Puutarhaliitto

What Puutarhaliitto does

Puutarhaliitto ry is a Finnish national nonprofit association (rekisteröity yhdistys) founded in 1925, headquartered at Viljatie 4 C, Helsinki. It serves as the central organization for hobby gardening in Finland, supporting a nationwide network of affiliated local garden associations and clubs and providing Finnish garden hobbyists with research-based information, community programming, and curated publications. The organization is led by Executive Director Tarja Miettinen (since 4 February 2025) and Board Chair Reijo Kujala, with a staff of 8 employees.

The association operates three primary revenue streams: recurring membership fees from individual members and affiliated garden clubs, subscriptions to Kotipuutarha-lehti (a magazine published in print and digital editions), and transactional e-commerce sales through its online store Puutarhurin Puoti. The store sells gardening books, seed mixtures (including the centennial Kukikko seed mix), branded apparel, and Avoimet Puutarhat event merchandise at unit prices ranging from €2.70 to €85.00, with shipments limited to Finland via Posti. Supporting member companies, including Finess Energy, contribute additional revenue.

Puutarhaliitto's flagship programming is the Avoimet Puutarhat (Open Gardens) national event, held annually and in its 15th edition in 2026, with 300+ participating gardens and thousands of visitors over its history. The 2025–2026 centennial campaign is themed around climate-smart and diverse gardening, supported by a nationwide lecture tour, the Kukikko biodiversity initiative, and partnerships with Svenska Trädgårdsförbundet, Martat, the Nikolai and Ljudmila Borisoff Puutarhasäätiö, and the affiliated Maatiainen ry heritage seed society. All operations and distribution are domestic to Finland, with no disclosed revenue, no parent company, and no external investment backing.

Name

Puutarhaliitto

Legal name

Puutarhaliitto ry

Website

https://puutarhaliitto.fi

Company type

Private

Founded year

1925

Operating status

Operating

Headcount range

1–10 employees

Short description

Puutarhaliitto ry is a 100-year-old Finnish national nonprofit gardening association serving hobbyist gardeners and member garden clubs through membership fees, Kotipuutarha magazine, the Puutarhurin Puoti online store, and the annual Avoimet Puutarhat open-garden event.

Ownership category

akta.pro rank

Product category

Gardening Association & Horticultural Publishing

NAICS

Nursery, Garden Center, and Farm Supply Retailers (444240)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Home & Garden Hobbies (Gardening, Floral Design, Home Decor) (EDAAAGAL)

akta.pro secondary industry

Greenhouse Floriculture (Cut Flowers) (AFAGAHAD)

Keywords

• Gardening association
• Horticulture publications
• Garden hobby community
• Open garden events
• Gardening education

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Others

Revenue model

1. Membership fees: Puutarhaliitto ry generates revenue through association membership fees from member garden clubs and individual hobbyists, offering benefits and discounts as part of membership.
2. E-commerce product sales (Puutarhurin Puoti): The online store Puutarhurin Puoti sells Puutarhaliitto publications, books, clothing, seeds, and event merchandise including the Avoimet Puutarhat product line (flags, hats, kits). Products are priced per unit and shipped within Finland via Posti.
3. Kotipuutarha magazine subscriptions: Kotipuutarha magazine is published both in print and as a digital edition; subscriptions are sold through the website and generate recurring revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Puutarhaliitto ry is a Finnish national gardening association (founded 1925) that supports hobby gardeners and member garden clubs through membership benefits, research-based information, educational webinars, and a material bank. It sells gardening books, branded merchandise, and seed mixtures through its own e-commerce store (Puutarhurin Puoti), publishes Kotipuutarha-lehti magazine in print and digital formats, and organizes the nationwide Avoimet Puutarhat open garden event.

