qing bai academie voor chinese geneeskunde

What qing bai academie voor chinese geneeskunde does

Qing Bai Academie voor Chinese Geneeskunde (legal name: Academie voor Chinese Geneeswijze Qing-Bai) is a private Dutch educational institution specializing in Traditional Chinese Medicine (TCM), founded in 1992 and headquartered in Amersfoort with its main campus in Driebergen-Rijsenburg. It operates as the largest TCM education provider in Europe, with 10,000+ alumni and four physical campuses across the Netherlands (Utrechtse Heuvelrug, Amsterdam, Breda, Nijmegen). Its portfolio covers HBO-level professional programs in Classical Acupuncture, Chinese Herbal Medicine (Kruiden Therapie), TuiNa Therapy, and Western Medical Foundations, plus specialized offerings in Zhineng Qigong and the hybrid TCM Lifestyle Coach program.

The core technology is a hybrid learning management system built around the Studiebord student portal, which combines asynchronous pre-class online modules (POT/OT), synchronous digital live-streamed lessons with attendance tracking, and a 10-minute PEP-toets readiness quiz administered before each class. Delivery spans in-person instruction across four campuses, bi-weekly livestream access, and an ecosystem of self-paced online training modules for practicing therapists. The didactic methodology was developed in collaboration with VU Amsterdam.

The business model is direct-to-consumer tuition-based, with one-time fees per program (€1,193–€4,544), supplemented by examination fees, continuing education (bijscholingen) delivered via webinars and self-paced online modules, and occasional international study trips. Programs are VAT-exempt under CRKBO registration; revenue is distributed across an SMB/individual student base with no enterprise contracts. The academy is governed as a collective of instructors with a 9-person secretariat staff and 30+ contracted/affiliated practitioners delivering teaching.

Name

qing bai academie voor chinese geneeskunde

Legal name

Academie voor Chinese Geneeswijze Qing-Bai

Website

https://qing-bai.nl

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Short description

Academie Qing-Bai is a Dutch private educational institution, founded in 1992, that delivers CPION-accredited HBO-level training in Traditional Chinese Medicine (acupuncture, herbal therapy, TuiNa, Qigong, lifestyle coaching) to aspiring and practicing TCM therapists across four Netherlands campuses and online.

Ownership category

akta.pro rank

Headquarters

HQ city

Driebergen-Rijsenburg (Utrechtse Heuvelrug)

HQ country

Netherlands

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Tuition fees - full educational programs: Primary revenue stream from multi-year and one-year professional programs (e.g., TuiNa Therapie €2,396/year, Kruiden Formules €1,193, TCM Lifestyle Coach €4,544). Programs are priced as one-time course fees, not recurring subscriptions.
2. Examination and certification fees: Fees for exams, re-examinations (€55 per re-sit), and issuance of certificates, diplomas, and replacement documents (starting at €45 for reprints).
3. Study trips and international programs: Revenue from organized study trips to China (e.g., Chengdu, November 2026) and potentially to Pacific College San Diego, including program fees for multi-day international educational experiences.
4. Continuing education (bijscholingen / nascholingen): Shorter-format courses and webinars for practicing TCM therapists, covering specialized topics (e.g., gynecological conditions, pain management, herbal formulas). Accredited by professional associations.
5. Online training subscriptions: Pre-recorded online training modules (e.g., 15h 16min, 11h 40min, 14h 48min durations) offered as accredited self-paced continuing education for TCM practitioners.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels9 records

Core offering

Academie Qing-Bai delivers HBO-level vocational training and continuing education in Traditional Chinese Medicine (TCM), including professional programs in acupuncture, Chinese herbal medicine, and TuiNa therapy, supplemented by the TCM Lifestyle Coach program, Zhineng Qigong, Western medical foundations, and short continuing education courses. Programs are delivered through a hybrid model combining pre-class online preparation, in-person lessons across four Dutch campuses, and digital live lessons, with all programs CPION-accredited and recognized by Dutch professional associations.

