Office de Tourisme Pyrénées 31

What Office de Tourisme Pyrénées 31 does

Office de Tourisme Pyrénées 31, operating under the legal name Pyrénées 31 Tourisme, is the official French public tourism office for the Pyrénées Haut-Garonnaises territory in Haute-Garonne (Occitanie), headquartered at 18 Allées d'Étigny in Bagnères-de-Luchon with a staff of roughly 15. The organization promotes four destinations — Luchon, Saint-Béat-Lez, Saint-Bertrand-de-Comminges, and Bourg-d'Oueil — and four mountain stations (Luchon-Superbagnères, Peyragudes, Le Mourtis, Bourg-d'Oueil) across outdoor activities, thermal wellness, ski, heritage, and family tourism segments.

Its core offering is a bilingual (French/English) web platform at pyrenees31.com built on OVH hosting, integrating live webcams, meteoblue weather data, and Tourinsoft-managed event/accommodation data. The platform supports direct-to-consumer booking via billetterie.pyrenees31.com for shows, guided tours, and bear discovery walks, and it coordinates the seasonal Lipy shuttle network (6 lines, 2€ per trip). A separate professional portal (pro.pyrenees31.com) serves accommodation and activity partners, and a physical office provides walk-in services. The product portfolio spans ticketing, mobility (Lipy shuttles, liO 1€ trains, TAD on-demand transport), thermal spa promotion, ski resort information, hiking/cycling trail networks, cani-rando, bivouac, and Sport Santé workshops.

Revenue is generated through booking commissions on ticket sales (e.g., 25€ bear walks, 15€ child rates, 5€ sport workshops), shuttle fares, and accommodation referral activity, supplemented by institutional funding from the Communauté de Communes Pyrénées Haut-Garonnaises, the Conseil Départemental de Haute-Garonne, and Région Occitanie. The organization does not disclose financials, holds no venture or private equity backing, and operates as a public-service entity under the direction of Michel Buisson (Directeur de publication).

Name

Office de Tourisme Pyrénées 31

Legal name

Pyrénées 31 Tourisme

Website

https://pyrenees31.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Office de Tourisme Pyrénées 31 is a French public tourism office promoting the Pyrénées Haut-Garonnaises territory around Luchon, serving outdoor, wellness, ski, and heritage travelers via a bilingual digital platform, online ticketing, the Lipy shuttle network, and a physical visitor office.

Ownership category

akta.pro rank

Product category

Destination Tourism Services

NAICS

Convention and Visitors Bureaus (561591), Tour Operators (56152), Other Travel Arrangement and Reservation Services (56159), Tour Operators (561520)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)

akta.pro secondary industries

Guided Tours & Interpretive Services (Ranger-Led, Naturalist, Cultural Interpretation) (THAAAGAB), Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized) (THAAAGAF), Wildlife & Nature Interpretation Guides (Birding, Photography, Naturalist) (THAAALAE), Technical Outdoor Guiding Services (Hiking, Trekking, Mountaineering) (THAAALAA), Inbound/Local Retail Travel Agencies (Destination Booking Offices) (THAKABAH)

Keywords

• Destination tourism services
• Outdoor recreation information
• Visitor information center
• Thermal spa promotion
• Local shuttle transport

Headquarters

HQ city

Luchon

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Supply Chain, Others

Revenue model

1. Tourist Services and Booking Commissions: Publicly-funded tourist office providing tourism promotion services for the Pyrénées Haut-Garonnaises territory. Generates revenue through booking commissions on shows, tours, and activity reservations via billetterie.pyrenees31.com. Services include ticket sales, guided tour bookings, and shuttle reservations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Office de Tourisme Pyrénées 31 operates the official tourist office and bilingual digital platform (pyrenees31.com) for the Pyrénées Haut-Garonnaises territory, delivering visitor information, accommodation search, activity listings, and event ticketing. Its monetized services include the billetterie.pyrenees31.com online booking platform for shows, tours, and guided excursions, plus the Lipy local shuttle network connecting villages, ski resorts, and hiking areas at €2 per trip. The organization also runs or curates guided experiences such as Bear Discovery Walks and Sport Santé workshops.

