What Quality International Assessment Services does

Quality International Assessment Services Ltd (QIA Services) is a privately held, UK-based specialist verification, assessment, awards, and accreditation company founded in 2005 and headquartered in Tewkesbury, Gloucestershire. The firm describes itself as the only independent rating body for the service sector internationally, delivering assessment programs across six verticals: tourism and hospitality, later life, education, travel, leisure and fitness, and rentals. Its portfolio includes registration and compliance programs (Safe Clean Legal, Registration and Licensing), quality programs (Star Ratings, Quality Accredited Company, GREAT4, Mystery Shopping and Benchmarking), and ESG accreditations (REST, wellBme, FARE, and a Global Short Term Rental Industry ESG Initiative). The company also provides bespoke Outsourcing and Projects work.

Name

Quality International Assessment Services

Legal name

Quality International Assessment Services Ltd

Website

https://qualityintourism.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Quality International Assessment Services Ltd (QIA Services) is a UK-based independent accreditation body offering quality ratings, compliance verification, and ESG programs (including REST, wellBme, and FARE) across tourism, rentals, education, travel, later life, and leisure sectors globally.

Ownership category

akta.pro rank

Product category

Quality Assurance and Accreditation Services

NAICS

Other Scientific and Technical Consulting Services (541690)

SIC

Services-Management Services (8741)

akta.pro primary industry

Accreditation Standards, Benchmarking & Framework Organizations (EDADACAJ)

akta.pro secondary industry

Accreditation Evaluation, Peer Review & Site-Visit Organizations (EDADACAI)

Keywords

• Quality assessment services
• Accreditation programs
• Hospitality ratings
• Compliance verification
• ESG certification

Headquarters

HQ city

Not specified

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Assessment and Accreditation Services: Quality verification, assessment, awards and accreditation services delivered across sectors including tourism, hospitality, later life, education, travel, leisure, fitness and rentals. Services include registration and compliance programs (Safe Clean Legal, Registration & Licensing), quality programs (Star Ratings, Quality Accredited Company, GREAT4, Mystery Shopping), ESG programs (REST, wellBme, FARE), and outsourcing/projects.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Quality International Assessment Services (QIA Services) is an independent verification, assessment, awards and accreditation company serving the service sector globally. The company writes bespoke software and delivers a portfolio of quality, registration/compliance, and ESG assessment programs across tourism, hospitality, rentals, later life, education, travel and leisure. Its offerings include star-rating schemes, registration and compliance tools (e.g., Safe, Clean & Legal), ESG accreditations (REST, wellBme, FARE), mystery shopping benchmarking, and bespoke outsourcing projects.

Product overview

QIA Services operates as a multi-product accreditation and quality-assessment platform offering a portfolio of distinct programmes across registration, quality, and ESG. Its core offerings include registration and compliance tools (Safe, Clean & Legal™ and Registration & Licensing), quality assessment schemes (Star Ratings, Quality Accredited Company, GREAT4, Mystery Shopping & Benchmarking), and ESG accreditations (REST, wellBme, FARE, and the Global Short Term Rental Industry ESG Initiative). The company also delivers bespoke software and outsourced project services. These products function as standalone programmes — each serving a distinct compliance, rating, or accreditation need — rather than as a single unified platform with modular add-ons.

Differentiator

Problem solved

Functional benefit

Brands

• Safe, Clean & Legal™: Registration and compliance program for service sector businesses
• Star Ratings
• REST
• wellBme
• FARE
• Great4

Products and services

• Safe, Clean & Legal A compliance and registration program verifying that short-term rental properties meet legal, safety, and cleanliness standards; independently reviewed and deemed compliant with Travalyst criteria.
• Registration & Licencing Supporting businesses in obtaining and maintaining required registrations and licenses for operation within regulated sectors.
• Star Ratings A star-based quality rating system enabling businesses to benchmark their performance against industry standards.
• Quality Accredited Company An accreditation scheme recognising companies that meet defined quality benchmarks across service, environment, and operations.
• GREAT4 A quality assessment program covering multiple operational and service elements to drive continuous business improvement.
• Mystery Shopping & Benchmarking Mystery shopping services used to benchmark customer service quality, providing feedback on staff performance and customer experience.
• REST (Responsible & Ethical Short-Term Rental) An ESG-focused accreditation program for short-term rental operators, independently reviewed and deemed compliant with Travalyst's criteria as of September 2024.
• wellBme An ESG initiative focused on wellbeing, providing assessment and accreditation for organisations prioritising employee and community health.
• FARE An ESG accreditation addressing environmental and social responsibility standards for service-sector businesses.
• Global Short Term Rental Industry ESG Initiative A cross-industry ESG initiative supporting short-term rental operators in meeting global environmental and social governance benchmarks.
• Outsourcing & Projects Bespoke project delivery and outsourcing services tailored to specific client requirements across the service sector.