Product overview

Puutarhaliitto operates primarily as a membership-based gardening association that promotes gardening hobbyism in Finland. Its main commercial product is Puutarhurin Puoti, an e-commerce store selling gardening publications, seed mixtures, and branded merchandise. The core offering includes Kotipuutarha-lehti (a magazine available in print and digital formats), various gardening books and guides published under the Puutarhaliitto brand, the Kukikko biodiversity seed mixture (the 100th anniversary theme plant), and Avoimet Puutarhat event-related merchandise including flags, tool kits, and clothing items. The product portfolio serves hobby gardeners with educational content and gardening supplies.

Differentiator

Problem solved

Functional benefit

Brands

• Kotipuutarha-lehti: The magazine published by Puutarhaliitto, available in both print and digital formats.

Products and services

• Puutarhurin Puoti (online store)

Quantifiable outcome

• Kukkakuhhaus attracts up to 5,000 visitors annually
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Finess EnergyminorOthers · 1 January 2026Listed as a supporting member (kannattajajäsen) of Puutarhaliitto. Finess Energy is an energy-saving solutions company.
• Svenska Trädgårdsförbundet rfcoreStrategic or Co-development Partner · 1 January 2025Co-organizer of the Avoimet Puutarhat (Open Gardens) event alongside Puutarhaliitto ry. Contributes to the joint coordination and promotion of the national open garden initiative in Sweden-Finland context.
• Martat (Martha Organization)coreStrategic or Co-development Partner · 1 January 2025Co-organizer of Avoimet Puutarhat event. Martat contributes to the event's community outreach and practical support.
• Kotipuutarha-lehticoreStrategic or Co-development Partner · 1 January 2025Co-organizer of Avoimet Puutarhat. As the magazine under Puutarhaliitto, it provides editorial coverage and promotional support for the event.
• Nikolai and Ljudmila Borisoff Puutarhasäätiö (Garden Foundation)minorStrategic or Co-development Partner · 1 January 2025Co-organizer of Avoimet Puutarhat event. Provides foundation support and funding to the open garden initiative.
• Trädgårdsnytt-lehtiminorStrategic or Co-development Partner · 1 January 2025Co-organizer of Avoimet Puutarhat event. Contributes Swedish-language editorial coverage to the joint initiative.
• Maatiainen rycoreStrategic or Co-development Partner · 1 January 2025Operates under Puutarhaliitto ry and has been distributing Finnish seeds since 1990. Promotes and advances the cultivation of traditional and heritage plants as well as domestic wild plants. Organizes the annual Syystaimipäivä (autumn plant day) event in Helsinki.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Martat: Finnish household and home-economy association that co-organizes Avoimet Puutarhat with Puutarhaliitto. Comparable as a Finnish national non-profit promoting domestic skills including gardening, though its scope extends beyond gardening into household management.

Direct peers

• American Horticultural Society: US-based national organization dedicated to horticulture, with membership programs, publications, and educational events. Comparable in mission and structure to Puutarhaliitto as a national horticulture membership body.
• National Garden Clubs: Largest volunteer gardening membership organization in the US, providing education, resources, and community to gardening enthusiasts through affiliated local clubs. Comparable as a national federation of local garden associations.
• Royal Horticultural Society: The UK's national gardening charity, founded in 1804, offering membership, publications, horticultural shows (e.g., Chelsea Flower Show), and educational programs. It is the closest large-scale analogue to Puutarhaliitto as a membership-based national gardening association with publications, events, and educational outreach.
• The Garden Club of America: US national garden club federation with member clubs, educational programs, and horticultural expertise. Comparable as a federation of local clubs with a national membership body serving hobby gardeners.
• Svenska Trädgårdsförbundet: Swedish national gardening association that co-organizes Avoimet Puutarhat with Puutarhaliitto. Directly comparable as a Nordic peer association promoting gardening hobbyism through publications, member clubs, and joint Nordic events.
• Maatiainen ry: Finnish society for heritage and traditional plants that operates under Puutarhaliitto, distributing Finnish seeds since 1990 and promoting biodiversity. Directly comparable as a domestic Finnish gardening non-profit focused on heritage plant cultivation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/puutarhakaveri
• Instagraminstagram.com/explore/tags/puutarhaliitto
• LinkedInlinkedin.com/company/puutarhaliitto

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Puutarhaliitto