What Purepro does

Purepro is a privately held water treatment company headquartered in Baku, Azerbaijan (H. Zardabi 43, Yasamal district), operating with approximately 25 employees. The company distributes, installs, and services reverse osmosis (RO) water filtration systems for residential, commercial, and industrial customers, anchored by a physical retail store, phone-based orders with free delivery, and a trilingual website (Azerbaijani, Russian, English).

The core technology is thin film composite (TFC) reverse osmosis membrane filtration operating at 0.0001 micron pore size, applied across a tiered product portfolio: under-sink 5- and 6-stage RO systems (EC105, EC105P, EC106M, EC106M-P, EC106-DI, EC106-PH, RS-105, RS-105P, S800, S800P, K800) using patented quick-connect K-series fittings; built-in RO water coolers (CW-929P, Bonnie); commercial RO systems (RO 400 at 400 GPD, HRO-200 at 200 GPD); industrial RO systems spanning 1,500 to 60,000+ GPD; whole-house filters (Big Blue WF-10/WF-20, Slim Line WF-30); and filter media/accessories (quartz sand, activated carbon, softeners, TDS meters). Select systems carry NSF-certified tanks and FDA-approved polypropylene housings. The Bonnie cooler received a Red Dot Design Award. Purepro also operates BuzlaqSu, a subscription-style bottled water brand producing 19L containers of RO-filtered water with free home and office delivery across Baku.

Purepro's revenue model combines one-time equipment sales (hardware tiers priced via quote) with recurring consumables revenue from replacement filter cartridges (pre-filters every 6 months) and recurring bottled water subscriptions. Customer segments are weighted toward residential households concerned about local tap water contaminants (chlorine, heavy metals, bacteria, viruses) and Baku offices requiring purified drinking water, with a secondary industrial pipeline targeting food processing, pharmaceutical, and water bottling operations. Pricing is quote-based for hardware; BuzlaqSu bottled water is sold at 4 AZN per 19L bottle with free dispensers for high-volume customers. The company also markets American-made replacement cartridges at what it claims is roughly half the price of alternatives with comparable quality.

Name

Purepro

Legal name

PurePro

Website

https://purepro.az

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Purepro is a privately held, Baku-based water treatment company with approximately 25 employees, distributing reverse osmosis filtration systems, replacement cartridges, whole-house filters, and an RO bottled water delivery brand (BuzlaqSu) to residential, commercial, and industrial customers across Azerbaijan.

Ownership category

akta.pro rank

Product category

Water Filtration Systems

NAICS

Bottled Water Manufacturing (312112), Water Supply and Irrigation Systems (22131)

SIC

Pumps & Pumping Equipment (3561), Water Supply (4941)

akta.pro primary industry

Reverse Osmosis (RO) Systems (Residential) (CRAJAJAK)

akta.pro secondary industries

Under-Sink Water Filtration Systems (CRAJAJAD), Whole-House (Point-of-Entry) Water Treatment Systems (CRAJAJAE), Purified/RO Bottled Water Production (AFAFACAC), Water Softener, Filtration & Treatment System Installation (HSAOAAAH)

Keywords

• Water filtration systems
• Reverse osmosis systems
• Bottled water delivery
• Water purification equipment
• Industrial water treatment

Headquarters

HQ city

Baku

HQ country

Azerbaijan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Water Filtration Systems Sales: Sale of residential, commercial, and industrial reverse osmosis water filtration systems. Products include under-sink RO units (EC105, EC105P, EC106M, EC106M-P, EC106-DI, EC106-PH, RS-105, RS-105P, S800, S800P, K800), commercial RO systems (RO 400, HRO-200), whole house filters (Big Blue WF-10, WF-20, Slim Line WF-30), water dispensers (CW-929P, Bonnie), industrial RO systems (1500 to 60000 GPD), and accessories including TDS meters, water softeners, sand filters, and activated carbon filters.
2. Replacement Filter Cartridges: Ongoing sales of replacement filter cartridges (5-micron sediment filters, carbon block filters, TFC membranes, post-carbon filters). Pre-filters should be changed every 6 months. American-made cartridges offered at competitive prices.
3. Bottled Water Delivery (BuzlaqSu Brand): Production and delivery of reverse osmosis purified drinking water in 19L bottles under BuzlaqSu brand. Free delivery to homes and offices. Water dispensers and pumps provided free with purchase commitments.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Purepro designs, distributes, and services reverse osmosis (RO) water filtration systems for residential, commercial, and industrial applications. The product range spans under-sink RO units, whole-house filters, water coolers with built-in RO, commercial and industrial RO systems (up to 60,000 GPD), filter media, water softeners, and replacement cartridges. The company also produces and delivers bottled drinking water under its BuzlaqSu brand in 19L containers with free home/office delivery in Baku.

