Pure Air

Pure Air BVBA is a Belgian B2B ventilation specialist designing, fabricating in-house, installing, and maintaining premium ventilation systems for professional new-build and renovation projects across Belgium as a member of the Climagroup consortium.

Company typePrivate
Founded-
HeadquartersGenk, Belgium
Headcount11–50
GTM typeB2B
OfferingServices

What Pure Air does

Pure Air BVBA is a Belgian B2B specialist in premium ventilation systems, headquartered in Genk and operating as a member of the Climagroup consortium of seven ventilation and climate companies. The company designs, engineers, produces, installs, commissions, and maintains ventilation systems for professional and complex new-build and renovation projects, serving construction companies, project developers, healthcare operators, sports and recreation operators, and hospitality owners. Its enterprise customers include Botanic Breendonk, Medialife Hasselt, Sportoase Lanaken, Hungaria Leuven, and Ekia Sint-Jans-Molenbeek, with all projects delivered through direct field-sales relationships and project-based contracts.

The company's core technology is its in-house production facility in Genk, where it manufactures Class C and D rectangular galvanized steel ventilation channels with maximum airtightness, plus a broad range of custom components (reductions, bends, plenums, grilles, valves, shut-off dampers) and standard round pipes up to Ø 500 held in stock. Engineering services include load calculations and EPB ventilation reporting to ensure compliance with Belgian regulations, while the maintenance arm delivers quarterly filter inspections, annual air-handling-unit inspections, and rapid repair intervention. Pure Air also operates as a subcontractor to general contractors on larger installations.

Pure Air monetizes through a combination of one-time project sales (design, engineering, in-house fabrication, installation, and commissioning), recurring maintenance and service contracts, stocked-component wholesale, and subcontracting arrangements. Pricing is custom and quote-based with no published rate cards, and contract durations span multi-year service agreements. Its go-to-market is exclusively direct B2B, supported by a website, phone outreach, contact-form inquiries, and digital marketing through Google Ads and remarketing cookies, with all operations confined to the Belgian market.

Pure Air firmographics

Firmographics

Name: Pure Air
Legal name: Pure Air BVBA
Website: https://pure-air.be
Company type: Private
Operating status: Operating
Headcount range: 11–50 employees
Short description: Pure Air BVBA is a Belgian B2B ventilation specialist designing, fabricating in-house, installing, and maintaining premium ventilation systems for professional new-build and renovation projects across Belgium as a member of the Climagroup consortium.
Ownership category
akta.pro rank

Pure Air industry classification

Industry

NAICS: Industrial and Commercial Fan and Blower and Air Purification Equipment Manufacturing (333413), Plumbing, Heating, and Air-Conditioning Contractors (23822)
SIC: Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564)
akta.pro primary industry: Ventilation, Ducting & Air Distribution Equipment (IMAHAKAG)
akta.pro secondary industries: Ventilation System Installation (Exhaust Fans, ERV/HRV, Make-Up Air) (HSAOAGAI), Indoor Air Quality (IAQ), Ventilation & Filtration Services (BPABACAH), Dampers, Louvers & Ventilation Controls (IMADANAD)

Keywords

Ventilation systems installation
HVAC contracting
Ventilation components manufacturing
Building ventilation engineering
Air duct fabrication

Where Pure Air is headquartered

Location

Headquarters

HQ city: Genk
HQ country: Belgium
HQ region: Europe

Offices1 record

Markets served

Pure Air business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

Ventilation System Sales: Sale of premium ventilation systems including design, engineering, production of components, installation, and commissioning for new-build and renovation projects.
Maintenance & Service Contracts: Ongoing maintenance services for installed ventilation systems, including quarterly filter inspections, annual air handling unit inspections, and rapid repair interventions.
Ventilation Components Wholesale: Sale of standard ventilation products from stock (galvanized ducts and fittings up to diameter Ø 500) combined with custom-made pieces produced in-house.
Subcontracting Services: New installations carried out either directly or as subcontracting work, with the legal framework explicitly covering subcontracting arrangements in their terms of sale.

Pricing tiers

Model	Billing	Price
Other	Multi-year contract	Project-based custom pricing for ventilation systems

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Pure Air product offering

Product offering

Core offering

Pure Air delivers end-to-end premium ventilation solutions for professional and complex building projects in Belgium, combining custom design and EPB-compliant engineering, in-house production of class C and D galvanized steel ductwork plus custom components, professional on-site installation and commissioning, and recurring preventive maintenance services. Customers include construction companies, project developers, and building operators undertaking new-build or renovation projects across residential, healthcare, sports, and hospitality segments.

