Purity-IQ
Purity-IQ is a Guelph, Ontario-based biotechnology company that provides ISO/IEC 17025-accredited authenticity testing and third-party certification for food, beverage, and dietary supplement brands. Using NMR spectroscopy and qPCR/viability PCR, it verifies ingredient identity, purity, and consistency across 11 verticals including probiotics, botanicals, mushrooms, honey, and edible oils.
- Company typePrivate
- Founded2019
- HeadquartersGuelph, Canada
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Purity-IQ does
Purity-IQ is a privately held Canadian biotechnology company founded in 2019 and headquartered in Guelph, Ontario. The company specializes in product authenticity testing and third-party certification for the food, beverage, natural health product, and dietary supplement industries. Its offerings address a specific gap in the market: traditional identity testing confirms the presence of a named ingredient but cannot detect dilution, adulteration, substitution, or batch-to-batch drift. Purity-IQ provides independent verification of product integrity using two core analytical platforms: Nuclear Magnetic Resonance (NMR) spectroscopy for non-targeted chemical fingerprinting, and quantitative PCR (qPCR) combined with viability PCR (v-PCR) for strain-level microbial identification and viable cell enumeration. All services are delivered under ISO/IEC 17025:2017 accreditation from ANAB, achieved in September 2025.
The company organizes its services into three pillars: Discovery Testing (early-stage R&D support), Authenticity Testing (per-sample verification of identity, purity, and consistency), and the Purity-IQ Certified Authentic Program (a recurring third-party certification integrated with TapScan QR technology for consumer-facing verification). Services are priced in USD on a quote basis, with custom research projects charged as professional services and certification offered as a recurring subscription. Purity-IQ serves 11 verticals, including probiotics, botanicals, mushrooms, honey, edible oils, coffee, herbs and spices, juices, krill oil, yeast-beta glucan, and bioactives. Named customers include Nammex, Catania Oils, True Grace, Kerry Group, MUSHEEZ, Lost Empire Herbs, Gaia Herbs, Real Mushrooms, TRUNORTH Naturals, and others, with global reach enabled through partnerships with Fera Science Ltd. (UK/Europe) and Labstat International (North America).
The company operates with a sales-led, event-driven go-to-market motion, attending major industry tradeshows (SupplySide Global, Probiota Americas, SOHO Expo, IFT First, AOAC) and maintaining a Qbench-based testing portal for sample submissions. With 13 employees and no external funding rounds disclosed, Purity-IQ appears to be a self-funded, specialized lab services business generating revenue through per-sample testing, recurring certification, and custom research engagements. The company is led by co-founders Deleo de Leonardis (CEO), Paul Valder (CTO), Terry Dennis (CMO), and John Snow, with a PhD-level scientific team under CSO Dr. Henry J. Stronks.
Purity-IQ firmographics
Firmographics- Name
- Purity-IQ
- Legal name
- Purity-IQ
- Website
- https://purity-iq.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Purity-IQ is a Guelph, Ontario-based biotechnology company that provides ISO/IEC 17025-accredited authenticity testing and third-party certification for food, beverage, and dietary supplement brands. Using NMR spectroscopy and qPCR/viability PCR, it verifies ingredient identity, purity, and consistency across 11 verticals including probiotics, botanicals, mushrooms, honey, and edible oils.
- Ownership category
- akta.pro rank
Purity-IQ industry classification
Industry- Product category
- Product Authenticity Testing and Certification
- NAICS
- Testing Laboratories and Services (54138), Testing Laboratories and Services (541380)
- SIC
- Services-Testing Laboratories (8734)
- akta.pro primary industry
- Ingredient & Sub-Ingredient Label Claim Verification (incl. compound ingredients) (AFALAHAC)
- akta.pro secondary industry
- Traceability & Chain-of-Custody Certification (Mass Balance, Segregation, Identity Preserved) (AFALAMAK)
Keywords
Where Purity-IQ is headquartered
LocationHeadquarters
- HQ city
- Guelph
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Purity-IQ business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Authenticity Testing Services: Per-sample testing services for verifying product identity, purity, and consistency. Includes NMR-based chemical profiling, qPCR strain identification, and viability PCR enumeration. Turnaround times of 5 days standard, 4 days rush, 2 days urgent. Pricing displayed in USD.
- Product Certification Services: Third-party certification through the Purity-IQ Certified Authentic Program. Provides ongoing batch-level monitoring and verification, enabling brands to communicate authenticity through certification marks and TapScan QR technology. Includes full validation of ingredients and final products.
- Custom Research Projects: Customized testing and R&D services including method development (qPCR, v-qPCR for probiotics), geographical or cultivar variation analysis, bioactive verification, custom authentication profiles, and processing/heat/storage impact assessments.
Go-to-market motion3 records
Distribution channels3 records
Marketing channels8 records
Purity-IQ product offering
Product offeringCore offering
Purity-IQ is a commercial testing laboratory that provides third-party authenticity testing and certification for food, beverage, and dietary supplement products. Services include NMR spectroscopy-based chemical fingerprinting, qPCR strain-level identification, and viability PCR enumeration, delivered through three pillars: Discovery Testing, Authenticity Testing, and the Purity-IQ Certified Authentic Program. The Certified Authentic Program adds ongoing batch-level certification with TapScan QR-code-enabled consumer verification.
