PwC au Maroc

Name

PwC au Maroc

Legal name

PricewaterhouseCoopers France et Maghreb

Website

https://pwcmaroc.pwc.fr

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

251–500 employees

Short description

PwC au Maroc is the Moroccan member firm of Big Four professional services network PwC, operating as part of PwC France et Maghreb from Casablanca. It delivers audit, tax, legal, consulting, forensic, RPA/AI, and human capital services to financial services, energy, public sector, and SME clients.

Ownership category

akta.pro rank

Product category

Professional Services

NAICS

Management Consulting Services (54161), Offices of Certified Public Accountants (541211), Other Management Consulting Services (541618)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Compliance Technology, GRC Platforms & Controls Automation Advisory (BPAHAFAO)

akta.pro secondary industries

Fraud Risk Management & Anti-Bribery/Anti-Corruption (ABAC) (BPAHAFAL), Accounts Payable (Invoice Processing, 2/3-Way Match, Vendor Payments) (BPAAAGAA)

Keywords

• Audit and assurance services
• Tax and legal advisory
• Management consulting
• Forensic investigation services
• Robotic process automation

Headquarters

HQ city

Casablanca

HQ country

Morocco

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Professional Services Revenue: PwC au Maroc generates revenue through diversified professional services including audit and financial statement certification, tax advisory and legal expertise, management consulting, forensic services, digital transformation, and services for entrepreneurs. Revenue is derived from client engagements across multiple service lines and industry sectors.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

PwC au Maroc provides multidisciplinary professional services to Moroccan businesses, public entities, and entrepreneurs across seven core expertises: financial statement audit and certification, tax and legal advisory, forensic investigations and litigation support, management consulting, robotic process and data automation, accounting services for entrepreneurs, and people and organisation transformation. The firm also delivers sector-specific advisory for Financial Services, Energy & Utilities, and Public Sector clients, leveraging the global PwC network's methodologies and technology-enabled delivery.

Product overview

PwC au Maroc is part of the France and Maghreb network of PricewaterhouseCoopers, offering multidisciplinary professional services through its seven core offerings: Audit et certification des comptes (financial statement audit and certification), Expertise juridique et fiscale (legal and tax advisory), Litiges et investigations - Forensic Services (fraud prevention and investigation), Robotic Process & Data Automation (RPA and AI-powered process automation), Services aux entrepreneurs (accounting and bookkeeping), Stratégie et Consulting (management consulting), and Transformation par l'Humain (HR and change management). The firm also provides sector-specific advisory for Financial Services and Public Sector clients. PwC Maroc 2030 in motion strategic plan includes dedicating 40% of investments to technology, integrating AI across all activities. The offerings are complemented by industry-specific research publications including the annual CFO Survey Maroc and CEO Survey Maroc focus.

Differentiator

Problem solved

Functional benefit

Brands

• Forensic Services: Litiges et investigations - fraud, corruption, and financial litigation services including prevention, detection, and investigation.
• Value in Motion
• Workforce Transformation

Products and services

• Audit et certification des comptes Independent audit and certification of financial statements using risk-based audit methodology, delivered by multidisciplinary teams experienced in local GAAP, IFRS, and US GAAP. Includes consolidation and IFRS transition services for Moroccan businesses and groups.
• Expertise juridique et fiscale Legal and tax advisory services covering corporate tax, international tax, M&A taxation, transfer pricing, VAT, customs, personal taxation, tax audits and disputes, and legal expertise in corporate, commercial, and labor law.
• Litiges et investigations - Forensic Services Fraud prevention, detection, and investigation services including risk mapping, anti-corruption programs, contract compliance, and internal audit support for companies facing fraud, corruption, financial disputes, or regulatory investigations.
• Robotic Process & Data Automation RPA, OCR, and AI-powered automation services for repetitive, rule-based processes across accounts payable, accounts receivable, financial analysis, cash management, HR processes, and operational functions, delivered using low-code/no-code solutions deployed at enterprise scale in weeks.
• Services aux entrepreneurs Accounting, bookkeeping, financial reporting, budgeting analysis, internal control, accounting systems setup, tax optimisation, and IFRS/consolidation services tailored for entrepreneurs and SMEs in Morocco.
• Stratégie et Consulting Management consulting services covering governance, risk and control, internal audit, operational excellence, HR and change management, information systems, and finance function optimisation.
• Transformation par l'Humain (People & Organisation) Workforce and organisational transformation consulting including human capital planning, skills development, HR function transformation, change management, and employee experience, leveraging 10,000+ workforce consultants across 138 countries.
• Financial Services Advisory Sector-specific advisory for banks, insurers, investment funds, and fintechs, covering operational risk management, risk assessment, digital transformation, IFRS 17 compliance, and cybersecurity.
• Secteur Public Advisory Public sector advisory covering governance of public enterprises, ESG platform, digital government transformation, territorial economic development, and public policy development.

