Puribec

What Puribec does

Puribec Inc. is a Quebec-based water treatment company founded in 1976 and headquartered in Rimouski, operating as the exclusive Quebec distributor of Kinetico non-electric water treatment products while also designing and manufacturing its own systems. Its core technology rests on Kinetico's pressure-powered, non-electric water treatment platform — featuring dual-tank softeners, reverse osmosis drinking water stations (including the K5 with QuickFlo and patented EverClean rinse), and a broad specialized filtration line (chloramine, arsenic, iron/sulfur, pH neutralization, salt-free scale reduction, carbon backwash, and a Quebec-manufactured Pure Water Station with UV). The portfolio is backed by NSF/ANSI 42/53/58/372 and CSA B483.1 certifications with WQA performance testing.\n\nThe company serves residential, commercial, industrial and institutional customers across Quebec and New Brunswick, with international project exports. Its go-to-market is hybrid: four owned branches (Lévis, Rimouski, Sherbrooke, Montreal) supported by a network of 22 authorized dealers with territorial web-lead assignment, plus a separate Puribec Technologies division for commercial and industrial projects. Marketing is built around an online water-analysis diagnostic tool that converts into quote requests for branch or dealer follow-up.\n\nRevenue is generated across five streams: one-time system sales, recurring replacement filters and consumables, subscription rentals via the PURI PLUS program, professional installation and maintenance services, and larger commercial/industrial project work. Headcount is reported at 60+ employees (with a 46 baseline in firmographics); the company is privately held with no disclosed institutional ownership or funding history.

Name

Puribec

Legal name

Puribec Inc.

Website

https://puribec.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Short description

Puribec is a privately held Quebec water treatment company founded in 1976 that exclusively distributes Kinetico non-electric systems and manufactures its own, serving residential, commercial, industrial and institutional customers across Quebec and New Brunswick through four branches and a 22-dealer network.

Ownership category

akta.pro rank

Product category

Water Treatment Equipment

NAICS

Water Supply and Irrigation Systems (22131), Plumbing and Heating Equipment and Supplies (Hydronics) Merchant Wholesalers (42372)

SIC

Pumps & Pumping Equipment (3561)

akta.pro primary industry

Water Softener, Filtration & Treatment System Installation (HSAOAAAH)

Keywords

• Water treatment systems
• Water softeners
• Reverse osmosis filtration
• Drinking water stations
• Water analysis services

Headquarters

HQ city

Rimouski, Quebec

HQ country

Canada

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Water Treatment Systems Sales: Sale of residential and commercial water treatment products including water softeners, reverse osmosis systems, and specialized filters. Products sold through branches and dealer network.
2. Replacement Parts and Consumables: Ongoing sales of replacement filters, cartridges, and parts for installed systems. Consumables include filter media and salt for regeneration.
3. PURI PLUS Rental Program: Water softener rental program offering monthly payments for equipment access, including maintenance and filter changes.
4. Installation and Maintenance Services: Professional installation by Kinetico-trained technicians and ongoing maintenance services for water treatment systems. Service provided through branch locations and dealer network.
5. Commercial/Industrial Projects: Large-scale water treatment solutions for commercial and industrial applications through Puribec Technologies division, including custom system design and implementation.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Puribec is a Quebec-based water treatment manufacturer and the exclusive distributor of Kinetico non-electric water treatment systems in the province. The company sells, installs, and services water softeners, reverse osmosis drinking water stations, specialized filtration systems (arsenic, iron, sulfur, chloramine, pH, sediment), and proprietary products such as the Pure Water Station and Atmospher Confortum system for residential, commercial, industrial, and institutional customers through four branches and a 22-dealer network across Quebec and New Brunswick.

