Unimerce

What Unimerce does

Unimerce Inc, operating as Qcura, is a privately held, woman-owned direct-to-consumer e-commerce brand headquartered in Fremont, California that designs and sells premium synthetic and Remy human hair extensions alongside hair accessories. The company's product portfolio centers on ponytail extensions (prices $72.99–$89.99) in multiple textures — Beach Waves, Sleek & Smooth, Lush Curl, Tousled Texture, French Curl — with lengths ranging from 20" to 30", and a 7-Piece Remy Clip-In Extensions collection at $85–$105. Its proprietary product features include Feather-Light Density Technology, Tension-Free Silicone-Lined Clips, Heat-Friendly Japanese/Korean fiber rated to 300°F, and Memory Fiber Technology marketed to deliver salon-quality results with DIY application and 12+ hours of comfortable wear.

Qcura operates exclusively through its Shopify-powered website (qcura.com) with free standard shipping on orders over $100; distribution is domestic U.S. only (contiguous states, Alaska, Hawaii), with no international orders accepted. The company's go-to-market is digital-first, driven by organic social presence on Instagram (@loveqcura) and TikTok (@loveqcura), email newsletter, and earned media through 2024 fashion events including Anna Gupta's Spring/Summer 2024 runway show and the Harvest Emmy Awards Celebrity Gifting Lounge. The company is led by co-founders Alice Zhang (CEO) and Jill Herrera (COO), operates with a 5-person team, and signals bootstrapped, founder-owned ownership with no external funding, no parent company, and no subsidiary structure. The primary customer segment is individual women seeking salon-quality hair enhancement without professional salon visits, with a secondary segment in fashion industry professionals for runway and editorial use.

Name

Unimerce

Legal name

Unimerce Inc

Website

https://qcura.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Unimerce, operating as Qcura, is a woman-owned direct-to-consumer e-commerce brand selling premium synthetic and Remy human hair extensions and accessories to individual women via its Shopify storefront, with US-only shipping.

Ownership category

akta.pro rank

Product category

Hair Extensions & Accessories

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Hair Extensions, Wigs & Hairpieces (CRABABAH)

akta.pro secondary industry

Hair Accessories (Clips, Bands, Headbands) (CRABAKAH)

Keywords

• Clip-in hair extensions
• Ponytail hair extensions
• Remy human hair
• Hair styling accessories
• DIY hair enhancements

Headquarters

HQ city

Fremont

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Hair Extension Sales: One-time purchase model for ponytail hair extensions (clip-on and wrap-around styles) and 7-piece Remy clip-in extension sets. Products sold at fixed retail prices with free standard shipping on orders over $100.
2. Hair Accessory Sales: One-time purchase of complementary hair accessories including brush collections, headbands, barrettes, claw clips, and hair pins. Accessories are final sale items with no returns.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Unimerce operates the Qcura brand, a direct-to-consumer line of ponytail hair extensions (synthetic and Remy human hair), 7-piece Remy clip-in extension sets, and complementary hair accessories such as brushes, headbands, barrettes, claw clips, and hair pins. Products are sold to individual consumers through an online storefront at accessible price points ranging from $18.99 to $105, featuring proprietary construction technologies like Feather-Light Density and Tension-Free Clips.

Product overview

Unimerce operates Qcura, a woman-owned e-commerce brand specializing in high-quality hair extensions and accessories. The product portfolio centers on ponytail hair extensions available in multiple styles (Beach Waves, Tousled Texture, Sleek & Smooth, Lush Curl, French Curl) with lengths ranging from 20" to 30", featuring various application methods (claw clips, wrap-around Velcro). The line includes a 7-Piece Remy Clip-In Extensions collection made from 100% Remy human hair in 14", 16", and 18" lengths with professional-grade density. The accessories line complements the extensions with hair brushes, headbands, barrettes, claw clips, and hair pins. All extensions are designed for easy DIY application with salon-quality results at affordable prices.

