What Qrius does

Qrius is a privately held Dutch market research bureau headquartered in Amsterdam that specializes exclusively in young target audiences. The firm focuses on children (0–12 years), youth (12–18 years), and young adults (18–29 years), and also conducts research among parents and teachers who influence or decide for these groups. It operates under the consumer-facing sub-brand Jongerenonderzoek.nl, which surfaces annual studies, scientific analyses, and a downloadable sample report as top-of-funnel marketing assets.

The company's core offering is custom qualitative and quantitative research conducted on behalf of clients, complemented by strategic advisory, presentations, trainings, and workshops. No proprietary technology platform, software product, or AI/ML pipeline is disclosed; the asset base is human expertise, proprietary research methodologies, and 25 years of accumulated longitudinal insight into Dutch youth behavior. Qrius is led operationally by named principals Paul Sikkema and Henna Bongers.

Qrius generates revenue through bespoke professional-services engagements (B2B research and advisory projects) with organizations seeking insights into Dutch young consumers. Its go-to-market is consultative and direct, with client contact via phone (020 – 419 71 23), email ([email protected]), and the corporate website. The company is privately held, has no disclosed funding, parent entity, or subsidiaries, and operates solely within the Netherlands.

Name

Qrius

Legal name

Qrius

Website

https://qrius.nl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Qrius is a privately held Amsterdam-based market research bureau specializing in custom qualitative and quantitative research on Dutch children, youth, and young adults (0–29), serving brand marketers and agencies seeking insights into young consumers and their influencers.

Ownership category

akta.pro rank

Product category

Market Research Services

NAICS

Marketing Research and Public Opinion Polling (54191), Marketing Consulting Services (541613), Research and Development in the Social Sciences and Humanities (54172)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Social & Digital Insights (Social Listening, Online Community Research) (MPAAALAK)

Keywords

• Youth market research
• Consumer insights
• Qualitative research
• Quantitative research
• Strategic advisory

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Custom Market Research Services: Qrius conducts high-quality custom research on request from clients, both qualitative and quantitative in nature. They provide strategic advice based on research findings to help clients succeed with young target audiences. Additional revenue streams include presentations, trainings, and workshops.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Qrius is a Dutch market research bureau that conducts custom qualitative and quantitative research on behalf of clients, focused exclusively on young target audiences — children (0-12), adolescents (12-18), and young adults (18-29) — and the adults who influence them such as parents and teachers. On top of bespoke research projects, the firm delivers strategic advisory, presentations, trainings, and workshops derived from its research, and provides ongoing updates, data, and analyses to keep clients informed about developments in these demographics.

Product overview

Qrius is a market research bureau offering a unified suite of services focused on youth demographics (children 0-12, adolescents 12-18, and young adults 18-29) and related adult audiences such as parents and teachers. The core offering consists of custom qualitative and quantitative research conducted on client request, complemented by strategic advisory services to drive success with young target groups. Additional offerings include presentations, training sessions, and workshops, along with ongoing updates and data analyses to keep clients informed about youth market developments.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Research Services (Onderzoek op maat) Bespoke qualitative and quantitative market research projects commissioned by clients, focused on children (0-12), adolescents (12-18), young adults (18-29), and related adults such as parents and teachers in the Netherlands.
• Strategic Advisory Services Strategic consulting based on Qrius' research findings, intended to help clients achieve demonstrable success with young target audiences.
• Presentations, Training, and Workshops Educational and training sessions delivered by Qrius to help client organizations understand and engage with young target groups, based on the firm's research and insights.
• Updates, Data and Analyses Ongoing research updates, data, and analyses provided by Qrius to keep clients informed about developments within young target demographics in the Netherlands.

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Direct peers

• Veldkamp: Dutch market research firm specializing in both qualitative and quantitative research methods, directly comparable in service offering and target market to Qrius.
• Ruigrok NetPanel: Dutch market research firm offering custom research and panel-based insights, comparable to Qrius's custom qualitative and quantitative research services.
• DVJ Insights: Dutch market research and consulting firm delivering custom research, insights, and advisory services to brands and organizations, with a comparable B2B research model.
• Motivation: Dutch research and consulting firm operating in consumer, social, and societal research, comparable in size and bespoke research positioning in the Netherlands.
• Newcom Research & Consultancy: Dutch full-service market research firm offering custom qualitative and quantitative research across multiple sectors, directly comparable to Qrius's bespoke research service model.
• Bureau Jeugd & Media: Dutch research and advisory firm specifically focused on youth and media consumption, making it the closest direct peer to Qrius's youth-focused research mission in the Netherlands.

Broad incumbents

• Ipsos: Global market research leader with established youth, family, and Gen Z research offerings in the Netherlands, operating as a broad incumbent that competes with boutique specialists like Qrius on enterprise briefs.
• YouGov: Global panel-based research provider with significant youth and generational insights coverage, competing indirectly with Qrius for Dutch client research budgets.
• GfK: Global market research firm with consumer and youth research capabilities, serving as a broad incumbent that competes with Qrius for research projects in the Netherlands.
• Kantar: Global research and insights firm with extensive media, consumer, and youth-related research capabilities, serving as a broader incumbent alternative to Qrius's specialized offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/qrius

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Qrius