QUALITY ADVANTAGE HOME PRODUCTS, INC

What QUALITY ADVANTAGE HOME PRODUCTS, INC does

QUALITY ADVANTAGE HOME PRODUCTS, INC operates under the trade name West Shore Home, a direct-to-consumer home improvement company headquartered in Mechanicsburg, Pennsylvania. The company delivers four core service lines: bathroom remodeling, window replacement, door installation, and flooring installation. Its operations are organized around 40+ branch locations serving 12,000+ zip codes and a cumulative customer base exceeding 1 million homeowners. Unlike many home improvement competitors, West Shore Home employs full-time, background-checked installers in-house rather than relying on subcontractors, and the company holds Pennsylvania Home Improvement Contractor registration (PA HIC Number PA012954).

The company's platform centers on a proprietary technology it calls Scan-to-Plan, described as precision scanning tooling that enables accurate measurement, design customization, and instant installation date confirmation during the in-home consultation. Its product portfolio includes the Luxury Bath Experience, a grout-free composite shower system sold in six exclusive designer colorways (Iron Quarry, Slate Storm, Carrara Cloud, Winter Lux, Silken Glacier, Ivory Current) engineered in the USA and available only through West Shore Home. The brand is positioned as 'Remodeling Reimagined' with an emphasis on eliminating grout, sealing, and the typical contractor-variability pain points of bathroom renovation.

West Shore Home generates revenue through one-time project-based pricing, with financing options offered through third-party lenders (including No Money Down with approved credit). Customer acquisition is multi-channel: online self-service scheduling billed as a 60-second consultation booking, phone-based inside sales, and in-home field sales. The company markets itself on reputation, citing 65,000+ five-star reviews, 38,000+ Google 5-star reviews, a BBB A+ rating, 1,000+ Angi Super Service Awards, and a 99% HomeAdvisor recommendation rate. A marketing partnership with Penn State Athletics and an active BOGO Summer Sale promotion (ending 8/01/26) round out the current go-to-market posture.

Name

QUALITY ADVANTAGE HOME PRODUCTS, INC

Legal name

West Shore Home

Website

https://qahomeproducts.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

QUALITY ADVANTAGE HOME PRODUCTS, INC operates as West Shore Home, a direct-to-consumer home improvement company offering bathroom remodeling, window replacement, door installation, and flooring services through 40+ branches nationwide serving residential homeowners across 12,000+ zip codes.

Ownership category

akta.pro rank

Product category

Home Remodeling Services

NAICS

Residential Remodelers (236118)

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Whole-Home Interior Renovation (Non-Structural) (HSAPAEAC)

Keywords

• Home remodeling services
• Bathroom renovation
• Window replacement
• Door installation
• Flooring installation

Headquarters

HQ city

Mechanicsburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Home Remodeling Services: One-time project-based revenue from bathroom remodeling, window replacement, door installation, and flooring installation services. Revenue is generated through direct customer payments with financing options available through third-party lenders for qualified customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Quality Advantage Home Products, Inc. (operating as West Shore Home) provides residential home remodeling services including bathroom renovation, window replacement, door installation, and flooring installation. The company offers exclusive product lines such as Luxury Bath and Baths Beautiful, supported by proprietary Scan-to-Plan in-home measurement technology and employed (not subcontracted) installation crews. Services are delivered through in-home consultations and are available in 40+ U.S. markets with financing options offered to homeowners.

Product overview

West Shore Home is a home improvement company offering a unified service portfolio centered on bathroom remodeling, window replacement, door installation, and flooring installation. The core offering combines bathroom renovation services (including the proprietary Luxury Bath Experience with grout-free composite systems in six exclusive colorways) with complementary home improvement products. The company distinguishes itself through technology-driven processes (Scan-to-Plan accuracy), highly trained employee installers (no subcontractors), and financing options. Services are available through a network of 40+ branches nationwide serving over 1 million customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Bathroom Remodeling

Quantifiable outcome

• Over 1 million customers served
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Penn State AthleticsminorGTM or Marketing PartnerWest Shore Home maintains a partnership with Penn State Athletics, appearing as a promotional link on their website footer under 'Popular Links', suggesting marketing/sponsorship relationship.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Empire Today: Empire Today is a direct-to-consumer flooring and window treatment retailer with in-home selling and same-day installation — directly comparable to West Shore Home's flooring line and in-home consultation model.
• Renewal by Andersen: Renewal by Andersen is a national full-service window and door replacement company using in-home consultations, employee installers, and proprietary products — closely aligned with West Shore Home's windows/doors offering and employee-installer model.
• Power Home Remodeling: Power Home Remodeling is a large direct-to-consumer exterior remodeler (windows, siding, roofing, doors) operating across multiple U.S. regions with employee installers — a comparable scale direct-sales home improvement brand.
• Re-Bath: Re-Bath is a national bathroom remodeling franchisor operating in-home sales with proprietary product lines and franchisee installers — directly comparable to West Shore Home's bath-led, multi-product home improvement model.
• Bath Fitter: Bath Fitter is a direct competitor in acrylic bath and shower liner/replacement remodeling with a similar direct-to-consumer, in-home consultation model across North America — the closest functional analog to West Shore Home's bathroom remodeling core.
• Window World: Window World is a large national replacement-window franchise operating with in-home selling and aggressive financing promotions — directly comparable to West Shore Home's window replacement line and direct-to-consumer go-to-market.
• Champion Window: Champion Window manufactures and installs windows, doors, bathrooms, and roofing via in-home sales — a multi-product, direct-to-consumer home remodeler with overlapping product portfolio and customer base.
• Jacuzzi Bath Remodel: Jacuzzi Bath Remodel is a direct competitor offering premium bath and shower replacement through in-home consultations with branded proprietary products, mirroring West Shore Home's luxury-bath positioning.

Broad incumbents

• Pella Corporation: Pella is a national window and door manufacturer with a direct-to-consumer installed-sales division — a broader incumbent overlapping West Shore Home's window and door lines but with a much wider product portfolio.
• Home Depot Installation Services: Home Depot offers installation services across bath, windows, doors, and flooring alongside a national retail footprint — a broad incumbent competing for the same replacement projects through a different (retail-led) acquisition motion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/westshorehome
• Facebookfacebook.com/WestShoreHomeImprovementandRemodelingLLC
• LinkedInlinkedin.com/company/quality-advantage-home-products-inc
• Instagraminstagram.com/westshorehome
• Pinterestpinterest.com/westshorehome

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about QUALITY ADVANTAGE HOME PRODUCTS, INC