Electric Daisy Carnival

What Electric Daisy Carnival does

Electric Daisy Carnival (EDC) is a portfolio of electronic dance music festivals and related live-event experiences operated by Insomniac Holdings, LLC, a private US LLC. The portfolio is anchored by the flagship EDC Las Vegas event held at the Las Vegas Speedway and is extended through seven regional editions — EDC Orlando, EDC Mexico, EDC Thailand, EDC Colombia, EDC Korea, and EDC China — plus the EDSea cruise-festival format and EDC Week, a week-long satellite programming block around the Las Vegas event. The target customer is the global EDM festival attendee, served through a horizontal persona segmentation built around the brand's PLUR (Peace, Love, Unity, Respect) community ethos.

The core operating assets are the festival productions themselves rather than a software platform. The only proprietary technology in the product set is a branded mobile application on iOS and Android that provides lineup information, schedules, and festival updates — there is no API, no SDK, and no disclosed AI/ML capabilities. Ticketing is distributed direct-to-consumer via the edc.com website and Frontgate Tickets, with regional ticketing partners for international editions, and branded merchandise is sold through the Insomniac Shop e-commerce storefront. Marketing is executed through the official website, mobile apps, email newsletter, and social channels, capturing first-party audience opt-ins per edition.

EDC monetizes primarily through one-time ticket/license sales for each festival edition, supplemented by merchandise revenue. The company does not disclose pricing tiers, financial figures, or employee headcount beyond a 12-person figure tied to the legal entity. It is privately held, wholly owned by Insomniac Holdings, LLC, with no documented funding rounds, M&A activity, leadership changes, or regulatory actions in the available source data. Geographic reach spans North America (USA, Mexico), Asia (Thailand, China, Korea), and South America (Colombia).

Name

Electric Daisy Carnival

Legal name

Insomniac Holdings, LLC

Website

https://puertorico.electricdaisycarnival.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Electric Daisy Carnival (EDC) is a global portfolio of electronic dance music festivals operated by Insomniac Holdings, LLC, anchored by the flagship EDC Las Vegas event and extended through seven regional editions plus the EDSea cruise, serving EDM festival attendees worldwide.

Ownership category

akta.pro rank

Product category

Live Music Festivals

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Community Parades, Carnivals & Street Fairs (MPAGAEAE)

Keywords

• Electronic dance music festivals
• Live music events
• EDM festival experiences
• Festival ticket sales
• Branded festival merchandise

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Ticket Sales: Primary revenue stream from selling passes/tickets to multiple global festival editions including Las Vegas, Orlando, Mexico, Thailand, Colombia, Korea, China, and EDSea cruise
2. Merchandise Sales: Sale of branded merchandise including clothing and festival memorabilia through Insomniac Shop online storefront

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Electric Daisy Carnival organizes and operates a global portfolio of multi-day electronic dance music festivals, including the flagship EDC Las Vegas and seven regional editions (EDC Orlando, EDC Mexico, EDC Thailand, EDC Colombia, EDC Korea, EDC China) plus the EDSea cruise experience. The company sells festival passes/tickets directly to consumers through its website and ticketing partners, and generates ancillary revenue through branded merchandise sold via the Insomniac Shop. A mobile app for iOS and Android delivers festival information, lineups, and event access.

Product overview

Electric Daisy Carnival (EDC) is a portfolio of electronic dance music festivals and events organized by Insomniac Holdings. The core offering is the flagship EDC Las Vegas event, complemented by seven regional editions across multiple countries (EDC Orlando, EDC Mexico, EDC Thailand, EDC Colombia, EDC Korea, EDC China) and a specialized cruise festival (EDSea). EDC Week provides extended programming around the Las Vegas event. The company also offers a mobile application for iOS and Android devices.