Quantifiable outcome

• 91% of Finance Directors in Morocco are confident in growth prospects for the year ahead (CFO Survey 2026)
• +3 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature2 records

Partnerships

Four partnerships are on record, tiered supporting and core.

• Agefiph (Association de gestion du fonds pour l'insertion professionnelle des personnes handicapées)supportingStrategic or Co-development Partner · 19 September 2024PwC France signed a convention with Agefiph on September 19, 2024 during the 'Tous concernés par le handicap' event. The partnership aims to advance the integration of workers with disabilities by sustainably integrating disability into firm practices and processes.
• Microsoft CorporationcoreTechnology or IntegrationMicrosoft Azure provides cloud hosting infrastructure for PwC's digital platforms and services. Data is stored in Netherlands and Ireland data centers, supporting PwC's technology-enabled professional services delivery.
• Google IncsupportingTechnology or IntegrationGoogle provides cloud infrastructure services as part of PwC's technology stack. Data stored globally across Google's data center network.
• AtossupportingTechnology or IntegrationAtos provides cloud services as part of PwC's technology infrastructure. Data stored in France.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Mazars Maroc: Mazars Maroc is a major challenger-tier audit, tax, and advisory firm operating in Morocco with similar enterprise client focus, frequently competing head-to-head with the Big Four on mid-market and growing-large mandates.
• KPMG Maroc: KPMG Maroc directly competes with PwC au Maroc across audit, tax, and advisory in Casablanca, serving overlapping financial-services, energy, and public-sector clients with comparable partner-led delivery.
• Deloitte Maroc: Deloitte Maroc is PwC au Maroc's closest Big Four competitor in Morocco, offering the same core multidisciplinary services—audit, tax, consulting, and advisory—delivered to Moroccan corporates, financial institutions, and public-sector clients through partner-led engagements.
• Grant Thornton Maroc: Grant Thornton Maroc is a challenger-tier audit, tax, and advisory firm with comparable Moroccan client targeting, particularly strong in entrepreneur and SME segments that overlap with PwC au Maroc's Services aux Entrepreneurs offering.
• BDO Maroc: BDO Maroc provides audit, accounting, tax, and advisory services to Moroccan corporates and SMEs, competing directly with PwC au Maroc on the entrepreneur/SME service line and on mid-market audit mandates.
• EY Maroc (Ernst & Young): EY Maroc operates the same Big Four service portfolio as PwC au Maroc—audit, tax, transactions, and consulting—targeting the same Moroccan enterprise and public-sector buyers with similar relationship-based engagement models and pricing structures.

Regional players

• Roland Berger Maroc: Roland Berger operates in Morocco as a European-rooted strategy and management consulting firm competing for the same transformation mandates as PwC au Maroc's Strategy & Consulting practice, particularly in energy and industrials.

Emerging players

• McKinsey & Company (Middle East & Africa): McKinsey serves Moroccan CEOs and government entities on strategy and transformation mandates, partially overlapping with PwC au Maroc's strategy consulting and public-sector advisory, though McKinsey is positioned as a top-tier strategy specialist.
• Accenture Maroc: Accenture Maroc overlaps with PwC au Maroc on technology-enabled consulting, digital transformation, and RPA/AI delivery, but skews toward large-scale systems integration rather than statutory audit.
• Strategy& (PwC strategy arm) Maghreb: Strategy& is PwC's own global strategy consulting brand, with a Maghreb presence led from Casablanca. While it is part of the same PwC network, it operates as a distinct competitive unit in the Moroccan strategy consulting market against McKinsey, BCG, and Bain.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/pwc-au-maroc

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PwC au Maroc