Product overview
Purity-IQ offers a unified product authenticity and certification platform comprising three core service pillars: Discovery Testing (early-stage verification), Authenticity Testing (identity, purity, and consistency verification), and the Purity-IQ Certified Authentic Program (third-party certification). The platform is powered by two primary analytical technology modules: Nuclear Magnetic Resonance (NMR) Spectroscopy for non-targeted chemical profiling, and qPCR/Viability PCR for strain-level microbial identification and viable cell quantification. Services are organized by sector including probiotics, botanicals, coffee, edible oils, herbs and spices, mushrooms, yeast-beta glucan, honey, juices, krill oil, and bioactives. The certification program integrates with TapScan QR code technology for consumer-facing verification experiences.
Differentiator
Problem solved
Functional benefit
Products and services
- Authenticity Testing Comprehensive verification service for brands and ingredient manufacturers that confirms product identity, purity, and consistency using NMR spectroscopy and qPCR methods. Detects adulteration, substitutions, and dilution and ensures batch-to-batch consistency across suppliers and production runs. Turnaround times range from 5-day standard to 2-day urgent.
- Discovery Testing Early-stage ingredient testing service that guides product development decisions and R&D investment choices, providing clear data to inform formulation and sourcing strategies.
- Custom Research Projects Tailored R&D and method-development testing service including qPCR/v-qPCR method development for biotic strains, geographical or cultivar-based variation comparisons, bioactive verification and quantification, custom authentication profiles for blended products, and processing, heat, or storage impact assessments.
- Purity-IQ Certified Authentic Program Third-party certification program providing full validation of ingredients and final products, ongoing batch-level monitoring and verification, and trusted third-party credibility to support brand positioning. Certified products can display the certification mark and use TapScan QR technology for consumer-facing verification.
- TapScan Technology QR code technology integrated with the Purity-IQ Certified Authentic Program that provides interactive product verification experiences, performance data dashboards, and global scan analytics for certified products, enabling brands to view scan analytics and consumers to access verified product data.
Quantifiable outcome
- 5-day standard turnaround time for testing results, improved from 7 days
- +4 more outcomes
Companies that use Purity-IQ
Customer profileNamed customers5 records
Segments11 records
Ideal customer profiles2 records
Purity-IQ technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature5 records
Purity-IQ partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Fera Science Ltd.coreStrategic partnership with UK-based Fera Science Ltd. to expand global authenticity testing and certification services for honey and probiotics. Purity-IQ will introduce its probiotic authenticity testing to UK and European markets using genomic-based (qPCR) methods. Fera's honey authenticity expertise will be available to clients in USA and Canada. Partnership also covers expansion into botanicals, functional mushrooms, spices, edible oils, juice, and coffee testing.
- Labstat InternationalcorePartnership with Labstat International to build capacity for authenticity testing for Labstat's natural health product and supplement business. As part of Certified Group, Labstat specializes in analytical chemistry, microbiology, and method development for natural health products, tobacco, cannabis, and hemp categories.
- Mérieux NutriSciencesminorListed as a testing partner on the About page. Mérieux NutriSciences is part of Purity-IQ's collaborative network of certified laboratories.
- NJ LabsminorListed as a testing partner on the About page. NJ Labs is part of Purity-IQ's collaborative network of certified laboratories.
- Certified GroupminorListed as a testing partner on the About page. Certified Group is part of Purity-IQ's collaborative network of certified laboratories.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Purity-IQ competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key highlights7 records
Customer concentration
Purity-IQ social profiles
Digital presencePurity-IQ compliance and trust
Trust signalCompliance1 record
Purity-IQ financial estimates
Financial estimateRevenue estimate
Valuation estimate
Purity-IQ leadership team
Management profileNumber of profiles
Profiles16 records
Purity-IQ funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Purity-IQ M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Purity-IQ
What does Purity-IQ do?
Purity-IQ is a commercial testing laboratory that provides third-party authenticity testing and certification for food, beverage, and dietary supplement products. Services include NMR spectroscopy-based chemical fingerprinting, qPCR strain-level identification, and viability PCR enumeration, delivered through three pillars: Discovery Testing, Authenticity Testing, and the Purity-IQ Certified Authentic Program. The Certified Authentic Program adds ongoing batch-level certification with TapScan QR-code-enabled consumer verification.
Is Purity-IQ a public or private company?
Purity-IQ is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Purity-IQ founded?
Purity-IQ was founded in 2019. It employs 11 to 50 people.
Where is Purity-IQ based?
Purity-IQ is headquartered in Guelph, Canada, in the North America region.
How does Purity-IQ make money?
Three revenue lines are on record. Authenticity Testing Services are the primary driver. The others are product Certification Services and custom Research Projects.
Does Purity-IQ have an API?
No public API is recorded for Purity-IQ.
What industry is Purity-IQ in?
Purity-IQ's product category is Product Authenticity Testing and Certification. Its primary akta.pro industry code is AFALAHAC, Ingredient & Sub-Ingredient Label Claim Verification (incl. compound ingredients), with a secondary code of AFALAMAK, Traceability & Chain-of-Custody Certification (Mass Balance, Segregation, Identity Preserved). Its NAICS code is 54138 and its SIC code is 8734.