PumpX

What PumpX does

PumpX (operating under the brand BET6789 via pumpx.io) is a London-headquartered, multi-category online gambling platform founded in 2021 and primarily serving bettors in Southeast Asia, with an explicit focus on Vietnam. The product surface bundles five gaming verticals into a single account and wallet: sports betting (with integrated feeds from SABA Sports, CMD368, BTI Sports, K-Sports, and T-Sports), live dealer casino (AE Sexy and Evolution Gaming), online lottery, slot games with progressive jackpots, fish shooting arcade games, and online card games. Underlying technology consists of standard iGaming infrastructure — SSL 128-bit encryption, a multi-layer firewall system, an automated multi-channel payment stack spanning online banking, e-wallets (Momo, ZaloPay) and scratch cards, and a real-time odds routing layer — with no proprietary AI, APIs, or developer SDKs disclosed. The platform is dual-licensed by PAGCOR (Philippines) and the Isle of Man and operates under a Vietnamese-language consumer-facing site, with mirror domains routinely updated to circumvent Vietnamese ISP blocking.

Despite claiming to have won the trust of millions of bettors across Asia, the firm employs only 8 people per firmographic data, suggesting either a thin operating model with significant reliance on third-party content and outsourced payment, marketing, and agent operations, or that the user-count claim is marketing language rather than verified scale. The revenue model is built on two streams: (i) house-edge or rake on wagers placed across the gaming verticals, and (ii) commission paid to a Vietnam-based agent (đại lý) network that recruits and retains customers. Customer acquisition combines a direct-to-consumer online channel (website and mobile-optimized experience) with this agent network plus promotional mechanics including first-deposit bonuses, daily cashback, reload bonuses, and VIP rewards; no pricing tiers, fees, or contract values are disclosed publicly. The user base is described horizontally as adult online bettors and gaming enthusiasts in Southeast Asia, with no named enterprise or institutional customers, no disclosed management team, no disclosed funding rounds, no disclosed revenue, and no public ownership information, which limits ability to triangulate financial scale from first-party data.

Name

PumpX

Legal name

BET6789

Website

https://pumpx.io

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

PumpX (operating as BET6789 via pumpx.io) is a London-headquartered multi-vertical iGaming platform licensed by PAGCOR and Isle of Man, serving online bettors in Southeast Asia—primarily Vietnam—with sports betting, live casino, lottery, slots, fish shooting, and card games, distributed via an agent network and local payment rails.

Ownership category

akta.pro rank

Product category

Online Gambling

NAICS

Gambling Industries (7132), Other Gambling Industries (713290), Other Gambling Industries (71329)

akta.pro primary industry

Sportsbook Trading, Odds & Feed Providers (MPAEAKAB)

akta.pro secondary industries

Betting Exchange Affiliate & Acquisition Networks (MPAEAIAJ), Betting Exchange White-Label & Platform Providers (MPAEAIAH)

Keywords

• Online sports betting
• Live casino gaming
• Online lottery platform
• Slot machine games
• IGaming platform

Headquarters

HQ city

Not specified

HQ country

Vietnam

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Betting and wagering transactions: Platform generates revenue through betting transactions across multiple gaming categories including sports betting, casino, lottery, slots, and fish shooting. The platform takes a commission or house edge on each wager placed.
2. Agent network commissions: Partners earn commissions from the platform's iGaming revenue by recruiting and managing customers through the affiliate/agent program.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

BET6789 (operating via pumpx.io) is an online gambling platform offering sports betting, live dealer casino, online lottery, slot games, fish shooting arcade games, and card games. The platform aggregates gaming content from third-party publishers such as SABA Sports, CMD368, T Sports, BTI Sports, K-Sports, AE Sexy, and Evolution Gaming, while taking wagers directly and earning revenue through house edge on each bet.

