Pullman Riga Old Town Hotel

What Pullman Riga Old Town Hotel does

Pullman Riga Old Town Hotel is a 5-star single-property luxury hotel operated under Accor Group's Pullman brand, located at Jekaba Iela 24 in Riga's historic Old Town (a UNESCO World Heritage Site). The property combines a renovated 1789 building with contemporary architecture and offers 151 rooms across Superior, Premium Superior, Deluxe, and Presidential Suite categories, along with a 7th-floor SPA featuring a 19-meter swimming pool, sauna, fitness center, and park views. On-site F&B comprises the Harper Woolf restaurant (worldwide fusion cuisine) and Harpers Lobby Bar, supplemented by a daily happy hour (16:00-18:00) and a breakfast buffet service.

The property generates revenue across four streams: accommodation (151 rooms), food and beverage (restaurant, bar, breakfast), meetings and events (8 adaptable conference rooms accommodating up to 200 persons, largest 123 sqm), and ancillary services including SPA access (free for guests) and nearby Europark parking (~EUR 25/day). The hotel distributes through Accor's integrated ecosystem: direct consumer booking via all.accor.com and iOS/Android apps, the ALL Accor+ loyalty program with subscription tiers offering 15% discounts, corporate booking through businesstravel.accor.com, the travel professional portal, and flight+hotel packages via allholidays.uk. Marketing includes active presence on Facebook, Instagram, Twitter, Pinterest, YouTube, and LinkedIn.

The hotel is positioned for the upscale leisure and corporate transient market, with review segmentation indicating Couples (45%), Business travelers (24%), Solo travelers (21%), and Families (10%). Customer ratings stand at ALL 4.6/5 from 952 reviews, with strong marks for location (9.2/10), service (8.3/10), and cleanliness (8.4/10), but a notably weak value score (5.6/10). The property is led by General Manager Pawel Panczak, holds Green Globe sustainability certification, and is ecocertified. As a single-asset entity within Accor's 5,500+ property portfolio, it functions as a managed/franchised unit rather than an independent operator.

Name

Pullman Riga Old Town Hotel

Legal name

Pullman Riga Old Town Hotel

Website

https://pullmanriga.lv

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Pullman Riga Old Town Hotel is a 5-star, 151-room luxury property operated under Accor's Pullman brand in Riga's UNESCO-listed Old Town, serving leisure and business travelers with accommodation, F&B, SPA, and conference facilities.

Ownership category

akta.pro rank

Product category

Luxury Hotel Accommodation

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Historic/Heritage Conference Hotels (THAGALAL)

akta.pro secondary industry

Lifestyle & Social Hotels (THAGADAB)

Keywords

• Luxury hotel accommodation
• Hotel spa wellness
• Meeting event venues
• Restaurant dining services
• Business travel lodging

Headquarters

HQ city

Riga

HQ country

Latvia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Accommodation Services: Revenue from 151 hotel rooms including Superior rooms, Premium Superior rooms, Deluxe suites, and Presidential Suite. Room rates vary by season and room type.
2. Food & Beverage: Revenue from Harper Woolf restaurant offering worldwide fusion cuisine, Harpers Lobby Bar, and daily breakfast service. Restaurant prices noted as high by reviewers.
3. SPA and Wellness: Revenue from SPA facilities featuring 19m swimming pool, sauna, and fitness center. Pool and fitness access noted as free for guests.
4. Meetings & Events: Revenue from 8 adaptable conference rooms and event spaces accommodating up to 200 persons. Includes meetings, seminars, conventions, and private events.
5. Parking Services: Europark parking available nearby with surcharge (25 EUR per day as noted in reviews).

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Pullman Riga Old Town Hotel operates a 5-star, 151-room luxury hotel in Riga's historic Old Town under Accor's Pullman brand. The hotel offers accommodation across four room categories, on-site dining through Harper Woolf restaurant and Harpers Lobby Bar, a 7th-floor SPA with 19m swimming pool, and 8 adaptable conference rooms accommodating up to 200 persons for meetings and events.

Product overview

Pullman Riga Old Town Hotel is a 5-star hotel (part of Accor's Pullman luxury brand) offering a single-property hospitality service. The hotel features 151 elegantly designed rooms across 4 room categories (Superior, Premium Superior, Deluxe, Presidential Suite) and operates on-site dining through Harper Woolf Restaurant (global fusion cuisine) and Harpers Lobby Bar. Wellness facilities include a SPA with 19m swimming pool, sauna, and fitness center. Conference and event services accommodate up to 200 persons across 8 adaptable meeting rooms. The property underwent major renovation in 2025, blending the historic 1789 building with contemporary architecture. The hotel integrates with Accor's ALL loyalty program and booking platform.