Differentiator

Problem solved

Functional benefit

Products and services

• Ponytail Hair Extensions collection (Ana, Rae, Jade, Ale styles) A signature Qcura line of ready-to-wear ponytail extensions in styles including Ana Beach Waves, Rae Lush Curl, Rae Sleek & Smooth, Rae Tousled Texture, Jade Tousled Texture, and Ale French Curl, offered in synthetic and Remy human hair variants and multiple colorways. Priced $54–$105, designed for individual consumers seeking salon-quality ponytail looks in minutes.
• 7-Piece Remy Clip-In Extensions Collection A complete 7-piece clip-in extension set in Remy human hair, priced at $98, designed for individual consumers wanting a full-head DIY hair transformation with salon-quality results. Includes the brand's proprietary Feather-Light Density and Tension-Free Clips.
• Petite 7-Piece Remy Clip-In Extensions A petite-sized 7-piece Remy human hair clip-in extension set priced at $149, engineered for consumers with fine hair and smaller head sizes who need proportioned wefts for a natural fit.
• Hair Brush Collection A collection of hair brushes designed to maintain and style Qcura extensions and natural hair, sold to individual consumers as a complementary accessory.
• Braided Pleated Headband A braided pleated headband offered as a Qcura accessory for individual consumers to complement extension looks.
• Braided Shimmer Headband A braided shimmer-finish headband offered as a Qcura accessory for individual consumers to complement extension looks.
• Classic Layered Bow Barrette A classic layered bow barrette offered as a Qcura accessory for individual consumers seeking a styled hair finish.
• Crystal Knotted Bow Barrette A crystal-detailed knotted bow barrette offered as a Qcura accessory for individual consumers seeking a styled hair finish.
• Pearl & Ivory Claw Clip Set A pearl and ivory claw clip set offered as a Qcura accessory for individual consumers to secure and style hair.
• Tortoise Plaid French Hair Pin Set A tortoise plaid French hair pin set offered as a Qcura accessory for individual consumers to secure and style hair.

Quantifiable outcome

• Designed for 12+ hours of comfortable wear
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Anna GuptacoreStrategic or Co-development Partner · 1 January 2024Anna Gupta is a fashion designer who partnered with Qcura as the exclusive hair extensions partner for her Spring/Summer 2024 collection runway show. Qcura provided hair extensions for models during the fashion show, and the partnership was featured in FVM Global Magazine coverage.
• Harvest EventsminorStrategic or Co-development Partner · 1 January 2024Harvest Events produces the Harvest Emmy Awards Celebrity Gifting Lounge, where Qcura served as the official hair extensions sponsor for the 2024 Emmy nominees celebration event.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Great Lengths: Global professional/salon-focused hair extension brand using proprietary application methods. Operates in the same category but primarily through certified salon partners rather than DTC, representing a broader incumbent with B2B distribution Qcura could pursue.
• Ulta Beauty: Large specialty beauty retailer carrying premium extension brands (Bellami, Hot Tools). Represents a potential wholesale/distribution partner for Qcura as well as a channel where competing extensions are already merchandised.
• Sephora: Global prestige beauty retailer. Relevant as a future retail/distribution partner and as the dominant channel where comparable prestige hair brands (Laced Hair, Snoxhell) achieve scale Qcura aspires to.

Direct peers

• Luxy Hair: DTC-first clip-in hair extension brand built on social media, YouTube tutorials and influencer marketing. Closest analogue to Qcura's clip-in 7-piece model, social-led GTM, and premium pricing for human-hair extensions.
• Bellami Hair: One of the largest DTC and salon-channel hair extension brands, offering clip-ins, tape-ins, ponytails and a pro/salon B2B line. Direct competitor in premium clip-in and ponytail extensions with substantially larger scale and marketing budget.
• Zala Hair Extensions: Online-first hair extension brand shipping globally with clip-in, tape-in, weft and ponytail offerings. Comparable premium-DTC model, though with international reach Qcura currently lacks.
• Cinderella Hair Extensions: DTC clip-in and halo hair extension brand targeting similar DIY, premium-positioned consumer. Comparable product mix and price points to Qcura's 7-piece clip-in line.
• Hidden Crown Hair: DTC clip-in hair extension brand known for halo/flip-in and clip-in systems, competing on similar price points and length ranges as Qcura. Strong social-media-driven, founder-led brand analogous to Qcura's positioning.
• Glam Seamless: DTC hair extension brand offering clip-ins, tape-ins, and ponytails with a fashion-forward color-blending focus that overlaps with Qcura's dimensional color blends. Competes for the same premium clip-in and ponytail customer.
• Donna Bella Hair: DTC and salon-channel hair extension brand offering clip-ins, tape-ins, keratin/fusion, and ponytails. Direct competitor in the premium extension category with broader application methods than Qcura.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/loveqcura
• TikToktiktok.com/@loveqcura
• LinkedInlinkedin.com/company/unimerce-qcura

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Unimerce