Name

Pure Matrimony

Legal name

TSQ Media Ltd.

Website

https://purematrimony.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Bradford

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. Premium Subscriptions: Pure Matrimony operates on a freemium model with free basic membership and paid premium tiers. Premium subscriptions provide enhanced features for discovery, messaging, and safety. Available as 1-month, 6-month, and 12-month plans with automatic renewal. Subscriptions are processed via Stripe, Apple Pay, and Google Pay.
2. Add-on Features: Optional add-ons including the Wali feature may be offered as billable extras with their own pricing and auto-renewal terms.
3. Mobile App Downloads: Platform is accessible via iOS App Store and Google Play Store, with in-app purchases processed through Apple and Google billing systems.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Pure Matrimony operates a Shariah-compliant matrimonial platform exclusively for practising Muslims seeking halal marriage (Nikah), delivered through purematrimony.com and native iOS and Android apps. The service provides manually verified profiles, controlled messaging without casual dating mechanics, and an optional Wali (guardian) oversight system that allows family members to monitor and participate in conversations with member consent. Premium memberships unlock enhanced discovery, messaging, and safety features, with subscriptions available as monthly, 6-month, and 12-month auto-renewing plans.

Product overview

Pure Matrimony operates as a unified halal matrimonial platform consisting of PureMatrimony.com (web and mobile apps on iOS and Android) as the core matchmaking service, supplemented by MuslimMarriageGuide.com as an educational sub-brand offering articles, videos, and podcasts on Islamic marriage. The Family Matters podcast and a Zendesk-hosted Help Centre provide ongoing support and guidance. Key platform features include the Wali Chat system enabling family involvement, optional personality matching via MuslimPersonalityMatch integration, and verified profile approval — all delivered through a Shariah-compliant, marriage-focused experience without casual dating mechanics.

Differentiator

Problem solved

Functional benefit

Products and services

• PureMatrimony.com (Web Platform) Shariah-compliant web-based matrimonial platform for practising Muslims seeking halal marriage (Nikah), featuring verified profiles, private messaging controls, Wali involvement options, and Shariah-compliant matching without likes or swipes.
• Pure Matrimony Mobile App (iOS) Native iOS application enabling Muslims to access halal matchmaking services on mobile devices with Shariah-compliant features and premium subscription support billed through Apple ID at £19/month.
• Pure Matrimony Mobile App (Android) Native Android application providing halal matrimonial services for practising Muslims with messaging, profile management, and premium subscription features billed through Google Play Store.
• Pure Matrimony Premium Membership Paid premium subscription unlocking enhanced discovery, messaging, and safety features on the Pure Matrimony platform, available as auto-renewing 1-month, 6-month, and 12-month plans processed via Stripe, Apple Pay, and Google Pay.
• MuslimMarriageGuide.com Educational hub providing resources on Islamic marriage and family life, including articles, videos, podcasts, and practical guidance to support couples and individuals in building successful halal marriages.
• Family Matters Podcast Podcast series offering marriage guidance and Islamic family life advice, accessible through the Pure Matrimony platform and distributed via Libsyn.

Quantifiable outcome

• Over 400,000 practising Muslims have joined the platform
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Feature6 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Trusted Masajid and Islamic InstitutionscoreStrategic or Co-development PartnerPure Matrimony has built strong partnerships with trusted masajid, Islamic institutions, and respected scholars across the globe. The company is working to revive the role of masjids and local Muslim communities in the marriage process through localised matchmaking programs with mosques. These partnerships help maintain religious integrity and deliver authentic Islamic marriage guidance.
• Islamic Scholars and Da'wah OrganisationscoreStrategic or Co-development PartnerPure Matrimony collaborates with trusted scholars, da'wah organisations, and Islamic educational institutes worldwide. These partnerships help maintain religious integrity, offer guided marriage advice, and deliver value-rich content based on authentic Islamic teachings. Pure Matrimony was the first matrimonial platform to be endorsed by leading Islamic scholars.
• Mosques and Community MatchmakersminorStrategic or Co-development PartnerPure Matrimony works closely with masjids, community matchmakers, and Islamic centres around the world to make them active hubs of marriage facilitation. The platform provides tools to help communities take the lead in marriage matchmaking, reviving traditional Muslim society practices.
• Stripe (Payment Processing)coreTechnology or IntegrationWeb subscriptions and payments are processed securely through Stripe. Pure Matrimony does not store financial details; Stripe handles secure payment processing on their behalf.
• Apple Inc. (App Store & Apple Pay)coreTechnology or IntegrationiOS subscriptions are billed through Apple ID and the Apple App Store. Apple Pay is also supported as a payment method for web subscriptions.
• Google (Play Store & Google Pay)coreTechnology or IntegrationAndroid subscriptions are managed through Google Play Store with in-app billing. Google Pay is supported as a payment method for web subscriptions.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Muzmatch: Muzmatch is a Muslim-focused matrimonial app, acquired by Match Group, offering similar Sharia-conscious matchmaking features for single Muslims. It is the most directly comparable competitor to Pure Matrimony in product, audience, and positioning.
• Salams (formerly Minder): Salams is a Muslim dating and marriage app connecting young Muslims worldwide, with similar freemium subscriptions and faith-friendly moderation. It competes head-on with Pure Matrimony for practising Muslim singles.
• Ishqr: Ishqr is a halal dating app for Muslims seeking marriage, offering a curated, values-driven experience. It targets the same audience and use case as Pure Matrimony with similar faith-compliant features.
• Coffee Meets Bagel: Coffee Meets Bagel is a curated dating app using a subscription/lifestyle model that emphasises serious relationships over casual browsing. While not faith-specific, its positioning around intentional, marriage-minded dating closely parallels Pure Matrimony's value proposition.
• Hawaya: Hawaya is a Muslim-focused matchmaking app emphasising serious, marriage-oriented connections with values aligned to Islamic principles, making it a direct competitor in the same practising-Muslim matrimonial niche.
• Shaadi.com: Shaadi.com is one of the world's largest matrimonial platforms, serving the South Asian diaspora with community- and religion-aware matchmaking. While culturally rather than religiously niche, its assisted matchmaking and subscription model closely mirror Pure Matrimony's approach.

Broad incumbents

• Bumble: Bumble is a mainstream dating app with a freemium subscription model and global reach, often used by Muslim users even though it is not faith-specific. It competes for the same end users and similar subscription revenue dynamics as Pure Matrimony.
• Christian Mingle (Spark Networks): Christian Mingle is a faith-targeted dating platform for Christian singles, operated by Spark Networks. It shares with Pure Matrimony the model of a religious-niche subscription matchmaking service aimed at marriage-oriented users.
• Match Group (Match.com, Tinder, Hinge): Match Group is the largest portfolio of mainstream dating apps globally, and now owns Muzmatch, giving it direct reach into the Muslim matrimonial segment. It competes for the same end users via broader, secular platforms and acquired niche entrants.
• JDate (Spark Networks): JDate is a religious-niche (Jewish) dating and matrimonial platform run by Spark Networks. It is comparable to Pure Matrimony as a religion-targeted matchmaking product with subscription pricing and a similar positioning play in a specific faith community.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/pure-matrimony

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pure Matrimony