PVO Midden-Nederland

What PVO Midden-Nederland does

PVO Midden-Nederland (legal name Platform Veilig Ondernemen Midden-Nederland) is a Dutch public-private partnership headquartered in Utrecht that helps entrepreneurs in the provinces of Utrecht, Flevoland, and Gooi en Vechtstreek protect their businesses against crime. Founded in 2022 and operating with a team of nine, the organization delivers a portfolio of free services across six segments: retail and shopping areas, hospitality, industrial estates, rural/agricultural areas, digital security, and transport and logistics. Offerings include e-learning modules (e.g., shoplifting, aggression management), in-person training, VR experiences for cybercrime and labor exploitation, mystery-shopping Secret Scans, physical property assessments (Veilig Ondernemen Scan, Erfscan, Cybercheck), collective enforcement tools (Collectief Winkelverbod, Collectieve Horecaontzegging), and a knowledge platform ('Niet op mijn erf') launched in June 2026 for agricultural entrepreneurs.

Name

PVO Midden-Nederland

Legal name

Platform Veilig Ondernemen Midden-Nederland

Website

https://pvo-middennederland.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

PVO Midden-Nederland is a Dutch public-private partnership that delivers free crime-prevention training, advisory, and digital tools to SMB entrepreneurs across Utrecht, Flevoland, and Gooi en Vechtstreek.

Ownership category

akta.pro rank

Product category

Business Safety and Crime Prevention Services

NAICS

Investigation and Security Services (5616)

SIC

Services-Detective, Guard & Armored Car Services (7381)

akta.pro primary industry

Trust, Safety & Risk Support (Fraud, Abuse, Policy Enforcement) (BPAAABAI)

akta.pro secondary industry

In-Store Loss Prevention Officers (Uniformed/Plainclothes) (BPAKAJAA)

Keywords

• Crime prevention services
• Business safety advisory
• Entrepreneur training programs
• Public-private partnership
• Cybersecurity awareness

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Public Funding: As a public-private partnership, PVO Midden-Nederland is funded by government sources and operates as a non-profit organization providing free services to entrepreneurs in the region.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

PVO Midden-Nederland provides free advisory services, training, and practical tools to entrepreneurs in Utrecht, Flevoland, and Gooi en Vechtstreek to help them protect their businesses against various forms of criminality. Its core offerings include e-learning modules, on-site safety scans (Veilig Ondernemen Scan, Erfscan, Cybercheck), interactive VR experiences, collective ban systems for retail and hospitality, sector-specific toolboxes, and the knowledge platform 'Niet op mijn erf'.

Product overview

PVO Midden-Nederland (Platform Veilig Ondernemen) is a public-private partnership that helps entrepreneurs in Utrecht, Flevoland, and Gooi en Vechtstreek protect themselves against crime. The organization does not sell a single software product but rather offers a portfolio of free services, training programs, and tools organized by sector (business areas, retail, hospitality, rural/agricultural, digital safety, transport and logistics). Key offerings include e-learning modules (Winkeldiefstal, Omgaan met agressie en geweld), assessment services (Veilig Ondernemen Scan, Cybercheck, Erfscan), training tools (VR-experience Cybercriminaliteit, Geurtafel, game-based training), enforcement tools (Collectief Winkelverbod, Collectieve Horecaontzegging), and knowledge platforms (Kennisplatform 'Niet op mijn erf'). The organization works collaboratively with police, municipalities, industry associations, and entrepreneurs to deliver these services.

Differentiator

Problem solved

Functional benefit

Products and services

• E-learning Winkeldiefstal Interactive online training that teaches retail employees how to recognize shoplifting, prevent theft, and respond safely and professionally to (attempted) shoplifting incidents.
• E-learning Omgaan met agressie en geweld Free interactive e-learning that teaches employees to recognize different forms of aggression, respond safely and confidently, apply the STOP method, and prevent escalation in retail and hospitality settings.
• Cybercheck In-person cybersecurity assessment where an expert visits the business, performs a thorough scan, and provides a practical report with immediately applicable actions to better protect the business and customer data.
• Cybermonitor Online dashboard developed by cybersecurity experts from Lupasafe, showing digital vulnerabilities including unsafe wifi and risky employee behavior, with monthly e-learning and practical reports for management, HR, and IT departments.
• VR-experience Cybercriminaliteit Virtual reality experience that confronts participants with realistic cyber incidents, showing how quickly a hack can occur and which choices lead to vulnerabilities, followed by debriefing with PVO advisor.
• Erfscan Physical assessment where advisors walk around the property with entrepreneurs to identify potential risks and provide a customized advice report with recommendations for safe business operations.
• Veilig Ondernemen Scan PVO advisor visits the workplace, reviews key vulnerabilities, and maps improvement opportunities to prevent robberies, shoplifting, aggression, and other forms of crime and nuisance.
• Knock & Talk One-on-one conversation with a PVO advisor to review business vulnerabilities in a safe setting, providing direct practical solutions to protect the organization against various forms of crime.
• Secret Scan Mystery guest service where a hired actor visits shops incognito attempting to steal items, with actions recorded on hidden camera. Findings are discussed at a feedback session with a workshop on shoplifting prevention.
• Collectief Winkelverbod System allowing shop areas to collectively ban thieves and troublemakers from all participating shops in the area, enabling entrepreneurs to stand stronger together.
• Collectieve Horecaontzegging (CHO) System offered by Koninklijke Horeca Nederland (KHN) in collaboration with Centrum voor Criminaliteitspreventie en Veiligheid (CCV) allowing horeca entrepreneurs to ban notorious troublemakers from all affiliated venues in an entertainment area.
• Kennisplatform 'Niet op mijn erf' Knowledge platform launched by PVO Midden-Nederland, LTO Noord, and Cumela providing practical information for entrepreneurs in rural areas on how to protect their businesses against burglary, theft, and criminal infiltration.
• E-training Bescherm je bedrijf tegen criminelen 30-minute online training teaching employees to recognize signals of criminal involvement, confidently say no, and safely and anonymously report suspicious situations, with practical examples from the transport and logistics sector.