Differentiator

Problem solved

Functional benefit

Brands

• EDC Las Vegas: The flagship EDC event held at the Las Vegas Speedway in Nevada, USA.
• EDC Orlando
• EDC Mexico
• EDC Thailand
• EDC Colombia
• EDC Korea
• EDC China
• EDSea
• EDC Week

Products and services

• EDC Las Vegas Flagship multi-day electronic dance music festival held annually at the Las Vegas Speedway, featuring multiple stages, art installations, and camping options. Sold as a multi-day pass to individual festival attendees.
• EDC Orlando Regional electronic dance music festival held in Orlando, Florida, typically held in November. Sold as a multi-day pass to individual festival attendees.
• EDC Mexico Regional electronic dance music festival held in Mexico, typically held in February. Sold as a multi-day pass to individual festival attendees.
• EDC Thailand Regional electronic dance music festival held in Thailand, typically held in December. Sold as a multi-day pass to individual festival attendees.
• EDC Colombia Regional electronic dance music festival held in Colombia, typically held in October. Sold as a multi-day pass to individual festival attendees.
• EDC Korea Regional electronic dance music festival held in Korea, typically held in October. Sold as a multi-day pass to individual festival attendees.
• EDC China Regional electronic dance music festival held in China. Sold as a multi-day pass to individual festival attendees.
• EDSea EDC cruise festival experience combining electronic music with cruise travel, typically held in January. Sold as a multi-day cruise package to individual festival attendees.
• EDC Week Week-long programming and events surrounding the EDC Las Vegas festival, extending the attendee experience with ancillary clubs, pool parties, and special events.
• EDC Mobile App Mobile application for iOS and Android providing festival information, lineup schedules, ticket access, and event updates for EDC attendees.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Tomorrowland: Tomorrowland is the world's largest EDM festival, holding editions in Belgium and Brazil. It is the most direct global competitor to EDC, with similar multi-day, multi-stage electronic music festival format and a strong aspirational brand identity. Both compete for the same global EDM audience and headliner talent.
• Electric Zoo: Electric Zoo is a major North American EDM festival held annually in New York City. It is a direct competitor to EDC for the North American EDM festival audience and competes for similar headliner talent.
• Hard Summer: Hard Summer is another Insomniac-owned EDM festival held in Southern California, targeting similar electronic music audiences with a hardstyle/EDM focus. It is a direct sibling peer to EDC within the same operating company portfolio.
• ADE (Amsterdam Dance Event): ADE is the world's largest electronic music conference and festival, combining industry programming with multi-venue nightlife events across Amsterdam. It is directly comparable to EDC in its EDM focus and global audience draw, though it is more conference-anchored.
• Ultra Music Festival: Ultra is a major global EDM festival brand with flagship events in Miami and international editions across multiple continents. It directly competes with EDC for headliner bookings, electronic music fans, and global brand positioning in the EDM festival category.
• Countdown NYE / Beyond Wonderland: Beyond Wonderland and Countdown are sister festivals under Insomniac Holdings, sharing operational infrastructure, talent relationships, and brand DNA with EDC. They are direct sibling peers within the same operating parent.

Broad incumbents

• Coachella: Coachella is a multi-genre destination music festival held annually in Indio, California. While broader in musical scope than EDC, it competes for the same discretionary festival dollars, headliner talent, and sponsorship budgets, and shares the destination-festival business model.
• Live Nation Entertainment: Live Nation is the parent company of Insomniac Holdings, EDC's operating parent. Live Nation is the world's largest live entertainment company and operates festivals, owns ticketing platforms, and manages artist tours. It is the strategic ecosystem within which EDC operates and is comparable in scale and capability.
• Insomniac Holdings: Insomniac is the operating parent of EDC and itself produces numerous other EDM festivals and events including Beyond Wonderland, Nocturnal Wonderland, and Dreamstate. Insomniac is the most direct operating comparable given it owns EDC and operates a similar festival portfolio.

Regional players

• Burning Man: Burning Man is a large-scale destination event in Nevada with a strong artistic and community identity that overlaps with EDC's immersive festival positioning. While Burning Man is non-commercial and playa-based, it competes for similar experiential-seeking attendees and shares the Nevada festival geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/electric-daisy-carnival

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Electric Daisy Carnival