Pure Safety

What Pure Safety does

Pure Safety B.V. is a Dutch occupational health and safety consulting firm founded in 2017 and headquartered in Enschede, Netherlands. The company advises Dutch employers on compliance with the Arbowet (Dutch Working Conditions Act), the European Machinery Directive (Machinerichtlijn), and the Warenwetbesluit Machines, among other regulatory frameworks. Its service portfolio centers on the mandatory Risico-inventarisatie en -evaluatie (RI&E) and spans twelve distinct advisory offerings, including VCA implementation and certification support, machine safety and CE marking, occupational hygiene consulting, hazardous substances risk assessment (including PGS 15), ARIE/BRZO advisory for companies working with dangerous substances, emergency and evacuation planning (Bedrijfsnoodplan / Ontruimingsplan), comprehensive safety signage solutions, 5S/6S workplace methodology, and prevention officer training. All services are delivered as bespoke professional engagements by HVK-certified safety experts, with no software platform or productized offering.

The firm operates a sales-led, consultative go-to-market: prospective clients reach Pure Safety via phone, email, or website contact form, and engagements are scoped per client. Distribution is direct, with no intermediaries or resellers, and the firm serves only the Dutch market. Its customer base is concentrated in Dutch enterprise accounts across industrial manufacturing, food processing, and adjacent sectors — visible logos include Aviko, Abbott, TenCate, Europastry, Heracles, Bolletje (Blenke), Waterstromen, and others. Pricing is not publicly disclosed and is quoted per engagement depending on scope and organizational needs.

Pure Safety is privately held by two co-owners / DGAs (Hans Ulkeman and Mike Besten), with no disclosed external investors, parent company, or funding rounds. The team comprises 6–9 people including the two owners, HSE officers, and administrative staff. The firm carries no patents, no public awards, and no AI/ML capabilities — its value proposition is grounded in regulatory expertise, practical implementation experience, and personal relationships with Dutch enterprise clients.

Name

Pure Safety

Legal name

Pure Safety B.V.

Website

https://pure-safety.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Pure Safety B.V. is a Dutch occupational health and safety consulting firm in Enschede, founded in 2017, advising Dutch employers on Arbowet, RI&E, VCA, machine safety, and CE marking compliance via a small team of HVK-certified consultants serving enterprise clients.

Ownership category

akta.pro rank

Product category

Occupational Health and Safety Consulting

akta.pro primary industry

Occupational Health & Industrial Hygiene (BPAHAJAD)

akta.pro secondary industry

Hazard Communication (GHS/SDS) & Chemical Safety (EDABAEAB)

Keywords

• Occupational safety consulting
• Workplace risk assessment
• Safety compliance services
• Machine safety advisory
• Industrial hygiene consulting

Headquarters

HQ city

Enschede

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Safety Consulting Services: Professional advisory services for occupational safety and health compliance, including RI&E development, VCA certification, CE marking, and machine safety assessments. Delivered through expert consultants providing customized solutions to businesses.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Pure Safety is a Dutch advisory firm providing occupational health and safety consulting services to employers. Its offerings include RI&E risk inventories and evaluations, VCA certification support, machine safety and CE marking consulting, occupational hygiene assessments, dangerous substances risk evaluations, and workplace safety training delivered by HVK-registered safety professionals.

