Punto
Punto Café is a Peruvian specialty coffee company based in Miraflores, Lima, that sources single-origin beans from multiple Peruvian regions and sells them to consumers via e-commerce, a physical café, a subscription service, and a B2B program serving hotels, restaurants, cafeterías, and corporate offices.
- Company typePrivate
- Founded-
- HeadquartersMiraflores, Lima, Peru
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Punto does
Punto Café is a Peruvian specialty coffee company headquartered in Miraflores, Lima, operating a single physical café at Calle Piura 1251, an e-commerce store at puntocafe.pe, a B2B supply program (Para Empresas), and a recurring coffee subscription. The company sources single-origin beans from multiple Peruvian coffee-growing regions — including Cusco, Amazonas, Cajamarca, Pasco, and Villa Rica — and sells a portfolio of varietally-differentiated SKUs (e.g., Geisha, Typica, Caturra, Sidra) priced between S/ 40 and S/ 65 per bag, processed via washed, natural, and anaerobic methods at altitudes ranging from 1,650 to 2,200 msnm.
The core technology is artisanal: specialty coffee sourcing, in-house roasting, and quality control, organized around a sub-brand called Punto Lab, a coffee development center that delivers roasting services, barista training, cupping experiences, and product development for third parties. There is no proprietary AI/ML, no app, and no public API; the technology stack is conventional e-commerce plus physical retail. The company distributes through three channels — a Miraflores storefront, a domestic e-commerce site, and a B2B sales motion targeting hotels, restaurants, cafeterías, and corporate offices with supply, training, and event catering services.
Punto Café monetizes through three revenue streams: one-time product sales (D2C and B2B coffee supply), a subscription for home delivery, and professional services revenue from Punto Lab (training, roasting, quality control). The company emphasizes a fair-trade, transparent-supply narrative tied to roughly 300,000 Peruvian coffee-farming families, and is privately owned with no disclosed funding, M&A, or partnership activity. Headcount is approximately 11 employees.
Punto firmographics
Firmographics- Name
- Punto
- Legal name
- Punto Café
- Website
- https://puntocafe.pe
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Punto Café is a Peruvian specialty coffee company based in Miraflores, Lima, that sources single-origin beans from multiple Peruvian regions and sells them to consumers via e-commerce, a physical café, a subscription service, and a B2B program serving hotels, restaurants, cafeterías, and corporate offices.
- Ownership category
- akta.pro rank
Punto industry classification
Industry- Product category
- Specialty Coffee
- NAICS
- Restaurants and Other Eating Places (72251)
- SIC
- Beverages (2080), Retail-Eating Places (5812)
- akta.pro industry
- Coffee Roasters with Cafe (Roastery Cafes)
Keywords
Where Punto is headquartered
LocationHeadquarters
- HQ city
- Miraflores, Lima
- HQ country
- Peru
- HQ region
- Latin America
Offices1 record
Markets served
Punto business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Coffee Product Sales: Direct sale of specialty coffee products to consumers through e-commerce and physical retail. Products are sourced from Peruvian coffee-growing regions including Cusco, Amazonas, Cajamarca, Pasco, and Villa Rica.
- Horeca/B2B Supply: Supply of specialty coffee to hotels, restaurants, cafeterías, and corporate offices. Includes barista training and quality control services for business partners.
- Punto Lab Services: Professional services including coffee roasting, barista training, experiences (cupping sessions, customized talks), quality control, and product development for third parties.