Product overview

Office de Tourisme Pyrénées 31 is a government tourism organization offering a comprehensive digital platform and physical visitor services for the Haute-Garonne Pyrenees region centered on Luchon. The organization provides an integrated suite of tourism services including an online ticketing system for events and shows, the Lipy shuttle service connecting 6 lines across the territory, thermal spa facilities at Luchon Thermal Baths, ski resort information for Luchon-Superbagnères, an extensive network of marked hiking trails (including GR10 and lake circuits), mountain lakes attractions, cycling routes and facilities, cani-rando (dog-friendly hiking) experiences, bivouac camping services, guided bear discovery walks, and sport santé wellness programs. The destination also integrates weather data from meteoblue and tourism database information from Tourinsoft. The platform serves visitors seeking outdoor activities, wellness, heritage tourism, and nature-based experiences in the French Pyrenees.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Ticketing System (Billetterie) Online ticket booking platform for shows, performances, events, and guided tours offered across the Pyrénées Haut-Garonnaises territory, operated by the tourist office at billetterie.pyrenees31.com.
• Lipy Shuttle Service Local shuttle bus network of 6 lines operated by the tourist office, connecting train stations, villages, natural sites, and ski resorts during winter and summer seasons. Fare is €2 per trip (free for children under 13), available winter-season with summer service planned July 11 to August 30, 2026.
• Bear Discovery Walks (Balade à la découverte de l'ours) Guided half-day excursions to discover the Pyrenees brown bear, led by mountain guide experts from the Brown Bear Network, including data collection activities. Adult fare €25, child (7–17) fare €15.
• Sport Santé Program Health-focused sports workshops held at the Clément Ader gymnasium, open to all adult participants with themed fitness sessions. Adult fare €5.
• Hiking Trail Network and Information Service Curated information and routing for an extensive network of marked hiking trails including the GR10 trans-Pyrenees route, mountain lake circuits, mountain refuges and bivouac sites, with real-time trail information and conditions.
• Cycling Routes Information Service Information and routing for cycling infrastructure including mountain biking, gravel, road cycling routes, pumptrack facilities, and the Transgarona greenway.
• Luchon Thermal Baths (Thermes de Luchon) Promotion Promotion and visitor information for Luchon's thermal spa facility, including the Ressource&Vous thermoludic space with pools, hammam, and personalized treatments.
• Luchon-Superbagnères Ski Resort Information Visitor information for the Luchon-Superbagnères ski resort at 1,800m altitude accessible by cable car from Luchon, offering 32 km of ski slopes.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Four partnerships are on record, tiered core, major and minor.

• Communauté de Communes Pyrénées Haut-Garonnaises (CCPHG)coreStrategic or Co-development PartnerPrimary territorial authority managing the Pyrénées Haut-Garonnaises region. CCPHG works with the tourist office on destination management, protected nature initiatives (7 Natura 2000 sites), mobility services, and sustainable tourism development.
• Conseil Départemental de Haute-GaronnemajorStrategic or Co-development PartnerDepartmental council providing institutional support and funding for tourism promotion in Haute-Garonne, including the Pyrenees territory. Part of the institutional ecosystem supporting regional tourism development.
• Région OccitaniemajorStrategic or Co-development PartnerRegional council providing institutional support and funding for tourism promotion in the Occitanie region. Collaborates on mobility (liO transport network) and tourism development initiatives.
• OVHminorOthersWeb hosting provider for pyrenees31.com and associated services. OVH is a French cloud infrastructure company headquartered in Roubaix.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Atout France: France's national tourism development agency; the institutional apex above regional and departmental tourist offices, providing framework, classification, and international promotion support.
• Comité Régional du Tourisme Occitanie: Regional tourism board for Occitanie, the parent region of Pyrénées 31; comparable as the next-tier public tourism body that provides institutional support and overarching destination promotion strategy.
• Savoie Mont Blanc Tourism: Bigger, more established Alpine destination office combining ski, hiking, and thermal offerings; a comparable French mountain destination office at greater scale, useful as a reference for operational sophistication.

Direct peers

• Parc National des Pyrénées: National park authority covering a portion of the French Pyrenees; overlaps with Pyrénées 31 on protected nature content, hiking routes, and visitor interpretation across shared geography.
• Office de Tourisme de Lourdes: Municipal tourist office in Lourdes, Hautes-Pyrénées; comparable in scale and remit as a French Pyrenean destination office combining ticketing, accommodation booking, and visitor services.
• Chamonix Mont-Blanc Tourist Office: Local tourist office for Chamonix, a benchmark French mountain destination offering skiing, mountaineering, hiking, and visitor information; structurally comparable in its destination-marketing-and-ticketing remit.
• Office de Tourisme de l'Ariège: Regional tourist office for Ariège, an adjacent Pyrenean territory with overlapping hiking, skiing, thermal, and heritage offerings; matches the office's structure as a departmental destination promotion entity.
• Office de Tourisme des Hautes-Pyrénées: Official tourist office for the neighbouring Hautes-Pyrénées department; directly comparable as a French Pyrenean destination marketing organisation with similar visitor information, ticketing, and activity booking remit.
• Haute-Garonne Tourisme: Departmental tourism agency for Haute-Garonne; a direct institutional peer at the same administrative level that shares the Tourinsoft data backbone and partners with Pyrénées 31 on agenda/event content.

Regional players

• Visit Andorra: National tourism board of Andorra, the neighbouring Pyrenean microstate; highly comparable as a mountain destination promoting ski, hiking, wellness, and cultural activities to similar European visitor segments.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/pyrenees31

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Office de Tourisme Pyrénées 31