Pure Casino Lethbridge

What Pure Casino Lethbridge does

Pure Casino Lethbridge is a single-site casino and entertainment venue operated by Pure Canadian Gaming at 3756 2 Ave S, Lethbridge, Alberta. The 44,000 sq ft facility, opened at its present location in 2004, dedicates 13,000 sq ft to a gaming floor with over 400 slot machines, 28 video lottery terminals, 11 live-action table games (Blackjack, Roulette, Baccarat, 3-Card Poker, Ultimate Texas Hold'em), a multi-game electronic table seating 8 players, and a 2-table poker room running $1-$3 NLH cash games and tournaments. The property is the only major casino in the Lethbridge trade area and is licensed and regulated by Alberta Gaming, Liquor & Cannabis under the province's Charity Casino Model, under which a defined share of gaming revenue is remitted to the provincial General Revenue Fund and to community charitable programs.

The venue's non-gaming product surface includes the Stage Coach Grill full-service restaurant (8am-10pm), the Buffalo Bar lounge (8am-4am) overlooking the Buffalo Showroom, free weekend live music, UFC Pay-Per-View events, and three bookable private event spaces (The Boardroom up to 40 guests, The Social up to 100, and the Buffalo Showroom up to 100). Player engagement is driven by the Winner's Edge rewards program (collectable on slots and electronic tables) and the PURE Rewards program (10% off F&B), and the venue maintains community-facing partnerships including the Community Corner with the Lethbridge Hurricanes (WHL) hockey team. The website prominently links to the Pure Casino online gaming platform at purecasino.ca, extending the brand into a digital channel.

Commercially, the property is a direct-to-consumer, walk-in retail operation with no disclosed pricing for gaming and a published F&B menu; revenue is generated from slot and table play, food and beverage, and event venue rental. In 2025, Pure Canadian Gaming publicly announced that it is joining forces with additional Alberta gaming and hospitality properties, signaling portfolio consolidation under the existing regulatory and brand framework. The casino has no public listing, no disclosed financials, and operates within a regulated, geographically anchored market.

Name

Pure Casino Lethbridge

Legal name

Pure Canadian Gaming

Website

https://purecasinolethbridge.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Pure Casino Lethbridge is a regulated casino and entertainment venue in Lethbridge, Alberta, operated by Pure Canadian Gaming, offering 400+ slots, 11 table games, poker, dining, and private events under AGLC's Charity Casino Model.

Ownership category

akta.pro rank

Product category

Casino Gaming and Entertainment Venue

NAICS

Casinos (except Casino Hotels) (71321), Gambling Industries (7132)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Standalone Casino Properties (Urban/Suburban) (MPAEAAAB)

Keywords

• Casino gaming services
• Slot machine gaming
• Live table games
• Entertainment and dining
• Private event hosting

Headquarters

HQ city

Lethbridge

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Gaming Operations: Revenue from slot machines (400+), video lottery terminals (28), table games (11 live-action tables including Blackjack, Roulette, Baccarat, 3-Card Poker, Ultimate Texas Hold'em), and poker room (2 tables with cash and tournament games). Operates under Alberta's Charity Casino Model where portion of gaming revenue funds charitable programs.
2. Food and Beverage: Revenue from two dining venues: Stage Coach Grill (full-service restaurant, breakfast through dinner) and Buffalo Bar (drinks and light fare with live entertainment views). Includes daily dining promotions.
3. Event Venue Rental: Revenue from booking private event spaces including The Boardroom (up to 40 guests), The Social (up to 100 guests), and Buffalo Showroom (up to 100 guests with stage and dance floor). Includes catering and bar service options.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Pure Casino Lethbridge operates a charity-model casino and entertainment complex in Lethbridge, Alberta, offering slot machines, video lottery terminals, live table games, and poker, alongside food and beverage service, live entertainment programming, and private event hosting. The facility combines a 13,000-square-foot gaming floor with an integrated restaurant, bar, showroom, and three dedicated event spaces to serve both gaming patrons and community event bookers.