Product overview

Academie Qing-Bai offers a comprehensive portfolio of Traditional Chinese Medicine (TCM) education programs, primarily structured as a core training pathway supplemented by specialized advanced courses and continuing education. The foundational pathway includes the Basis Vakopleiding (HBO-level foundation) leading to professional vocational training in Klassieke Acupunctuur, Kruiden Therapie, and TuiNa Therapie. The academy also provides standalone programs such as TuiNa Massage (12-day basics), Zhineng Qigong, and the TCM Lifestyle Coach. Advanced and continuing education offerings include Kruiden Formules (herbal formulas), Voedingsleer (nutrition), Westerse Medische Basiskennis, and Zhineng Qigong Docent. The academy provides extensive bijscholingen (continuing education) for practicing therapists, internal and external clinical internships, and digital learning options including live online lessons and webinars. Programs are delivered at multiple Dutch locations (Utrechtse Heuvelrug, Amsterdam, Breda, Nijmegen) and online.

Differentiator

Problem solved

Functional benefit

Products and services

• Basis Vakopleiding Chinese Geneeskunde
• Klassieke Acupunctuur
• Kruiden Therapie
• TuiNa Therapie
• Westerse Medische Basiskennis
• Zhineng Qigong

Quantifiable outcome

• Graduates qualify for health insurance reimbursability through Dutch health insurers by meeting professional association registration requirements (NVA, Zhong, NWP, VBAG, FAGT, SVN, Platform CGZ)
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eleven partnerships are on record, tiered core, major and minor.

• CGO-FONG (Branchevereniging voor Geaccrediteerde Opleiders Complementaire Zorg)coreOthersCGO-FONG is the branch organization for accredited educators in complementary healthcare (CAM sector) in the Netherlands. Only programs accredited by CPION or SNRO can become members. Qing-Bai has been a member since 1996. The organization helps members maintain accreditations essential for therapist reimbursement by health insurers, and serves as a dialogue partner with professional associations and insurers to strengthen the position of complementary healthcare providers.
• CPION (Centrum voor Post Initieel Onderwijs Nederland)coreOthersCPION is the Dutch accreditation body for post-initial education. Qing-Bai's professional programs are accredited by CPION as official HO-Registeropleidingen at HBO-level, and graduates are entered into the abituriëntenregister of Stichting Hoger Onderwijs (SHO). This accreditation is essential for health insurance reimbursability.
• CRKBO (Centraal Register Kort Beroepsonderwijs)coreOthersCRKBO is the Dutch register for short vocational education institutions. Qing-Bai's CRKBO registration qualifies the institution for VAT (BTW) exemption on all course fees, keeping tuition costs lower for students.
• TCM-Hospital QingDao and Jinan (China)majorStrategic or Co-development PartnerQing-Bai maintains close contacts with TCM hospitals in QingDao and Jinan. The institutions regularly organize exchange programs and biennial study trips to China, providing students with immersive exposure to traditional Chinese medicine practice in its country of origin.
• Pacific College San Diego (USA)minorStrategic or Co-development PartnerEvery two years, a group of Qing-Bai students travels to Pacific College San Diego for clinical internships. Pacific College, a full-time TCM education institution, has several clinics where students can practice under expert supervision. Pacific College lecturers also regularly serve as guest instructors at Qing-Bai.
• NRTO (Nederlandse Raad voor Training en Opleiding)minorOthersNRTO is the Dutch branch organization for private educational institutions with over 900 members. Qing-Bai is a member. NRTO advocates for private educators' interests with Dutch ministries, parliament, education unions, and social partners.
• Arbeitsgemeinschaft für Klassische Akupunktur und Traditionelle Chinesische Medizin (Germany)minorStrategic or Co-development PartnerGerman umbrella organization for acupuncture schools. They warmly invite Qing-Bai students to attend the annual TCM spring congress in Rothenburg, Germany, where Qing-Bai lecturers deliver presentations. This provides an international networking and continuing education opportunity for students.
• Vrije Universiteit Amsterdam (Teaching Methodology)minorStrategic or Co-development PartnerQing-Bai's teaching staff developed a new study didactics methodology in collaboration with the VU Amsterdam's education institute, incorporating study planning and a lesson model centered on student preparation. This methodology includes structured lesson materials with extensive instructions, forming the core of Qing-Bai's pedagogical approach.
• NEN - Nederlands NormalisatieinstituutminorStrategic or Co-development PartnerQing-Bai is a member of NEN (membership nr. 330249) and actively participates in the development of ISO quality standards for Traditional Chinese Medicine, contributing to international quality frameworks for the TCM profession.
• NVTCG Zhong, NVA, NWP, VBAG, FAGT, SVN, Platform CGZ (Professional Associations)coreOthersAll major Dutch professional associations for TCM and complementary medicine practitioners have approved Qing-Bai as a qualified training provider. These associations require graduates from accredited programs for membership, which in turn enables health insurance reimbursability for patients. Qing-Bai's full continuing education offerings are also under ongoing supervision of these associations.
• KABIZ (Kwaliteitsregistratie en Accreditatie Beroepsbeoefenaren in de Zorg)minorOthersKABIZ is the Dutch quality registry and accreditation body for healthcare professionals. The TCM Lifestyle Coach program is accredited as a post-HBO program through KABIZ, enabling graduates to register with BLCN (Beroepsvereniging Leefstijlcoaches Nederland).

