Platform Veilig Ondernemen Nederland

What Platform Veilig Ondernemen Nederland does

Platform Veilig Ondernemen Nederland (PVO-NL) is a Dutch non-profit crime prevention organization founded in 2017 and headquartered in Utrecht, operating as a division of the Centrum voor Criminaliteitspreventie en Veiligheid (CCV). PVO helps entrepreneurs across the Netherlands protect their businesses against various forms of crime—including shoplifting, aggression, burglary, drug-related offences, fraud, cybercrime, and criminal infiltration (ondermijning)—through a combination of free e-learnings, practical toolboxes, safety scans, physical products (e.g., GPS marking kits), and collaborative programs such as the Collectief Winkelverbod (Collective Shop Ban) system. The organization operates in all 10 Dutch police regions and works directly with police, customs, municipalities, the Ministry of Justice and Security, and dozens of branch associations including MKB-Nederland, TLN, KHN, and HISWA-RECRON.

PVO's core technology consists of interactive e-learning platforms (e.g., for aggression and shoplifting handling, transport and logistics crime recognition, and internal crime prevention), a CCV-developed registration system for collective shop bans (approved by the Dutch DPA), and a content library of toolboxes, checklists, and brochures. Distribution is primarily free and event-driven: PVO organizes regional activities, workshops, and national awareness campaigns (Week van de Veiligheid, #StrongLogistics, Eierdooscampagne), supplemented by partner-amplified distribution through branch associations reaching SMBs in retail, hospitality, transport and logistics, agriculture, recreation, real estate, and maritime sectors.

PVO is funded as a government-supported public service rather than a traditional revenue-generating business. Its parent CCV charges a one-time €950 setup fee plus €30 per business annually for the Collectief Winkelverbod system, and a one-time payment for the Stop Diefstal-markeerset GPS marking kit, but most PVO services are provided free of charge to entrepreneurs. The organization has 18 employees and reaches an estimated national footprint via 10 regional offices, with no public funding rounds, acquisitions, or revenue disclosures in the source data.

Name

Platform Veilig Ondernemen Nederland

Legal name

Platform Veilig Ondernemen Nederland

Website

https://pvo-nl.nl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Platform Veilig Ondernemen Nederland (PVO-NL) is a Dutch non-profit crime prevention organization, operating as a division of the CCV across all 10 Dutch police regions. It provides free e-learnings, toolboxes, safety scans, and the Collectief Winkelverbod system to entrepreneurs and SMBs to counter shoplifting, aggression, cybercrime, and criminal infiltration.

Ownership category

akta.pro rank

Product category

Business Crime Prevention Services

NAICS

Investigation and Security Services (5616), Justice, Public Order, and Safety Activities (922)

SIC

Services-Detective, Guard & Armored Car Services (7381)

akta.pro primary industry

Retail Security Command Center/Remote Guarding (LP monitoring) (BPAKAJAN)

akta.pro secondary industry

In-Store Loss Prevention Officers (Uniformed/Plainclothes) (BPAKAJAA)

Keywords

• Business crime prevention
• Retail security training
• Public safety services
• Anti-fraud advisory
• Security awareness training

Headquarters

HQ city

Netherlands (national coverage)

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Government-funded public service: PVO-NL operates as a publicly funded initiative under the Centrum voor Criminaliteitspreventie en Veiligheid (CCV), which is in turn supported by the Dutch government. Services are provided free of charge to entrepreneurs.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

Platform Veilig Ondernemen Nederland (PVO-NL) is a national non-profit platform that helps Dutch entrepreneurs and businesses protect themselves against crime. It delivers crime prevention services through a network of regional advisors operating across all 10 Dutch police regions, offering training, digital toolboxes, e-learnings, scans, marking kits, and advisory services tailored to sectors such as retail, hospitality, logistics, and vacation parks.

Product overview

Platform Veilig Ondernemen Nederland (PVO) is a crime prevention platform that helps entrepreneurs protect themselves against various forms of criminal activity. The organization operates across the ten Dutch police regions, working with police, justice departments, municipalities, industry associations, and entrepreneurs. PVO offers a portfolio of training programs (e-learnings on aggression, shoplifting, internal crime, and transport logistics), practical toolkits (Toolbox Winkeldiefstal), physical products (Stop Diefstal-markeerset for GPS equipment), advisory services (safety scans, brochures, checklists), and collaborative programs (Collectief Winkelverbod). The platform organizes regional activities, awareness campaigns like #StrongLogistics and the Eierdooscampagne, and connects entrepreneurs with safety partners including police, customs, and industry associations.