Product overview

Pure Air operates as a specialist in premium ventilation systems for professional and complex installations in Belgium. The company offers an integrated service model combining design & engineering, in-house production of galvanized ventilation channels (Class C & D), professional installation, and maintenance services. Their product portfolio includes rectangular galvanized steel ventilation ducts, custom components (reductions, bends, plenums, grilles, valves), and round pipes up to Ø 500 available from stock. The company is part of Climagroup, a network of seven specialized companies in the sector.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

Up to 21% energy cost savings with proper maintenance (per EPA Energy Performance Advice)
+1 more outcomes

Companies that use Pure Air

Customer profile

Named customers5 records

Segments1 record

Ideal customer profiles2 records

Pure Air technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature4 records

Pure Air partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

ClimagroupcoreStrategic or Co-development PartnerPure Air is a member of Climagroup, a successful collaboration of 7 companies in the ventilation and climate sector. Climagroup represents expertise in sustainability, digitalization, and operational efficiency. Member companies share knowledge, experience, and passion to deliver more for customers. Pure Air leverages this group affiliation for its staffing (jobs are posted via climagroup.be) and organizational strength.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Pure Air competitors and assessment

Company assessment

Broad incumbents

Systemair: Sweden-headquartered European manufacturer of ventilation fans, AHUs, and air distribution equipment with active sales in Belgium; competes with Pure Air at the equipment side of the project stack and could displace in-house duct value with factory-direct specifications.
Swegon: European (Swedish-Norwegian) supplier of indoor environment solutions including AHUs, diffusers, and ventilation controls; competes with Pure Air on commercial and institutional projects where its broader product portfolio allows turnkey specification against an independent installer.
TROX GmbH: German global leader in ventilation components, grilles, dampers, and air-handling systems; competes with Pure Air on the components side of complex Belgian installations and pressures pricing through scale-driven product breadth.
Vasco (Arbonia Group): Belgian-born ventilation, heating, and radiator brand now under pan-European Arbonia; competes with Pure Air on premium residential and light-commercial ventilation projects while also operating a much broader HVAC portfolio.
Halton Group: Finnish-founded indoor air solutions provider with strong European presence in commercial kitchen ventilation, healthcare IAQ, and HVAC; competes with Pure Air on healthcare and commercial-kitchen projects that overlap with Pure Air's Ekia and Hungaria reference wins.
FläktGroup: European manufacturer of air handling units, fans, and ventilation solutions for non-residential buildings; competes with Pure Air for medium and large Belgian project specifications where its broader MEP solution offering can displace single-discipline installers.

Regional players

Verheyde HVAC Group: Belgian regional HVAC installer with similar size and customer profile to Pure Air; competes with Pure Air for Flemish installation, maintenance, and renovation contracts in the same residential and light-commercial segments.

Direct peers

Renson: Belgian market leader in ventilation, indoor air quality, and sun protection; manufactures and installs residential and commercial ventilation systems and competes head-on with Pure Air for Belgian project-based work in healthcare, residential, and commercial segments.
Duco Ventilation & Sun Control (Niko Group): Belgian specialist in demand-controlled ventilation grilles and mechanical extract systems; competes directly with Pure Air's duct-and-component offering for new-build and renovation projects across the same Belgian contractor and developer customer base.

Emerging players

Nederman: Swedish specialist in industrial air filtration and ventilation; relevant peer where Pure Air's industrial-commercial project work intersects with dust/fume extraction and process ventilation specifications.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Pure Air financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Pure Air leadership team

Management profile

Number of profiles

Pure Air funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Pure Air M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pure Air

What does Pure Air do?

Is Pure Air a public or private company?

Pure Air is a private company. It is currently operating.

When was Pure Air founded?

Pure Air was founded in -1. It employs 11 to 50 people.

Where is Pure Air based?

Pure Air is headquartered in Genk, Belgium, in the Europe region.

How does Pure Air make money?

Four revenue lines are on record. Ventilation System Sales are the primary driver. The others are maintenance & Service Contracts, ventilation Components Wholesale and subcontracting Services.

Who are Pure Air's main competitors?

Broad incumbents on record are Systemair, Swegon, TROX GmbH, Vasco (Arbonia Group), Halton Group and FläktGroup. Verheyde HVAC Group is listed as a regional player. Direct peers are Renson and Duco Ventilation & Sun Control (Niko Group). Nederman is listed as an emerging player.

Does Pure Air have an API?

No public API is recorded for Pure Air.

What industry is Pure Air in?

Its primary akta.pro industry code is IMAHAKAG, Ventilation, Ducting & Air Distribution Equipment, with a secondary code of HSAOAGAI, Ventilation System Installation (Exhaust Fans, ERV/HRV, Make-Up Air). Its NAICS code is 333413 and its SIC code is 3564.