BAMBANG SURYA

What BAMBANG SURYA does

Pullman Lombok Merujani Mandalika Beach Resort is a 5-star, 257-key beachfront resort located within the ITDC Mandalika Tourism Complex in Kuta, Central Lombok, Indonesia. The property operates as a flagship licensee under Accor SA's Pullman brand and serves leisure, wedding, and corporate (MICE) guest segments. Accommodation spans nine categories from 40 sqm Deluxe Rooms to a 386 sqm Two-Bedroom Beach Villa, designed with contemporary interiors integrating traditional Sasak motifs (berugak-inspired lobby, local wood carvings, Sasak-art murals, and Sensatia Botanicals amenities).

The resort's core technology stack is conventional hospitality infrastructure: in-room IP TV, Bose Bluetooth speakers in select rooms, high-speed Wi-Fi and wired connectivity, plus a 24/7 Life Fitness-equipped Power Fitness center. Differentiated capabilities sit in the wellness and F&B verticals — proprietary Sasak-ritual spa treatments using locally handcrafted products, and a farm-to-table program (Liquid Organic Fertilizer) that feeds produce back into Aer Restaurant and Sgara Seafood Restaurant.

The business model combines five revenue streams: accommodation (per-night villa and room rates starting from IDR 3,500,000), food and beverage across two restaurants and two bars, spa and wellness, MICE (322 sqm Mandalika Ballroom + four meeting rooms for up to 300 guests), and full-service weddings. Distribution is anchored on Accor's global channels — ALL Accor loyalty (100M+ members), the Accor app, and the Accor central reservation system — complemented by direct bookings via the resort's own website, email newsletter, and WhatsApp concierge. There is no evidence of dependence on third-party OTAs.

Name

BAMBANG SURYA

Legal name

Pullman Lombok Merujani Mandalika Beach Resort

Website

https://pullman-lombok-mandalika.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

51–100 employees

Short description

Pullman Lombok Merujani Mandalika Beach Resort is a 257-key, 5-star beachfront resort in Lombok, Indonesia, operated under Accor's Pullman brand and serving leisure, wedding, and MICE guests with on-site dining, spa, and event facilities.

Ownership category

akta.pro rank

Product category

Luxury Beachfront Resort Hospitality

NAICS

Other Traveler Accommodation (72119)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Beachfront & Island Luxury Resorts (THAGACAA)

akta.pro secondary industries

Ultra-Luxury Villas & Estates (THAMAEAA), VIP, Executive & Concierge Corporate Travel (TMCs) (THACAAAF)

Keywords

• Luxury beachfront resort
• Hotel accommodation services
• Meeting event venues
• Spa wellness hospitality
• Wedding venue services

Headquarters

HQ city

Kuta, Central Lombok

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Accommodation: Room, suite, and villa rentals across 9 room categories. Revenue generated from nightly stays with varying rates based on room category, season, and booking channel. Complimentary amenities include high-speed Wi-Fi, premium teas and coffees, minibar, and locally sourced bath amenities.
2. Food & Beverage: Revenue from two restaurants (Aer Restaurant, Sgara Seafood Restaurant) and two bars (Lalo Swim-up Bar, Lobby Lounge). Dining options include à la carte, à la minute dining, and special events like Dim Sum Sundays and Happy Hour promotions.
3. Spa & Wellness: Pullman SPA offering signature treatments, massages, and therapies using traditional Sasak rituals and locally produced products. Reservations via WhatsApp.
4. Meetings & Events: MICE facilities including Mandalika Ballroom (322 sqm, up to 300 guests), four meeting rooms, outdoor spaces, and semiprivate dining rooms. Revenue from venue rentals and event planning services.
5. Wedding Services: Full-service wedding planning including beach ceremonies, garden settings, rooftop terrace events, and ballroom receptions. Dedicated Pullman Wedding Planners coordinate all ceremony and reception details.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

