What Publimas Digital does

Publimas Digital (legal entity: Publimasdigital, S.L.) is a Spanish private limited company founded in 1990 and headquartered in Barcelona, with a secondary office in Madrid. The company operates a portfolio of seven specialized professional publications targeting distinct B2B verticals: IM Farmacias (community pharmacists), IM Médico (hospital and primary-care physicians), IM Veterinaria (veterinarians and animal-health professionals), IM Ópticas (optometrists and audiologists), IM Cocinas y Baños (kitchen and bathroom installers and sellers), ElectroMarket (appliance manufacturers, distributors and retailers), and esVivir (lifestyle content for modern women). Distribution spans print magazines distributed through pharmacy cooperatives achieving 95% national coverage, dedicated web portals updated daily, email newsletters sent six days per week, social media channels, and webinars/IM Meetings events.

The underlying technology is a digital-first multi-format publishing platform supporting print, web, newsletter, and multimedia output, with email as the operational backbone. IM Farmacias reports 22,000 OJD-controlled print copies per edition, 42,100+ digital subscribers, 125,000 monthly web unique users, 35,000+ social followers, and an 18% average newsletter open rate across 14+ articles per daily send. Complementary in-house tools include an HTML email validator (Analizador de Emails HTML) that statically checks email-client compatibility against known patterns, plus published email-marketing best-practice guides.

The business model combines two revenue streams: recurring subscription revenue from professional readers (print and/or digital access) and advertising/sponsorship revenue (standard insertions, special formats, segmented encarts by autonomous community, product mentions, and branded content across print, web, newsletter, and social channels). Pricing is not publicly disclosed and is handled via direct phone and email contact through a sales team led by the Commercial Director. The company is privately held with no parent entity, no external investment disclosed, and a small team of approximately 9 employees including long-tenured editorial, commercial, production, and web-development staff. The only external funding noted is a 2,900 EUR EU NextGenerationEU grant for electric-vehicle acquisition under the MOVES III 2025 program.

Name

Publimas Digital

Legal name

Publimasdigital, S.L.

Website

https://publimasdigital.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

Publimas Digital is a Barcelona-based Spanish B2B professional publishing house operating seven specialized magazines and digital portals across pharmacy, medical, veterinary, optics, kitchen/bath, appliance, and lifestyle verticals, monetized via professional subscriptions and multi-channel advertising.

Ownership category

akta.pro rank

Product category

Trade Publishing and B2B Media

NAICS

Periodical Publishers (51312)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Digital Publishing Platforms (News/Magazines) (BPAMAJAE)

akta.pro secondary industries

Email Marketing + Newsletter Publishing Suites (MPACAIAE), Digital Magazine & Newspaper Subscription Platforms (Paywalls, Membership) (MPAJAMAD)

Keywords

• B2B trade publishing
• Professional magazines
• Specialized editorial content
• Digital newsletters publishing
• Pharmacy healthcare media

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Publication Subscriptions: Revenue generated from paid subscriptions to specialized professional magazines (IM Farmacias, IM Médico, IM Veterinaria, IM Ópticas, IM Cocinas y Baños, ElectroMarket, esVivir) available in print and/or digital formats.
2. Advertising and Sponsorships: Revenue from advertising insertions in publications, including standard insertions, special formats, segmented encarts by autonomous community, product mentions, and branded content. The company offers advertising across print, digital, web, newsletter, and social media channels.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Publimas Digital is a Spanish B2B professional publishing editorial that produces and distributes seven specialized trade magazines and their associated digital properties (web portals, daily newsletters, multimedia content) across pharmacy, healthcare, veterinary, optics, kitchen/bath, appliance, and lifestyle verticals. The company monetizes these publications through paid subscriptions and advertising/sponsorship across print, digital, newsletter, and social channels, complemented by an in-house HTML email validation tool and email marketing technical resources.

Product overview

Publimas Digital is a specialized B2B publishing house with over 30 years of experience, operating a portfolio of seven professional publications across distinct vertical markets: healthcare (IM Farmacias, IM Médico, IM Ópticas), animal health (IM Veterinaria), home improvement (IM Cocinas y Baños), lifestyle (esVivir), and electronics (ElectroMarket). The publications are distributed across print and digital formats with daily web portals, newsletters, and multimedia content. Complementing the publishing business, Publimas Digital offers email marketing services including technical recommendations and an HTML email validation tool. The company operates exclusively in Spain with offices in Barcelona and Madrid.