Quantifiable outcome

• Travalyst compliant accreditation (REST program)

Named customers4 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Ten partnerships are on record.

• SilverDoor ApartmentsOthersSilverDoor Apartments, a leading provider of serviced apartments, partners with QIA Services for quality assessment and accreditation services.
• Short Term Accommodation Association (STAA)OthersSTAA represents the short term accommodation sector and works with QIA Services to provide quality standards and accreditation for members.
• European Holiday Home Association (EHHA)OthersEuropean Holiday Home Association collaborates with QIA Services on quality standards for holiday home providers across Europe.
• AstrhoOthersAstrho works with QIA Services for quality assessment services.
• Vacation Rental Management Association (VRMA)OthersVRMA partners with QIA Services to provide quality accreditation for vacation rental management companies.
• AstraOthersAstra partners with QIA Services for quality assessment and standards.
• Best Western Hotels & ResortsOthersBest Western Hotels & Resorts uses QIA Services for quality rating and assessment services for their hotel properties.
• Forest HolidaysOthersForest Holidays partners with QIA Services for quality assessment of their holiday accommodations.
• Sykes Holiday CottagesOthersSykes Holiday Cottages works with QIA Services for quality accreditation of their cottage rental properties.
• TravalystStrategic or Co-development PartnerQIA Services REST accreditation has been independently reviewed and deemed compliant with Travalyst's sustainability criteria as of September 2024.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Tripadvisor: Tripadvisor operates the world's largest consumer-facing travel and hospitality rating platform with millions of reviews and an industry comparison service. It is a different delivery model (consumer reviews vs. bespoke assessment) but competes for the same customer mindshare and accreditation-driven marketing value.
• Intertek: Intertek is a global TIC (testing, inspection, certification) company serving multiple industries including hospitality, travel, and consumer goods. It is a much larger incumbent but shares the same regulatory and standards-driven revenue model QIA uses in service-sector accreditation.
• British Standards Institution (BSI): BSI is the UK's national standards body and a major global certification provider, operating Kitemark and ISO certification programmes. It is a relevant peer for the standards-setting and accreditation side of QIA's business, though at vastly greater scale and across far more industries.
• VisitEngland: VisitEngland runs the national Quality Rose accreditation and star ratings for accommodation providers in England. It is a government-backed incumbent in the same quality assessment space QIA operates in, with broader tourism remit but overlapping accreditation services.
• Bureau Veritas: Bureau Veritas is a global leader in testing, inspection, and certification (TIC) services across multiple industries. While much larger and broader, it operates in the same accredited quality assessment space QIA targets in hospitality and ESG compliance, with similar regulatory and certification-driven business models.

Regional players

• VisitScotland: VisitScotland operates the Quality Assurance scheme for Scottish tourism accommodation, with star ratings and quality awards. It is a geographically-restricted incumbent in the same quality assessment and accreditation category as QIA, focused on the Scottish market.

Others

• Considerate Hoteliers Association: Considerate Hoteliers is a UK-based hospitality industry association promoting quality, safety, and sustainability standards. It is adjacent to QIA's mission and sometimes a partner or competitor for hotel quality accreditation schemes.

Direct peers

• Green Tourism: Green Tourism is the UK's largest sustainable tourism certification scheme, assessing hotels, B&Bs, and self-catering properties against environmental criteria. It directly overlaps with QIA's REST and FARE ESG programmes and Safe Clean Legal compliance work, and serves the same tourism and short-term rental customer base.
• AA (Automobile Association): The AA operates the most recognised UK hotel and restaurant star rating scheme. QIA's Star Ratings and broader quality accreditation programmes compete directly with the AA's quality assessment services for the same hospitality and tourism customers, making it the most directly comparable UK peer.
• TrustYou: TrustYou is a guest feedback and reputation management platform that surveys hotel guests and produces verified review data for hotels. It directly parallels QIA's evidence-based compliance and consumer feedback systems for the same hospitality customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/qiaservices
• LinkedInlinkedin.com/company/quality-in-tourism
• Instagraminstagram.com/qiaservices

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Quality International Assessment Services