BAMBANG SURYA operates Pullman Lombok Merujani Mandalika Beach Resort, a 5-star luxury beachfront resort in the ITDC Mandalika Tourism Complex, Lombok, Indonesia. The property offers 257 rooms, suites, and villas across nine categories (from 40sqm Deluxe Rooms to 386sqm Two Bedroom Beach Villas), two restaurants, two bars, a 322 sqm ballroom with four meeting rooms, Pullman Spa with traditional Sasak rituals, a 24/7 fitness center, and full-service wedding planning. All offerings are licensed under the Pullman brand of parent company ACCOR SA and distributed via direct channels and the global ALL Accor loyalty network.

Product overview

Pullman Lombok Merujani Mandalika Beach Resort is a 5-star beachfront resort in Lombok, Indonesia, operated by Accor. The resort offers a comprehensive hospitality portfolio including 257 rooms, suites, and villas (many with private pools) featuring contemporary design with traditional Lombok Sasak influences. Accommodation ranges from Deluxe Rooms (40sqm) to Beach Villas (386sqm). Dining options include Aer Restaurant (all-day dining), Sgara Seafood Restaurant (finest seafood in Lombok), Lobby Lounge, and Lalo Swim-Up Bar. The resort features Mandalika Ballroom (322sqm, 300 guests) and four meeting rooms for events, plus Pullman Spa wellness services, 24/7 Power Fitness center, and comprehensive wedding planning. The property integrates Accor's loyalty program (ALL Accor) and offers special packages including villa escapes, dining experiences, and spa packages.

Differentiator

Problem solved

Functional benefit

Brands

• Pullman Spa: Luxury spa offering traditional Sasak-inspired wellness treatments and therapies
• Aer Restaurant
• Sgara Seafood Restaurant
• Lalo Swim-Up Bar
• Lobby Lounge
• Bites on Wheels
• Power Fitness
• Mandalika Ballroom

