Pulai Springs Resort Berhad

What Pulai Springs Resort Berhad does

Pulai Springs Resort Berhad is a privately held Malaysian integrated resort operator headquartered at 20km Jalan Pontian Lama, Pulai, Johor, with a corporate sales office in Kuala Lumpur. It operates as part of Pulai Group and runs a single flagship property, Pulai Springs Resort, set in the foothills of Mount Pulai in Johor Bahru within the Iskandar Malaysia economic corridor. The resort sits on freehold land that also incorporates two residential developments — The Enclave (33 units of Semi-Ds and Bungalows) and Cinta Ayu Resort Apartments (studio to four-bedroom freehold suites) — creating a mixed-use resort-and-residential ecosystem.

The company's core product is a multi-outlet resort experience: hotel accommodations spanning Deluxe Suites and One-to-Four-Bedroom Suites; four F&B outlets including the award-winning Qing Palace Chinese Restaurant (Szechuan cuisine), Cinta Terrace Restaurant, Cinta Deli, and daily breakfast service; and leisure infrastructure comprising five swimming pools, a fully equipped gymnasium, a Sports & Recreation Centre, and the Tee Tee Club kids club. The underlying technology stack is standard PMS plus an integrated online booking engine on pulaisprings.com and cashless payment systems (QR, Touch and Go) at recreational facilities; there is no disclosed AI/ML capability.

Revenue is generated across six streams: room accommodations (Best Available Rates plus heavy promotional pricing), food and beverage (ala carte, buffet, set menus, afternoon tea), events and banqueting (weddings, corporate meetings, seminars, team building, school events, religious retreats), membership programs (Individual, Family, and Corporate Social tiers of the Pulai Premier Club Term Privilege Card), pay-per-use sports and recreation (gym, pools, kids club, bicycles, massage chairs), and real estate (freehold units at The Enclave and Cinta Ayu). Go-to-market is hybrid: direct-to-consumer via the official website and walk-ins, enterprise field sales for corporate and group bookings handled by named sales staff in Johor and KL, and channel partnerships with VISA and Maybank offering 15–35% promotional discounts to cardholders.

Name

Pulai Springs Resort Berhad

Legal name

Pulai Springs Resort Berhad

Website

https://pulaisprings.com

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Pulai Springs Resort Berhad operates a multi-outlet resort in Johor Bahru, Malaysia, offering accommodation, F&B, sports/recreation, memberships, event banqueting, and on-site residential property sales. It serves leisure travelers, families, corporate clients, schools, and religious groups across Malaysia and Singapore-border demand.

Ownership category

akta.pro rank

Product category

Resort Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Accommodation (721)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industries

Luxury Villas & Residences Resorts (THAGACAM), Resort Convention Hotels (THAGALAC), Large Group & Event-Friendly Homes (THAMAAAM)

Keywords

• Resort accommodations
• Hospitality services
• Corporate event venues
• Food and beverage dining
• Wedding banquet packages

Headquarters

HQ city

Pulai, Johor

HQ country

Malaysia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Room Accommodations: The resort generates primary revenue from hotel room bookings across multiple room types including Deluxe Suite, One to Four Bedroom Suites, and Cinta Ayu All Suites. Rooms are offered through Best Available Rates with promotional pricing and seasonal discounts.
2. Food and Beverage: Multiple dining outlets including Qing Palace Chinese Restaurant (award-winning Szechuan cuisine), Cinta Terrace Restaurant, Cinta Deli, and breakfast buffet services. F&B revenue includes ala carte dining, buffet services, afternoon tea sets, and special promotions.
3. Membership Programs: Term Privilege Cards and Pulai Premier Club Membership offering access to swimming pools, gym, sauna, jacuzzi, and steam room. Memberships include Individual Social, Family Social, and Corporate Social tiers with durations from 3 months to 1 year.
4. Events and Banqueting: Wedding receptions, corporate meetings, seminars, team building, school events, and group retreats. Revenue from venue hire, catering packages, and event planning services.
5. Sports and Recreation: Pay-per-use recreational activities including gymnasium access, swimming pools, Tee Tee Club (kids club), bicycle rentals, darts, snooker, pool tables, pickleball, and massage chairs.
6. Real Estate (Property Sales): The Enclave @ Pulai Springs Resort offers semi-detached houses and bungalows within the resort property. Cinta Ayu Resort Apartments offer freehold residential suites from Studio to Four Bedroom configurations.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels4 records

