PURPLE PLUM INC.

What PURPLE PLUM INC. does

Purple Plum Inc. is a privately held, bootstrapped e-commerce and physical retailer of synthetic wigs founded in 2004 and operating from Plainfield, Illinois, with approximately 11 employees. The company specializes in colorful cosplay, character, and fashion wigs, including designer collaborations with Yaya Han (cosplay), Tasty Peach Studios (alternative fashion), and Mirabelle (lolita-style daily wear), organized as distinct sub-brands. All wigs are built from heat-resistant synthetic fiber rated to 350°F, with tangle-resistant construction and adjustable caps (18.5–27 inches), priced between roughly $12.50 (sale) and $60 (premium multi-color blends).

The business operates a hybrid distribution model: a direct-to-consumer e-commerce storefront at purple-plum.com (powered by X-Cart, accepting PayPal and Google Checkout), a single physical retail/showroom location in Plainfield, IL for in-store pickup, and a B2B wholesale channel for wig shops, theaters, drama clubs, and dance teams requiring minimum 20-wig orders. The customer base spans cosplay and convention enthusiasts, fashion/lifestyle consumers seeking colorful or alternative styling, and small commercial buyers needing affordable bulk wigs.

The revenue model is one-time purchase across direct retail, wholesale bulk orders, and gift certificates, with no subscription, freemium, or licensing streams. The company has no disclosed funding, no parent company, no subsidiaries, and no publicly disclosed financials, indicating an owner-operated lifestyle business sustained by DTC volume, designer-led product differentiation, and a long operating history rather than external capital or rapid scaling.

Name

PURPLE PLUM INC.

Legal name

Purple Plum Inc.

Website

https://purple-plum.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Purple Plum Inc. is a privately held Illinois-based online and physical retailer, founded in 2004, that sells colorful synthetic cosplay, character, and fashion wigs — including designer collaborations with Yaya Han, Tasty Peach Studios, and Mirabelle — to individual consumers, theaters, and wig shops across the United States.

Ownership category

akta.pro rank

Product category

Cosplay & Fashion Wigs

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro industry

PRIMARYHSALAAAL

Wig Styling, Customization & Maintenance

Home & Personal Services/Personal Care & Beauty Services/Hair Salons & Styling Services

SECONDARYCRALADAJ

Costume & Cosplay Sewing Supplies Retail

Consumer Products & Retail/Specialty Retail (Hobby, Books, Office, Pet, Toys)/Fabric, Sewing & Needlecraft Retail

Keywords

• Synthetic wigs
• Cosplay wigs
• Fashion wigs
• Lace front wigs
• Wig accessories

Headquarters

HQ city

Plainfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct Retail Sales: One-time purchase model for synthetic wigs and accessories sold directly to consumers through e-commerce website and physical retail store
2. Wholesale B2B Sales: Bulk orders to businesses including wig shops, theaters, drama clubs, with minimum 20 wig requirement for wholesale pricing
3. Gift Certificates: Digital gift certificates sold on website for gifting purposes, with no expiration date

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Purple Plum Inc. sells colorful and stylish synthetic cosplay and fashion wigs directly to consumers through its e-commerce website (purple-plum.com) and a physical retail store in Plainfield, Illinois. The catalog includes character wigs, lace front wigs, designer collaboration lines (Yaya Han, Mirabelle, Tasty Peach Studios), and accessories, all featuring heat-resistant synthetic fiber rated up to 350°F. The company also operates a wholesale program for wig shops, theaters, drama clubs, and dance teams requiring minimum 20-wig orders.

Product overview

Purple Plum Inc. is an online wig retailer specializing in colorful and stylish cosplay and fashion wigs. The company operates as a single unified e-commerce platform offering wigs in various categories: by style (straight, wavy, curly, spiky, pig tail, pony tail), by type (long, short, lace front, bang styles), and by color (black, blond, brown, red, pink, purple, blue, green, gray, orange, white, yellow, multi-colored). The portfolio includes designer collaborations such as Cosplay Wigs by Yaya Han, Fashion Wigs by Mirabelle (lolita style), and Fashion Wigs by Tasty Peach Studios. Additional offerings include accessories, blind box products, and gift certificates. The company also maintains a wholesale program for bulk purchases and a physical retail location in Plainfield, IL.

