What Punctum-Images does

Punctum Images International s.r.o. is a Prague-based creative studio founded in 2016 that produces photorealistic CGI content for premium automotive, luxury watch, and consumer-brand clients. Its core product is full-service CGI production covering motion, stills, and interactive experiences, built primarily on Unreal Engine real-time rendering with Houdini for VFX and LED-wall virtual studio workflows that enable hybrid photography-CGI shoots. The studio also offers real-time configurators, bespoke virtual worlds (such as the Škoda Enyaq City and a 10+ square-mile Toyota Highlander environment), and the Škoda Packshot Generator, an Unreal Engine-powered platform that allows clients to produce customized visuals online.

The company serves enterprise clients through direct relationships and agency partnerships with creative shops such as VCCP Prague, FCB London, Creative Embassy, and REJOUICE. Its customer base includes Škoda Auto, Porsche, Audi, Toyota North America, Mercedes-Benz, Aston Martin, Polestar, Glashütte Original, Blancpain, Fortis, Davosa, Société Générale (Komerční banka), Baťa, Sunlight, and Noovo. Revenue is generated primarily through project-based production engagements (one-time license per campaign) with an emerging recurring stream from the Škoda Packshot Generator subscription tool. AI is integrated into production as an efficiency layer, using AI-assisted compositing and generative AI for environments and B-roll, though CGI remains the core competency.

Name

Punctum-Images

Legal name

Punctum Images International s.r.o.

Website

https://punctum-images.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Punctum Images is a Prague-based CGI creative studio producing photorealistic motion, stills, and interactive content for premium automotive, luxury watch, and consumer brands using Unreal Engine and Houdini, with a recurring platform product (Škoda Packshot Generator).

Ownership category

akta.pro rank

Product category

CGI Visual Production Services

NAICS

Commercial Photography (541922), Photographic Services (54192)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

VFX & Motion Graphics (CGI, Compositing, 2D/3D) (MPAAAMAC)

akta.pro secondary industries

Real-Time Environment/Asset Creation & Photogrammetry (MPAHADAI), Photography & Still Production (Stills, Product, Lifestyle) (MPAAAMAI)

Keywords

• CGI production services
• Automotive visualization
• Real-time rendering
• Virtual world creation
• Interactive configurators

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. CGI Content Production: Project-based production of CGI visuals, animations, and interactive content for brand campaigns, product launches, and marketing materials.
2. Software/Tool Licensing (Packshot Generator): Platform-based tools like Škoda Packshot Generator enabling clients to produce customized visuals through an online platform backed by Unreal Engine real-time rendering.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Punctum Images is a Prague-based creative studio producing photorealistic CGI stills, animations, and interactive 3D content primarily for premium automotive manufacturers and luxury watch brands. It combines Unreal Engine real-time rendering, Houdini VFX, LED-wall virtual production, and AI-assisted compositing to deliver campaign visuals, TV commercials, virtual worlds, and real-time product configurators such as the Škoda Packshot Generator platform.

Product overview

Punctum Images is a creative studio specializing in CGI-based media content production, offering motion, stills, and interactive content services. The portfolio centers on automotive CGI (vehicles, configurators, virtual worlds), luxury goods visualization (watches, shoes, skincare), and interactive applications. Key offerings include: (1) Real-time configurators and interactive experiences built in Unreal Engine, (2) Virtual world/city creation for product launches, (3) Full CGI animation and TV commercial production, (4) AI-enhanced compositing for photorealistic imagery, and (5) Packshot generation tools for automotive retail. The company serves major automotive brands (Škoda, Audi, Porsche, Mercedes, Toyota, Dodge, Aston Martin, Polestar) and luxury watchmakers (Glashütte Original, Blancpain, Bohematic).

