Pulsee Luce e Gas
Pulsee Luce e Gas is an Italian residential electricity and gas retailer that sells fixed-price energy contracts and value-added services to Italian households through a digital-first website and mobile app, as a subsidiary of Axpo Italia.
- Company typePrivate
- Founded-
- HeadquartersRome, Italy
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Pulsee Luce e Gas does
Pulsee Luce e Gas (Pulsee S.r.l.) is an Italian residential electricity and gas retailer operating in the country's free energy market as a wholly-owned subsidiary of Axpo Italia S.p.A. Its core proposition is the supply of electricity (at €0.116/kWh plus a €144/year quota vendita under the Luce e Gas Relax 36 mesi fixed-price offer) and natural gas (€0.499/smc) to Italian households, with the option to bundle both supplies under a single 36-month fixed-price contract. The company runs a digital-first, direct-to-consumer model, activating customers through the pulsee.it website and a mobile app on iOS and Android that supports account management and the Energimetro appliance-level consumption monitor. A dedicated toll-free call center ('numero verde') provides customer support alongside the digital channels.
The product portfolio is layered beyond commodity supply with Pulsee Play (a points-based loyalty program called Punti Energia), Gas Compensation, Carbon Footprint Compensation, and Green Hero environmental services, and with the Casa Futura initiative offering photovoltaic systems bundled with heat pumps, boilers, and air conditioners. The company differentiates on 100% certified renewable energy, fixed-price protection for up to 36 months, and a recognized mobile experience — Energimetro and Luce Limit.e won the 'Eletto Prodotto dell'Anno 2026' award from Circana based on research with 12,000 Italian consumers. Pulsee is backed by Axpo Italia's 25+ years of energy market experience and uses promotional campaigns (the SUPER code offering up to €240 in discounts) and sponsorships such as the Genoa football club partnership to drive customer acquisition.
Revenue is generated primarily through recurring per-kWh and per-smc consumption charges plus fixed quota vendita fees on subscription-style supply contracts, with episodic contribution from PV/HVAC installation revenues under Casa Futura. The business is privately held with 20 reported employees, an Italian legal headquarters in Rome (Via IV Novembre 149), and operations limited to Italy's residential market.
Pulsee Luce e Gas firmographics
Firmographics- Name
- Pulsee Luce e Gas
- Legal name
- Pulsee S.r.l.
- Website
- https://pulsee.it
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pulsee Luce e Gas is an Italian residential electricity and gas retailer that sells fixed-price energy contracts and value-added services to Italian households through a digital-first website and mobile app, as a subsidiary of Axpo Italia.
- Ownership category
- akta.pro rank
Pulsee Luce e Gas industry classification
Industry- Product category
- Residential Energy Supply
- NAICS
- Electric Power Generation, Transmission and Distribution (2211)
- SIC
- Electric Services (4911)
- akta.pro primary industry
- Retail & Community PPAs (Community Solar/Shared Renewables) (EUAGADAC)
- akta.pro secondary industry
- Customer Energy Engagement (In-Home Displays, Portals, Usage Insights) (EUADAFAH)
Keywords
Where Pulsee Luce e Gas is headquartered
LocationHeadquarters
- HQ city
- Rome
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Pulsee Luce e Gas business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Electricity Supply: Revenue from supplying electricity to residential customers at fixed or variable rates. Customers pay a quota vendita (selling fee) plus consumption-based charges per kWh.
- Gas Supply: Revenue from supplying natural gas to residential customers. Charged per standard cubic meter (smc) consumed.
- Loyalty Program (Pulsee Play): Points-based loyalty program where customers accumulate Punti Energia monthly to spend on rewards and prizes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Luce e Gas Relax 36 months - Fixed price electricity and gas |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Pulsee Luce e Gas product offering
Product offeringCore offering
Pulsee Luce e Gas supplies electricity and natural gas to Italian residential households under fixed-price or variable tariffs, complemented by app-based consumption monitoring (Energimetro), a points-based loyalty program (Pulsee Play), and renewable energy with certified Guarantees of Origin. The company also offers photovoltaic solutions paired with heat pumps, boilers, and air conditioners through its Casa Futura initiative.
Product overview
Pulsee Luce e Gas is a residential electricity and gas supplier operating in Italy's free energy market under Axpo Italia. The offering consists of core electricity and gas supply products (Luce e Gas, Luce Limit.e, Luce e Gas Relax 36 mesi) complemented by a suite of loyalty and service add-ons including Energimetro (energy consumption monitoring), Pulsee Play (loyalty program), and carbon/environmental compensation services. Under the Casa Futura initiative, the company also offers photovoltaic solutions paired with heat pumps, boilers, and air conditioners. The product portfolio is managed through a mobile app available on iOS and Android, with current promotions including the SUPER code (up to €240 discount) and dedicated offers for specific customer segments like Genoa football club fans.
