QRC
- Company typePrivate
- Founded2006
- HeadquartersQueenstown, Otago, New Zealand
- Headcount101–250
- GTM typeB2C
- OfferingServices
QRC firmographics
Firmographics- Name
- QRC
- Legal name
- Queenstown Resort College Ltd
- Website
- https://qrc.ac.nz
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Where QRC is headquartered
LocationHeadquarters
- HQ city
- Queenstown, Otago
- HQ country
- New Zealand
- HQ region
- Oceania
Offices3 records
Markets served
QRC business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Diploma Program Tuition: Revenue from 21-month diploma programs in Hospitality Management and Adventure Tourism Management with tuition fees and scholarship programs
- Technology Short Courses: Revenue from short technology courses including Machine Learning, Data Analytics, Cloud Computing, AI courses with varying durations from 3-16 weeks
- Scholarships: National Scholarships worth $6,000 each awarded to four students annually (two per diploma program)
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Machine Learning Full Course (16-weeks) |
| Subscription | Multi-year contract | Machine Learning Fundamentals (10-Weeks) |
| Subscription | Multi-year contract | Data Analytics Full Course (13-weeks) |
| Subscription | Multi-year contract | Data Analytics Fundamentals (10-weeks) |
| Subscription | Multi-year contract | Cloud Computing Full Course (16-weeks) |
| Subscription | Multi-year contract | Cloud Fundamentals (13-weeks) |
| Subscription | Multi-year contract | Computing Fundamentals (3-weeks) |
| Subscription | Multi-year contract | Elective Courses (3-5 weeks) |
| Other | Annual | National Scholarships |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
QRC product offering
Product offeringCore offering
QRC (Queenstown Resort College) is a New Zealand private tertiary education institution delivering Level 6 diplomas in Hospitality Management and Adventure Tourism Management (21 months each) along with a portfolio of NZQA-approved technology micro-credentials covering machine learning, data analytics, cloud computing, and generative AI (ranging from 3 to 16 weeks). Programs blend theory, practical learning, and industry internships, and are delivered on campuses in Queenstown and Tai Tokerau (Bay of Islands) with four intakes per year.
Product overview
QRC (Queenstown Resort College) is New Zealand's premier educational institution offering diplomas, micro-credentials, and short courses across tourism, hospitality, and technology disciplines. The technology portfolio comprises a comprehensive suite of micro-credentials including Machine Learning Fundamentals, Data Analytics Fundamentals, Cloud Fundamentals, Computing Fundamentals, and specialized follow-on courses (Responsible AI, Machine Learning Team Project, Prompt Engineering for Dashboard Reporting, Practical Cloud Cybersecurity). Core technology courses span Machine Learning/AI (10 weeks), Data Analytics (10 weeks), Cloud Computing (10 weeks), and short-format offerings including Leveraging Generative AI (5 weeks), AI For Business (half-day), and AI Mastery Workshop (full-day). Traditional hospitality and adventure tourism diplomas (Level 6, 21 months each) incorporate internships. Short business courses include AI Course for Businesses and Ambassador Programme. Programs range from 3 weeks to 21 months, with multiple intake windows annually. NZQA Category 1 Provider with Excellent rating in 2022 EER.
Differentiator
Problem solved
Functional benefit
Products and services
- Diploma in Hospitality Management (Level 6)
Quantifiable outcome
- Graduates secure positions in leading hospitality and tourism organizations globally
- +3 more outcomes
Companies that use QRC
Customer profileNamed customers14 records
Segments5 records
Ideal customer profiles5 records
QRC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature3 records
QRC partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Air New ZealandcoreAir New Zealand partnership delivers benefits for QRC's Tai Tokerau campus in the Bay of Islands. The airline provides Top Student Awards for each graduation class, study grants to incentivize student excellence, paid internship roles during study, and post-study employment opportunities.
- Whakatipu Hangarau TrustcoreRoger Sharp founded this trust ('Queenstown technology' in te reo) to develop and implement a 10-20 year strategy for Queenstown's tech sector. The trust supports QRC's machine learning course as part of building a sustainable tech ecosystem in the region.
- Neil JacobsteincoreLocal artificial intelligence guru who proposed the machine learning course when on the former mayor Jim Boult's regenerative recovery advisory group after COVID border closures. He and Roger Sharp took the idea to QRC.