Quantifiable outcome

• Nearly 1 in 5 farmers were victims of theft or burglary last year according to LTO survey
• +1 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core.

• LTO NoordcoreStrategic or Co-development Partner · 18 June 2026LTO Noord is an agricultural organization that collaborated with PVO Midden-Nederland to launch the knowledge platform 'Niet op mijn erf' (www.nietopmijnerf.nl) to help farmers protect themselves against burglary, theft, and criminal infiltration. LTO Noord contributed expertise on agricultural safety issues and provides trusted contacts for farmers in the region.
• CumelacoreStrategic or Co-development Partner · 18 June 2026Cumela, an organization for agricultural and transport entrepreneurs, partnered with PVO Midden-Nederland and LTO Noord to develop the 'Niet op mijn erf' knowledge platform. Cumela provides practical information and contact persons for entrepreneurs in rural areas.
• RIEC Midden-NederlandcoreStrategic or Co-development PartnerRIEC Midden-Nederland (Regional Intelligence and Expertise Center) collaborates with PVO Midden-Nederland on events such as the entrepreneur BBQ in Nieuw Overvecht, providing VR experiences about labor exploitation and contributing to awareness raising on organized crime.
• Koninklijke Horeca Nederland (KHN)coreStrategic or Co-development PartnerKHN collaborates with PVO Midden-Nederland on the Collectieve Horecaontzegging (Collective Hospitality Ban) system, allowing hospitality entrepreneurs to ban notorious troublemakers from all participating establishments in an entertainment area.
• Centrum voor Criminaliteitspreventie en Veiligheid (CCV)coreStrategic or Co-development PartnerCCV works with PVO Midden-Nederland on the Collectieve Horecaontzegging system and provides e-learning platforms and training resources for entrepreneurs on topics like aggression management and shoplifting prevention.
• PolicecoreStrategic or Co-development PartnerPVO Midden-Nederland works closely with police forces in the region, including neighborhood police officers (wijkagenten), who participate in entrepreneur visits and collaborate on public-private safety initiatives.
• Municipalities in Midden-NederlandcoreStrategic or Co-development PartnerVarious municipalities in Utrecht, Flevoland, and Gooi en Vechtstreek partner with PVO Midden-Nederland on safety initiatives, entrepreneur visits, and KVO/SVO certification trajectories for business districts and industrial estates.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Centrum voor Criminaliteitspreventie en Veiligheid (CCV): National Dutch centre for crime prevention and safety that co-develops training, e-learning, and collective-ban tools (e.g., Collectieve Horecaontzegging) with PVO. Operates the same advisory-and-toolkit model for entrepreneurs across the Netherlands and is PVO's most direct content partner.
• Lupasafe: Dutch cybersecurity provider for SMBs that built the Cybermonitor used by PVO Midden-Nederland. Comparable target customer (Dutch SMBs needing cyber awareness) with adjacent technology offerings.
• Koninklijke Horeca Nederland (KHN): National Dutch hospitality industry association that co-runs the Collectieve Horecaontzegging with PVO. Comparable reach into hospitality entrepreneurs and overlapping safety/aggression-prevention agenda.
• MKB-servicedesk: Dutch public-private support desk for SMBs providing free advice on cyber, safety, fraud, and regulatory compliance. Closest national analogue to PVO's bundled safety advisory model.
• Platform Veilig Ondernemen Noord-Holland: Regional Dutch PVO serving Noord-Holland with the same public-private partnership model, police and municipality integration, and free SMB safety advisory. Direct structural counterpart and natural template for PVO Midden-Nederland.

Others

• VeiligheidNL: Dutch centre for safety and injury prevention providing SMB and consumer safety information, training, and toolkits. Thematically adjacent in safety advisory, though broader in scope than PVO's crime-prevention focus.
• RIEC Midden-Nederland: Regional Intelligence and Expertise Centre that collaborates with PVO on organised-crime awareness events (e.g., entrepreneur BBQ in Nieuw Overvecht). Ecosystem partner addressing overlapping crime-prevention mandate.

Broad incumbents

• Kamer van Koophandel (KVK): Dutch Chamber of Commerce providing broad SME support including information on safety, regulation, and cybercrime. Larger national footprint and broader mandate than PVO, but overlapping SMB-facing advisory function.
• Securitas Netherlands: Major commercial security services provider in the Netherlands offering guarding, monitoring, and SMB security consulting. Adjacent but commercial, where PVO is free and publicly-funded.
• ADT Netherlands: Established commercial security and alarm-monitoring provider for Dutch SMBs. Competes indirectly for the SMB security budget but with paid, product-based offerings rather than free advisory.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/platform-veilig-ondernemen-midden-nederland

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PVO Midden-Nederland