Quarry Mill
Quarry Mill is a family-owned Wisconsin-based e-commerce retailer that sells 400+ natural thin stone veneer options directly to homeowners, contractors, architects, and commercial builders nationwide through its online marketplace.
- Company typePrivate
- Founded2003
- HeadquartersDoor County, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Quarry Mill does
Quarry Mill is a privately held, family-owned online retailer of natural thin stone veneer, headquartered in Sturgeon Bay, Wisconsin. The company was founded in 2003 by Dave and Kathy Small as Door County Custom Stone, originally quarrying stone in Door County, Wisconsin, before rebranding to Quarry Mill in 2012 under the leadership of their son Brandon Small. It operates a state-of-the-art production facility in Sister Bay, Wisconsin featuring hydraulic splitting presses, diamond saws, and a proprietary enclosed water filtration system that recycles process water and harvests stone dust for agricultural lime.
Quarry Mill sells 400+ natural thin stone veneer options directly to homeowners, contractors, architects, and commercial builders through its e-commerce site at quarrymill.com, with free nationwide shipping in the USA and a minimum order of 500 square feet. Products span stone styles including Ashlar, Castle Rock, Cobblestone, Dimensional, Ledgestone, Fieldledge, and Mosaic across stone types such as granite, limestone, sandstone, schist, basalt, quartzite, and marble, sourced from over 100 quarries throughout the United States and worldwide. Pricing ranges from $9.95 to $50.00 per square foot, with sample boards sold at $45.00 each. The company positions itself as the nation's largest online natural stone veneer resource and offers a limited lifetime warranty on all products.
The business model is direct-to-consumer e-commerce with no physical retail locations or dealer networks, marking a deliberate disruption of the traditional stone dealer distribution model. The company employs 5 people and is managed by Kathy Small and Brandon Small following Dave's retirement. Revenue is generated through one-time project-based sales of stone veneer measured by square foot (flats) and linear foot (corners), with a 10% rebate program offered on participating orders. The customer base spans residential construction, custom home building, and commercial real estate projects across multiple U.S. states.
Quarry Mill firmographics
Firmographics- Name
- Quarry Mill
- Legal name
- Quarry Mill
- Website
- https://quarrymill.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Quarry Mill is a family-owned Wisconsin-based e-commerce retailer that sells 400+ natural thin stone veneer options directly to homeowners, contractors, architects, and commercial builders nationwide through its online marketplace.
- Ownership category
- akta.pro rank
Quarry Mill industry classification
Industry- Product category
- Natural Stone Veneer and Building Materials
- NAICS
- Cut Stone and Stone Product Manufacturing (327991), Dimension Stone Mining and Quarrying (212311), Nonmetallic Mineral Mining and Quarrying (2123), Brick, Stone, and Related Construction Material Merchant Wholesalers (42332)
- SIC
- Cut Stone & Stone Products (3281), Mining & Quarrying Of Nonmetallic Minerals (No Fuels) (1400), Retail-Lumber & Other Building Materials Dealers (5211)
- akta.pro primary industry
- Masonry Veneer Units (Thin Brick, Stone Veneer) (IMADABAI)
- akta.pro secondary industries
- Marble Quarrying & Dimension Stone Fabrication (IMAKAHAE), Granite Quarrying & Dimension Stone Fabrication (IMAKAHAD), Tile & Stone Specialty Retail (CRAIAGAA)
Keywords
Where Quarry Mill is headquartered
LocationHeadquarters
- HQ city
- Door County
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Quarry Mill business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Natural Stone Veneer Sales: Quarry Mill generates revenue through direct sales of natural thin stone veneer products. Customers purchase stone by square foot (for flats) or linear foot (for corners). Products are sold directly to homeowners, contractors, architects, and commercial builders through the company's e-commerce platform. The company cuts stone to order for each project. A 10% rebate program is offered on participating orders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Premium Natural Stone Veneer |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels8 records
Quarry Mill product offering
Product offeringCore offering
Quarry Mill quarries, processes, and sells natural thin stone veneer directly to end customers through its online store. The company offers 400+ stone veneer products across Ashlar, Castle Rock, Cobblestone, Dimensional, Fieldledge, Ledgestone, and Mosaic styles, with custom cutting-to-order, sample boards, free nationwide shipping, and a limited lifetime warranty.
