Boolah
Boolah is a vertically integrated Australian agricultural enterprise founded in 2002 that operates across the malt barley supply chain, offering farm management, contract farming, traceability, and sustainability measurement to growers and end customers.
- Company typePrivate
- Founded2002
- HeadquartersWilkur, Australia
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Boolah does
Boolah is a privately held Australian agricultural enterprise operating as a vertically integrated platform across the malt barley supply chain. Founded in 2002 by Stuart and Lyndall Tighe, the company is headquartered in Wilkur, Victoria, with operations spanning primary production, contract farming, and supply chain services. The business is organized into four interconnected divisions: AG Services (hands-on land and farm management for sustainable and regenerative operations), Pure Network (farm-to-customer connectivity with traceability and optimized supply chain efficiency), Connected Farms (a network that connects farms to Boolah for strategic scale and collaboration), and Regen4real (a proprietary sustainability framework that captures, measures, and validates environmental impact across the supply chain).
Boolah firmographics
Firmographics- Name
- Boolah
- Legal name
- Boolah Group
- Website
- https://puregrain.com.au
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Boolah is a vertically integrated Australian agricultural enterprise founded in 2002 that operates across the malt barley supply chain, offering farm management, contract farming, traceability, and sustainability measurement to growers and end customers.
- Ownership category
- akta.pro rank
Boolah industry classification
Industry- NAICS
- Malt Manufacturing (311213)
- SIC
- Agricultural Services (700), Malt Beverages (2082)
- akta.pro industry
- Barley FarmingMalting Barley Production (Brewing/Distilling Supply)
Keywords
Where Boolah is headquartered
LocationHeadquarters
- HQ city
- Wilkur
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Boolah business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Primary Production & Contract Farming: Revenue generated from primary agricultural production and contract farming operations. The company grows and supplies malt barley through a vertically integrated model spanning from soil to silo, connecting sustainably grown barley to end customers.
- Connected Farms Network: Connecting farms to the Boolah network for strategic scale and collaboration, providing growers with access to optimised supply chain efficiency and traceability services.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Boolah product offering
Product offeringCore offering
Boolah is a vertically integrated Australian agricultural enterprise that grows and supplies malt barley through a portfolio of four services: AG Services (hands-on land and farm management with regenerative operations), Pure Network (farm-to-customer traceability and supply chain efficiency), Connected Farms (network integration for strategic scale and collaboration among growers), and Regen4real (a sustainability framework that captures, measures, and validates sustainability impact for commodities connected to end users). Its core product is the malt barley commodity, sold to enterprise customers together with associated sustainability, traceability, and farm management services.
Product overview
Boolah is a vertically integrated agricultural enterprise offering a platform of interconnected services spanning the malt barley supply chain. The core portfolio consists of four main offerings: AG Services (hands-on land and farm management with sustainable and regenerative operations), Pure Network (farm-to-customer traceability, shared value, and supply chain efficiency), Connected Farms (strategic farm network integration for scale and collaboration), and Regen4real (the sustainability framework providing sustainability measurement, validation, and reporting). Together, these products enable Boolah to manage operations from soil to silo and beyond, connecting sustainably grown, low-emission, traceable barley to customers.
Differentiator
Problem solved
Functional benefit
Companies that use Boolah
Customer profileSegments3 records
Boolah technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Boolah partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights4 records
Boolah competitors and assessment
Company assessmentBroad incumbents
- Malteurop: World's largest malt producer (a Viterra subsidiary) sourcing barley globally and supplying brewers worldwide. Comparable as a buyer of malting-grade barley and a competing supplier of malt to the same brewing customers Boolah serves.
- GrainCorp: Australia's largest listed grain handling, storage and marketing company with significant malt barley receivals. A broad incumbent competitor in the same Australian malt barley supply chain, though operating at much larger scale.
- Cargill Australia: Australian arm of global agribusiness Cargill, with grain origination, oilseeds and animal nutrition operations. A broad incumbent that intersects with Boolah's grain supply chain through large-scale sourcing programs.
- CBH Group: Western Australian grain growers' cooperative handling, storing and marketing grain including malt barley. Comparable as a major Australian grain supply chain participant serving the same brewing end-market.
- Boortmalt: Major global malt manufacturer owned by Axereal, operating malting plants across Europe and beyond. A broad incumbent upstream participant that competes with Boolah-supplied barley in the brewer supply chain.
- Viterra: Global grain and malt company (formerly ABB Grain in Australia) operating extensive grain origination and malting assets including in Australia. Directly comparable to Boolah in vertically integrated malt barley operations, but at materially larger scale.
Direct peers
- Manildra Group: Australian family-owned agricultural conglomerate operating a vertically integrated malt, flour and starch business that grows and processes grain domestically. Highly comparable to Boolah's vertically integrated, family-controlled malt barley model.
- Emerald Grain: Australian grain origination, storage and marketing company (now part of GrainCorp) with malt barley supply programs to domestic brewers. Comparable in operating a contract grower network and selling to the same Australian malt barley end-users.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Boolah social profiles
Digital presenceBoolah financial estimates
Financial estimateRevenue estimate
Valuation estimate
Boolah leadership team
Management profileNumber of profiles
Boolah funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Boolah M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Boolah
What does Boolah do?
Boolah is a vertically integrated Australian agricultural enterprise that grows and supplies malt barley through a portfolio of four services: AG Services (hands-on land and farm management with regenerative operations), Pure Network (farm-to-customer traceability and supply chain efficiency), Connected Farms (network integration for strategic scale and collaboration among growers), and Regen4real (a sustainability framework that captures, measures, and validates sustainability impact for commodities connected to end users). Its core product is the malt barley commodity, sold to enterprise customers together with associated sustainability, traceability, and farm management services.
Is Boolah a public or private company?
Boolah is a private company. It is currently operating.
When was Boolah founded?
Boolah was founded in 2002. It employs 1 to 10 people.
Where is Boolah based?
Boolah is headquartered in Wilkur, Australia, in the Oceania region.
How does Boolah make money?
Two revenue lines are on record. Primary Production & Contract Farming is the primary driver. The others are connected Farms Network.
Who are Boolah's main competitors?
Broad incumbents on record are Malteurop, GrainCorp, Cargill Australia, CBH Group, Boortmalt and Viterra. Direct peers are Manildra Group and Emerald Grain.
Does Boolah have an API?
No public API is recorded for Boolah.
What industry is Boolah in?
Its primary akta.pro industry code is AFAGAAAD, Barley Farming, with a secondary code of AFAGAAAJ, Malting Barley Production (Brewing/Distilling Supply). Its NAICS code is 311213 and its SIC code is 700.