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Akademie für Ganzheitsmedizin: German complementary and integrative medicine training institution offering accredited CAM education across multiple disciplines. Comparable as a DACH-region private education provider serving the German-speaking TCM/complementary medicine market that Qing-Bai also reaches through its German TCM Congress participation.
• Northern College of Acupuncture: UK-based professional acupuncture and TCM school offering vocational training comparable to Qing-Bai's acupuncture and herbal medicine pathways. Operates under a different UK regulatory framework but serves a similar niche of adult learners seeking accredited TCM credentials for clinical practice.

Direct peers

• Five Branches University: US-based TCM and integrative medicine school with programs in classical acupuncture, Chinese herbal medicine, and medical qigong. Comparable in offering multi-year professional TCM diplomas with clinical internships, small cohort sizes, and a focus on integrating Eastern and Western medical foundations.
• Bastyr University: US-based accredited natural medicine university offering programs in acupuncture and East Asian medicine alongside naturopathic medicine. Comparable as a regulated higher-education institution teaching TCM within an evidence-based integrative framework, targeting similar career-changer demographics.
• Shenzhou Open University of TCM: The most direct comparable: a Dutch-based TCM education institution offering HBO-level accredited programs in acupuncture, herbal medicine, and Tuina. Operates in the same regulatory environment (CPION/CRKBO), serving overlapping prospective students in the Netherlands, and competing for the same pool of CPION-accredited TCM educators.
• International College of Oriental Medicine (ICOM): A UK-based TCM education institution offering accredited programs in acupuncture, herbal medicine, and TCM theory. Comparable as a European TCM school delivering professional vocational training with similar course structures, accreditation requirements, and target audience of adult career-changers entering complementary medicine.
• Atlantic Institute of Oriental Medicine: US-based accredited TCM school offering master's programs in acupuncture and herbal medicine with an integrated Western medical foundations curriculum. Comparable in delivering multi-year professional TCM diplomas combining Eastern theory with Western medical science for clinical practice.
• Emperor's College of Traditional Oriental Medicine: US-based accredited TCM school offering master's-level programs in acupuncture and herbal medicine. Directly comparable in curriculum structure (TCM theory, acupuncture, Chinese herbal formulas, clinical internships) and in serving aspiring professional TCM practitioners.
• Yo San University of Traditional Chinese Medicine: US-based TCM university offering accredited acupuncture and herbal medicine programs with strong emphasis on qigong and family lineage tradition. Comparable in teaching classical TCM foundations with substantial qigong curriculum, mirroring Qing-Bai's Zhineng Qigong track.
• Pacific College of Health and Science: US-based TCM and integrative health college with multiple campuses, explicitly named as a Qing-Bai partnership destination for biennial clinical internships. Direct overlap in acupuncture, herbal medicine, and Tuina curricula; Pacific College lecturers also serve as guest instructors at Qing-Bai.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/academieqingbai
• Facebookfacebook.com/academieqingbai
• Instagraminstagram.com/academieqingbai
• LinkedInlinkedin.com/company/qing-bai-academie-voor-chinese-geneeskunde

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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