Product overview

BET6789 is a multi-functional online betting platform that provides entertainment services including sports betting (SABA Sports, K-Sports, T-Sports, BTI Sports, CMD368), live casino (AE Sexy, Evolution), online lottery, slot games with progressive jackpots, fish shooting games, and card games. The platform operates on advanced iGaming technology and is licensed by PAGCOR and Isle of Man.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Sports Betting Platform

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• PAGCORcoreOthersPhilippine Amusement and Gaming Corporation (PAGCOR) is cited as one of the licensing and regulatory bodies overseeing the platform's operations, providing legitimacy and regulatory oversight for the online gambling business.
• Isle of MancoreOthersThe Isle of Man is cited as an additional licensing jurisdiction providing international regulatory oversight and legitimacy for the platform's operations.
• SABA SportscoreTechnology or IntegrationSABA is a premier sports betting platform integrated into BET6789, offering hundreds of Asian-style betting odds across global sporting events including football, basketball, and esports.
• CMD368 SportscoreTechnology or IntegrationCMD368 is a leading Asian sports betting platform providing diverse betting options including handicap, over/under, and accumulator bets with comprehensive match statistics.
• AE Sexy (AE Live Casino)coreTechnology or IntegrationAE Sexy is a live casino platform featuring attractive dealers hosting Baccarat, Roulette, and Blackjack games via livestream, providing an immersive casino experience.
• Evolution GamingcoreTechnology or IntegrationEvolution is an international live casino provider offering premium gaming tables with modern facilities and multi-angle filming technology for authentic and transparent gameplay.
• Vietnamese banking partnerscoreChannel Partner/ Reseller/ DistributorPartnerships with major Vietnamese banks enabling fast deposit and withdrawal processing through online banking, 24/7 interbank transfers, and QR code payments.
• Momo e-walletminorChannel Partner/ Reseller/ DistributorMomo e-wallet integration for convenient mobile payment deposits.
• ZaloPay e-walletminorChannel Partner/ Reseller/ DistributorZaloPay e-wallet integration for alternative mobile payment deposits.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Dafabet: Large Asia-focused online betting and casino operator licensed in the Philippines and Isle of Man — overlapping regulatory footprint and Vietnamese market focus make it a strong direct comparable.
• W88: Asia-focused online sportsbook and casino operator targeting Vietnamese, Thai, and Indonesian players with multi-vertical products. Highly comparable as a regional iGaming operator competing for the same Southeast Asian bettor base with similar product mix and agent/affiliate acquisition model.
• Fun88: Established Asian-facing online sportsbook and casino operator with deep penetration in Vietnam and India. Comparable in target geography, multi-vertical offering (sports + casino + slots), and agent-based acquisition.
• 188Bet: Asian-focused online sportsbook licensed in the Isle of Man with comparable product scope (sports, live casino) and overlapping Vietnamese customer base.
• M88: Asian-market online sportsbook and casino with strong presence in Vietnam, Thailand and Indonesia. Directly comparable as a multi-vertical iGaming operator serving the same customer base with similar licensing (Alderney/Philippines) and product structure.
• BK8: Southeast Asia-focused online gambling brand offering sports betting, live casino, slots and lottery to Malaysian, Thai, Vietnamese and Indonesian players. Closely comparable product portfolio, target geography, and reliance on agent networks.

Broad incumbents

• 1xBet: Globally scaled online sportsbook and casino operator with significant Southeast Asian traffic. Broader geographic reach but overlapping product (sports + casino + slots) and similar reliance on mirror/affiliate links in restricted jurisdictions.
• Bet365: Global online gambling incumbent with full sportsbook, casino and gaming product suite. Less regionally focused but provides scale and product-breadth benchmarking for an Asian iGaming operator.

Emerging players

• Melbet: Curacao-licensed online sportsbook and casino with growing Asian and CIS-market presence. Comparable aggregator-style model and aggressive bonus/promotional strategy targeting similar customer segments.
• 22Bet: Curacao-licensed multi-vertical online sportsbook and casino expanding aggressively into Asian markets. Comparable as an emerging operator targeting the same Vietnamese/SE Asian bettor demographic with similar product breadth.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/pumpxio

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PumpX