PURE EVIL GALLERY LIMITED

What PURE EVIL GALLERY LIMITED does

Pure Evil Gallery Limited operates an artist-owned contemporary art gallery and direct-to-consumer e-commerce business based at 108 Leonard Street in Shoreditch, East London. Established in 2007 by artist Charles Uzzell Edwards (working under the name 'Pure Evil'), the gallery has built a nearly two-decade presence at the centre of London's street art scene, exhibiting and selling works from tier-one street artists (Banksy, Invader, Shepard Fairey, Mr Doodle) alongside the founder's own 'Nightmare Series' of hand-finished celebrity portraits. In November 2024 the business rebranded to 'Bunny Contemporary' and added 'Bunny Events', a multi-functional basement venue, expanding its footprint beyond the traditional gallery model.

The commercial product surface is built on limited-edition screenprints (typically editions of 25-200, priced $69-$551) and hand-finished works produced with KRINK, POSCA, stabilo pencils, Japanese inks, and glitter (priced $826-$1,376), supplemented by premium original canvases and resin sculptures reaching $5,503, plus a Pure Evil NFT collection and online drawing classes. Technology infrastructure is a standard Shopify e-commerce stack with multi-rail payments (American Express, Apple Pay, PayPal, Shop Pay, Google Pay, Visa, Mastercard, etc.), global shipping through Royal Mail, DHL, and Fragilistics, and event ticketing via TicketSource and TicketTailor. Marketing is concentrated in organic social (Instagram, Twitter/X, Facebook), YouTube, an email newsletter, and a programmed calendar of exhibitions, residencies, and live-painting events that function as both sales and acquisition channels.

The business model is direct-to-consumer retail of physical art plus event ticketing; revenue is generated through one-time unit sales (artworks) and transaction fees (tickets), with no disclosed recurring contracts, subscriptions, or institutional clients. The company is private, has not raised external funding, and remains under direct founder control with 1-10 employees.

Name

PURE EVIL GALLERY LIMITED

Legal name

pure evil gallery

Website

https://pureevilgallery.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Pure Evil Gallery Limited is an artist-owned contemporary art gallery and e-commerce retailer in Shoreditch, London, founded in 2007 by Charles Uzzell Edwards. It sells limited-edition screenprints, hand-finished celebrity portraits, original canvases, and NFTs to individual collectors and street art enthusiasts worldwide, complemented by an in-house events space.

Ownership category

akta.pro rank

Product category

Contemporary Art Gallery Retail

NAICS

Art Dealers (459920)

akta.pro primary industry

Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH)

akta.pro secondary industry

Art & 1/1 Digital Art NFT Marketplaces (FSADANAB)

Keywords

• Limited edition prints
• Contemporary art gallery
• Handfinished screenprints
• Street art collectibles
• Original artwork sales

Headquarters

HQ city

London, England

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Art Sales: Primary revenue from selling screenprints, handfinished prints, and original artwork through the gallery's e-commerce platform. Products range from limited edition screenprints ($69-$302) to premium handfinished works ($826-$5,503) and original paintings/sculptures.
2. Event Tickets: Revenue from ticketed events including exhibition openings, live painting nights, and opening weekends. Tickets are sold through third-party platforms like TicketSource and TicketTailor.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Pure Evil Gallery operates an artist-owned contemporary and street art gallery in Shoreditch, East London, and a Shopify-powered e-commerce store selling limited edition screenprints, handfinished artworks, original paintings, sculptures, and digital NFT crypto art by the founder-artist Pure Evil (Charles Uzzell Edwards) and guest artists. Products range from $69 entry-level blotter prints to $5,503 premium originals, with worldwide shipping and ticketed exhibitions and live painting events held at the gallery's basement Bunny Events Space.

Product overview

Pure Evil Gallery is an artist-owned East London gallery (established 2007) and e-commerce platform selling limited edition art prints and handfinished artworks. The core product portfolio centers on the 'Pure Evil Collection' featuring screenprints and handfinished pieces including: the iconic 'Nightmare Series' (doomed celebrity portraits inspired by Warhol imagery), 'America's Nightmare' political commentary works, celebrity portrait screenprints (Amy Winehouse, Marilyn Monroe, Madonna, Grace Jones, Jackie Kennedy, Queen Elizabeth II, and others), and 'King Samo' graffiti-inspired works. Supporting products include handfinished resin sculptures (HANDFINISHED BIG BUNNY), paint on mirror works, and hand-pulled silkscreen canvases. The gallery also offers NFT crypto art and online drawing classes. The physical gallery space transforms into 'Bunny Events' - a multi-functional basement events venue. The e-commerce platform is powered by Shopify.