Differentiator

Problem solved

Functional benefit

Brands

• Harper Woolf Restaurant: Hotel restaurant offering worldwide fusion cuisine, inspired by fictional traveler's adventures with shared dining and table-side cooking.
• Harpers Lobby Bar

Products and services

• Superior Room Standard hotel room option available with either 1 King Size Bed or 2 single beds, approximately 21-26 sqm, accommodating up to 2 guests.
• Premium Superior Room Enhanced room category featuring 1 King Size Bed or 2 Single Size Beds, approximately 25 sqm, offering additional amenities and space compared to standard Superior rooms.
• Deluxe Room Luxurious room category with King Size Bed, accommodating up to 3 guests, featuring premium amenities and décor.
• Premium Deluxe Room with Park View Spacious room featuring 1 King Size Bed with park views, approximately 31 sqm, accommodating up to 4 guests.
• Presidential Suite Top-tier accommodation featuring a King Size Bed, representing the most luxurious and spacious room option at the hotel.
• Harper Woolf Restaurant On-site restaurant offering worldwide fusion cuisine with shared dining and table-side cooking, inspired by a fictional traveler's adventures. Welcomes both hotel guests and external diners with a daily happy hour (16:00-18:00).
• Harpers Lobby Bar On-site bar offering global flavors, unique cocktails, and a warm atmosphere with fresh, locally sourced ingredients.
• Pullman SPA & Wellness Luxurious SPA facility featuring a 19m swimming pool, sauna, and fitness center with park views from the 7th floor. Free access for hotel guests.
• Meetings & Events Conference and event facilities featuring 8 adaptable conference rooms for up to 200 persons. Largest room is 123 sqm with maximum capacity of 140 seats or 70 banquet guests.
• Pullman Breakfast Daily breakfast service featuring a vibrant buffet with freshly baked pastries, seasonal fruits, gourmet coffee, and international favorites served in a bright, contemporary atmosphere.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Accor GroupcoreOthersPullman Riga Old Town is operated under Accor Group's portfolio of luxury and premium hotels. The hotel benefits from Accor's global distribution network, ALL loyalty program infrastructure, central reservation systems, and marketing platforms. Accor provides operational standards, training, and brand guidelines. The hotel is one of over 5,500 properties in Accor's global portfolio spanning 30+ brands in 110 countries.

Scale indicators6 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Grand Palace Hotel: 5-star luxury hotel in Riga Old Town operated under Marriott's Luxury Collection, the closest direct competitor to Pullman Riga Old Town in the same heritage setting and price tier.
• Radisson Blu Hotel Latvija: Large 4-star upscale hotel in central Riga with conference facilities; competes for both business and leisure demand and is a benchmark for meetings & events capacity in the city.
• Hotel Neiburgs: Upscale design hotel in Riga Old Town in a UNESCO-protected Art Nouveau building; directly comparable for location, heritage positioning, and culture-seeking travellers.
• Dome Hotel & Spa: Boutique 5-star hotel in a 17th-century building in Riga Old Town, competing head-to-head for heritage-driven leisure and business guests with comparable SPA and dining offerings.
• Wellton Riverside SPA Hotel: 4-star SPA hotel in central Riga with wellness, dining, and event facilities; closest comparable for SPA-driven demand and leisure-couple segmentation.
• Radisson Blu Ridzene Hotel: 5-star heritage hotel in central Riga with conference facilities; competes for the same Old Town-adjacent corporate and leisure segments.
• Bellevue Park Hotel Riga: Conference-oriented upscale hotel in Riga with extensive meeting space; comparable in its reliance on MICE and corporate demand and its multi-stream revenue model.

Emerging players

• Pullman London St Pancras: Sister Pullman property under Accor; shares brand standards, ALL loyalty integration, and meetings-focused positioning, making it a natural benchmark for operations and pricing.
• Pullman Paris Centre Bercy: Another Pullman sister property; useful peer for brand-level KPIs (RevPAR, event share) given shared Accor distribution, F&B concepts, and meeting facilities.

Broad incumbents

• Sofitel Riga: Accor's flagship luxury brand; while there is no current Sofitel in Riga, the brand sets the upper luxury benchmark within Accor's portfolio that Pullman Riga Old Town aspires to compete with for high-yield guests.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/all
• YouTubeyoutube.com/All_AccorLiveLimitless
• Facebookfacebook.com/ALL
• LinkedInlinkedin.com/company/pullman-riga-old-town-hotel
• Instagraminstagram.com/all.accor

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pullman Riga Old Town Hotel