Queensland Country Women's Association (QCWA)

What Queensland Country Women's Association (QCWA) does

Queensland Country Women's Association (QCWA) is a Queensland-based, non-profit, non-sectarian, non-political women's membership organization founded in 1922 and headquartered at 11 Cleveland Street, Stones Corner, Brisbane. It operates as the state-level Queensland affiliate of the Country Women's Association of Australia (CWA of A) and, through CWA of A, the international Associated Country Women of the World (ACWW). The organization serves approximately 3,000 members organized across 219 branches in cities, regional centers, and rural towns throughout Queensland, with a paid staff of 23 people supporting a State Executive Board led by President Tamara Stephensen.

QCWA generates revenue across five streams: recurring membership fees from Branch, Virtual, Supporter, Associate (under-18 women), and Friends (men 18+) tiers priced in AUD and billed annually or over multi-year terms; bookings at nine coastal holiday accommodation properties from Cairns to Bunya Mountains; e-commerce merchandise sales (cookbooks, tea towels, aprons, member packs) shipped weekly via Australia Post; tax-deductible donations and bequests supporting the Crisis Relief Fund and Student Bursaries; and government-funded partnership income through the Country Kitchens health promotion program with Queensland Government (via Health and Wellbeing Queensland). Programmatic offerings include student bursaries, the international Birthing Kits and Kits for Kids programs (shipped via Rotary International to South Pacific nations), Country of Study cultural engagement (Samoa in 2026), annual state and regional conferences, advocacy at Local/State/Federal levels, and health awareness campaigns.

Operations are enabled by Wild Apricot third-party membership management software, with online enrollment, PayPal and Stripe payment processing, and Google/Microsoft/Apple single sign-on. Distribution is community-led: 219 physical branches handle acquisition and engagement, complemented by a website, email newsletters, events, and a sponsorship program for corporate partners. QCWA does not raise external equity, holds no patents or trademarks of note, and discloses no revenue figures; it operates as a member-supported NFP with diversified but Queensland-concentrated income sources and an international aid footprint in the South Pacific.

Name

Queensland Country Women's Association (QCWA)

Legal name

Queensland Country Women's Association

Website

https://qcwa.org.au

Company type

Private

Founded year

1922

Operating status

Operating

Headcount range

11–50 employees

Short description

Queensland Country Women's Association (QCWA) is a Queensland-based non-profit women's membership organization founded in 1922, serving 3,000+ members across 219 branches through community programs, holiday accommodation, student bursaries, and international aid initiatives in the South Pacific.

Ownership category

akta.pro rank

Headquarters

HQ city

Stones Corner, Queensland

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Supply Chain

Revenue model

1. Membership Fees: Annual and multi-year membership fees from Branch, Virtual, Supporter, Associate, and Friend membership tiers. Core recurring revenue stream supporting organizational operations.
2. Accommodation Services: Holiday accommodation properties across Queensland coast generating revenue from bookings. Properties include units in Cairns, Townsville, Kurrimine Beach, Maroochydore, and other coastal locations.
3. E-commerce Shop Sales: Sale of QCWA merchandise including cookbooks, tea towels, aprons, breadboards, member packs, and branded items. Orders processed weekly with Australia Post delivery.
4. Donations and Crisis Relief Fund: Tax-deductible donations to the Crisis Relief Fund supporting families impacted by natural disasters. 100% of direct debit donations pass directly to recipient families.
5. Bequests: Legacy bequests from members and supporters in wills, providing long-term financial support to the organization.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

QCWA is a not-for-profit women's membership association offering tiered individual memberships (Branch, Virtual, Supporter, Associate, Friend), supported by programs in community advocacy, rural health promotion (Country Kitchens), student bursaries, disaster crisis relief, international aid, holiday accommodation, and a merchandise shop. Its primary deliverable is community connection, advocacy, and member benefits across Queensland through a 219-branch network.

Product overview

QCWA operates as a membership-based women's organization offering a comprehensive suite of programs and services. The core offering consists of multiple membership tiers (Branch, Virtual, Supporter, Associate, Friend) providing access to community, advocacy, and member benefits. Key programs include the Country Kitchens health promotion initiative (in partnership with Queensland Government), the Crisis Relief Fund for disaster-affected families, and an extensive Student Bursaries program supporting tertiary education. QCWA maintains an e-commerce shop selling cookbooks and branded merchandise, operates holiday accommodation properties along the Queensland coast, and runs an international program through ACWW providing Birthing Kits and Kits for Kids to South Pacific nations. The organization hosts annual conferences, region events, and educational programs, supported by Wild Apricot membership management software.