Differentiator

Problem solved

Functional benefit

Products and services

• Škoda Packshot Generator Unreal Engine-powered online platform that enables Škoda markets worldwide to instantly generate customized high-resolution images, TV-ready packshots, and digital content for the brand's model range.
• Škoda Enyaq City Virtual World Bespoke CGI virtual city created for the global Škoda Enyaq launch, including Marina, Riverside, and Luxury Villas areas, designed as a reusable environment for ongoing Škoda campaigns and content.
• 2026 Toyota Tundra Campaign CGI Production Full CGI visual production service for the 2026 Toyota Tundra pickup campaign supporting the North American market launch.
• 2027 Toyota Highlander CGI Campaign with Custom Virtual World Full CGI campaign for the 2027 Toyota Highlander US launch, including a 60-second product film and over 10 square miles of bespoke virtual locations built specifically for the project.
• Mercedes-Benz G63 CGI Campaign Hybrid photography-CGI campaign for the Mercedes G63, combining photography of real models with CGI vehicle and environment using AI-assisted compositing.
• Porsche Vision Gran Turismo CGI Visualization CGI visualization of the Porsche Vision Gran Turismo concept car for inclusion in the Gran Turismo 7 video game, including stills and motion content.
• Audi E-Tron GT CGI Campaign and Real-Time Configurator CGI animations and stills for the Audi e-tron GT crafted in Unreal Engine, paired with a real-time interactive car configurator.
• Polestar Night Drive CGI Cinematic Series Cinematic CGI series co-developed with photographer Simon Puschmann, transforming the Polestar into a character through neon-lit city scenes.
• Glashütte Original Senator CGI Collection Content CGI visual content produced for the Glashütte Original Senator Collection launch, highlighting elegance, precision, and German watchmaking tradition.
• Blancpain Fifty Fathoms 70th Anniversary CGI Content CGI image production for the Blancpain Fifty Fathoms 70th anniversary special edition.
• Bohematic Real Time Watch Viewer Interactive 3D Application Touchscreen-compatible interactive 3D application featuring exploding views, rotation in space, and photorealistic exploration of Bohematic watches.
• Real-Time Product Configurator Service (Unreal Engine) Interactive real-time product configurator service built in Unreal Engine, enabling end customers to customize vehicles and products with photorealistic visualization; includes Škoda Virtual City and Škoda Interactive Catalogues.

Quantifiable outcome

• Created over 10 square miles of bespoke virtual locations for Toyota Highlander project
• +2 more outcomes

Named customers16 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core and key.

• Creative EmbassycoreImplementation/ SI/ Consulting PartnerProduction partner for Porsche Taycan project. Photographer Pavel Hejný captured the model in a virtual studio equipped with LED walls, with Creative Embassy producing the shoot.
• VCCP PraguecoreStrategic or Co-development PartnerAgency partner for Société Generale/Komerční banka campaign. Collaborated on key visuals combining photography of real people with CGI environments.
• FCB LondoncoreStrategic or Co-development PartnerPartner agency for Škoda e-Mobility Positive Perceptions campaign. Punctum Images handled film direction and full CGI execution.
• Simon PuschmannkeyStrategic or Co-development PartnerRenowned photographer collaborated on Polestar Night Drive series, transforming the Polestar into a character through neon-lit city scenes.
• REJOUICE®keyStrategic or Co-development PartnerCreative agency partner for Noovo van configurator project, working together to create photo-realistic visuals.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• The Mill: Global premium VFX and CGI studio producing photoreal automotive, luxury, and brand advertising content for the same OEM client tier (e.g. Porsche, Audi). Direct peer on real-time CGI, virtual production, and high-end configurator work.
• Unit Image: Paris-based CGI studio specialized in automotive and luxury product visualization with real-time pipelines; one of the closest European comparables for Punctum's automotive CGI niche.
• Ars Thanea: Polish CGI and post-production studio with strong automotive and luxury advertising work; a close regional peer with comparable Unreal Engine-based real-time capabilities.
• Realtime Visual Effects (RT Vis): UK CGI studio specializing in real-time Unreal Engine content for automotive and brand clients; overlaps on real-time configurators and photoreal CGI for OEMs.
• Framestore: Premium VFX and CGI studio with a dedicated advertising division serving luxury automotive, luxury goods, and brand clients with real-time and photoreal CGI — overlapping directly with Punctum's offering.
• Carbon VFX: US-based creative VFX and CGI studio with a strong automotive and luxury advertising portfolio; competes directly on photoreal car campaigns and brand-launch CGI films.
• Sehsucht: Hamburg-based creative CGI studio serving automotive and luxury brands with high-end 3D, motion, and real-time configurator work; competes in the same DACH premium-brand RFP pool.
• MPC (Moving Picture Company): Long-standing premium VFX and CGI studio with a strong automotive and luxury advertising book; competes head-to-head on photoreal car visualization, configurators, and high-end TVC CGI.
• Hamlet: Budapest-based creative CGI studio producing photoreal automotive, luxury, and brand-launch content; comparable scale and European OEM client overlap.

Broad incumbents

• Digital Domain: Large, established VFX and immersive content group with a broader portfolio spanning film, episodic, and advertising; competes on premium automotive CGI but at much larger scale and scope than Punctum.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/punctum-images

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Punctum-Images