- Coffee Subscription: Subscription model offering freshly roasted coffee delivered to customers' homes on a recurring basis.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Vidurrizaga - Single origin coffee from Villa Rica |
| Unit Pricing | Pay-as-you-go | El Mirante - Single origin from Yanatile, Cusco |
| Unit Pricing | Pay-as-you-go | Mamaruntu - Geisha variety from Amazonas |
| Unit Pricing | Pay-as-you-go | San Francisco - Sidra variety from Cajamarca |
| Unit Pricing | Pay-as-you-go | Aya - Typica variety from Cusco |
| Unit Pricing | Pay-as-you-go | Miski - House Blend from Pasco and Cusco |
| Subscription | Monthly | Coffee Subscription |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Punto product offering
Product offeringCore offering
Punto Café is a Peruvian specialty coffee company that sources, roasts, and sells single-origin coffees from regions including Cusco, Amazonas, Cajamarca, Pasco, and Villa Rica. It sells packaged coffee to consumers through an e-commerce store and physical café in Miraflores, Lima, and supplies coffee, barista training, and quality control services to Horeca and corporate clients through its Para Empresas program. Its Punto Lab serves as a coffee development center offering roasting, training, product development, and innovation services.
Product overview
Punto Café is a Peruvian specialty coffee company offering a portfolio of single-origin coffees sourced from various Peruvian regions (Cusco, Amazonas, Cajamarca, Pasco, Villa Rica) alongside a house blend. The core products are differentiated by region, altitude, variety, and processing method. The company operates two sub-brands: Punto Lab, a coffee development center providing roasting, training, and innovation services; and B2B services (Para Empresas) supplying hotels, restaurants, cafeterías, and offices. A coffee subscription service delivers freshly roasted coffee to consumers.
Differentiator
Problem solved
Functional benefit
Brands
- Punto Lab: Centro de Desarrollo del Café - A coffee development center that handles roasting, training, experiences, and innovation in the specialty coffee industry.
Products and services
- Vidurrizaga Single-origin specialty coffee from Villa Rica, made with Caturra variety at medium roast, featuring notes of caramel, plum, and cacao nibs. Produced by family-run Finca Vidurrizaga. Sold as a 250gr bag for S/ 40.00 to consumers.
- El Mirante Single-origin specialty coffee from Yanatile, Cusco at 1,900 msnm, featuring notes of caramel, orange blossom, and red apple with an elegant, complex aromatic profile. Produced by José Prudencio Vargas. Sold as a 100gr bag for S/ 65.00.
- Mamaruntu Single-origin specialty coffee from Amazonas (Lonya Grande, Utcubamba) at 1,800 msnm, made with Geisha variety using 70-hour anaerobic fermentation. Features notes of lemongrass, peach, and chancaca honey. Produced by Marcos Herrera and family on a 2.5-hectare farm. Sold as a 200gr bag for S/ 55.00.
- Aya Single-origin specialty coffee from Paucartambo, Cusco at 2,200 msnm, made with Typica variety using washed process. Medium-dark roast with notes of cacao, dried fruits, and round body. Ideal for espresso, Italian coffee maker, French press, and drip brewing. Sold as a 250gr bag for S/ 40.00.
- San Francisco Limited edition single-origin specialty coffee from Jaén, Cajamarca at 1,850 msnm, made with Sidra variety using washed process. Features notes of blackberries, lemongrass, and honey with juicy acidity and round body. Produced by the women-led family farm managed by Consuelo Rubio. Sold for S/ 50.00.
- Miski House blend from Pasco and Cusco regions at 1,650 msnm. Balanced, sweet blend with high body, featuring notes of cacao and honey. Formulated for everyday espresso or filtered coffee and blends well with milk.
- Suscripción de Café (Coffee Subscription) Recurring subscription service delivering freshly roasted specialty Peruvian coffee to customers' homes. Pricing is available upon inquiry via [email protected] and billed on a monthly cadence.
- Punto Lab Coffee development center offering professional roasting services with high-technology equipment, barista training, cupping and customized tasting experiences, quality control, sample roasting, and product development for third parties. Serves as Punto Café's R&D and training hub.
- Para Empresas (B2B Coffee Services) B2B coffee supply and service program for hotels, restaurants, cafeterías (Horeca), corporate offices, and corporate events. Includes specialty coffee supply, barista staff training, quality control, product development, sample roasting, corporate gifting, and event catering with trained staff.
