Q Ford
Q Ford is a privately held authorized Ford dealership in Springwood, Queensland, selling new, demo, and used Ford vehicles across an Australia-wide online channel, supplemented by a three-location service network and parts operation serving retail consumers, business fleets, and government customers.
- Company typePrivate
- Founded-
- HeadquartersSpringwood, Australia
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Q Ford does
Q Ford is a privately held authorized Ford dealership operating from Springwood, Queensland, Australia, under the legal entity Q Automotive. The dealership sells new, demonstrator, and used Ford vehicles (242 of 280+ listed units are Ford) and supplements new-vehicle sales with a multi-brand used car inventory including Kia, Toyota, Mazda, Hyundai, and others. Beyond vehicle sales, Q Ford operates a four-location service network (Springwood main, Springwood service, Beenleigh service, Mansfield service) plus a dedicated parts department, providing factory-trained servicing, genuine Ford parts, warranty administration, and Ford National Roadside Assistance extended through eligible scheduled services.
The core technological platform is Ford OEM-supplied: FordPass Connect, SYNC infotainment, Ford Co-Pilot360 safety technology, the Ranger Tough platform, and access to Ford's electrified range (Mustang Mach-E, E-Transit, Ranger PHEV). Q Ford overlays a digital sales layer via the Dealer Studio website platform that enables online browsing, $255 online reservations, virtual vehicle demonstrations via Skype/Facetime, and Australia-wide delivery — a hybrid model that combines traditional showroom retail with e-commerce capability. Marketing is executed through organic SEO, Google AdWords, Facebook integration, and email/SMS direct marketing.
Revenue is generated through five streams: new and used vehicle sales (gross margin on wholesale-retail spread), service and repair labor/parts, genuine Ford parts and accessories, finance and insurance commissions on Ford Finance arrangements, and trade-in transactions. The dealership maintains a horizontal segmentation approach across three primary customer cohorts: retail consumers (primary), business fleet customers (primary), and government fleet customers (secondary), with dedicated fleet specialists and a tiered Blue/Silver/Gold/Platinum fleet program. No institutional investment, venture capital backing, or public listing is identified.
Q Ford firmographics
Firmographics- Name
- Q Ford
- Legal name
- Q Automotive
- Website
- https://qford.com.au
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Q Ford is a privately held authorized Ford dealership in Springwood, Queensland, selling new, demo, and used Ford vehicles across an Australia-wide online channel, supplemented by a three-location service network and parts operation serving retail consumers, business fleets, and government customers.
- Ownership category
- akta.pro rank
Where Q Ford is headquartered
LocationHeadquarters
- HQ city
- Springwood
- HQ country
- Australia
- HQ region
- Oceania
Offices5 records
Markets served
Q Ford business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Vehicle Sales: New Ford vehicles, demonstration vehicles, and used vehicles (including other brands traded in). Revenue from the margin between wholesale acquisition and retail sale prices.
- Vehicle Servicing and Repairs: Factory-trained technicians servicing Ford vehicles using specialized diagnostic equipment. Revenue from labour and parts for scheduled services and repairs.
- Genuine Ford Parts and Accessories: OEM spare parts and accessories sales for Ford vehicles.
- Finance and Insurance: Ford Finance solutions and insurance products, earning commission on financing arrangements and insurance referrals.
- Trade-in Vehicles: Purchase of customer vehicles as trade-ins, which are then reconditioned and sold as used vehicles.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | New Ford Vehicles |
| One time/ perpetual license | Pay-as-you-go | Used Vehicles |
| One time/ perpetual license | Pay-as-you-go | Demonstrator Vehicles |
| One time/ perpetual license | Multi-year contract | Fleet Sales |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Q Ford product offering
Product offeringCore offering
Q Ford is an authorised Ford dealership in Springwood, Queensland that sells new, demonstrator, and used Ford vehicles alongside other trade-in brands, complemented by factory-authorised servicing, genuine Ford parts and accessories, finance and insurance solutions, fleet programs, warranty support, and roadside assistance. The dealership combines a physical showroom with an online sales platform offering virtual demonstrations via Skype/Facetime and Australia-wide home delivery.
Product overview
Q Ford is a Ford dealership in Springwood, QLD operating as a single-location franchise dealer. The core offering consists of New Ford Vehicles (Ranger, Everest, Mustang, Transit, F-150, Transit Custom, E-Transit), Demo Ford Vehicles, and Used Ford Vehicles alongside complementary services. The service portfolio includes Ford Finance for financing solutions, Ford Servicing at multiple locations (Springwood, Beenleigh, Mansfield), Genuine Ford Parts and Accessories, Fleet Services with tiered Business Fleet program (Blue/Silver/Gold/Platinum levels), Ford Warranty (Ford Express New Vehicle Warranty), and Ford National Roadside Assistance with Auto Club Lifestyle Membership. The dealership also facilitates online sales with video demonstrations via Skype or Facetime and Australia-wide delivery.
Differentiator
Problem solved
Functional benefit
Products and services
- New Ford Vehicles Sale of brand new Ford vehicles including Ranger, Everest, Mustang, Transit, F-150, Transit Custom, Mustang Mach-E, E-Transit, and Ranger PHEV models for retail and commercial buyers, with prices ranging from approximately $44,000 to over $137,000.
- Demo Ford Vehicles Demonstrator Ford vehicles sold at reduced prices for immediate purchase, including Ranger Super Duty XLT, Everest Active, and F-150 XLT. Prices available upon enquiry.
- Used Vehicles Pre-owned Ford vehicles plus trade-in vehicles from other manufacturers (Kia, Toyota, Mazda, Hyundai, Holden, Isuzu, MG, Nissan, Subaru, Suzuki, Volkswagen, Audi and others), priced from approximately $29,990 to $119,888, with online $255 reservation deposit.