Differentiator

Problem solved

Functional benefit

Brands

• Country Kitchens: A health promotion program supporting communities across Queensland to adopt healthier lifestyle behaviours. Partnership between QCWA and Queensland Government, funded through Health and Wellbeing Queensland.
• ACWW (Associated Country Women of the World)

Products and services

• QCWA Membership Programs Tiered individual memberships (Branch, Virtual, Supporter, Associate for under-18s, Friend for men) giving members access to events, accommodation discounts, newsletters, volunteer roles, training, and voting rights in QCWA meetings.
• Country Kitchens Program

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Country Women's Association of Australia (CWA of A)coreStrategic or Co-development PartnerQCWA is a member of the CWA of A, the largest women's organisation in Australia with over 20,000 members in over 1,200 branches. CWA of A's mission is to improve the lives of women and children, especially those living in regional, rural and remote Australia. QCWA operates independently while contributing to the national organization.
• Associated Country Women of the World (ACWW)coreStrategic or Co-development PartnerInternational organization connecting and supporting women and communities worldwide. ACWW has over 400 member societies active in over 50 countries with Consultative Status at the United Nations. QCWA provides financial and in-kind support to women and families across the world through this association. ACWW funds small scale local development projects requested by local women.
• Queensland Government (Health and Wellbeing Queensland)coreStrategic or Co-development PartnerCountry Kitchens program is a partnership between QCWA and the Queensland Government, funded through Health and Wellbeing Queensland. This health promotion program supports communities across Queensland to adopt healthier lifestyle behaviours. QCWA branch and supporter members volunteer as facilitators.
• Rotary InternationalcoreStrategic or Co-development PartnerPartnership for distribution of Birthing Kits to South Pacific nations. QCWA compiles birthing kits at State Office, which are then collected and dispatched by Rotary International to areas of need throughout the Pacific Islands including Papua New Guinea, Timor Leste, and Vanuatu.
• Rotary InternationalcoreStrategic or Co-development PartnerKits for Kids program partnered with Rotary International for shipping. A4 boxes of school supplies are delivered to a Rotary International warehouse in Brisbane for shipping to South Pacific Area nations including Papua New Guinea, Fiji, Samoa, Solomon Islands, Timor-Leste, Tonga, Vanuatu, Niue and New Zealand.
• South Pacific Nations (PNG, Timor-Leste, Vanuatu, Fiji, Samoa, Solomon Islands, Tonga, Niue, New Zealand)minorOthersQCWA provides in-kind and financial support to South Pacific Area nations including donating classroom essentials for school children, delivering Birthing Kits for midwives, and supporting various community projects through ACWW. Countries include Christmas Island, Fiji, Papua New Guinea, Samoa, The Solomon Islands, Timor-Leste, Tonga, Vanuatu, Niue and New Zealand.

Scale indicators4 records

Recent moves2 records

Expansion highlights5 records

Broad incumbents

• Lions Clubs International: Large international volunteer service organization with branch/clubs, fundraising, disaster relief, and community grants. Comparable community service and disaster relief model though broader in membership demographics.
• Rotary International: Global service organization and active QCWA partner (Birthing Kits, Kits for Kids distribution). Operates at much larger scale with comparable community service, volunteering, and international aid focus.

Direct peers

• Soroptimist International: Global volunteer service organization for women focused on education, advocacy, and grassroots community projects. Comparable membership-based women's service structure and program portfolio.
• Zonta International: Global service organization of professionals empowering women through advocacy, scholarships, and community programs. Directly comparable in mission, member-driven service model, and bursary/scholarship programs.
• Victorian Country Women's Association: State-level sister association in Victoria with parallel branch network, community programs, and accommodation offerings. Closely comparable operating model to QCWA within the same national federation.
• Associated Country Women of the World (ACWW): Global umbrella organization of which QCWA is a member society. Connects 400 member societies across 50+ countries; directly comparable in mission and structure as a women's rural/civic membership association.
• Country Kitchens (Program of Health and Wellbeing Queensland): QCWA's flagship health promotion program run jointly with Health and Wellbeing Queensland. While not a separate organization, the program is a direct comparable peer in rural community health delivery model.
• NSW Country Women's Association: State-level sister organization in New South Wales operating the same branch-based women's community, advocacy, and accommodation model as QCWA. Directly comparable in structure, programs, and member demographic.
• Inner Wheel Australia: Australian branch of international women's service organization affiliated with Rotary. Closely comparable member-driven women's community service, fundraising, and international aid model.
• Country Women's Association of Australia (CWA of A): National umbrella organization to which QCWA belongs. Operates the same membership-based women's association model across Australia with 20,000+ members and 1,200+ branches, sharing programming, advocacy, and structure.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/queensland-country-women's-association

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Queensland Country Women's Association (QCWA)