Quantifiable outcome
- Supporting ~300,000 families living from coffee cultivation in Peru
Companies that use Punto
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Punto technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Punto partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Punto competitors and assessment
Company assessmentDirect peers
- Colectivo Coffee: Specialty coffee roaster operating cafés, subscription, and B2B wholesale. Comparable multi-channel specialty model with similar premium positioning and consumer base.
- Counter Culture Coffee: Specialty coffee roaster with strong direct-trade sourcing, training programs, and B2B/wholesale focus. Comparable due to emphasis on producer relationships, transparency, and barista training as a service offering.
- Volcán Café: Peruvian specialty coffee roaster with retail locations and direct relationships with coffee farmers. Closely comparable model combining single-origin retail, B2B supply, and producer storytelling.
- La Colombe Coffee Roasters: US specialty coffee roaster combining retail cafés, B2B wholesale, and a subscription/DTC business. Comparable business model across all three channels with similar premium positioning.
- Puku Coffee: Peruvian specialty coffee company also focused on sourcing high-quality single-origin Peruvian coffee and operating cafés in Lima. Direct peer given overlapping geography, product positioning, and target customer base.
Regional players
- Café Britt: Costa Rican specialty coffee roaster with retail locations and direct farmer relationships. Comparable model: origin-driven specialty coffee, B2B gourmet gifting, and tourism-adjacent retail presence.
- Juan Valdez Café: Colombian-origin specialty coffee chain combining single-origin sourcing, retail cafés, and global brand development. Comparable as a Latin American origin-driven coffee chain competing for similar specialty consumers across the region.
Broad incumbents
- Nespresso: Global premium coffee brand with extensive B2B (Horeca/office) and DTC operations. Comparable as a broad incumbent targeting the same premium coffee consumers and corporate office customers, though at much larger scale.
- Stumptown Coffee Roasters: Specialty coffee roaster (owned by Peet's) with cafés, wholesale, and DTC subscriptions. Comparable in combining premium single-origin retail, B2B supply, and subscription services.
- Blue Bottle Coffee: Established specialty coffee roaster and café operator (now owned by Nestlé) with international retail footprint. Comparable as a larger specialty competitor with the same single-origin, freshness-led retail and B2B strategy.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Punto social profiles
Digital presencePunto financial estimates
Financial estimateRevenue estimate
Valuation estimate
Punto leadership team
Management profileNumber of profiles
Punto funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Punto M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Punto
What does Punto do?
Punto Café is a Peruvian specialty coffee company that sources, roasts, and sells single-origin coffees from regions including Cusco, Amazonas, Cajamarca, Pasco, and Villa Rica. It sells packaged coffee to consumers through an e-commerce store and physical café in Miraflores, Lima, and supplies coffee, barista training, and quality control services to Horeca and corporate clients through its Para Empresas program. Its Punto Lab serves as a coffee development center offering roasting, training, product development, and innovation services.
Is Punto a public or private company?
Punto is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Punto founded?
Punto was founded in -1. It employs 11 to 50 people.
Where is Punto based?
Punto is headquartered in Miraflores, Lima, Peru, in the Latin America region.
How does Punto make money?
Four revenue lines are on record. Coffee Product Sales are the primary driver. The others are horeca/B2B Supply, punto Lab Services and coffee Subscription.
Who are Punto's main competitors?
Direct peers on record are Colectivo Coffee, Counter Culture Coffee, Volcán Café, La Colombe Coffee Roasters and Puku Coffee. Regional players are Café Britt and Juan Valdez Café. Broad incumbents are Nespresso, Stumptown Coffee Roasters and Blue Bottle Coffee.
Does Punto have an API?
No public API is recorded for Punto.
What industry is Punto in?
Punto's product category is Specialty Coffee. Its primary akta.pro industry code is THAFADAE, Coffee Roasters with Cafe (Roastery Cafes). Its NAICS code is 72251 and its SIC code is 2080.