- Ford Finance Financing solutions and insurance products arranged through Ford Financial Services, offering flexible payment options to assist customers in purchasing new, demo, or used vehicles.
- Ford Servicing Factory-trained technicians providing scheduled maintenance and mechanical repairs using specialised Ford diagnostic equipment at three service centre locations (Springwood, Beenleigh, Mansfield), including courtesy pick-up and drop-off service.
- Genuine Ford Parts and Accessories OEM spare parts, tools, and accessories that meet Ford's quality standards for vehicle maintenance, repair, and customisation, available through the Springwood parts department.
- Fleet Services Dedicated fleet specialist providing customised fleet plans with tiered Blue (1-4 vehicles), Silver (5-24), Gold (25+), and Platinum levels, including recommended customer discounts, service loan cars, dedicated support, and Ford National Roadside Assistance eligibility for business and government fleet customers.
- Ford Warranty Ford Express New Vehicle Warranty covering new, demonstrator, and service loaner vehicles, plus Parts and Accessories warranty, provided with each eligible vehicle purchase.
- Ford National Roadside Assistance 24/7 roadside assistance program covering flat battery replacement, out of fuel help, flat tyre changes, lockout support, mechanical breakdown aid, towing, bogged vehicle extraction, and off-road rescue; included with vehicle purchase and following each eligible scheduled service.
Quantifiable outcome
- Ford Express New Vehicle Warranty with purchase
- +2 more outcomes
Companies that use Q Ford
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Q Ford technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Q Ford partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Ford Motor CompanycoreQ Ford is an authorised Ford dealer representing Ford Motor Company in the Springwood/Logan region of Queensland. As a franchised dealer, Q Ford sells new Ford vehicles, provides factory-authorised service and repairs, sells genuine Ford parts, and represents Ford's brand. The partnership includes access to Ford's vehicle evaluation program, warranty support, Ford National Roadside Assistance program, and Ford Business Fleet program.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Q Ford competitors and assessment
Company assessmentBroad incumbents
- Carvana Co. US online-first used vehicle retailer with home delivery and virtual vehicle tours. The closest publicly traded analogue to Q Ford's online purchase-with-delivery model, though much larger and used-only. Useful reference for online-dealership unit economics.
- Eagers Automotive: Australia's largest automotive retailer (ASX: APE), operating hundreds of new-vehicle dealerships across multiple brands including Ford. Directly comparable as a franchised auto retailer, though materially larger, multi-brand, and publicly listed.
Others
- Auto1 Group: European online platform for used-vehicle procurement and dealer-to-dealer wholesale. Adjacent to Q Ford's trade-in and used-vehicle reconditioning operations; not a direct retail competitor but a structural comp for digital used-car supply chains.
- Drive Marketplace (Nine Entertainment): Major Australian automotive research and listings platform owned by Nine Entertainment. Comparable as a digital channel that influences new-vehicle buying journeys and competes for OEM co-op marketing dollars.
- Carsales.com: Australia's largest online automotive marketplace (ASX: CAR). Not a competitor for vehicle sales but a key channel and price-transparency platform that shapes Q Ford's pricing and inventory strategy, and powers parts of the digital funnel.
Direct peers
- Peter Warren Automotive Group: Australian multi-brand automotive dealer group (ASX: PWR) operating Ford and other franchises across NSW and Queensland. Closely comparable multi-brand retail dealer with franchised OEM relationships, service centres, and finance/F&I income.
- Q Suzuki: Adjacent franchise operating under the same Q Automotive parent group (legal name per privacy policy), sharing the Springwood location and contact infrastructure. Most directly comparable operating peer given shared ownership, shared overhead, and parallel franchised-dealer business model.
- Trivett Classic Cars: Australian multi-brand automotive dealer group operating luxury and volume franchises in Sydney/NSW, including servicing, parts, and finance. Comparable franchised dealer model with multiple service points and F&I revenue streams.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Q Ford social profiles
Digital presenceQ Ford financial estimates
Financial estimateRevenue estimate
Valuation estimate
Q Ford leadership team
Management profileNumber of profiles
Q Ford subsidiaries and ownership
Company hierarchySubsidiaries4 records
Q Ford funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Q Ford M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Q Ford
What does Q Ford do?
Q Ford is an authorised Ford dealership in Springwood, Queensland that sells new, demonstrator, and used Ford vehicles alongside other trade-in brands, complemented by factory-authorised servicing, genuine Ford parts and accessories, finance and insurance solutions, fleet programs, warranty support, and roadside assistance. The dealership combines a physical showroom with an online sales platform offering virtual demonstrations via Skype/Facetime and Australia-wide home delivery.
Is Q Ford a public or private company?
Q Ford is a private company. It is classified as unknown and is currently operating.
When was Q Ford founded?
Q Ford was founded in -1. It employs 1 to 10 people.
Where is Q Ford based?
Q Ford is headquartered in Springwood, Australia, in the Oceania region.
How does Q Ford make money?
Five revenue lines are on record. Vehicle Sales are the primary driver. The others are vehicle Servicing and Repairs, genuine Ford Parts and Accessories, finance and Insurance and trade-in Vehicles.
Who are Q Ford's main competitors?
Broad incumbents on record are Carvana Co. and Eagers Automotive. Others are Auto1 Group, Drive Marketplace (Nine Entertainment) and Carsales.com. Direct peers are Peter Warren Automotive Group, Q Suzuki and Trivett Classic Cars.
Does Q Ford have an API?
No public API is recorded for Q Ford.