Puro Diseño S.A

What Puro Diseño S.A does

Puro Diseño S.A. (legal name Feria Puro Diseño S.A.) is a Buenos Aires-based design event and training platform founded in 2006, operating as the largest design multiplatform in Latin America. The company's core product is the annual Feria Puro Diseño, held at La Rural venue in Buenos Aires, which brings together independent designers, makers, and design brands to exhibit and sell products to consumers and industry professionals. The organization is led by Director Responsable Juan Rafael Astibia and operates with a small team of 13 employees across its Caballito-headquartered office.

The company's product portfolio extends beyond the annual fair into year-round monetization through multiple channels. These include Capacitaciones (courses on costs/pricing, digital advertising, packaging design, international trade, and e-commerce platform creation), Charlas (workshops and talks on specialized design and business topics), Consultoría 360° (structured virtual advisory), Programa de Mentores (mentorship featuring established designers including Mónica Cohen, Benito Fernández, and Luisa Norbis), Semana del Diseño (a secondary event format), and Vidriera Digital (an online showroom). Content is published through three editorial sections—Tendencias, Hacedores, and Sustentables—distributing across the website, Instagram, Facebook, Twitter, and TikTok.

The business model is event-driven and community-led, generating revenue through three primary streams: exhibitor participation fees at the annual fair, course and training fees, and advertising on the Puro Diseño platform. The company serves a hybrid audience: B2B (design brands and makers seeking visibility and business development) and B2C (design professionals and consumers interested in emerging design trends). Ownership is private and founder-led, with no disclosed external investors, no funding rounds, no subsidiaries, and no M&A activity in the source material. No patents, certifications, or formal regulatory actions are recorded.

Name

Puro Diseño S.A

Legal name

Feria Puro Diseño S.A.

Website

https://purodiseno.lat

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Puro Diseño S.A. is a Buenos Aires-based design event and training platform running the annual Feria Puro Diseño at La Rural and year-round courses, mentorship, and editorial content for Latin American designers, makers, and design brands.

Ownership category

akta.pro rank

Product category

Design Events & Creative Industry Services

NAICS

Professional and Management Development Training (611430), Other Specialized Design Services (54149)

akta.pro primary industry

Exhibition, Retail & Experiential Design (BPAHAKAL)

akta.pro secondary industry

Environmental & Experiential Brand Design (Retail/Exhibit/Signage) (MPAAAEAG)

Keywords

• Design fair events
• Creative industry platform
• Designer training programs
• Design consulting services
• Maker community events

Headquarters

HQ city

Buenos Aires

HQ country

Argentina

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Event Participation Fees: Revenue generated from exhibitor fees at the annual 'Feria Puro Diseño' event held at La Rural venue. Brands pay to participate and showcase their designs to a large audience of design enthusiasts and professionals.
2. Training and Course Fees: Revenue from Capacitaciones program including courses (Cursos), talks (Charlas), and consulting services. Courses cover topics like costs and pricing for entrepreneurs, digital advertising, packaging design, international trade, and e-commerce platform creation.
3. Advertising Fees: Revenue from advertising opportunities on the Puro Diseño platform, allowing brands to reach the design community and Latin American design audience.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Puro Diseño S.A operates a Latin American design multiplatform anchored by the annual 'Feria Puro Diseño' held at the La Rural exhibition venue in Buenos Aires. Beyond the fair, it offers year-round professional training through Capacitaciones (courses) and Charlas (workshops), a 360° advisory service, a mentorship program connecting emerging designers with established figures, and a digital showcase (Vidriera Digital) for designer products. The platform supports independent designers, brands, and makers seeking visibility, business development, and access to the regional design community.

Product overview

Puro Diseño S.A operates as a multi-platform design fair and educational organization in Latin America, with its core offerings centered around the annual Feria Puro Diseño event at La Rural and the Semana del Diseño. The company provides a comprehensive ecosystem for designers and entrepreneurs through its training programs (Capacitaciones) including courses on digital advertising, e-commerce, packaging, and business skills, complemented by workshops (Charlas) on specialized topics. Additional services include the Consultoría 360° advisory program and a Mentorship program connecting participants with established design professionals. The platform also features a Digital Showcase (Vidriera Digital) for product display. The company celebrated 20 years of operations in 2024/2025.