Product overview

PURE Casino Lethbridge is a casino and entertainment venue operating as part of Pure Canadian Gaming. The facility spans 44,000 square feet with 13,000 square feet dedicated to gaming. The core product is its gaming floor featuring over 400 slot machines, 11 live-action table games (blackjack, roulette, baccarat, 3-card poker, Ultimate Texas Hold'em), and 2 poker tables. Supporting offerings include the Stage Coach Grill restaurant, Buffalo Bar lounge, and Buffalo Bar Showroom entertainment venue. The venue offers three private event spaces: The Boardroom (up to 40 guests), The Social (up to 100 guests), and the Buffalo Showroom (up to 100 guests). Player engagement is managed through the PURE Rewards and Winner's Edge loyalty programs. The portfolio operates under Alberta's Charity Casino Model, with portions of revenue funding local charitable programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Slot Machine Gaming 400+ slot machines available to adult patrons on a 13,000 square foot gaming floor under the AGLC Charity Casino Model.
• Video Lottery Terminals (VLTs) 28 video lottery terminals operated on the gaming floor for adult patrons under the AGLC Charity Casino Model.
• Live-Action Table Games 11 live-action table games staffed by dealers for adult patrons.
• Poker Tables 2 dedicated poker tables for adult patrons.
• PURE Rewards Loyalty Program Player loyalty program rewarding repeat casino gaming activity at the venue.
• Winner's Edge Loyalty Program Separate loyalty rewards program associated with bingo-style play at the venue.
• Stage Coach Grill Restaurant On-site full-service restaurant serving casino patrons and visitors.
• Buffalo Bar On-site bar serving casino patrons and visitors.
• Live Entertainment at Buffalo Showroom Live entertainment programming hosted in the Buffalo Showroom on-site.
• Private Event Space Rental — Boardroom Rentable private event space for corporate functions and private gatherings.
• Private Event Space Rental — Social Rentable private event space for social events and gatherings.
• Private Event Space Rental — Buffalo Showroom Rentable private event space accommodating events with live entertainment programming.

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Lethbridge HurricanescoreStrategic or Co-development PartnerPURE Casino Lethbridge partners with the Lethbridge Hurricanes (WHL hockey team) for the Community Corner program. For the 2023/24 WHL season, the casino works with the team to identify and giveaway tickets to local community groups, charities, non-profit organizations, and disadvantaged families and youths to share the love of hockey in Lethbridge.
• AGLC (Alberta Gaming, Liquor & Cannabis)coreStrategic or Co-development PartnerOperates under the province's Charity Casino Model where a portion of gaming revenue funds charitable programs in Alberta. 68% of slots revenue goes to General Revenue Fund, 15% to individual charities (new charity designated each day), and 50% of table games revenue funds local community charitable programs.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Deerfoot Inn & Casino: Calgary-based casino and hotel property also operated by Pure Canadian Gaming — comparable gaming and entertainment offering plus hotel accommodation, competing for southern Alberta discretionary spend.
• Pure Casino Calgary: Pure Canadian Gaming's Calgary property operating the same Alberta charity casino model with slots, tables, poker, dining and events — a directly comparable asset that competes for the same Alberta player pool.
• Pure Casino Yellowhead: Sister property under Pure Canadian Gaming in Edmonton, Alberta, offering slots, table games, dining, and entertainment under the same AGLC Charity Casino Model — directly comparable operating structure, regulatory framework, and customer offering.
• Rivers Casino & Entertainment Centre: Another Pure Canadian Gaming property offering slots, table games, and entertainment in Alberta — a directly comparable charity-model casino within the same operator portfolio.
• Great Northern Casino: Pure Canadian Gaming property in Alberta with slots, table games, poker, and event spaces — directly comparable in operating model and customer base to Pure Casino Lethbridge.
• Pure Casino Edmonton: Another Pure Canadian Gaming Edmonton-area property with similar gaming floor, dining, and entertainment mix — a directly comparable property under shared parent branding and loyalty programs (Winner's Edge / PURE Rewards).

Broad incumbents

• Gateway Casinos & Entertainment: Western Canada's largest casino operator with multiple properties across Alberta and BC — competes in the same regional gaming market and overlaps in product offering, customer demographics, and event hosting.
• Century Casino Calgary: Calgary-based casino operated by Century Casinos with slots, table games, dining, and entertainment — competes for Alberta gaming customers as part of a larger multi-jurisdiction gaming operator.
• Grey Eagle Resort and Casino: Tsuut'ina Nation-operated integrated casino resort in Calgary with hotel, larger gaming floor, and entertainment — competes with Pure Casino Lethbridge for southern Alberta gaming and event demand as a larger, broader offering.

Regional players

• Casino Lethbridge (Crowsnest Pass / St. Eugene's alternative venues): A small competing charity-style gaming and entertainment venue operating in the broader Lethbridge/southern Alberta area — competes directly for local recreational gaming and event spend at the regional level.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/PureCasinoLethbridge
• Instagraminstagram.com/purecasinolethbridge
• LinkedInlinkedin.com/company/pure-casino-lethbridge

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pure Casino Lethbridge