- Ministry of Business, Innovation and EmploymentminorMBIE CEO Carolyn Tremain lent establishment director Ron Clink to the Whakatipu Hangarau Trust for 18 months to help develop the tech sector strategy.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
QRC competitors and assessment
Company assessmentEmerging players
- BrainStation: Global tech education provider offering short courses and bootcamps in AI, data, cloud, and software engineering with corporate training programs. Comparable to QRC's tech micro-credential suite and corporate AI training offerings.
- Yoobee Colleges: New Zealand-based private tertiary provider specializing in creative and technology disciplines (animation, design, software development, AI). Comparable to QRC's tech micro-credential portfolio — both target career changers with short-format, industry-aligned tech courses in the NZ market.
- Flatiron School: US-based tech education provider offering bootcamps and short courses in software engineering, data science, and AI/ML. Comparable to QRC's technology course portfolio in learner profile (career changers, upskillers) and focus on emerging tech (ML, cloud, data).
- Le Wagon: Global coding and data science bootcamp offering intensive short-format programs in web development, data science, and AI. Comparable to QRC's ML/AI micro-credentials in target audience (career changers) and short-course delivery model.
- General Assembly: Global provider of short-format tech training (data, software engineering, AI, cloud) targeting career changers and upskillers. Comparable to QRC's technology micro-credentials — both sell short-duration, outcome-focused tech courses to non-traditional learners and corporate clients.
Broad incumbents
- Southern Institute of Technology (SIT): Large New Zealand government-funded polytechnic offering a broad portfolio of diplomas and degrees including hospitality, tourism, and IT. Comparable as an NZ tertiary provider competing for the same domestic student base, though SIT operates at significantly larger scale and broader scope.
Direct peers
- Pacific International Hotel Management School (PIHMS): New Zealand-based private hotel management school offering diploma and degree pathways with industry internships. Closest direct domestic peer to QRC's Hospitality Management offering, competing for the same domestic and international student pool in NZ.
- Swiss Hotel Management School (SHMS): Swiss-based hospitality school operated by Swiss Education Group offering diploma and degree programs in hotel and hospitality management. Comparable to QRC in program structure (diploma + internship) and target learner (aspiring hospitality professionals seeking global careers).
- Les Roches International School of Hotel Management: Globally recognized Swiss hospitality management school offering diploma and degree programs with mandatory internships. Direct peer to QRC's Hospitality Management diploma — both target career-ready hotel/hospitality professionals through blended theory and industry placement.
Regional players
- Blue Mountains International Hotel Management School (BMIHMS): Australian-based hospitality management school offering Swiss-quality Australian degrees with industry placements in Australia and internationally. Regional peer to QRC's Hospitality Management diploma, serving a similar Asia-Pacific student base with comparable internship-led programs.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
QRC social profiles
Digital presenceQRC compliance and trust
Trust signalCompliance2 records
QRC financial estimates
Financial estimateRevenue estimate
Valuation estimate
QRC leadership team
Management profileNumber of profiles
Profiles3 records
QRC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
QRC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about QRC
What does QRC do?
QRC (Queenstown Resort College) is a New Zealand private tertiary education institution delivering Level 6 diplomas in Hospitality Management and Adventure Tourism Management (21 months each) along with a portfolio of NZQA-approved technology micro-credentials covering machine learning, data analytics, cloud computing, and generative AI (ranging from 3 to 16 weeks). Programs blend theory, practical learning, and industry internships, and are delivered on campuses in Queenstown and Tai Tokerau (Bay of Islands) with four intakes per year.
Is QRC a public or private company?
QRC is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was QRC founded?
QRC was founded in 2006. It employs 101 to 250 people.
Where is QRC based?
QRC is headquartered in Queenstown, Otago, New Zealand, in the Oceania region.
How does QRC make money?
Three revenue lines are on record. Diploma Program Tuition is the primary driver. The others are technology Short Courses and scholarships.
Who are QRC's main competitors?
Emerging players on record are BrainStation, Yoobee Colleges, Flatiron School, Le Wagon and General Assembly. Southern Institute of Technology (SIT) is listed as a broad incumbent. Direct peers are Pacific International Hotel Management School (PIHMS), Swiss Hotel Management School (SHMS) and Les Roches International School of Hotel Management. Blue Mountains International Hotel Management School (BMIHMS) is listed as a regional player.
Does QRC have an API?
No public API is recorded for QRC.