Pure International

What Pure International does

Pure International is a privately-held luxury real estate brokerage founded in 2004 (one source cites 2009), headquartered in Utrecht, Netherlands, with operational sales offices in London (UK), Bludenz (Austria), and Utrecht (Benelux). The firm specializes in the sale of luxury ski-in/ski-out and beachfront residential properties across seven countries: Austria, France, Switzerland, Italy, Portugal, Spain, and the United States. Its active portfolio comprises 53 properties, with the highest concentration in Austria (18), France (11), Portugal (8), Spain (7), and Italy (5). Pricing spans from approximately €275,000 for entry-level apartments to over €6,200,000 for ultra-luxury chalets, with branded residence programs (Viceroy, Sebastian Timbers, Martinhal) and second-home-status properties in jurisdictions such as Vorarlberg forming distinct sub-portfolios.

The company operates a direct, consultative sales model targeting high-net-worth individuals seeking vacation and second homes. Revenue is generated through two primary streams: (1) commission on the sale of residential properties (transaction fees), with rates typical of cross-border luxury brokerage, and (2) rental management services delivered through operating partners such as Mrs Miggins in Grimentz, Switzerland, providing owners with concierge and rental income programs. Distribution is conducted through the company's own website (pureintl.com), bilingual English/German, supported by dedicated regional phone lines and a weekly email newsletter. The firm has been featured in press outlets including Evening Standard, The Times, Gulf News, and de Telegraaf, and collaborates with developers and hotel brands (Timbers Resorts, Viceroy Hotels & Resorts, Jack Nicklaus golf developments) to source inventory.

The business has operated for over 15 years with a small team of approximately 20 employees and no disclosed external funding, acquisitions, or technology platform beyond its listing website. Strategic emphasis is on curated portfolio depth, developer partnerships, and geographic reach in premium resort destinations rather than on scale or technology-enabled differentiation.

Name

Pure International

Legal name

PURE International

Website

https://pureintl.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Pure International is a private luxury real estate brokerage founded in 2004, selling ski and beachfront properties across seven European countries and the USA. It serves high-net-worth individuals through a curated 53-property portfolio and direct consultative sales via regional offices in the UK, Austria, and Benelux.

Ownership category

akta.pro rank

Product category

Luxury Real Estate Brokerage

akta.pro primary industry

Luxury Vacation Homes & Residences (THAMAEAB)

akta.pro secondary industries

Ultra-Luxury Villas & Estates (THAMAEAA), Private Islands & Exclusive-Use Compounds (THAMAEAF), Luxury All-Inclusive Resorts (THAGAKAC)

Keywords

• Luxury real estate brokerage
• Ski property sales
• Beachfront residences
• Branded residences
• Second home investments

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Real Estate Sales Commission: The company earns commission on the sale of luxury residential properties across ski and beach destinations in Europe and USA. Properties range from apartments (from €275,000) to luxury chalets (up to €6,200,000+).
2. Rental Management Services: Some properties offer rental management programs where owners can lease their properties when not in use. Services include concierge, hotel services, and rental income generation through operators like Mrs Miggins in Grimentz.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Pure International is a luxury real estate brokerage that curates and sells premium ski-in/ski-out chalets and beachfront residences across Austria, France, Switzerland, Italy, Portugal, Spain, and the USA. The company generates revenue through transaction commissions on property sales ranging from €275,000 apartments to €6,200,000+ ultra-luxury chalets, supplemented by rental management services for owners leasing properties when not in use. It also offers branded residences with hotel-style services through partnerships with Viceroy Hotels & Resorts and Timbers Resorts.