Products and services

• Deluxe Room Standard accommodation with contemporary design featuring traditional Lombok wood carvings, available with king-size or twin Pullman Beds, workspace, high-speed Wi-Fi, and modern amenities, targeted at leisure and business travelers staying at the resort.
• Deluxe Room Ocean View 40sqm room offering Indian Ocean vistas with bright contemporary design, Bose Bluetooth sound system, deep bathtub, rain shower, and premium amenities for upscale leisure guests.
• Executive Room Tropical-island hideaway featuring understated interior design blending Lombok tradition with contemporary flair, stylized murals, private balcony with sea breezes, and deep bathtub, suited to executive travelers and premium leisure guests.
• Garden Suite Sundeck 230sqm suite with private terrace amid lush greenery, large plunge pool, separate living and sleeping areas, tropical retreat design with cutting-edge contemporary amenities, targeted at premium leisure guests and small private gatherings.
• Garden Suite Courtyard 296sqm suite featuring private terrace shrouded in greenery with plunge pool, large self-contained living area with subtle tones and traditional island accents, deep bathtub with hand-crafted Sensatia Botanicals amenities, for high-end leisure guests.
• Deluxe Suite 80sqm suite with intuitive contemporary design, warm earthy tones, traditional Lombok flourishes, private balcony with ocean views, large living area, and deep tub, positioned for premium leisure and small group stays.
• One Bedroom Garden Villa 185sqm villa with expansive private pool, contemporary style merged with Lombok accents, separate bedroom with Pullman Bed, 24/7 in-room dining, and Nespresso machine, for couples and luxury leisure travelers.
• Two Bedroom Garden Villa Spacious villa with broad terrace overlooking pool, secluded garden, understated soothing design, spacious living area, two separate bedrooms, garden views, and Nespresso machine, suitable for families and small groups seeking privacy.
• Two Bedroom Beach Villa 386sqm beachfront villa with private pool, ocean views, direct beach access, separate living area, IP TV system, Bose Bluetooth speaker, premium Sensatia Botanicals amenities, and in-room yoga facilities, targeted at the most premium leisure guests.
• Aer Restaurant All-day dining restaurant overlooking the pool featuring world flavors, interactive cooking stations, Indonesian satay to Italian risotto, open 06:30 am - 10:00 pm, with two private dining rooms for resort guests and walk-ins.
• Sgara Seafood Restaurant Fine seafood restaurant offering views of the Indian Ocean with fresh fish and seafood, interactive cooking experience, locally inspired seafood fusion recipes, and private dining room for up to ten guests.
• Lobby Lounge Dynamic social space inspired by traditional Sasak berugak shelters, open to tropical breezes and sea views, featuring murals by Lombok artist Indra Karya, creative drinks, and light bites for resort guests and visitors.
• Lalo Swim-Up Bar Poolside bar with cocktails, mocktails, refreshments, and light bites, offering pool access seating and deckchair relaxation with ocean views for resort guests.
• Bites on Wheels Pop-up food cart service offering street-food-inspired bites, healthy drinks, and surprises including kebabs, tacos, and gelato, for resort guests around the pool and outdoor areas.
• Mandalika Ballroom 322sqm ballroom with high ceilings, contemporary and traditional island design, accommodating up to 300 guests, featuring a 200-inch LCD video wall and pre-function area with natural daylight for corporate events, conferences, and weddings.
• Meeting Rooms (Tunak, Serenting, Merese, Seger) Four versatile meeting rooms with natural light, garden views, 55-inch LCD TV, and high-speed wireless connectivity for corporate meetings and small events. Tunak (62.4sqm, 60 guests), Serenting (52sqm, 70 guests), Merese (61sqm, 70 guests), and Seger (62sqm, 70 guests).
• Outdoor Event Spaces Outdoor event spaces including beach areas, lush gardens, and rooftop terrace with ocean views, suitable for working breakfasts, intimate gatherings, receptions, and wedding ceremonies.
• Semiprivate Dining Rooms Private dining rooms at Aer Restaurant for small-scale events including team breakfasts, board meetings, and business dinners with tailored local or global menus, for corporate groups and private gatherings.
• Pullman Spa Full-service spa offering traditional Sasak rituals, locally handcrafted products, Pullman Signature Treatment, gentle strokes, deep tissue massage, and personalized therapies for peace of mind, body, and soul, open to resort guests and outside visitors.
• Wedding Services Full-service wedding planning including romantic settings (secluded beach, lush gardens, rooftop terrace), beachfront villa for intimate gatherings, Mandalika Ballroom for lavish banquets, dedicated Pullman Wedding Planners, and Pullman chefs, for destination weddings.

Quantifiable outcome

• International Sustainability Award 2025 from Luxury Lifestyle Awards
• +1 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered flagship and core.

• Accor SAflagshipChannel Partner/ Reseller/ DistributorAccor SA is the parent company and franchisor of the Pullman brand. Pullman Lombok Merujani Mandalika Beach Resort operates as a licensed Pullman property under Accor's brand portfolio. The resort benefits from Accor's global distribution network, ALL Accor loyalty program with 100+ million members, centralized reservation systems, and marketing support across 45 hotel brands in 110+ countries.
• ALL Accor Loyalty ProgramcoreChannel Partner/ Reseller/ DistributorThe ALL Accor loyalty program serves as the primary distribution and retention channel for the resort. With over 100 million members globally, the program provides direct access to a massive customer base. Members can earn and redeem points across 4,500+ participating hotels worldwide, driving bookings to Pullman Lombok.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/pullmanlombok
• YouTubeyoutube.com/watch?v=Hyx3IPuda6c
• Facebookfacebook.com/pullmanlombokmandalika
• LinkedInlinkedin.com/company/sheraton-mustika-yogyakarta
• Instagraminstagram.com/pullmanlombokmandalika

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BAMBANG SURYA