Pleasant Valley Recreation & Park District

Name

Pleasant Valley Recreation & Park District

Legal name

Pleasant Valley Recreation & Park District

Website

https://pvrpd.org

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Municipal Parks & Recreation Services

NAICS

Fitness and Recreational Sports Centers (713940), Nature Parks and Other Similar Institutions (71219)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Parks, Recreation & Cultural Services (BPAIACAI)

akta.pro secondary industries

Aquatic Centers & Swimming Facilities (MPAKAEAF), Multi-Sport Complexes & Community Sports Parks (MPAKAEAH), Campus Recreation Centers & Fitness Facilities Operations (EDALAIAD), Senior Social Clubs & Community-Based Day Programs (Non-Clinical) (HSABANAK)

Keywords

• Public recreation services
• Municipal parks operations
• Aquatic center programs
• Community center facilities
• Youth sports leagues

Headquarters

HQ city

Camarillo, CA

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Property Tax Revenue: As a California special district, PVRPD receives funding from property taxes levied within its boundaries
2. Program and Class Fees: Fees collected from participants in recreation programs including swim lessons, sports leagues, camps, and fitness classes
3. Facility and Park Rentals: Revenue from renting picnic pavilions, indoor facilities, sports fields, and courts to individuals and organizations
4. Advertising Revenue: Ad space sales in the Activity Guide distributed to 32,000+ households with circulation of 500+ at facilities and emailed to 12,000+ subscribers
5. Pool and Aquatic Rentals: Revenue from aquatic center pool parties and facility rentals

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Operates 28 parks and multiple recreation facilities, including an indoor heated Aquatic Center, Community Center, and Senior Center, providing swim lessons, youth and adult sports leagues, fitness and recreation classes, summer camps, picnic and facility rentals, senior activities, and community events. Services are funded primarily by property taxes and delivered directly to Camarillo residents through on-site facilities and the Amilia online registration platform.

Product overview

Pleasant Valley Recreation & Park District operates as a public recreation agency managing 28 parks and multiple specialized facilities across Camarillo, California. The district's core offerings include the Aquatic Center (indoor heated pool with swim programs), Community Center (with 7 classrooms, auditorium, and Senior Center), and extensive outdoor park amenities including sports fields, tennis/pickleball courts, dog parks, skate park, and picnic facilities. Recreation programs span aquatic lessons, sports leagues, fitness classes, senior activities, and seasonal camps. The district also provides park ranger services, public access AEDs, facility rentals, and ADA accommodation services. A non-profit Foundation supports park improvements and programming. The district uses Amilia for online registration and Streamline for website management. Several new projects are in development including a multi-use gymnasium, Rancho Rancho Park, and a Freedom Park Pickleball Complex.

Differentiator

Problem solved

Functional benefit

Products and services

• Aquatic Center Indoor heated pool facility offering swim lessons, water exercise classes, lap swim, therapeutic swim, lifeguard training, scuba classes, and pool rentals for parties, featuring 8 swim lanes, diving board, 65-foot waterslide, and hydraulic lift for accessibility.
• Community Center Hub facility for recreation classes and indoor rentals featuring 7 classrooms, auditorium, courtyard, outdoor stage, commercial kitchen, public restrooms, and the Senior Center.
• Senior Center Dedicated center for adults 50+ offering weekly and monthly activities, free daily drop-in programs including yoga, walking, card games, and arts, plus resource brochures for health, wellness, and financial support; 200+ weekly visitors.
• 28 Parks Network Network of 28 parks maintained by the district across Camarillo, offering playgrounds, sports fields, picnic areas, dog parks, hiking trails, and recreational facilities such as dog parks at Camarillo Grove, Freedom, Mission Oaks, and Springville, plus pickleball/tennis courts at 5 parks.
• Sport Field & Court Rentals Rental program for baseball fields, soccer fields, softball fields, tennis courts, and pickleball courts across district facilities including Bob Kildee Park, Freedom Park, Mission Oaks Park, and Pleasant Valley Fields.
• Picnic Rentals Outdoor picnic pavilion and park space rentals at multiple district parks for family picnics, birthdays, and corporate events, reservable up to one year in advance.
• Indoor Facility Rentals Indoor facility rentals including party spaces, conference rooms, and auditorium at the Community Center with insurance requirements, $25 administrative fee, refundable cleaning deposit, and minimum rental periods of 2-4 hours.
• Dog Parks Four dog-friendly parks including Camarillo Grove Dog Park, Freedom Dog Park (lighted), Mission Oaks Dog Park, and Springville Dog Park (5-acre), each offering various amenities and operating hours.
• Recreation Programs & Classes Variety of classes and programs including swim lessons, hikes, sewing, yoga, sports, adult sport leagues, pickleball clinics, senior activities, and summer camp (Camp Funtastic), offered year-round.
• Park Rangers Program Uniformed park rangers provide presence during peak hours, answer visitor questions, enforce district regulations, assist with reservations, and can issue citations for rule violations.
• Public Access Defibrillator (AED) Program Public access AEDs installed at district parks including Bob Kildee Community Park, Freedom Park, Mission Oaks Park, and Pleasant Valley Fields, available for emergency use via 911 dispatch code.
• Bingo Weekly bingo events for adults 18+ with competitive buy-ins.
• Freedom Park Baseball Complex Baseball complex featuring 6 youth and 1 adult lighted baseball fields, used primarily by Camarillo PONY Baseball Association.
• Skate Park 12,000 square foot facility at Bob Kildee Community Park with pools, stairs, and rails, open to skateboards and freestyle bikes from dawn to dusk.
• Inclusion Support / ADA Accommodation ADA accommodation services including voluntary assessment for participants, determination of appropriate inclusion supports, and coordination with the ADA Coordinator, complemented by Aira-powered visual interpreter access for website content.
• Food Distribution Food distribution programs offered as part of community support services.

