Quality Custom

What Quality Custom does

Quality Custom Inc. is a privately held, family-owned specialty commercial construction contractor founded by John Watrach Sr. and now led by his son, Johnny Watrach Jr. Headquartered in Wauconda, Illinois, the company has operated for more than 30 years and serves the greater Chicago/Northern Illinois market, with limited operations in southeastern Wisconsin. Its core technical offering is a four-trade unified service package: metal stud and track framing, drywall hanging/finishing and taping, acoustical ceiling systems, and finish carpentry, supported by ancillary services such as tenant improvements, painting, selective demolition, and facility maintenance. The business emphasizes in-house estimators, foremen, and carpenters coordinating these trades under a single contract to eliminate the client's need to manage multiple vendors.

The company's revenue model is project-based and quote-driven: work is won through competitive bidding and negotiated contracts, with pricing varying by scope, materials, and labor. Go-to-market is direct field sales supplemented by an SEO-led digital presence (approximately 40+ location-specific landing pages), a project portfolio site, and customer testimonials. Customer segments span car dealerships, corporate offices, restaurants, retail, education, industrial, multifamily, and ground-up commercial construction, with named enterprise and mid-market clients including Xfinity, Ford, Shake Shack, Hyundai, Zebra Technologies, JLL, Edward Jones, J.Crew, Olive Garden, Buffalo Wild Wings GO, Volkswagen, and Nike. Distribution is direct to end customers and through general-contractor subcontractor relationships; no channel partners, resellers, or external funding are used.

The operating profile is that of a lean, relationship-driven subcontractor with roughly 36 employees, no disclosed revenue, and no M&A or capital-raising activity. The company currently hires across estimator and skilled-trade roles, indicating near-term capacity expansion. Competitive positioning is built on multi-generational family ownership, long-tenured client relationships (including 9+ year repeat engagements), and a diversified national-brand project portfolio that functions as a trust credential in local competitive bid processes.

Name

Quality Custom

Legal name

Quality Custom Inc.

Website

https://qualitycustom.net

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Quality Custom is a family-owned specialty commercial construction contractor based in Wauconda, Illinois, providing metal framing, drywall, acoustical ceilings, and carpentry services to enterprise and mid-market clients across the greater Chicago and Northern Illinois market.

Ownership category

akta.pro rank

Product category

Commercial Construction Services

NAICS

Specialty Trade Contractors (238), Painting and Wall Covering Contractors (23832), Custom Architectural Woodwork and Millwork Manufacturing (337212)

SIC

Construction - Special Trade Contractors (1700)

akta.pro primary industry

Painting, Decorating & Wallcoverings (IMAFANAI)

akta.pro secondary industries

Trim, Baseboards, Crown Molding & Finish Carpentry (HSAPAFAD), Millwork & Finish Carpentry (Trim, Molding, Wainscoting) (HSAPAIAG)

Keywords

• Commercial construction services
• Metal framing systems
• Drywall installation
• Acoustical ceilings
• Commercial carpentry

Headquarters

HQ city

Wauconda

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Commercial Construction Services: Project-based revenue from commercial construction services including metal framing, drywall systems, acoustical ceilings, and carpentry. Revenue is generated through competitive bidding and negotiated contracts for commercial build-outs, renovations, and new construction projects. Additional services include tenant improvements, painting, selective demolition, and facility maintenance.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Quality Custom is a specialty commercial construction contractor that delivers metal framing, drywall systems, acoustical ceilings, and carpentry services for commercial interior buildouts, renovations, tenant improvements, and ground-up projects. The firm bundles these core trades with add-on services such as painting, selective demolition, and facility maintenance, and serves enterprise and mid-market customers across the greater Chicago/Northern Illinois market.

Product overview

Quality Custom is a specialty commercial construction contractor offering a unified suite of construction services centered on four core capabilities: Metal Framing, Drywall Systems, Acoustical Ceilings, and Carpentry. These core services are delivered through skilled in-house teams of estimators, foremen, and carpenters, supported by a range of add-on services including tenant improvements, painting, facility maintenance, and selective demolition. The company serves diverse market segments including car dealerships, commercial interiors, corporate offices, education, industrial, multifamily, retail, new construction, and restaurants across the greater Chicago metropolitan area.

Differentiator

Problem solved

Functional benefit

Products and services

• Metal Framing Precision-engineered metal stud and track systems for interior walls, ceilings, bulkheads, and load-bearing elements, installed following blueprints with tolerance management and trade coordination. Targeted at commercial general contractors, property owners, and tenants requiring structurally sound interior framing.
• Drywall Systems Complete drywall installation from hanging to taping and finishing, delivering smooth wall surfaces with attention to fire ratings, sound control, insulation, and durability. Targeted at commercial interior buildouts, renovations, and tenant improvements.
• Acoustical Ceilings Installation of commercial-grade acoustical ceiling systems including T-bar, wood, and specialty panels tailored to sound control, aesthetics, and accessibility requirements. Targeted at commercial offices, retail, restaurants, and educational facilities.
• Carpentry Full-service carpentry including rough framing, doors/frames, trim, millwork, and finishing with seamless integration of wood and metal elements. Targeted at commercial interior buildouts and renovations.
• Add-on Construction Services Supplementary construction services including tenant improvements, landlord work, selective demolition, barricades, painting, bathroom accessories, facility maintenance, fire stopping, exterior improvements, and power washing. Targeted at commercial property owners, tenants, and property managers needing scope beyond the core trades.

Quantifiable outcome

• 9+ year ongoing customer relationships for repeat work
• +2 more outcomes

Named customers23 records

Segments9 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• KHS&S Contractors: National commercial specialty contractor delivering drywall, framing, plaster, exterior insulation, and related interior systems. Closely comparable to Quality Custom across core services and commercial customer verticals.
• Acousti Engineering Company of Florida: Specialty contractor focused on commercial drywall, framing, acoustical ceilings, and wall panels. Comparable in core trades and in bundling interior finish work for commercial clients.
• WPI (Western Partitions, Inc.): National specialty contractor delivering metal stud framing, drywall, insulation, and acoustical ceiling systems to commercial clients. Closest direct competitor to Quality Custom across the same core trades and customer mix of offices, retail, healthcare, and education.
• T.J. Wies Contracting: Commercial framing, drywall, and specialty services contractor delivering interior buildouts across the Midwest. Closely comparable on service scope, trade bundling, and mid-market commercial customer base.
• Marek Brothers Systems: Commercial specialty contractor focused on drywall, metal framing, acoustical ceilings, and related interior trades for retail, hospitality, healthcare, and office projects. Directly comparable in service mix and project-based delivery model to Quality Custom.
• F.L. Crane & Sons: Commercial framing, drywall, and insulation specialty contractor with multi-region operations. Direct competitor on the same core trades and similar commercial project delivery.

Regional players

• Menold Construction & Restoration: Illinois-based regional construction firm providing commercial interior buildouts, drywall, and finish services. Comparable in size, geography, and service mix, serving overlapping Chicago-area customers.

Broad incumbents

• Performance Contracting Group: Large national specialty contractor with interior systems, drywall, framing, insulation, and acoustical ceilings across commercial and industrial projects. Overlaps directly with Quality Custom's core services as a much larger incumbent in the same space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/quality-custom

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Quality Custom