Pyrocell Sdn Bhd
Pyrocell Sdn. Bhd. is a Malaysia-based specialty manufacturer producing automotive interior foam components, appliance foam parts, and wood textile materials (in partnership with Tesler + Mendelovitch) for automotive OEMs, Tier suppliers, and appliance manufacturers.
- Company typePrivate
- Founded1999
- HeadquartersPuchong, Malaysia
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Pyrocell Sdn Bhd does
Pyrocell Sdn. Bhd. is a Malaysia-based specialty materials manufacturer incorporated in 1999 and headquartered in Puchong, Selangor. The company supplies automotive interior foam components (for seating, trim, seat backing, and door trim) and specialty foam parts to appliance manufacturers, operating a small team of approximately 13 employees under a B2B, quote-based, direct sales model targeting automotive OEMs and Tier 1/2 suppliers primarily within Malaysia.
Its product portfolio spans three areas: core Automotive Interior Foam and Appliances Parts; specialty processing and decoration lines including IMD (In-Mold Decoration) and Duo-Cut; and a Wood Textiles line offered in strategic partnership with Tesler + Mendelovitch (T+M). The wood textile offering — including flexible wood veneers, acoustic panels, 3D structures, and customisable designs — is positioned as a differentiated, lighter and more sustainable interior material for automotive and architectural applications, with T+M providing the underlying material innovation.
Commercially, the firm runs a sales-led, direct B2B motion with inquiry-based engagement, supported by a corporate website (pyrocell.my) and a Facebook page. Revenue is generated through hardware sales of physical materials; pricing is not publicly disclosed and contracts are negotiated per engagement. No patents, certifications, named customers, public-company status, or funding history are recorded in the available data, and ownership details beyond incorporation in Malaysia are not disclosed.
Pyrocell Sdn Bhd firmographics
Firmographics- Name
- Pyrocell Sdn Bhd
- Legal name
- Pyrocell Sdn. Bhd.
- Website
- https://pyrocell.my
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pyrocell Sdn. Bhd. is a Malaysia-based specialty manufacturer producing automotive interior foam components, appliance foam parts, and wood textile materials (in partnership with Tesler + Mendelovitch) for automotive OEMs, Tier suppliers, and appliance manufacturers.
- Ownership category
- akta.pro rank
Pyrocell Sdn Bhd industry classification
Industry- Product category
- Automotive Interior Foam Materials
- NAICS
- Urethane and Other Foam Product (except Polystyrene) Manufacturing (326150)
- SIC
- Plastics Foam Products (3086)
- akta.pro primary industry
- Polyurethane (PU) Flexible Foam Manufacturing (IMANAIAC)
- akta.pro secondary industry
- Foam Plastics (EPS/PU/PE) Manufacturing (IMANAOAJ)
Keywords
Where Pyrocell Sdn Bhd is headquartered
LocationHeadquarters
- HQ city
- Puchong
- HQ country
- Malaysia
- HQ region
- Asia
Offices1 record
Markets served
Pyrocell Sdn Bhd business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Revenue model
- Automotive Interior Foam Products: Sale of specialty foam materials for automotive interior applications including seating and trim components.
- Wood Textiles and Veneers: Sale of wood textile products including flexible wood veneers, acoustic panels, and custom 3D wood structures for automotive and interior applications.
- Appliance Parts: Specialty foam components for appliances manufacturing.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Pyrocell Sdn Bhd product offering
Product offeringCore offering
Pyrocell manufactures and supplies specialty foam materials for automotive interior applications (seating, door trim, seat backing, interior aesthetics) and household/commercial appliance parts. Through a partnership with Tesler + Mendelovitch, the company also distributes wood textile products including flexible wood veneers, acoustic panels, 3D wood structures, and customisable designs for automotive interiors and architectural applications. Additional product lines include IMD (In-Mold Decoration) and Duo-Cut foam/material processing technology.
Product overview
Pyrocell Sdn Bhd is a Malaysia-based manufacturer specializing in automotive interior and specialty foam products, along with wood textile solutions. The product portfolio includes core offerings of Automotive Interior Foam and Appliances Parts, complemented by a Wood Textiles line (featuring Wood Veneers, Acoustics, Cutting Edge Design, and Customisable products) developed in partnership with Tesler + Mendelovitch. Additional product lines include IMD (In-Mold Decoration) and Duo-Cut for material processing applications.
Differentiator
Problem solved
Functional benefit
Brands
- Wood Textiles: Wood textile products offered in partnership with Tesler + Mendelovitch (T+M), including wood veneers, acoustics, and customisable 3D design solutions for automotive interiors.
Products and services
- Automotive Interior Foam Specialty foam materials manufactured for automotive interior applications including seating, door trim, seat backing, and interior aesthetics, supplied to automotive OEMs and Tier 1/2 suppliers.
- Appliances Parts Specialty foam components manufactured for household and commercial appliance applications, supplied to appliance manufacturers.
- Wood Textiles Flexible, durable, and sustainable wood veneer and textile materials distributed in partnership with Tesler + Mendelovitch for automotive interior and architectural applications. The line includes wood veneers, acoustic panels, 3D cutting-edge designs, and customisable wood products.