Differentiator

Problem solved

Functional benefit

Brands

• Cosplay Wigs by Yaya Han: Collaboration line of cosplay wigs designed by Yaya Han, a prominent cosplayer and costume designer.
• Fashion Wigs by Mirabelle
• Fashion Wigs by Tasty Peach

Products and services

• Lace Front Wigs Wigs with lace front construction featuring a lace material at the front of the wig for a natural hairline appearance. Sold to individual consumers through the e-commerce website and physical retail store.
• Cosplay Wigs - By Yaya Han Designer cosplay wig collection created in collaboration with Yaya Han, featuring character-inspired styles for cosplay and convention use. Sells to individual consumers and cosplay enthusiasts.
• Fashion Wigs - Mirabelle Lolita-inspired fashion wigs designed by Mirabelle for Purple Plum, featuring elegant everyday wear cuts suitable for lolita fashion aesthetics. Targeted at fashion consumers and lolita fashion enthusiasts.
• Fashion Wigs - By Tasty Peach Fashion wigs styled in collaboration with Tasty Peach Studios, featuring trendy styled cuts in distinctive colorways. Targeted at fashion consumers and alternative fashion enthusiasts.
• Character Wigs Wigs inspired by anime, manga, and video game characters designed for cosplay and convention use. Targeted at cosplay enthusiasts and convention attendees.
• Wig Accessories Wig-related accessories including extensions, wig making supplies, and styling tools sold alongside wigs to consumers.
• Blind Box Surprise blind box products containing randomly selected wigs or accessories, sold to consumers seeking novelty or discounted items.
• Gift Certificates Digital gift certificates available in premium tiers for purchase on the website for gifting to other customers, with no expiration date.
• Wholesale Program Wholesale channel for wig shops, theaters, drama clubs, and dance teams requiring minimum 20-wig orders. Representatives follow up within 24-48 hours of inquiries. Available via phone (815-782-5774) or email.

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Yaya HancoreStrategic or Co-development PartnerExclusive collaboration with cosplay designer Yaya Han on a line of cosplay wigs. Includes signature styles like Crystal Princess 3-Color Wig and Twilight Wig. Yaya Han is a prominent cosplayer and costume designer, lending credibility and designer appeal to the cosplay wig collection.
• Tasty Peach StudioscoreStrategic or Co-development PartnerCollaboration with Tasty Peach Studios on fashion wigs, featuring designer styles like Bella and Ella in eggplant purple and lilac purple colorways. Tasty Peach Studios is a fashion design studio creating alternative fashion pieces.
• MirabellecoreStrategic or Co-development PartnerPartnership with Mirabelle for lolita-inspired fashion wigs, featuring styles like Yui and Charlotte in the Mirabelle Daily Wear collection. Mirabelle designs focus on elegant, everyday wear wigs suitable for lolita fashion aesthetics.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Cosplay Sky: Cosplay Sky is a global online retailer specializing in wigs and costume accessories for cosplay. Closely comparable assortment and target customer, with cross-border shipping that contrasts Purple Plum's US-only focus.
• UNIQ Wigs: UNIQ Wigs is a cosplay-focused wig brand with a comparable range of heat-resistant synthetic wigs in character and fashion styles. Directly comparable on customer segment and product breadth.
• Arda Wigs: Arda Wigs is a major dedicated cosplay and fashion wig brand offering a comparable catalog of synthetic lace-front, long/short, and character wigs across many colors. Closest direct peer given overlapping customer base (cosplayers, theatrical groups) and product depth.
• Epic Cosplay Wigs: Epic Cosplay Wigs is one of the largest specialty cosplay wig retailers, offering heat-resistant synthetic fibers and a similar style/color/character taxonomy. Highly comparable on product attributes, target buyer (cosplay enthusiasts), and pricing tier.

Broad incumbents

• Wigs.com: Wigs.com is a large general-purpose online wig retailer covering fashion, medical, and beauty wigs. Overlaps with Purple Plum's fashion/lifestyle segment but operates at much broader category scale.
• HairUWear: HairUWear is a portfolio owner of multiple established wig and hairpiece brands. Comparable as a broad incumbent in fashion wig retail, with overlapping customer use cases even though its focus extends well beyond cosplay.
• Paula Young: Paula Young is a long-established catalog and online wig retailer offering a wide assortment across fashion and specialty styles. Comparable as a broad incumbent in the same retail wig category but with a more general customer base.
• Henry Margu: Henry Margu is a long-running wig manufacturer and brand with a broad catalog of fashion and specialty wigs. Comparable as a broader incumbent that overlaps on fashion wig retail, though typically distributed through third-party retailers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PURPLE PLUM INC.