Pulse Records

What Pulse Records does

Pulse Records is an independently owned, brick-and-mortar secondhand vinyl record and CD retailer located at 90A Brighton Road in Horley, Surrey, United Kingdom. The business operates from a single physical storefront, supported by a website (pulserecords.co.uk) that functions as a searchable catalog organized by decade (1950s through 2020s), artist, and format (vinyl LP, 12-inch single, 7-inch single, EP, CD). The website is informational rather than transactional; customers browse inventory online but purchases occur in person. With 5 employees and no evidence of external investment, Pulse Records is an owner-operated small business with no parent company, subsidiaries, or institutional funding.

The product portfolio consists of secondhand vinyl records (UK and international pressings) and CDs, with inventory of 34,520+ items spanning seven decades. Pricing is highly variable, ranging from approximately £1.99 for common singles to £400 for rare collectibles such as promo copies, first presses, and limited editions (e.g., Dave Ball "Sincerity" 12-inch promo at £200, Soft Cell "Mutant Moments" EP at £250, Ultimate Spinach LP at £250). The catalog includes sought-after releases from artists such as The Smiths, The Beatles, David Bowie, The Cure, Suede, The Who, The Fall, The Clash, The Sisters of Mercy, and Chumbawamba, alongside thousands of more common titles. Detailed item-level metadata, including condition, label, catalog number, year, format, and track listings, is provided on the website.

Pulse Records monetizes exclusively through unit-priced retail transactions, with no subscription, membership, e-commerce checkout, or other recurring revenue model observed. Distribution is single-channel physical retail; the site has shipping, payment, and terms pages, but no online ordering flow is evident. Marketing is limited to organic website search, with no evidence of paid advertising, email capture, or social media activity. The target customer segment is UK-based individual collectors and music enthusiasts seeking rare or vintage physical media.

Name

Pulse Records

Legal name

Pulse Records

Website

https://pulserecords.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Pulse Records is an independently owned secondhand vinyl and CD retailer in Horley, Surrey, UK. Operating from a single storefront with a search-enabled catalog website, the 5-employee business serves individual UK collectors, stocking 34,520+ items spanning seven decades.

Ownership category

akta.pro rank

Product category

Music Retail

NAICS

Used Merchandise Retailers (4595), Used Merchandise Retailers (45951)

SIC

Retail-Record & Prerecorded Tape Stores (5735)

akta.pro primary industry

Entertainment Memorabilia Retail (Film/TV/Music) (CRALAGAJ)

Keywords

• Secondhand vinyl records
• Used CDs
• Record store
• Music retail
• Rare collectibles

Headquarters

HQ city

Horley

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Retail Record and CD Sales: Direct sale of secondhand vinyl records and CDs to individual consumers. Products range from common items (£1.99-£9.99) to rare collectibles (£100-£400). Sales occur through physical retail location and appear to be browse/purchase in-store.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Pulse Records sells secondhand vinyl records (LPs, 12-inch singles, 7-inch singles, and EPs) and CDs through a physical retail storefront in Horley, Surrey, with a companion website serving as an inventory catalog. The shop stocks 34,520 items spanning the 1950s through 2020s, emphasizing rare, collectible, and out-of-print pressings with detailed condition descriptions and unit pricing ranging from £1.99 for common items to £400 for rare collectibles.

Product overview

Pulse Records is a secondhand vinyl record and CD retailer based in Horley, Surrey, UK, operating as a single unified e-commerce platform. The company stocks 34,520 records across vinyl (LPs, 12-inch singles, 7-inch singles, and EPs) and CDs, organized by decade from the 1950s through the 2020s. The product portfolio centers on rare, collectible, and sought-after pressings from artists including The Smiths, The Beatles, David Bowie, The Cure, Suede, and The Who, among many others. The two core product lines are Vinyl Records (UK and international pressings) and Compact Discs, which together serve collectors and music enthusiasts.

Differentiator

Problem solved

Functional benefit

Products and services

• Secondhand Vinyl Records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Direct peers

• Rough Trade: Iconic UK independent record retailer with stores in London and Bristol, plus a transactional online store. Comparable in offering new and catalog vinyl across genres, though larger and more diversified than Pulse Records.
• Resident Music: Brighton-based independent record store stocking new and secondhand vinyl across decades with a transactional website. Comparable UK independent record retailer of similar small scale.
• Spillers Records: Cardiff-based independent record shop, widely cited as the world's oldest record store. Comparable UK independent record retailer model, similar small-footprint, collector-focused inventory.
• Amoeba Music: Large California-based independent chain specializing in secondhand and new vinyl, CDs, and DVDs across decades. Comparable deep-catalog, collector-focused secondhand model, though significantly larger.
• Music and Video Exchange: London-based chain of secondhand music and media exchange stores, buying and selling used vinyl, CDs, and DVDs. Closely comparable secondhand retail and trade-in model.
• Honest Jon's: London-based independent record store with curated secondhand and new vinyl across genres, plus a transactional online presence. Comparable collector-focused inventory model.
• Vinyl Tap: UK-based online and physical secondhand vinyl retailer operating a large catalog of used records across decades. Comparable secondhand-only model with online transactional capability that Pulse Records currently lacks.
• Reckless Records: Chicago-based chain of secondhand record stores offering vinyl, CDs, and music collectibles across decades. Closely comparable secondhand catalog model targeted at collectors.
• Sister Ray Records: Long-running independent secondhand vinyl and music retail store in London's Soho. Operates a comparable model of curated, catalogued secondhand music inventory for collectors, with both physical and online sales channels.

Broad incumbents

• HMV: Established UK high-street music and entertainment retail chain carrying new vinyl, CDs, and related media. Overlaps with Pulse Records' customer base but operates a much broader portfolio and is not specialist in secondhand/collector pressings.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/pulse-records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pulse Records