Product overview

Puribec is a Quebec-based water treatment company founded in 1976, serving residential, commercial, and industrial sectors across Quebec and New Brunswick. The company operates as an exclusive distributor of Kinetico products and has developed its own proprietary systems including the Atmospher (Confortum) and Pure Water Station lines. The product portfolio centers on three main categories: Water Softeners (Premier S150 XP, Premier S250 XP, Premier S650 OD XP featuring non-electric dual-tank technology), Drinking Water Solutions (K5 reverse osmosis station, A200 compact systems, Kube under-sink filtration, MACguard carbon filters), and Specialized Systems (Arsenic Guard, Macrolite/Carbon backwash filters, Powerline PRO, dechlorinators, chloramine reduction, pH neutralizers, Scaling Reduction System, PRO membrane systems, Confortum). Puribec also offers the PURI PLUS rental program, water analysis services, and maintains four branches with a network of 22 dealers.

Differentiator

Problem solved

Functional benefit

Brands

• PURI PLUS: Water softener rental program offering gift cards and rental services for home appliances.

Products and services

• Premier S150 XP Water Softener Non-electric dual-tank water softener for residential use, with 40 gpg maximum hardness capacity and 29,349 maximum daily capacity.
• Premier S250 XP Water Softener Non-electric dual-tank water softener for residential use, with 60 gpg maximum hardness capacity and 46,197 maximum daily capacity.
• Premier S650 OD XP Water Softener Kinetico's most efficient softener featuring OverDrive technology that uses both tanks simultaneously for maximum flow rates (11-15 gpm operating flow).
• K5 Drinking Water Station State-of-the-art reverse osmosis system providing permanently filtered, contaminant-free water. Certified NSF/ANSI 58 and NSF/ANSI 53, featuring QuickFlo technology for consistent high water flow and EverClean rinse for membrane longevity.
• A200 Drinking Water System Compact three-stage reverse osmosis system with high-capacity pre-filter, high-performance RO membrane, and carbon post-filter. Includes lead-free faucet for pure, contaminant-free water dispensing.
• Kube Under-Sink Filtration System Advanced under-sink filtration system certified to remove lead, mercury, and chlorine. Installs in under 15 minutes with twist-lock cartridge mechanism and filter life indicator.
• MACguard Filter Activated carbon filter for treating chlorine and common contaminants. NSF/ANSI No. 53 certified for lead elimination, with PureMometer filter life indicator and 1,893-litre (500-gallon) capacity.
• Arsenic Guard Filter Residential water treatment device providing extra protection when high levels of arsenic (As V) are detected. Features dual-tank system with periodic replacement by Kinetico specialists.
• Macrolite Backwash Filter 5-micron ceramic water filter for removing oxidized matter (iron) and sediment. Dual-tank system developed in collaboration with 3M, featuring electricity-free operation.
• Carbon Backwash Filter Carbon treatment system for eliminating chlorine and unpleasant taste/odor. Features electricity-free automatic regeneration and on-demand backwashing.
• Powerline PRO Range Filters Single-tank filtration systems for iron and sulfur removal. Features Bluetooth-connected control valve programmable via smartphone/tablet, with two tank sizes and three filter media options.
• Dechlorinator Single-tank filtration system for chlorine-free water throughout the house. Protects water softeners from corrosive effects of chlorine.
• Chloramine Reduction System (Chloroban) Single-tank system using exclusive Chloroban filter media for chloramine removal. The only WQA-certified chloramine reduction system on the market.
• Neutralizer (pH) Single-tank system for tackling acidity-related problems. Rebalances alkalinity, calcium, and minerals in water to eliminate corrosion of plumbing.
• Scaling Reduction System (SRS) Salt-free limescale prevention system using revolutionary technology to prevent minerals from solidifying. Protects household appliances without chemicals or salt.
• Pure Water Station Purified water filling station designed and manufactured in Quebec. Features UV treatment, contactless double filling system, hand-washing option, and municipal-grade filtration reducing chlorine, heavy metals, pharmaceuticals, hydrocarbons, parasites, and pesticides.
• PRO Reverse Osmosis Membrane System Whole-house membrane purification system rejecting contaminants responsible for odors, tastes, and hues. Filters out nitrates, limescale, lead and many other contaminants.
• Confortum (Atmospher Range) Superior sediment and turbidity filtration system from the Atmospher range. Captures and removes sediment, fine particles, and cloudy water caused by clay, iron, or organic matter. Made entirely of stainless steel.
• PURI PLUS Water Softener Rental Program Water softener rental program offering monthly payments including maintenance and filter changes, created to provide flexible access to water treatment systems.
• Water Analysis Service Online diagnostic tool and water testing service for hardness, iron, pH, and total dissolved solids analysis to help customers identify water quality issues.

