration Service PUBLIK's API service that integrates customer websites with PUBLIK's database of products, stock, and prices. Enables accuracy and timely information exchange between PUBLIK and its business partners, targeted at B2B partners seeking automated catalog and stock synchronization.
- Express Door-to-Door Delivery Service Express door-to-door delivery to domestic customers within 24 hours of ordering using PUBLIK's own delivery vehicles and courier services, plus direct export from bonded warehouses including simplified customs clearance (home clearance). Targeted at wholesale partners requiring time-sensitive replenishment and at international customers across 30+ markets.
Quantifiable outcome
- 20,000+ orders completed yearly
- +4 more outcomes
Companies that use PUBLIK
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles4 records
PUBLIK technology and API
TechnologyTechnology focussed No
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature7 records
PUBLIK partnerships and signals
Strategic signalScale indicators16 records
Recent moves6 records
Expansion highlights6 records
PUBLIK competitors and assessment
Company assessmentDirect peers
- PCNA (Polyconcept North America): PCNA is a leading North American promotional product supplier with multi-category offerings including drinkware, bags, and stationery. Comparable to PUBLIK's diversified catalog across 40+ product categories and exclusive distribution arrangement model.
- 4imprint Group: 4imprint is one of the largest direct distributors of promotional products globally, offering a broad catalog of branded merchandise to businesses. Compares directly to PUBLIK in business model (B2B distribution of promo merchandise, in-house decoration, online ordering portal) and target customer base (corporate and reseller buyers).
- PromoShop: PromoShop is a promotional merchandise distributor and decorator serving North American and European markets. Comparable to PUBLIK's promotional product distribution with in-house decoration/production capabilities.
- Leeds (Polyconcept): Leeds is a North American promotional product distributor specializing in branded merchandise and apparel. Directly comparable to PUBLIK's promotional product distribution and corporate merchandise offering.
- Brand Addition (BIC Group): Brand Addition is a global promotional merchandise distributor focused on corporate gifting and branded merchandise across Europe. Comparable to PUBLIK's B2B promotional product distribution model and corporate buyer segment.
- Gemline: Gemline is a supplier of promotional bags, drinkware, and accessories focused on the B2B brand merchandise market. Comparable to PUBLIK's import and distribution of promotional bags, travel, and lifestyle merchandise categories.
- HALO Branded Solutions: HALO is a major global distributor of promotional products with strong North American presence and direct sales force to enterprise and reseller customers. Directly comparable to PUBLIK's B2B wholesale distribution model and corporate promotional merchandise catalog.
- National Pen (Yalink): National Pen specializes in custom-imprinted promotional products, particularly writing instruments and small gifts, with a direct B2B sales model. Comparable to PUBLIK's distribution of branded merchandise and PROMOBOX product families.
Broad incumbents
- Staples Promotional Products: Staples Promotional Products is a B2B-focused division of Staples offering branded merchandise and corporate gifts to enterprise customers. Comparable to PUBLIK's B2B portal and corporate buyer segment, though much larger in scale with broader corporate procurement integration.
- Polyconcept: Polyconcept is the parent of multiple leading promotional product brands (Bullet, Leeds, JournalBooks, etc.) and a global supplier of branded merchandise. Comparable to PUBLIK's broad promotional product portfolio and PROMOBOX family brand structure, though much larger in scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
PUBLIK social profiles
Digital presencePUBLIK financial estimates
Financial estimateRevenue estimate
Valuation estimate
PUBLIK leadership team
Management profileNumber of profiles
Profiles7 records
PUBLIK funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PUBLIK M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PUBLIK
What does PUBLIK do?
PUBLIK imports, distributes, and produces promotional products and corporate gifts for B2B buyers. The company offers 1,500+ products across 40 categories under its own brand family PROMOBOX, manufactures notebooks, agendas, and calendars (over 6.5 million units annually across ~350 models) under the PROBOOK brand, and supplies medical and disinfection equipment through the SAFELAB brand. It serves 1,000+ wholesale partners via direct sales, a B2B web portal, API integration, and 24-hour express door-to-door delivery from four logistics facilities totaling 18,000+ m².
Is PUBLIK a public or private company?
PUBLIK is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PUBLIK founded?
PUBLIK was founded in 2000. It employs 11 to 50 people.
Where is PUBLIK based?
PUBLIK is headquartered in Valjevo, Serbia, in the Europe region.
How does PUBLIK make money?
Four revenue lines are on record. Promotional Products Distribution is the primary driver. The others are in-House Production of Notebooks, Agendas, and Calendars, brand Licensing (PROMOBOX, PROBOOK, SAFELAB) and express Delivery Services.
Who are PUBLIK's main competitors?
Direct peers on record are PCNA (Polyconcept North America), 4imprint Group, PromoShop, Leeds (Polyconcept), Brand Addition (BIC Group), Gemline, HALO Branded Solutions and National Pen (Yalink). Broad incumbents are Staples Promotional Products and Polyconcept.
Does PUBLIK have an API?
Yes. PUBLIK offers an API service that integrates customer websites with their database of products, stock, and prices. This enables accuracy and timely information sharing between PUBLIK and their business partners. Additionally, PUBLIK provides a B2B web portal for online ordering that allows partners to create orders, generate quotes, view business history, download joint documentation, and track product/order/shipment status.
What industry is PUBLIK in?
PUBLIK's product category is Promotional Products Distribution and Manufacturing. Its primary akta.pro industry code is BPAMAGAD, B2B Marketplaces & Wholesale Platforms, with a secondary code of CRAEAEAD, Retailer & Small-Store Supply (C-Store, Mini-Mart, Independent Retail). Its NAICS code is 322230 and its SIC code is 5040.