Pueblo Science
Pueblo Science is a Toronto-based registered Canadian charity that delivers hands-on STEM teacher training and educational programs to K-12 teachers and students in low-resource communities across Canada (including Indigenous communities in Ontario) and developing countries including the Philippines, Jamaica, Guyana, and Indonesia.
- Company typePrivate
- Founded2011
- HeadquartersToronto, Canada
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Pueblo Science does
Pueblo Science is a registered Canadian charity founded in 2011 and headquartered in Toronto, Ontario, that advances hands-on science, technology, engineering, and mathematics (STEM) education in low-resource and remote communities. The organization develops and delivers teacher training programs and student-facing educational content built around a 5E instructional model (Engage, Explore, Explain, Elaborate, Evaluate) and experiments using low-cost, locally-available materials. Its core product portfolio includes the RISE (Rural Initiative for Science Education) teacher training program delivered in the Philippines, Jamaica, Guyana, and Indonesia; the Science in Indigenous Communities program serving remote Ontario communities including Webequie, Geraldton, Marathon, and North Spirit Lake; a custom-designed Pueblo Robotics Kit with line-following and obstacle-detecting capabilities plus soil moisture sensors for offline use; the Around the World Science two-volume e-book for Grade 4-6 students; and recurring digital content via the Science at Home video series on YouTube, Facebook, and TikTok. Annual events include the Good Morning Science fundraising gala and the Hackathon for Science Education competition.
The organization operates with a small core staff of 9 employees supplemented by a network of 1,200+ active volunteer scientists and engineers, and has cumulatively trained 6,000 teachers and reached 650,000 children across 8 countries since founding. Revenue is generated through a mix of donations, government grants (notably from the Ontario Trillium Foundation, which has provided $105,400 CAD across two Resilient Communities Fund awards in 2021 and 2022, and from NSERC), fundraising events, and modest product sales through the Pueblo Store (robotics kits and e-books with bulk pricing for schools). Pueblo Science is led by founder and Executive Director Dr. Mayrose Salvador, President Calvin Cheng, PhD, and Educational Programs Director Dr. Alon Eisenstein.
Pueblo Science firmographics
Firmographics- Name
- Pueblo Science
- Legal name
- Pueblo Science
- Website
- https://puebloscience.org
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Pueblo Science is a Toronto-based registered Canadian charity that delivers hands-on STEM teacher training and educational programs to K-12 teachers and students in low-resource communities across Canada (including Indigenous communities in Ontario) and developing countries including the Philippines, Jamaica, Guyana, and Indonesia.
- Ownership category
- akta.pro rank
Pueblo Science industry classification
Industry- Product category
- Nonprofit STEM Education Services
- NAICS
- Educational Services (611), Educational Support Services (611710)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Hands-on Science Exploration & Experiments (Lab Kits, Science Clubs) (EDAMABAA)
- akta.pro secondary industries
- Science & STEM Instruction (School-Delivered) (EDAJAFAH), Robotics, Engineering & Makers Camps (EDAMALAE), STEM & Maker Education (Makerspaces, Coding Clubs, Robotics) (EDAAAFAL), Environmental Science & Sustainability Programs (Ecology, Climate, Conservation) (EDAMABAD)
Keywords
Where Pueblo Science is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Pueblo Science business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Donations and Fundraising: Charitable donations from individuals and organizations supporting STEM education. Fundraising events like Good Morning Science annual gala.
- Government Grants: Funding from Ontario Trillium Foundation ($60,100 Resilient Communities Fund, $45,300 grant) and NSERC. Grants support program delivery, fundraising development, and equipment purchases.
- Product Sales: Sale of robotics kits and e-books through the Pueblo Store. E-books available for purchase with volume pricing for schools (20+ copies includes 1-hour online class).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time | E-book bulk purchase for schools |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Pueblo Science product offering
Product offeringCore offering
Pueblo Science is a registered Canadian charity that delivers hands-on STEM education programs and teacher training to underserved and remote communities across 8 countries. It develops curriculum-aligned experiments using low-cost, locally-available materials, sells educational robotics kits and e-books through the Pueblo Store, and produces digital content (Science at Home videos, Around the World Science e-books) for blended and remote learning. Programs are delivered directly by a network of 1,200+ volunteer scientists and engineers working with K-12 teachers and students in Canada, the Philippines, Jamaica, Guyana, and Indonesia.