Core offering

Pulai Springs Resort Berhad operates an integrated resort and hospitality business centered on its flagship Pulai Springs Resort property in Johor Bahru, Malaysia. The company delivers hotel accommodations across multiple room and suite types, four dining outlets (including the award-winning Qing Palace Chinese Restaurant), leisure facilities (five swimming pools, gymnasium, sports and recreation centre), and event services for weddings, corporate meetings, seminars, team building, group retreats, and school outings. It also markets a term-based Pulai Premier Club membership program for individuals, families, and corporate members, and operates two associated residential property developments (The Enclave and Cinta Ayu Resort Apartments) on-site.

Product overview

Pulai Springs Resort Berhad operates a multi-faceted resort and property development portfolio centered around its flagship Pulai Springs Resort in Johor Bahru, Malaysia. The company offers accommodation through Cinta Ayu All Suites (studio to 4-bedroom suites) and The Enclave @ Pulai Springs Resort (exclusive Semi-Ds and Bungalows); diverse dining experiences through Qing Palace Chinese Restaurant and Cinta Terrace Restaurant; comprehensive leisure facilities including 5 swimming pools, a fully equipped gymnasium, sports & recreation centre, Tee Tee Club kids club, and ZERO massage chairs; and event services including corporate meetings, seminars, team building, wedding receptions, group retreats, and school event packages. The resort also offers a Pulai Premier Club membership program with various term privilege cards for Individual, Family, and Corporate social memberships. Joint promotions with VISA, Maybank, and CIMB provide additional value through discounts on rooms, dining, and memberships.

Differentiator

Problem solved

Functional benefit

Brands

• The Enclave @ Pulai Springs Resort: A private and exclusive low-density freehold boutique development of 33 units of Semi-Ds and Bungalows located within the resort.
• Cinta Ayu Resort Apartments
• Qing Palace Chinese Restaurant
• Cinta Terrace Restaurant
• Cinta Deli