Differentiator
Problem solved
Functional benefit
Brands
- Energimetro: A smart meter feature within the app that allows customers to monitor their appliance energy consumption daily.
- Pulsee Play
- Casa Futura
Products and services
- Luce e Gas Residential electricity and natural gas supply service for households in Italy, offered under the free energy market as part of Axpo Italia's portfolio.
- Luce Limit.e Electricity tariff product featuring usage limit controls for residential customers; recognized with the Eletto Prodotto dell'Anno 2026 award in the Servizi Energetici category.
- Luce e Gas Relax 36 mesi Fixed-price electricity and gas offer with a 36-month price guarantee on the energy component, monoraria (single-rate) pricing structure, and annual quota vendita, designed to protect household bills from market uncertainty.
- Offerta fotovoltaico e pompa di calore Combined photovoltaic system installation paired with a heat pump, offered to Italian homeowners under Pulsee's Casa Futura residential energy efficiency program.
- Offerta fotovoltaico e caldaia Combined photovoltaic system installation paired with a boiler, offered to Italian homeowners under Pulsee's Casa Futura residential energy efficiency program.
- Offerta fotovoltaico e climatizzatore Combined photovoltaic system installation paired with an air conditioner, offered to Italian homeowners under Pulsee's Casa Futura residential energy efficiency program.
- Pulsee Play Points-based loyalty program where Pulsee customers accumulate Punti Energia (Energy Points) monthly and redeem them for prizes and rewards.
- Gas Compensation Environmental service allowing customers to compensate their natural gas consumption through certified environmental initiatives.
- Carbon Footprint Compensation Environmental compensation service enabling customers to offset their household carbon footprint associated with energy consumption.
- Green Hero Green initiative program offered to Pulsee customers as part of the company's sustainability-focused services portfolio.
- Promo SUPER Customer acquisition promotion offering up to €240 discount (€5/month per supply for 24 months) on combined electricity and gas subscriptions when activated with the SUPER promo code on pulsee.it.
Companies that use Pulsee Luce e Gas
Customer profileSegments1 record
Ideal customer profiles2 records
Pulsee Luce e Gas technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Pulsee Luce e Gas partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Axpo ItaliacorePulsee S.r.l. is a subsidiary subject to direction and coordination by Axpo Italia S.p.A. Axpo Italia is the market leader in Italy's free energy market, with 25+ years of experience serving families, SMEs, and large enterprises.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
Pulsee Luce e Gas competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Pulsee Luce e Gas social profiles
Digital presencePulsee Luce e Gas financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pulsee Luce e Gas leadership team
Management profileNumber of profiles
Pulsee Luce e Gas funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pulsee Luce e Gas M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pulsee Luce e Gas
What does Pulsee Luce e Gas do?
Pulsee Luce e Gas supplies electricity and natural gas to Italian residential households under fixed-price or variable tariffs, complemented by app-based consumption monitoring (Energimetro), a points-based loyalty program (Pulsee Play), and renewable energy with certified Guarantees of Origin. The company also offers photovoltaic solutions paired with heat pumps, boilers, and air conditioners through its Casa Futura initiative.
Is Pulsee Luce e Gas a public or private company?
Pulsee Luce e Gas is a private company. It is classified as corporate owned and is currently operating.
When was Pulsee Luce e Gas founded?
Pulsee Luce e Gas was founded in -1. It employs 11 to 50 people.
Where is Pulsee Luce e Gas based?
Pulsee Luce e Gas is headquartered in Rome, Italy, in the Europe region.
How does Pulsee Luce e Gas make money?
Three revenue lines are on record. Electricity Supply is the primary driver. The others are gas Supply and loyalty Program (Pulsee Play).
Does Pulsee Luce e Gas have an API?
No public API is recorded for Pulsee Luce e Gas.
What industry is Pulsee Luce e Gas in?
Pulsee Luce e Gas's product category is Residential Energy Supply. Its primary akta.pro industry code is EUAGADAC, Retail & Community PPAs (Community Solar/Shared Renewables), with a secondary code of EUADAFAH, Customer Energy Engagement (In-Home Displays, Portals, Usage Insights). Its NAICS code is 2211 and its SIC code is 4911.