Quantifiable outcome

• Up to 99% contaminant removal including PFOS/PFOA certified to NSF/ANSI 58 and 53
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• KineticocoreChannel Partner/ Reseller/ DistributorPuribec is the exclusive authorized distributor of Kinetico water treatment products in Quebec. Kinetico, founded in 1970, is a world leader in non-electric water treatment systems. This exclusive distribution agreement covers residential, commercial, and industrial water treatment products including water softeners, reverse osmosis systems, and specialized filtration equipment.
• 3MminorStrategic or Co-development PartnerCollaboration with 3M on the Macrolite backwash filter product line. The Macrolite dual-tank filtration system was developed in partnership with 3M, combining Puribec's water treatment expertise with 3M's filtration media technology.
• Water Quality Association (WQA)coreOthersWQA is an international non-profit organization recognized in the water quality improvement industry that provides educational and technical assistance and performs standardization testing of water treatment products to ANSI and CSA standards.
• Canadian Water Quality Association (CWQA)minorOthersKinetico is a long-standing member of CWQA, dedicated to promoting highest principles of honesty, integrity, fair business practices and professionalism in the water treatment industry.
• CSA GroupcoreOthersCSA Group tests and certifies Kinetico products for compliance with CSA B483.1 standard for water treatment devices, in conjunction with WQA testing.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Kinetico Incorporated: Original equipment manufacturer of the non-electric water treatment systems that Puribec exclusively distributes. Direct partner and supply dependency; comparable in product category (water softeners, RO, filtration) with a global installed base of 1.2M systems.
• Waterlogic (Culligan International): Provider of commercial and residential water dispensers and purification systems. Comparable to Puribec's Pure Water Station product line and commercial/industrial filtration business.

Broad incumbents

• EcoWater Systems: Established North American water treatment manufacturer and dealer network, owned by Marmon Group (Berkshire Hathaway). Competes directly with Kinetico in residential softening and filtration, with overlapping dealer-led go-to-market.
• Pentair: Public water treatment and flow technology company offering residential and commercial water softening, filtration, and RO systems. Larger incumbent with broader product portfolio and global distribution.
• Culligan Water: Global leader in residential and commercial water treatment with a broad dealer network across North America. Overlaps with Puribec on water softeners, filtration, and bottled water delivery, but operates at significantly larger scale with national coverage.
• Watts Water Technologies: Public manufacturer of water-related products including plumbing, water quality, and flow control. Competes in the commercial/industrial water treatment segment where Puribec Technologies operates.
• A.O. Smith Corporation: Public manufacturer of water heating and treatment products including residential water filtration and softening. Adjacent competitor leveraging plumbing-trade distribution channels across North America.
• GE Appliances (Haier Smart Water): Offers whole-home water filtration and softening solutions under GE and Haier brands. Competes in the residential point-of-entry and under-sink treatment categories with mass-market retail distribution.

Others

• 3M Purification: Existing co-development partner with Puribec on the Macrolite backwash filter line. Major filtration media manufacturer enabling multiple water treatment OEMs; relevant as a supplier and technology partner rather than a direct competitor.

Regional players

• Aquatech (Centre Eau): Quebec-based water treatment retailer and dealer. Directly overlapping with Puribec in residential softening and filtration, competing in the same geographic territory with a similar quote-based sales model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/puribec
• Instagraminstagram.com/puribec
• LinkedInlinkedin.com/company/puribec

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Puribec