Differentiator

Problem solved

Functional benefit

Products and services

• Limited Edition Screenprints (Pure Evil Collection) 2-6 color screenprints on premium paper stocks featuring celebrity portraits, iconic figures, and the Nightmare Series; produced in numbered limited editions typically ranging from 25 to 200, sold through the Shopify storefront and physical gallery.
• Handfinished Artworks Screenprints enhanced with hand-applied KRINK, POSCA markers, stabilo pencils, Japanese inks, glitter, and holographic foils, with each piece unique (1/1) or in very small editions; priced from $826 to $5,503.
• HANDFINISHED BIG BUNNY Sculpture White bunny sculpture in high impact resin, handfinished in 100 unique variations, 20 x 15 x 20cm, shipped in a hand-finished gift box with biodegradable protective foam.
• Blondie Mirror Paint on mirror artwork measuring 79cm x 79cm, one-of-a-kind piece from the artist's personal archives.
• Elton John 'Rocket Man' Screen-print 3-color screenprint available in Blue, Pink, and Orange colorways in editions of 25 each, 50x70cm on 370gsm Lambeth Cartridge paper.
• America's Nightmare Series Iconic series of celebrity nightmare portraits inspired by Warhol's imagery, including Liberty, Leo Castelli colors, and political commentary pieces, made in the USA on Keith Haring-grade paper.
• Nightmare Series (Amy Winehouse Collection) Doomed and dripping celebrity portraits featuring Amy Winehouse with various handfinishing styles including purple glitter, golden rings, and bunny motifs.
• Handfinished Platinum Queen Handfinished Platinum Jubilee print with holographic foil layer featuring Queen Elizabeth II; one-of-a-kind piece (1/1) finished with KRINK, stabilo pencils, and Japanese inks.
• Lady Diana Canvas Hand-pulled silkscreen print on canvas with hand-painted teardrop and gems, edition of 5, signed and numbered, 65x80cm.
• Red Marilyn Framed Marilyn Monroe portrait in red, framed in glass, 51cm x 62cm, open edition.
• 100 Actresses Project Collection of handfinished portraits of 100 actresses, generated partly via AI consultation, including Vivien Leigh, Marilyn Monroe, Grace Kelly, and others.
• Jackie O - Rio! One-of-a-kind (1/1) two-color handfinished screenprint of Jackie Kennedy Onassis featuring stencil spray paint and freehand tags.
• Pure Michelin Man - Magenta Tags Waving KRINK paint on vintage plastic Michelin Man sign, 117 x 99 x 0.3cm, created during 2016 USA road trip across Austin, Denver, Albuquerque, Las Vegas, Death Valley, and other locations.
• King Samo Collection

Quantifiable outcome

• Gallery has hosted major exhibitions featuring Banksy, Invader, Shepard Fairey, Mr Doodle, and 49+ other artists

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• ShopifycoreTechnology or IntegrationE-commerce platform provider hosting the gallery's online store. Enables payment processing, inventory management, and global shipping capabilities.
• Royal DoultonminorStrategic or Co-development PartnerCollaboration to celebrate Royal Doulton's 200th anniversary, resulting in limited edition Pure Evil bunny figurines produced in bone china.
• Waterloo WallsminorStrategic or Co-development PartnerCurators of the SHOWCASE exhibition, featuring Stocke (@stockeartworks) and Shauna (@shauna.anseo) curating 49 UK street artists.
• Shepard FaireyminorOthersFeatured artist in ARTMAGEDDON exhibition alongside Banksy, Invader, Mr Doodle, and other street art luminaries.
• InvaderminorOthersStreet artist who created a brand new original work exclusively for the ARTMAGEDDON exhibition.
• Mr DoodleminorOthersFeatured artist in ARTMAGEDDON exhibition who performed live painting on opening night.

Scale indicators3 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• StolenSpace Gallery: Shoreditch street-art and urban contemporary gallery with a comparable mission of showcasing graffiti and lowbrow-adjacent artists to collectors; competes for the same Shoreditch foot traffic.
• Maddox Gallery: London-founded contemporary gallery operating multiple UK locations with a focus on collectible editions and pop/street art crossover; similar D2C print and hand-finished release model.
• Jealous Gallery: London print and contemporary art gallery specializing in limited edition screenprints and editions — directly comparable production medium and price points to Pure Evil's core screenprint business.
• Hang-Up Gallery: East London contemporary and urban art gallery with a similar curated-exhibition model and collector overlap in street art and pop culture-themed works.
• Lazarides Gallery: London-based contemporary gallery long associated with Banksy, JR, and Invader; competes directly for the same street-art collector base and exhibitor roster as Pure Evil Gallery in the same city.

Broad incumbents

• Saatchi Gallery: Major London contemporary art institution that periodically programs street and pop-culture-adjacent exhibitions; overlaps in audience but operates at a substantially larger scale and as a nonprofit-adjacent venue.
• White Cube: Major international contemporary art gallery headquartered in London; competes for high-end collector attention in the same city but operates blue-chip contemporary rather than street-art focus.

Emerging players

• Black Rat Projects: London-based contemporary and street art project space with comparable artist-residency and exhibition programming for emerging urban artists.
• The Outsiders London: London contemporary and urban art gallery program with a similar focus on emerging and mid-career street-art-adjacent artists; comparable but smaller-scale programming model.

Regional players

• Nuart Gallery / Nuart Aberdeen: Street-art-focused gallery programmed alongside the Nuart Festival; comparable street-art-only curatorial model but geographically separate from Pure Evil's London base.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/pureevilgallery
• YouTubeyoutube.com/user/graffitiTV
• Facebookfacebook.com/pureevilgallery
• Instagraminstagram.com/pureevilgallery
• LinkedInlinkedin.com/company/pure-evil-gallery-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PURE EVIL GALLERY LIMITED