Product overview

PURE International is a luxury real estate agency specializing in premium ski-in/ski-out and beachfront properties across Europe and North America. The company operates across Austria (18 properties including Arlberg Chalets, Warth Residences, Pure Lermoos), France (11 properties including Les Chalets Célénia in Méribel, Eden Garoupe on French Riviera), Switzerland (2 properties including Grimentz Residences, The Edge), Italy (5 properties including Castello di Casole in Tuscany), Portugal (8 properties including Ombria Resort, Palmares, Verdelago), Spain (7 properties including Las Villas del Tenis in Tenerife, Camiral), USA (2 properties including The Sebastian Vail, Dancing Bear Aspen), and UK (1 property: Atlantic Watch in Cornwall). The portfolio includes branded residences with hotel services (The Sebastian, Viceroy), rental-managed properties with income potential, and exclusive second-home-status properties. Services include property search, brochure requests, and professional rental management programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Luxury Property Listings (Ski and Beach Portfolio) Curated brokerage listings of luxury ski-in/ski-out chalets and beachfront residences across Austria (18 properties), France (11), Portugal (8), Spain (7), Italy (5), Switzerland (2), and the USA (2). Properties range from apartments starting at €275,000 to ultra-luxury chalets exceeding €6,200,000, targeting high-net-worth individuals seeking vacation and second homes.
• Rental Management Programs Professional property rental management services for property owners who lease their homes when not in use, including tenant placement, maintenance coordination, concierge services, and rental income optimization. Operators such as Mrs Miggins handle Grimentz Residences in Switzerland with bespoke rental management programs and super concierge services.
• Branded Residence Properties Luxury properties affiliated with hotel brands and resort operators, offering fully serviced and managed residences with hotel-style amenities, concierge services, and rental management programs. Examples include The Sebastian in Vail, Castello di Casole in Tuscany, and Viceroy Residences at Ombria Resort in Portugal (priced €595,360–€1,029,950 with guaranteed 5% net rental return for 5 years).
• Second Home Status Properties Specialized subset of properties designated as second homes, particularly in Vorarlberg, Austria (such as Walsertal Apartment), that allow owners private use of the property without rental obligations in certain jurisdictions.

Quantifiable outcome

• 15+ years operating in luxury property market

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Timbers ResortscoreStrategic or Co-development PartnerTimbers Resorts is a partner in developments like The Sebastian in Vail and Castello di Casole in Tuscany. Timbers provides expertise in private luxury resort-residence developments, offering branded residence programs with hotel-style services and amenities.
• Mrs MigginscoreImplementation/ SI/ Consulting PartnerMrs Miggins provides rental management services for Grimentz Residences in Switzerland. The company offers bespoke rental management programs and super concierge services for both landlords and tenants since 2004.
• Viceroy Hotels & ResortscoreOEM/ Whitelabel/ Licensing PartnerViceroy Hotels & Resorts manages the Viceroy Residences at Ombria Resort in Portugal. Properties are branded, fully serviced and managed by Viceroy, offering owners privileged access to hotel facilities and guaranteed rental returns.
• Jack NicklausminorStrategic or Co-development PartnerJack Nicklaus Signature Golf Course at Monte Rei in Algarve. The resort is creating a second Jack Nicklaus Signature golf course to become the premier golfing destination in southern Europe.
• Virgilio Gutiérrez Herreros and Eustaquio MartínezminorStrategic or Co-development PartnerArchitects who designed Las Villas del Tenis at Abama Resort Tenerife. Their Abama Bellevue villas were named 'Best New-Build Homes' of the decade by the Association of Architects of Tenerife.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Savills: International real estate advisor with strong Alpine (French/Swiss/Austrian ski) and Mediterranean resort coverage; matches Pure International's luxury ski/beach niche with broader scale and deeper institutional relationships.
• Engel & Völkers: Global luxury brokerage with Alpine specialist brands (e.g., Engel & Völkers Alpine) and Mediterranean coastal presence — directly comparable target market and product type, with much larger franchise network.
• Knight Frank: Global luxury real estate firm with significant presence in ski resorts (e.g., Verbier, St. Moritz) and Mediterranean beach markets across Europe and the US — directly comparable HNW buyer segment and inventory type.
• Sotheby's International Realty: Affiliated with the Sotheby's auction brand, this network sells luxury residential properties globally including ski chalets and coastal estates — competing head-to-head for HNW buyers in the same European destinations.
• Christie's International Real Estate: Affiliated with the Christie's auction house, this network specializes in luxury residential sales globally — comparable ultra-luxury positioning, ski resort and beachfront inventory overlap.

Direct peers

• Chestertons Global: Independent boutique-style international real estate agency operating across key European markets including Alpine resorts — competes with Pure International in similar HNW segments and property types.
• Timbers Resorts: US-based developer and operator of branded luxury resort residences (Sebastian Vail, Castello di Casole) — overlaps with Pure International's branded residence inventory and partner/competitor relationship.
• Alpine Homes: Specialist Alpine property agency focused on Swiss and French ski resort chalets and apartments — directly competes for buyers in the same Swiss/French ski chalet segment Pure International covers.

Emerging players

• Quintessentially Estates: Luxury property service affiliated with Quintessentially private members' club — targets ultra-HNW clients across international resort destinations with a curated, relationship-driven model similar to Pure International's.
• Abercrombie & Kent Residences: Luxury travel operator extending into high-end residential property in resort destinations; comparable in targeting HNW buyers seeking lifestyle properties in unique environments with concierge and management services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/pure-international

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pure International