Product overview

Purepro is a water filtration company offering reverse osmosis (RO) systems for residential, commercial, and industrial applications. The product portfolio centers on under-sink RO systems (EC, RS, S, K series with various configurations including mineral, alkaline, and deionization filters), water dispensers with built-in RO (CW-929P, Bonnie), commercial RO systems (RO 400, HRO-200), and industrial RO systems. Additionally, Purepro provides whole-house filtration systems (Big Blue WF series, Slim Line WF series), filter media (quartz sand, activated carbon, water softeners), water testing equipment (TDS meter), and a bottled water brand called BuzlaqSu. The company also offers free home/office delivery of RO-filtered water in 19L bottles.

Differentiator

Problem solved

Functional benefit

Brands

• BuzlaqSu: Brand name for the company's bottled water delivery service, producing 19L containers of reverse osmosis purified water for homes and offices.

Products and services

• EC105 Under-Sink RO System 5-stage reverse osmosis drinking water system with 50 GPD TFC membrane and 12.1L NSF-certified storage tank; installed under kitchen sink with dedicated faucet for residential drinking water.
• EC105P Under-Sink RO System with Booster Pump 5-stage RO system with integrated booster pump for low-pressure residential installations; 50 GPD capacity and 9 kg system weight.
• EC106M 6-Stage RO with Mineral Filter 6-stage RO system that adds calcium, magnesium, sodium and potassium back into filtered water; 6,000-liter mineral cartridge life.
• EC106M-P 6-Stage RO with Mineral Filter and Pump 6-stage RO system with mineral filter plus booster pump for enhanced production and mineral supplementation in residential applications.
• EC106-DI 6-Stage RO with Deionization 6-stage RO + DI system delivering 0 ppm TDS water with conductivity less than 0.1 uS/cm and resistivity close to 18 meg.ohm; targeted at users needing laboratory-grade pure water.
• EC106-PH 6-Stage RO with Alkaline Filter 6-stage RO system converting acidic RO water into natural alkaline calcium ionized water at pH 8.0-9.5; adds ionized calcium, magnesium, sodium and potassium ions.
• RS-105 Quick-Change RO System Quick-change cartridge RO system with stainless steel tank; tool-free filter replacement and 50 GPD capacity for residential use.
• RS-105P Quick-Change RO with Pump Quick-change cartridge RO system with booster pump and 3.2-gallon stainless steel tank designed for easy maintenance.
• S800 All-in-One RO System Compact all-in-one RO system with 2.2-gallon NSF tank and quick-change cartridge design for under-sink residential installation.
• S800P All-in-One RO with Pump All-in-one RO system with 2.2-gallon tank and built-in booster pump for optimized production in compact residential installations.
• K800 K-Series Under-Sink RO Under-sink RO system with K-Series inline filters and patented quick-connect fittings for fast, leak-free installation.
• CW-929P Office Water Cooler with RO Office water cooler with built-in 4-stage 50 GPD RO system; tri-temperature (room/cold/hot) with 9.5L reservoir and booster pump.
• Bonnie Water Cooler with RO
• RO 400 Commercial RO System Commercial RO system producing 400 GPD (1,514 L/day) with dual 200 GPD TFC membranes, 11-gallon tank and self-piercing saddle valve for offices and small businesses.
• HRO-200 Commercial RO System Compact commercial RO producing 200 GPD (756 L/day) with booster pump and FDA-approved housings; targeted at restaurants, schools and hotels.
• Industrial RO Systems (1,500-60,000+ GPD) Industrial-scale reverse osmosis systems ranging from 1,500 to 60,000+ GPD for food processing, pharmaceutical, chemical, bottling and seawater desalination applications.
• Big Blue WF-10 Whole House Filter Single-stage whole house filter with 5-micron sediment filter, heavy-duty Big Blue housing, 1-inch inlet/outlet and wall bracket; NSF certified materials.
• Big Blue WF-20 Two-Stage Whole House Filter Two-stage whole house filter with 5-micron sediment and carbon block filters in heavy-duty Big Blue housing for whole-house or light industrial pre-treatment.
• Slim Line WF-30 Three-Stage Whole House Filter Three-stage whole house filter with sediment, granular activated carbon and carbon block filters in 20-inch Slim Line housing.
• Water Softener (Fleck 5600) Ion exchange water softener with automatic Fleck 5600 control valve for removing calcium and magnesium hardness in residential and commercial settings.
• Quartz Sand Filter Media Quartz sand filtration medium for mechanical water treatment, removing particles up to 20 microns with high abrasion resistance.
• Granular Activated Carbon Filter Media Granular activated carbon for removing chlorine, organic chemicals, tastes and odors; recommended replacement every 12 months under standard tap water conditions.
• TDS Meter (Handheld) Handheld TDS meter measuring 0-999 ppm with +/-2% accuracy, LCD display and auto-off; includes carrying case for water quality testing.
• Replacement Filter Cartridges Ongoing consumable cartridges including 5-micron sediment filters, carbon block filters, TFC membranes and post-carbon filters; pre-filters recommended every 6 months; American-made cartridges offered at competitive prices.
• BuzlaqSu Bottled Water Delivery Bottled drinking water brand produced via reverse osmosis filtration and delivered in 19L bottles to homes and offices in Baku; free delivery with complimentary water dispensers (for 3 bottles/day) and pumps (for 1 bottle/day) provided to repeat customers.