Product overview
Pueblo Science is a registered charity offering educational programs and products focused on advancing science education in low-resource and remote communities globally. The core portfolio includes the Pueblo Robotics Kit (a hardware product for STEM learning), the RISE Program (teacher training in developing countries), Science in Indigenous Communities (indigenous student programs in Canada), and various digital products including the Around the World Science e-book and Science at Home video content. Additional offerings include annual events such as Good Morning Science fundraiser, Hackathon for Science Education competition, Techno Fair Philippines, and Science in the Community Online mentorship. The organization operates as a unified charitable mission rather than a platform-plus-modules architecture, with programs delivered through volunteer scientists and educators working directly with teachers and students.
Differentiator
Problem solved
Functional benefit
Products and services
- Pueblo Robotics Kit A robotics kit designed specifically for low-resource and remote classrooms. Students use the kit along with sensors (such as soil moisture sensors) to learn about STEM concepts through hands-on building and programming activities. Features line-following and obstacle-detecting car capabilities. Designed for low-resource and remote classrooms without stable electricity or internet connectivity.
- RISE Program (Rural Initiative for Science Education) Teacher training program that prepares and presents 3-day workshops teaching interactive STEM experiments and activities to local educators in developing countries. Includes hands-on activities, team-building exercises, and modules on various science topics. Delivered in Philippines, Jamaica, Guyana, and Indonesia by volunteer scientists and engineers.
- Science in Indigenous Communities STEM enrichment program serving indigenous students in Canadian communities including Webequie, Geraldton, Marathon, North Spirit Lake, and other remote locations. Provides hands-on science activities aligned with Ontario curriculum.
- Science in the Community Online Online program connecting students in Canada and Philippines with mentors consisting of Pueblo scientists and engineers. Provides hands-on STEM learning experiences through virtual sessions.
- Around the World Science Two-volume e-book created by Pueblo Science for grade 4-6 students covering STEAM topics. Activities woven into stories involving characters from seven continents, containing 15 hands-on experiments per volume. Available for purchase/donation with bulk pricing for schools (20+ copies includes a complimentary 1-hour online class session).
- Science at Home Weekly science experiment videos released on Facebook, YouTube, and TikTok channels. Features at-home experiments families can perform with household materials, supporting remote learning during pandemic and ongoing education.
Quantifiable outcome
- 6,000 teachers trained who reach 60+ students each annually, representing potential impact on 360,000+ students per year
- +2 more outcomes
Companies that use Pueblo Science
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles3 records
Pueblo Science technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Pueblo Science partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, secondary and minor.
- University of TorontocoreUniversity chapter of Pueblo Science organizes student volunteers and panel discussions. U of T students serve as instructors and program coordinators for STEM activities.
- Ateneo de Davao UniversitycoreLocal university partner in Philippines hosting RISE (Rural Initiative for Science Education) teacher training workshops. Provides venue and local coordination for program delivery.
- Department of Science and Technology (Philippines)corePhilippines government agency collaborating on RISE program delivery and science education initiatives in local communities.
- National Center for Educational Resource Development (NCERD) - GuyanacoreGuyana's educational resource center collaborated with Pueblo Science to deliver robotics camp and teacher training in New Amsterdam and Watooka Complex regions in June 2019.
- Local Government Unit of Vintar (Ilocos Norte, Philippines)secondaryMunicipal government partner hosting teacher training programs in collaboration with Pueblo Science.
- Holy Trinity University (Palawan, Philippines)secondaryUniversity partner for RISE program delivery in Palawan region of Philippines.
- St. Stanislaus College Board of Governors (Guyana)secondarySchool governing body supporting robotics camp and workshop delivery in Guyana.
- Association of Science Teachers of JamaicasecondaryJamaican science teacher association partnered with Pueblo Science to deliver hands-on training workshop for 100+ high school science teachers at MICO University College.
- Ministry of Education Youth and Information (Jamaica)coreJamaican government ministry supported teacher training workshop and curriculum alignment for science experiments.
- University of Toronto (HMB490 Health in Community Course)minorAcademic course partnership where students receive course credit for volunteer placements with Pueblo Science.