Product overview

Pure Safety is a Dutch occupational health and safety consulting firm offering advisory services to help organizations comply with Dutch labor laws and safety regulations. The company provides a portfolio of distinct service offerings centered around RI&E (Risico-inventarisatie en -evaluatie), the mandatory risk assessment required for all Dutch employers. Services include VCA implementation and certification support, machine safety and CE marking, occupational hygiene consulting, dangerous substances risk assessment (including PGS 15), emergency planning (Bedrijfsnoodplan and Ontruimingsplan), safety signage solutions, 5S/6S workplace methodology, and prevention officer training courses. The offerings operate as individual consulting services rather than a unified software platform or modular product architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• RI&E Risk Inventory and Evaluation A mandatory workplace risk assessment service that inventories and evaluates occupational risks under the Dutch Arbo-wet, producing the RI&E report and action plan required of employers. Delivered for Dutch employers across industrial and office settings.
• VCA Certification Support Advisory and audit support to help employers and contractors achieve and maintain VCA (Veiligheid, Gezondheid en Milieu Checklist Aannemers) certification required to work under contractor safety schemes in the Netherlands and Belgium.
• Machine Safety and CE Marking Consulting Technical consulting to assess machinery compliance with the EU Machinery Directive and support CE marking, including risk assessments of existing equipment and conformity assessment documentation for manufacturers and operators.
• Occupational Hygiene Consulting Measurement and advisory services for workplace exposure to noise, dust, fumes, and other physical and chemical agents, helping employers evaluate and control hygiene risks in line with Dutch and EU occupational exposure limits.
• Dangerous Substances Risk Assessment Risk evaluation and advisory for the storage, handling, and exposure to hazardous substances in the workplace, supporting REACH/CLP-related compliance and substitution planning.
• Workplace Safety Training Group and on-site training courses covering workplace safety topics such as RI&E implementation, VCA awareness, machine safety, and hazardous substances handling, delivered to client staff and supervisors.

Named customers10 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Royal HaskoningDHV: Large Dutch engineering and environmental consultancy with broad EHS, safety and compliance advisory practices serving industrial clients across Europe. Comparable to Pure Safety because it competes for the same Dutch employer-driven workplace safety and environmental mandates, though at vastly larger scale and with a broader portfolio.
• TÜV Rheinland: German-headquartered TIC and EHS advisory group providing CE marking, machine safety, occupational health and management system certification. Comparable because it competes for the same EU industrial compliance work that Pure Safety performs for Dutch employers, particularly around machinery and dangerous substances.
• Normec: Dutch TIC platform with a portfolio of testing, inspection and certification brands covering occupational health, safety, environmental and process safety. Comparable to Pure Safety because it addresses the same Dutch employer compliance needs (RI&E-adjacent services, VCA, hazardous substances), though at much larger scale.
• Bureau Veritas: Global testing, inspection and certification (TIC) group with industry-leading occupational H&S, machine safety and CE marking advisory lines. Directly comparable to Pure Safety's CE marking, VCA and workplace safety services, though operating at vastly larger scale across multiple continents.
• Antea Group: Dutch engineering and environmental consultancy providing safety, environmental and compliance advisory to industrial and public-sector clients. Comparable because it competes for workplace safety, environmental compliance and hazardous substances work that Pure Safety's enterprise customers (e.g., Waterstromen) also procure.
• Kiwa: Dutch-headquartered TIC firm specialising in testing, inspection and certification across safety, environmental and process domains. Comparable because it overlaps with Pure Safety's VCA, CE marking and regulatory compliance services for Dutch industrial and manufacturing clients, while operating far more broadly.
• DNV: Global assurance, certification and EHS advisory firm active in occupational health, machine safety and management system certification (including safety schemes analogous to VCA). Comparable because it serves the same Dutch and European industrial buyer base that Pure Safety targets, but with global scale and a much wider service menu.
• Stichting ArboNed: Major Dutch occupational health services organisation contracted by employers to deliver arbo services, RI&E support, sickness absence guidance and prevention officer coverage. Comparable to Pure Safety because it serves the same Dutch employer obligation under the Arbowet, though at far greater scale and as a multi-tenant arbo provider.
• DEKRA: Global TIC and certification organisation with strong machine safety, CE marking and occupational H&S practices serving industrial clients in Europe. Comparable to Pure Safety because it provides overlapping machinery safety and workplace compliance advisory that Dutch manufacturers and operators routinely buy.

Regional players

• Vinçotte: Belgian TIC and inspection firm providing CE marking, machine safety and occupational safety services across the Benelux. Comparable to Pure Safety because it sells overlapping machine safety and workplace compliance services to industrial clients in neighbouring markets, though it does not actively compete inside the Netherlands to the same degree.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/pure-safety

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pure Safety