Quantifiable outcome

• Removes 95-99% of dissolved contaminants including lead, copper, barium, chromium, mercury, sodium, cadmium, fluoride, nitrite, nitrate, and selenium
• +3 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Pentair: Multi-national water treatment company producing RO membranes, filtration systems, and pumps for residential, commercial, and industrial markets — overlap with Purepro's full product stack including residential RO and industrial-scale systems.
• Culligan: Global water treatment incumbent selling RO, water softeners, and bottled/delivered water to residential, commercial, and industrial customers — same product categories and customer segments as Purepro but at much larger scale.
• Veolia Water Technologies: Global water and wastewater treatment major offering industrial and commercial RO systems up to large capacities; relevant as a peer for Purepro's industrial 1,500–60,000 GPD line targeting food, pharma, and bottling customers.
• 3M Purification: Diversified industrial manufacturer of water filtration products including RO and replacement cartridges; competes with Purepro's cartridge replacement stream and serves institutional buyers globally.
• EcoWater Systems: Established residential water treatment brand offering RO, water softeners, and filtration under a dealer network; comparable customer base (homeowners) and recurring cartridge/service revenue model.
• A.O. Smith: Global water technology company selling residential RO systems, water softeners, and whole-house filtration; directly competes with Purepro's under-sink and whole-house product lines.

Direct peers

• APEC Water Systems: US manufacturer/retailer of RO systems including under-sink, commercial, and industrial capacities; ships globally and features TFC membrane-based units comparable to Purepro's EC/RS/S/K series.
• iSpring Water Systems: US-based online retailer of residential and light commercial reverse osmosis systems (under-sink, countertop, whole-house) with similar tank-and-membrane architecture and direct-to-consumer website sales — a directly comparable RO equipment seller.

Regional players

• BWT (Best Water Technology): European-headquartered water treatment provider with residential and industrial RO systems and a strong presence in EMEA; comparable product portfolio and target end markets though geographically focused on Europe.

Emerging players

• Waterdrop: Fast-growing DTC water filtration brand offering under-sink RO and replacement filter subscriptions; comparable in its focus on direct-to-consumer RO hardware and recurring cartridge revenue.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Purepro-Filtry-dla-vody
• LinkedInlinkedin.com/company/purepro

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Purepro