Scale indicators12 records
Recent moves6 records
Expansion highlights6 records
Pueblo Science competitors and assessment
Company assessmentDirect peers
- Iridescent: Nonprofit delivering STEM and engineering education to underserved communities globally through volunteer scientists and engineers. Directly comparable mission, volunteer-driven model, and focus on low-resource populations.
- STEM NOLA: Nonprofit delivering hands-on STEM programming to underserved K-12 students, particularly in low-income communities. Directly comparable target audience and hands-on activity delivery model.
- Science from Scientists: Nonprofit that places real scientists and engineers in K-12 classrooms to deliver hands-on STEM instruction. Closely aligned model of using scientist volunteers as in-classroom instructors for underserved schools.
- Engineering Tomorrow: Nonprofit where volunteer engineers lead STEM curricula and workshops for high school students from underrepresented backgrounds. Similar volunteer-engineer-delivery model and focus on hands-on engineering activities.
Broad incumbents
- Citizen Schools: Nonprofit providing STEM apprenticeships and after-school programming for underserved middle school students. Comparable target demographic and volunteer-led enrichment model, but US-focused.
- Code.org: Major nonprofit expanding K-12 computer science and STEM access, particularly in underserved schools. Comparable K-12 STEM access mission but focused on coding/CS rather than physical science experiments.
- Project Lead The Way (PLTW): Large nonprofit providing STEM curriculum and teacher training for K-12 schools across the US. Comparable teacher-training and curriculum-aligned STEM delivery, but US-focused and far larger scale.
- FIRST (For Inspiration and Recognition of Science and Technology): Large established nonprofit running K-12 robotics competitions (FIRST LEGO League, FIRST Robotics Competition) globally. Overlap in robotics kit usage and STEM engagement for underserved schools, but operates a competition-based model at much greater scale.
- Smithsonian Science Education Center: Institution producing K-12 STEM curricula and teacher professional development with global reach, including underserved communities. Comparable curriculum development and teacher training focus but anchored to a major museum rather than grassroots volunteer delivery.
- Discovery Education: Major provider of digital STEM content and curricula for K-12 classrooms globally. Overlap in digital experiment videos and educational content distribution, but operates as a commercial-content platform rather than a volunteer-driven charity.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks2 records
Key highlights7 records
Customer concentration
Pueblo Science social profiles
Digital presencePueblo Science financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pueblo Science leadership team
Management profileNumber of profiles
Profiles3 records
Pueblo Science funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pueblo Science M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pueblo Science
What does Pueblo Science do?
Pueblo Science is a registered Canadian charity that delivers hands-on STEM education programs and teacher training to underserved and remote communities across 8 countries. It develops curriculum-aligned experiments using low-cost, locally-available materials, sells educational robotics kits and e-books through the Pueblo Store, and produces digital content (Science at Home videos, Around the World Science e-books) for blended and remote learning. Programs are delivered directly by a network of 1,200+ volunteer scientists and engineers working with K-12 teachers and students in Canada, the Philippines, Jamaica, Guyana, and Indonesia.
Is Pueblo Science a public or private company?
Pueblo Science is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Pueblo Science founded?
Pueblo Science was founded in 2011. It employs 1 to 10 people.
Where is Pueblo Science based?
Pueblo Science is headquartered in Toronto, Canada, in the North America region.
How does Pueblo Science make money?
Three revenue lines are on record. Donations and Fundraising is the primary driver. The others are government Grants and product Sales.
Who are Pueblo Science's main competitors?
Direct peers on record are Iridescent, STEM NOLA, Science from Scientists and Engineering Tomorrow. Broad incumbents are Citizen Schools, Code.org, Project Lead The Way (PLTW), FIRST (For Inspiration and Recognition of Science and Technology), Smithsonian Science Education Center and Discovery Education.
Does Pueblo Science have an API?
No public API is recorded for Pueblo Science.
What industry is Pueblo Science in?
Pueblo Science's product category is Nonprofit STEM Education Services. Its primary akta.pro industry code is EDAMABAA, Hands-on Science Exploration & Experiments (Lab Kits, Science Clubs), with a secondary code of EDAJAFAH, Science & STEM Instruction (School-Delivered). Its NAICS code is 611 and its SIC code is 8200.