Office de Tourisme du Haut Béarn

What Office de Tourisme du Haut Béarn does

Office de Tourisme du Haut Béarn is a French public tourism organization headquartered in Oloron Sainte-Marie, serving the Pyrénées Béarnaises destination spanning the three valleys of Aspe, Ossau, and Barétous. The office operates as the official destination promotion, visitor servicing, and ticketing body for the territory, holding a statutory mandate under French tourism law. It was constituted in 2017 through the merger of the predecessor offices of Val d'Oloron, Vallée d'Aspe, Vallée d'Ossau, and Vallée de Barétous, and today runs with a staff of approximately 10 employees.

The office's product surface centers on a destination portal (pyrenees-bearnaises.com) and an integrated booking platform (boutique.pyrenees-bearnaises.com) that transacts activities, accommodations, and heritage site visits, including ticketed access to the Fort du Portalet. The platform is built on a WordPress CMS with custom booking integration developed by Agence Raccourci, and is supplemented by a seasonal "Ski info" portal and a "Shop" catalog of over 1,000 local products. Operations are GDPR-compliant with a CNIL declaration on file.

The revenue model is a hybrid of public funding (subsidies from local authorities), the touristic tax levied on overnight stays across the destination, and platform commissions on bookings routed through the official e-commerce channel. The office serves two distinct customer groups: end-user tourists discovering and transacting through the platform, and local tourism providers (guides, accommodations, activity operators, heritage sites) who depend on the office for inbound demand aggregation. Director Jean Grenet oversees the organization.

Name

Office de Tourisme du Haut Béarn

Legal name

Office de Tourisme du Haut-Béarn

Website

https://pyrenees-bearnaises.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Office de Tourisme du Haut Béarn is a French public tourism office headquartered in Oloron Sainte-Marie that promotes the Pyrénées Béarnaises destination across the Aspe, Ossau, and Barétous valleys, operating a destination portal and online booking platform for activities, accommodations, and heritage visits.

Ownership category

akta.pro rank

Product category

Destination Tourism Services

NAICS

Convention and Visitors Bureaus (561591)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)

akta.pro secondary industries

Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized) (THAAAGAF), National Park & Protected Area Tours (THAJAIAA), National Park & Conservancy Lodges (THAGAIAI)

Keywords

• Destination tourism promotion
• Tourism information services
• Activity ticketing
• Heritage site visits
• Outdoor recreation marketing

Headquarters

HQ city

Oloron Sainte-Marie

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Activity and Experience Bookings: Online ticket sales and booking commissions for guided activities including canyoning, skiing, hiking tours, and other outdoor experiences. The boutique.pyrenees-bearnaises.com platform handles reservations for Fort du Portalet visits, Artouste train, and various outdoor activities.
2. Ticketing Services: Billetterie (ticketing) services for attractions and events, including the Fort du Portalet and Passerelle du Sescoué visits sold through the online boutique.
3. Tourism Promotion and Information Services: As the official tourism office for Haut-Béarn, the organization provides tourism promotion services, visitor information, and coordinates with local businesses and service providers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

The Office de Tourisme du Haut Béarn is a public tourism organization that promotes the Pyrénées Béarnaises region of France (Vallées d'Ossau, d'Aspe, and de Barétous, plus Oloron Sainte-Marie). It operates the official tourism website pyrenees-bearnaises.com and the online ticketing platform boutique.pyrenees-bearnaises.com, providing visitor information, accommodation listings, activity catalog, heritage site visits (including Fort du Portalet), and reservations for guided outdoor activities (hiking, canyoning, skiing) and cultural experiences.

Product overview

Office de Tourisme du Haut Béarn operates a comprehensive tourism platform for the Pyrénées Béarnaises region, combining the official website (pyrenees-bearnaises.com) with an online booking shop (boutique.pyrenees-bearnaises.com). The offering includes informational resources about activities, accommodations, gastronomy, and cultural sites, complemented by an e-commerce platform for ticketing activities, guided tours, and attraction visits. Key products include outdoor activities (hiking, canyoning, skiing), cultural experiences, wellness services, local gastronomic products, and accommodation booking. The destination promotes experiences across three main valleys: Aspe, Barétous, and Ossau, featuring activities for all seasons and profiles.

Differentiator

Problem solved

Functional benefit

Products and services

• Boutique de Billetterie (Online Booking Shop)

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Atout France: The national tourism development agency for France. Operates at the layer-above scale, providing international promotion, market intelligence, and quality certification (e.g., Qualité Tourisme) that regional DMOs like the Haut-Béarn office depend on for inbound demand.
• Comité Départemental du Tourisme des Pyrénées-Atlantiques (CDT 64): The departmental tourism board that covers the same Pyrénées-Atlantiques department as the Haut-Béarn office. Operates at a broader territorial scale with overlapping accommodation, activity, and event promotion, positioning it as the layer-above incumbent that both partners with and competes for the visitor mindshare.
• Visit Pyrénées: Regional Pyrenean destination marketing organization promoting the entire Pyrenees range (French and Spanish sides). Functions as a broader marketing incumbent, with overlapping audience and complementary rather than identical geographic scope.

Regional players

• Office de Tourisme du Pays Basque: Tourist office for the French Basque Country, an adjacent Pyrénées-Atlantiques destination. Competes for similar Western European leisure visitors (couples, families, surf/culture tourists) with a coastal rather than mountain proposition, but operates with a comparable public-DMO structure and similar funding model.
• Visit Andorra: National tourism board for Andorra, a competing Pyrenean mountain destination. Targets the same European mountain tourist with a heavily commercialized ski and shopping proposition, representing a different model (commercial/state) but a directly comparable competitive set for snow and mountain visitors.

Direct peers

• Office de Tourisme de Lourdes: Adjacent Pyrenean tourist office in the Hautes-Pyrénées combining pilgrimage/religious tourism with mountain activities. Comparable scale and public-tourism-office operating model, with overlapping customer segments (pilgrims, families, seniors) competing for similar feeder markets.
• Office de Tourisme de Gavarnie: Local Pyrenean tourist office at the UNESCO-listed Cirque de Gavarnie, combining heritage site promotion with hiking and ski activities. Directly comparable in offering (national park gateway, guided activities, accommodation directory) and seasonality profile.
• Office de Tourisme de Cauterets: Local French tourist office in the Hautes-Pyrénées operating with a comparable model: visitor information, activity booking, ski/hiking promotion for a Pyrenean mountain valley. Closely aligned in structure, customer segments, and product mix, making it a direct operational comparison.
• Office de Tourisme de Saint-Lary-Soulan: Local Pyrenean tourist office in the Hautes-Pyrénées with a comparable mix of ski resort promotion, hiking, and family activities. Operates at similar scale with similar public-tourism-office structure, providing a direct operational and commercial benchmark.

Others

• Parc national des Pyrénées: The national park authority governing part of the Haut-Béarn territory. Functions as an ecosystem partner (trail maintenance, conservation messaging) rather than a competitor, but influences visitor flow, regulatory access, and brand association for mountain activities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/pyreneesbearnaises
• Instagraminstagram.com/pyrenees_bearnaises
• LinkedInlinkedin.com/company/office-de-tourisme-du-haut-b%C3%A9arn

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Office de Tourisme du Haut Béarn