- IMD (In-Mold Decoration) In-Mold Decoration product line for automotive interior components, integrating decoration and substrate in a single molding process.
- Duo-Cut Specialty cutting technology/product line for foam and material processing used in manufacturing Pyrocell's interior and appliance components.
Companies that use Pyrocell Sdn Bhd
Customer profileSegments3 records
Ideal customer profiles3 records
Pyrocell Sdn Bhd technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Pyrocell Sdn Bhd partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Tesler + Mendelovitch (T+M)corePartnership with award-winning Tesler + Mendelovitch provides access to pioneering wood textile technology. T+M is at the forefront of material innovation, creating smarter, lighter, and more immersive materials that break barriers and set standards. Pyrocell distributes T+M's wood textile products including wood veneers, acoustic panels, 3D cutting edge designs, and customisable wood products for automotive interiors and architectural applications.
Recent moves4 records
Expansion highlights3 records
Pyrocell Sdn Bhd competitors and assessment
Company assessmentEmerging players
- FlexForm Technologies: Manufacturer of natural-fiber and bio-based composites for automotive interior panels and trim. Adjacent emerging player serving the same sustainability-driven automotive interior niche that Pyrocell's wood textile line targets.
Direct peers
- FXI Innovations: Polyurethane foam specialist producing flexible and rigid foam for automotive, bedding, and industrial applications. Closely mirrors Pyrocell's specialty PU foam focus across automotive interior and appliance uses.
- Woodbridge Group: Major automotive foam and trim manufacturer supplying seating foam, head restraints and interior substrates to global OEMs. Directly comparable to Pyrocell's automotive interior foam and trim component offering.
- Recticel: European-headquartered flexible polyurethane foam manufacturer serving automotive interiors, bedding, and industrial applications. Closely matches Pyrocell's flexible PU foam product base.
Broad incumbents
- Adient: World's largest automotive seating supplier producing seat foam, structures, and trim systems. Overlaps with Pyrocell's seat foam and interior trim components but at vastly greater scale and global footprint.
- Lear Corporation: Tier 1 automotive seating and electronic systems supplier producing seat foam, trim, and complete interior systems. Comparable end market and product overlap in seat foam and interior trim components.
- Faurecia (now FORVIA): Global automotive interior and decorative trim supplier with capabilities in instrument panels, door panels and decorative wood/carbon-style surfaces — directly overlaps with both Pyrocell's foam and decorative surface businesses.
Others
- Tesler + Mendelovitch (T+M): Design and material innovation house behind Pyrocell's wood textile partnership. Listed here as the upstream technology partner — not a competitor, but the entity whose goodwill underwrites Pyrocell's wood textile differentiator.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights5 records
Customer concentration
Pyrocell Sdn Bhd social profiles
Digital presencePyrocell Sdn Bhd financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pyrocell Sdn Bhd leadership team
Management profileNumber of profiles
Pyrocell Sdn Bhd funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pyrocell Sdn Bhd M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pyrocell Sdn Bhd
What does Pyrocell Sdn Bhd do?
Pyrocell manufactures and supplies specialty foam materials for automotive interior applications (seating, door trim, seat backing, interior aesthetics) and household/commercial appliance parts. Through a partnership with Tesler + Mendelovitch, the company also distributes wood textile products including flexible wood veneers, acoustic panels, 3D wood structures, and customisable designs for automotive interiors and architectural applications. Additional product lines include IMD (In-Mold Decoration) and Duo-Cut foam/material processing technology.
Is Pyrocell Sdn Bhd a public or private company?
Pyrocell Sdn Bhd is a private company. It is classified as unknown and is currently operating.
When was Pyrocell Sdn Bhd founded?
Pyrocell Sdn Bhd was founded in 1999. It employs 11 to 50 people.
Where is Pyrocell Sdn Bhd based?
Pyrocell Sdn Bhd is headquartered in Puchong, Malaysia, in the Asia region.
How does Pyrocell Sdn Bhd make money?
Three revenue lines are on record. Automotive Interior Foam Products are the primary driver. The others are wood Textiles and Veneers and appliance Parts.
Who are Pyrocell Sdn Bhd's main competitors?
FlexForm Technologies is listed as an emerging player. Direct peers are FXI Innovations, Woodbridge Group and Recticel. Broad incumbents are Adient, Lear Corporation and Faurecia (now FORVIA). Tesler + Mendelovitch (T+M) is listed as an others.
Does Pyrocell Sdn Bhd have an API?
No public API is recorded for Pyrocell Sdn Bhd.
What industry is Pyrocell Sdn Bhd in?
Pyrocell Sdn Bhd's product category is Automotive Interior Foam Materials. Its primary akta.pro industry code is IMANAIAC, Polyurethane (PU) Flexible Foam Manufacturing, with a secondary code of IMANAOAJ, Foam Plastics (EPS/PU/PE) Manufacturing. Its NAICS code is 326150 and its SIC code is 3086.