Differentiator

Problem solved

Functional benefit

Products and services

• Toolbox Winkeldiefstal
• E-learning: Omgaan met agressie en geweld
• E-learning: Omgaan met winkeldiefstal
• E-learning: Interne criminaliteit de baas
• Stop Diefstal-markeerset
• Collectief Winkelverbod
• Veilig Ondernemen Scan
• Brochure: Veilig je pand verhuren
• Checklist Red Flags
• Veiligheids- en hospitality training voor vakantieparken

Quantifiable outcome

• 15% recidivism rate among people who receive a collective warning under the Collectief Winkelverbod system
• +4 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

21 partnerships are on record, tiered major, core and pilot.

• ZLTOmajorStrategic or Co-development Partner · 9 June 2026ZLTO (agricultural entrepreneur association for South Netherlands) partnered with PVO Zeeland West-Brabant and PVO Oost-Brabant on the Veilig Buitengebied (Safe Rural Area) initiative, including farm safety scans and the egg box campaign.
• VNO-NCW/MKB-NederlandmajorStrategic or Co-development Partner · 9 June 2026VNO-NCW/MKB-Nederland is a project partner in the Weerbare Branches (Resilient Branches) research initiative alongside PVO-NL and Avans Hogeschool, which studied vulnerabilities of branch associations to criminal infiltration.
• Avans HogeschoolmajorStrategic or Co-development Partner · 9 June 2026Avans Hogeschool partnered with PVO-NL and VNO-NCW/MKB-Nederland on the Weerbare Branches research project, contributing academic expertise and conducting research with 100+ practical professionals and 140+ entrepreneurs.
• Cumela (branch association for agricultural and civil contractors)majorGTM or Marketing Partner · 9 June 2026Cumela participates in the Weerbare Branches project and is a distribution partner for the Stop Diefstal-markeerset (GPS marking kit), available to members at a discounted price via cumela.nl.
• GroentenFruit HuismajorStrategic or Co-development Partner · 9 June 2026GroentenFruit Huis is one of five branch associations participating in the Weerbare Branches project led by PVO-NL and VNO-NCW/MKB-Nederland, aimed at identifying vulnerabilities and strengthening resilience against criminal infiltration.
• Vastgoed NederlandmajorStrategic or Co-development Partner · 9 June 2026Vastgoed Nederland participated in the Weerbare Branches project alongside PVO-NL, examining how real estate sector vulnerabilities to criminal infiltration can be addressed through branch-specific guidance and collective action.
• Koninklijke Horeca Nederland (KHN)majorStrategic or Co-development Partner · 9 June 2026KHN participated in the Weerbare Branches project and collaborates with PVO on hospitality safety, organizing joint events during the Week van de Horeca and promoting PVO's aggression prevention training to members.
• Meld Misdaad AnoniemcoreStrategic or Co-development PartnerMeld Misdaad Anoniem is a key strategic partner for PVO, providing the anonymous crime reporting channel (0800-7000 / meldmisdaadanoniem.nl) that PVO directs entrepreneurs to use. PVO and Meld Misdaad Anoniem jointly campaign for crime reporting, especially in business areas.
• Centrum voor Criminaliteitspreventie en Veiligheid (CCV)coreStrategic or Co-development PartnerPVO-NL is a division of the Centrum voor Criminaliteitspreventie en Veiligheid (CCV). The CCV develops and manages products like the Collectief Winkelverbod system, model protocols, and e-learnings used by PVO. CCV is the parent organization and processing controller for PVO's data.
• MKB-NederlandmajorGTM or Marketing PartnerMKB-Nederland represents over 170,000 small and medium business members and works with PVO to disseminate crime prevention information, tools, and training to Dutch entrepreneurs. Partnership dates back to 1902 for MKB-Nederland.
• Transport en Logistiek Nederland (TLN)majorGTM or Marketing PartnerTLN is a key partner for PVO in addressing crime in the transport and logistics sector. TLN supports and connects entrepreneurs in the transport sector, provides specialist knowledge, and works with PVO on the #StrongLogistics initiative.
• Politie (Dutch Police)coreStrategic or Co-development PartnerPVO works with the Dutch police across all 10 police regions. Police provide data on crime trends, participate in joint activities and events, and support the Collectief Winkelverbod system and crime reporting campaigns.
• Douane Nederland (Dutch Customs)majorStrategic or Co-development PartnerDouane Nederland is a partner in the #StrongLogistics initiative alongside PVO, the police, and Koninklijke Marechaussee, focusing on preventing criminal use of the logistics chain.
• Koninklijke Marechaussee (Royal Netherlands Military Police)majorStrategic or Co-development PartnerThe Koninklijke Marechaussee participates in the #StrongLogistics initiative alongside PVO, police, and Dutch Customs to strengthen the transport and logistics sector against organized crime.