Products and services

• Cinta Ayu All Suites A mix of Studio Suites to One, Two, Three and Four bedroom apartment suites within an integrated residential and commercial development, offering freehold resort living with access to resort amenities. Targeted at buyers and guests seeking extended-stay or ownership resort accommodation in Johor Bahru.
• The Enclave @ Pulai Springs Resort A private and exclusive low-density freehold boutique development of 33 units of Semi-Ds and Bungalows set within the resort grounds in Iskandar Malaysia. Targeted at buyers seeking freehold luxury residential property co-located with the resort.
• Qing Palace Chinese Restaurant Award-winning Szechuan Chinese restaurant located at the Clubhouse, offering authentic traditional Chinese cuisine with all-you-can-eat and set menu dining options in Johor Bahru. Targeted at guests and walk-in diners seeking authentic Chinese fine dining.
• Cinta Terrace Restaurant Restaurant on Level 2 overlooking lush greenery at the resort, serving buffet breakfast, fire grill and steamboat dinners, and various F&B promotions. Targeted at resort guests and walk-in customers.
• Cinta Deli Deli outlet on Level 2 of the resort offering casual dining including kids DIY pizza, baked by chefs, plus other food items. Targeted at families with children staying at or visiting the resort.
• Swimming Pools Five swimming pools at the Clubhouse and Cinta Ayu All Suites covering lap swimming, family wading with water slide, horizon views, and a baby pool. Targeted at resort guests, members, and walk-in day visitors.
• Gymnasium Fully equipped gymnasium at the Sports and Recreation Centre on Level 2, featuring more than 10 cardio machines including treadmills, cross trainers, and bikes. Targeted at resort guests, members, and fitness walk-ins.
• Sports & Recreation Centre Comprehensive sports and recreation centre at the resort offering pay-per-use activities including four-seater bicycles, one-seater bicycles, darts, snooker, pool table, pickleball by the poolside, and ZERO massage chairs. Targeted at resort guests and day visitors.
• Tee Tee Club (Kids Club) Supervised kids club located at the Spa & Sports Centre for children aged 1 to 12 years, offering pay-per-use supervised play areas and activities. Targeted at families visiting the resort with young children.
• Pulai Premier Club Membership Term privilege card membership program with Individual Social, Family Social, and Corporate Social tiers (durations from 3 months to 1 year), granting access to swimming pools, gym, sauna, jacuzzi, steam room, and discounts on F&B and room rates. Targeted at individuals, families, and companies seeking recurring resort amenity access.
• Resort Room Accommodations Hotel room bookings across Deluxe Suite, One to Four Bedroom Suites, and Cinta Ayu All Suites categories, with Best Available Rates including free breakfast and seasonal promotional discounts (e.g., 40% off April to September 2026 with promo code VISITJOHOR2026). Targeted at individual leisure travelers, families, corporate bookers, and bank cardholders (VISA, Maybank).
• Corporate Meeting & Seminar Packages Comprehensive corporate meeting packages offered in Half Day, Full Day, and 2 Days 1 Night Residential formats, including meeting room usage, tea breaks, meals, and meeting facilities. Targeted at companies and organizations booking professional offsite events.
• Team Building Packages Customizable indoor and outdoor team building package with engaging activities and games for corporate teams. Targeted at companies organizing offsite team building events.
• Company Outing and Family Day Package Customizable company outing and family day packages offering activities, spacious accommodations, dining options, and access to resort facilities for team bonding or family fun. Targeted at corporate HR teams and event organizers.
• Group Retreat / Church Retreat / Camp Package Retreat and camp packages designed for churches, ministry gatherings, youth camps, leadership programs, workshops, and community events, including accommodation, meeting venues, meals, and team building activities. Targeted at religious organizations and community groups planning residential retreats.
• School Hi-Tea, Buffet Lunch & Dinner Package School event packages including hi-tea, buffet lunch, buffet dinner, and graduation celebrations, with spacious function halls, menu choices, free parking, and complimentary LED screen usage. Targeted at schools and educational institutions arranging group outings or graduation events.
• Wedding Receptions Elegant banquet hall wedding receptions for lunch or dinner with menu options including Chinese Set Menu, International Wedding Buffet, BBQ Wedding Buffet, and Malay Set Menu. Targeted at couples and families arranging weddings and milestone celebrations.

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• VISAcoreGTM or Marketing Partner · 3 July 2026VISA partnership offers 35% additional discount on room rates plus free breakfast for VISA cardholders, valid from 3 July 2026 to 3 July 2027. Also includes 15% off ala carte menu at Qing Palace and Cinta Terrace restaurants from 15 March 2026 to 15 March 2027. Benefits promoted through both VISA and Pulai Springs marketing channels.
• MaybankcoreGTM or Marketing Partner · 1 July 2026Maybank partnership offers up to 35% discount on room rates plus free breakfast for Maybank Mastercard, Visa, or American Express cardholders. Booking period from 1 July 2026 to 1 April 2027, with stay period until 30 April 2027. Extends reach to Maybank's customer base in Malaysia.
• Pulai GroupcoreOthersPulai Springs Resort is a member of Pulai Group, an integrated property development group operating The Enclave and Cinta Ayu Resort developments within the resort premises. This relationship positions the resort within a larger ecosystem of residential and commercial properties.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/pulai-springs-resort-berhad

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pulai Springs Resort Berhad