Differentiator

Problem solved

Functional benefit

Brands

• IM Farmacias: Professional pharmacy publication directed at community pharmacists, providing monthly print and daily online news coverage
• IM Médico
• IM Ópticas: visión & audiología
• IM Veterinaria
• IM Cocinas y Baños (IMCB)
• esVivir
• Electromarket

Products and services

• IM Farmacias Leading professional publication for community pharmacists in Spain, available as monthly print magazine (10 editions/year, 22,000 copies OJD-controlled) and daily-updated digital platform with newsletter. Covers pharmaceutical industry news, regulatory updates, R&D advances, product news, and pharmacy management advice. Distribution reaches 95% national coverage via pharmacy cooperatives.
• IM Médico Accredited medical innovation publication for hospital and primary care physicians. Published bimonthly in print and online, with over 20 daily news articles on the web portal and a daily newsletter. Covers medical advances, healthcare management, scientific society news, and pharmaceutical industry updates.
• IM Ópticas: visión & audiología Professional publication for optometrists, hearing aid specialists, laboratories, manufacturers, and distribution groups. Published bimonthly online with six annual editions covering eye pathologies, market analysis, center management tips, and industry professional interviews.
• IM Veterinaria Specialized publication for veterinarians and animal health professionals. Published bimonthly in print and online (seven annual editions). Covers veterinary specialties, market analysis, clinic management, animal welfare research, and public health veterinary topics through news, interviews, reports, event coverage, podcasts, and videos.
• IM Cocinas y Baños (IMCB) Professional publication for kitchen and bathroom installers, sellers, and sector professionals. Available in digital format with online archive access. Covers furniture collections, interior design trends, sustainable materials, kitchen/bath technology, market studies, and installation best practices.
• esVivir Lifestyle magazine exploring trends in health, maternity, travel, culture, and feminism. Targets modern women seeking to enjoy life while staying current with brands promoting female empowerment.
• ElectroMarket Bimonthly professional publication for appliance sector manufacturers, distributors, retailers, and professionals in Spain. Available in print and digital formats with daily web news coverage. Addresses appliance subsectors, market trends, manufacturer/distributor analysis, product news, events, and innovation/sustainability studies.
• Analizador de Emails HTML (HTML Email Validator) HTML email analyzer tool that validates email code for compatibility across different email clients (Outlook, Gmail, etc.). Analyzes HTML files or URLs and generates detailed reports showing correct elements, warnings, errors, and compatibility estimates, including validation of HTML structure, inline CSS, image dimensions, and incompatible elements.
• Advertising and Sponsorship Services Advertising and sponsorship placements across the Publimas Digital portfolio, including standard insertions, special formats, segmented encarts by autonomous community, product mentions, and branded content. Available across print, digital, web, newsletter, and social media channels; targeted by professional category and industry.
• IM Meetings (Webinars / Virtual Events) Webinars and virtual events organized around current topics relevant to each professional sector served by Publimas Digital's publications, providing educational content and industry engagement.

Quantifiable outcome

• IM Farmacias newsletter achieves 18% average open rate with 14+ articles per daily sending

Segments7 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• ConversiaminorImplementation/ SI/ Consulting PartnerPublimas Digital has contracted Conversia for data protection advisory and compliance services. Conversia provides civil liability insurance covering potential sanctions from service deficiencies, legal counsel on data processing queries, legal defense before control authority inspections, and periodic protocol updates for data protection compliance.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Hearst España: Spanish arm of large multinational media group operating multiple consumer and B2B titles. While broader and much larger than Publimas Digital, it operates in the same Spanish media market with overlapping advertiser base and digital publishing capabilities.

Direct peers

• Alimarket: Spanish B2B publishing group operating multiple vertical trade publications (food, retail, consumer goods). Highly comparable multi-vertical B2B publishing model to Publimas Digital's portfolio approach.
• Diariofarma: Leading Spanish digital media outlet for the pharmacy and pharmaceutical sectors, targeting pharmacists and industry professionals. A direct competitor in the pharmacy news/information vertical where Publimas Digital operates IM Farmacias.
• Diario Médico: Long-standing Spanish medical trade publication for physicians and healthcare professionals, distributed in print and digital. A direct competitor to IM Médico in the medical professional vertical.
• IPMARK: Spanish trade publication covering advertising, marketing, and media industry news for B2B professional audiences. Comparable to Publimas Digital's vertical B2B publishing and advertising-supported model.
• El Global: Spanish trade publication covering pharmaceutical and healthcare industry news, with print and digital editions for industry professionals. Directly comparable to Publimas Digital's pharma/health titles like IM Farmacias and IM Médico.
• Correo Farmacéutico: Spanish B2B trade publication covering the pharmacy and pharmaceutical industry, distributed in print and digital. Directly competes with Publimas Digital's IM Farmacias in the same vertical and audience of community pharmacists.
• JANO: Spanish medical professional publication covering clinical practice, medical innovation, and healthcare management. Direct competitor in the medical professional vertical alongside IM Médico.
• iSanidad: Spanish online media outlet for healthcare professionals, covering medical innovation, management, and clinical practice. Comparable to IM Médico in targeting physicians and healthcare professionals with daily digital news.
• Animal's Health: Spanish digital media outlet specialized in veterinary and animal health news, targeting veterinarians and industry professionals. Directly competes with Publimas Digital's IM Veterinaria title in the same vertical.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/publimasdigital

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Publimas Digital