• Hiswa-RecronmajorGTM or Marketing PartnerHiswa-Recron is the Dutch trade association for recreation businesses (holiday parks, marinas). PVO is in dialogue with them to expand security training for vacation parks and marinas to a broader audience.
• EuroParcspilotStrategic or Co-development PartnerEuroParcs, with 11 locations in North Holland, is piloting PVO Noord-Holland's hospitality security training for vacation parks, testing the training before broader rollout to the recreation sector.
• Veilige Zeehavens and Sterk NoordzeekanaalgebiedmajorStrategic or Co-development PartnerPVO collaborated with Veilige Zeehavens and Sterk Noordzeekanaalgebied to develop a free e-training for port workers on recognizing and reporting criminal signals in harbors.
• Ministerie van Justitie en Veiligheid (Ministry of Justice and Security)coreStrategic or Co-development PartnerThe Dutch Ministry of Justice and Security is a key government partner, involved in developing tools like the Toolbox Winkeldiefstal and setting national crime prevention policy that PVO implements.
• INretailmajorGTM or Marketing PartnerINretail participated in developing the Toolbox Winkeldiefstal alongside PVO, Ministry of Justice, Ministry of Economic Affairs, Police, MKB-Nederland, VNO-NCW, and Retail Veiligheids Overleg.
• BOVAG (Dutch automotive industry association)majorGTM or Marketing PartnerBOVAG members have access to the Elena warning system for car rental companies to share signals of suspicious customers. PVO works with BOVAG to address undermijning in the auto rental and sales sector.
• Autoriteit Persoonsgegevens (Dutch Data Protection Authority)coreOthersThe Dutch DPA approved the CCV's model protocol for the Collectief Winkelverbod system, allowing participating shopping areas to share offender data under GDPR rules.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Crimestoppers: UK-based independent crime reporting charity with anonymous reporting channels and SMB-outreach. Operates a similar free, government-aligned crime prevention service model with broad public-private partnerships.
• VeiligheidNL: Dutch knowledge centre for injury prevention and safety, also government-supported and active across consumer and SMB safety themes. Comparable as a Dutch public-interest safety platform with overlapping content/training/toolkit activities.
• Action Fraud: UK's national fraud and cybercrime reporting centre run with police partnership. Comparable to PVO's role in routing entrepreneurs to fraud and cybercrime reporting resources under a public-private mandate.
• EUCPN (European Crime Prevention Network): EU-funded network of national crime prevention authorities across member states. PVO participates as the Dutch affiliate representative, making EUCPN the closest direct peer at the pan-European level for cross-border policy and best-practice exchange.
• Safer Business Network (Business Crime Reduction Partnership): UK-based not-for-profit that supports businesses in reducing retail and high-street crime through partnerships with police, BIDs, and local authorities. Closely analogous to PVO's model of coordinated SMB-facing crime prevention with police co-operation.
• Meld Misdaad Anoniem: Dutch anonymous crime-reporting channel that PVO directly routes entrepreneurs to. Both organisations work as public-private crime prevention partners operating free, government-supported services in the Netherlands, with overlapping stakeholder ecosystems.

Broad incumbents

• Centrum voor Criminaliteitspreventie en Veiligheid (CCV): CCV is PVO's parent organisation and the developer of the Collectief Winkelverbod protocol and e-learnings PVO distributes. It is structurally the same organisation at the national level, making it the closest structural peer and incumbent operator of the same platform.
• Nationale Politie (Dutch Police): PVO's principal operational partner across all 10 police regions and the source of crime trend data, regional co-operation, and joint campaigns. Functions as the broader public-sector incumbent that PVO's model extends and supports.

Others

• INretail: Dutch retail trade association that co-developed the Toolbox Winkeldiefstal with PVO, the Ministry of Justice and others. Adjacent peer as the sector association channel through which PVO distributes prevention tools to retailers.
• MKB-Nederland / VNO-NCW: Largest Dutch SMB and employer confederation, a core PVO partner that amplifies PVO's tools and Weerbare Branches research to its 170,000+ members. Indirectly comparable as an SMB-facing policy and support intermediary rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

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Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Platform Veilig Ondernemen Nederland