Differentiator

Problem solved

Functional benefit

Products and services

• Feria Puro Diseño The main design fair event held at La Rural venue in Buenos Aires, positioned as the largest multi-platform for design dissemination, sales, and exhibition in Latin America. Targets design brands, makers, designers, and design enthusiasts across the region.
• Capacitaciones (Courses and Training) Educational offerings including courses on costs and pricing for entrepreneurs, digital advertising, packaging design, international sales, e-commerce store creation (Tienda Nube), and cement working techniques. Targeted at entrepreneurs and emerging designers seeking professional development.
• Charlas (Talks and Workshops) Seminars and workshops covering topics such as identity and packaging, international exporting, digital presence, biomaterials, online store creation, and TikTok marketing. Designed for designers and creative entrepreneurs.
• Consultoría 360° Comprehensive advisory program offering mentorship across marketing and sales, administration and costs, brand image and digital design, online store development, e-commerce logistics, commercial development, international trade, leadership tools, and packaging design. Virtual format sessions of up to 1:30 hours per session. Targets designers, makers, and design entrepreneurs.
• Semana del Diseño Design Week event featuring talks, workshops, and networking activities for designers and entrepreneurs. Companion event to the annual fair, extending the platform's programming beyond the main exhibition.
• Programa de Mentores Mentorship program connecting entrepreneurs with experienced professionals in architecture, fashion design, and interior design to provide guidance on sustainability, visibility, and project development. Featured mentors include Mónica Cohen (architecture, biomimicry, biophilia), Benito Fernández (fashion design, haute couture), and Luisa Norbis (interior design).
• Vidriera Digital Digital showcase window for displaying designer products and projects online, extending the platform's reach beyond the annual physical fair to a broader Latin American audience.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Mentors (Mónica Cohen, Benito Fernández, Luisa Norbis)coreStrategic or Co-development PartnerPuro Diseño partners with established design professionals who serve as mentors to emerging designers. Mentors include Mónica Cohen (architect specializing in Biomimicry and Biophilia), Benito Fernández (fashion designer and haute couture specialist), and Luisa Norbis (interior designer). These mentors visit provinces, meet with entrepreneurs, and support the design community.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Zona Maco: Latin America's leading art fair held in Mexico City. Comparable as a flagship regional design/art fair with Latin American reach, exhibitor fee model, and curated content program.
• DW! Semana de Design: São Paulo Design Week, the largest design event in Brazil. Regional peer operating a similar multi-event, city-wide design week model in the same Latin America geography but with a separate (Brazilian) audience.

Emerging players

• WantedDesign: NYC-based design platform with fairs, talks, and editorial. Comparable as a multi-platform connecting emerging designers with audiences and buyers, though smaller in scale and North-America focused.

Direct peers

• ICFF (International Contemporary Furniture Fair): North America's leading trade fair for contemporary furniture and design. Comparable exhibitor-fee business model and audience of design professionals and brands seeking visibility.
• Maison&Objet: Paris-based design and lifestyle trade fair with an associated year-round content and trends platform. Closely comparable business model combining a flagship exhibition, trend editorial content, and a designer/maker community.
• Salone del Mobile.Milano: Milano's flagship annual design fair. Directly comparable as a globally leading design trade exhibition anchoring a city/design ecosystem, just as Feria Puro Diseño anchors Buenos Aires and Latin America.
• Design Indaba: Cape Town-based design platform combining an annual festival, conferences, and editorial content. Comparable as a regionally leading design multiplatform with both event and content arms targeting emerging designers.

Broad incumbents

• Design Miami: Global design collectibles fair running alongside Art Basel. Comparable high-end design fair format with global brand power and curatorial content, though targeting the premium/collectible segment rather than emerging makers.
• Architectural Digest (Condé Nast): Global design and architecture media brand. Comparable as a high-reach editorial platform monetizing design audiences via advertising and branded content, representing the scale player Puro Diseño's digital arm competes with for sponsorships.
• Dezeen: World's most influential design editorial platform. Comparable as a year-round design content/marketing channel reaching a global design community, representing the digital-media competition Puro Diseño faces for audience attention.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/PuroDisenoLat
• Facebookfacebook.com/purodisenolat
• Instagraminstagram.com/feriapurodiseno
• TikToktiktok.com/@feria.purodiseno
• LinkedInlinkedin.com/company/puro-dise%C3%B1o

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Puro Diseño S.A