Quantifiable outcome

• 9% cost recovery rate from user fees, with the district subsidizing 91% of recreation service costs through tax revenue
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature2 records

Partnerships

Five partnerships are on record, tiered core and supporting.

• ClearSource Financial ConsultingcoreImplementation/ SI/ Consulting Partner · 4 November 2021Aptos, CA-based consulting firm awarded contract to conduct comprehensive Fee & Cost Recovery Study from December 2021 to November 2022. The study analyzed costs, revenues, and subsidies for programs and rentals, resulting in a new Cost Recovery Policy and updated Master Fee Schedule.
• Hub InsurancesupportingOthersInsurance provider offering temporary event liability coverage for district rentals. Vendors and renters can purchase insurance through Hub for special events, facility use, and picnics serving alcohol.
• PVRP FoundationcoreStrategic or Co-development PartnerNon-profit Foundation that supports the district with fundraising to improve parks and programming needs. Manages park dedications and special community engagement projects.
• AirasupportingTechnology or IntegrationProvides on-demand live visual interpreters for ADA compliance, enabling visually impaired users to access website content through the Aira app.
• Adobe SignsupportingTechnology or IntegrationElectronic signature platform used for permit applications and rental agreements, enabling online submission and processing of facility reservation requests.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Others

• Streamline (Special District Technology): Technology vendor whose platform powers PVRPD's website and staff portal — adjacent ecosystem enabler serving many California special districts with the same web and operational infrastructure stack.
• Foundation for Pleasant Valley Recreation & Parks: Affiliated 501(c)(3) nonprofit foundation supporting PVRPD through fundraising for park improvements and programming — adjacent/ecosystem participant that channels philanthropic capital into the district's facilities.
• California Special Districts Association: Umbrella association representing California's special districts including PVRPD — relevant not as a peer but as the trade body governing policy, training, and advocacy for the same special-district governance model PVRPD operates under.

Regional players

• City of Oxnard Recreation & Community Services: Adjacent Ventura County city's municipal recreation department operating parks, pools, and community programming — comparable service mix but delivered via a general-purpose city government rather than a special district.
• City of Ventura Parks & Recreation: Ventura County municipal parks and recreation provider offering similar aquatic, sports, and senior programming in a neighboring city — comparable in scale and offerings though organized as a city department.

Direct peers

• Conejo Recreation & Park District: Neighboring Ventura County special district that operates parks, recreation programs, aquatic facilities, and senior services for Thousand Oaks — the most directly comparable California special district to PVRPD in scope, governance model, and service mix.
• Rancho Simi Recreation and Park District: Ventura County special district operating parks, pools, recreation classes, sports leagues, and senior programs for Simi Valley — directly comparable in governance structure, funding model, and program breadth to PVRPD.
• City of Thousand Oaks Recreation: Municipal recreation department offering parks, aquatic center, sports leagues, and senior services in the same Ventura County region — competing for the same resident pool as PVRPD.

Broad incumbents

• East Bay Regional Park District: Much larger California special district operating regional parks, recreation areas, and facilities across Alameda and Contra Costa counties — same governance and funding model (property tax-based special district) but at substantially greater scale and geographic scope.
• Los Angeles County Parks & Recreation: Large municipal/county parks operator providing parks, pools, recreation programming, and senior services across LA County — offers overlapping capabilities at much greater scale as part of a broader county government portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/pvrpd

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pleasant Valley Recreation & Park District