Product overview
Quarry Mill is the nation's largest natural stone veneer resource and largest online supplier of natural thin stone veneers. The company offers over 400 natural thin stone veneer options quarried from over 100 quarries throughout the United States and the world. Products are organized by stone style (Ashlar, Castle Rock, Cobblestone, Dimensional, Dimensional Ledgestone, Fieldledge, Ledgestone, Mosaic) and include various stone types such as Granite, Limestone, Sandstone, Schist, Basalt, Quartzite, Marble, and Dolomitic Limestone. The core product line consists of individual stone veneer products (Split Fieldstone, South Lake, Pioneer, Lava Rock, Lisse, Wind Point, Presque Isle, Carn Brea, Winchcombe, Moreton, Orinda, Hood River, Mooresville, Buckskin, Montpelier, Chelsea, Stonington, Strasburg, Telluride, Zakopane, Maple Bluff, Dumbarton, Canyon Dusk, Belgravia, Brentwood Dimensional, Avondale, Piedmont, Cherrywood, Norris, Larchmont, and many others) sold as flats (per square foot) and corners (per linear foot). Additional offerings include sample boards, free nationwide shipping, and a limited lifetime warranty on all products.
Differentiator
Problem solved
Functional benefit
Products and services
- Natural Thin Stone Veneer Quarry Mill's primary product line, consisting of over 400 natural thin stone veneer options across Ashlar, Castle Rock, Cobblestone, Dimensional, Dimensional Ledgestone, Fieldledge, Ledgestone, and Mosaic styles. Sold as flats (per square foot) and corners (per linear foot), with stone cut to order for each project. Architectural applications include exterior siding, interior accent walls, fireplaces, wainscoting, columns, and outdoor living spaces.
- Sample Boards Professional 12x13.5 inch display boards that show the stone's range of color and texture. Pieces are sawn on edges to fit the board. Price includes shipping via USPS Priority Mail with typical delivery within five business days. Priced at $45.00 each.
- Free Nationwide Shipping Service Complimentary shipping for orders shipped anywhere in the USA with standard access, delivered via major freight carriers on reusable pallets. The company works with freight carriers to develop enterprise solutions for efficiently shipping pallets of stone nationwide; forklift or skid-steer is required on-site for delivery.
- Limited Lifetime Warranty All natural stone veneer products are architecturally approved for all applications and covered by a limited lifetime warranty, providing assurance of long-term product quality and durability for residential and commercial installations.
Quantifiable outcome
- Over 400 natural thin stone veneer options available
- +3 more outcomes
Companies that use Quarry Mill
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles3 records
Quarry Mill technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Quarry Mill partnerships and signals
Strategic signalScale indicators4 records
Recent moves7 records
Expansion highlights4 records
Quarry Mill competitors and assessment
Company assessmentRegional players
- Norstone (Natural Stone Veneer): Norstone manufactures and distributes natural stacked stone veneer panels primarily in Australia and Asia-Pacific. Comparable natural stone veneer product line and end-use applications but serves a different geographic market than Quarry Mill's U.S. focus.
Direct peers
- Boral Stone (Westlake Royal Building Products): Boral's stone veneer lines (now under Westlake Royal) compete head-to-head with Quarry Mill in residential and commercial cladding. Similar dealer-and-builder go-to-market motion with a broader portfolio of building products.
- StoneCraft Industries: StoneCraft manufactures profiled stone veneer products and serves a comparable builder and homeowner customer base in North America. Direct competitor in the architectural stone veneer category with similar aesthetic product positioning.
- Realstone Systems: Realstone Systems produces natural thin stone veneer panels and tiles for residential and commercial projects. Directly comparable to Quarry Mill in natural stone veneer, with overlap in product styles, end-use applications, and architect/contractor customers.
- Cultured Stone (Westlake Royal Building Products): Cultured Stone, now part of Westlake Royal Building Products, is a leading manufactured stone veneer brand. Competes with Quarry Mill in the same end-use applications (exterior siding, fireplaces, accent walls) and overlaps with the natural stone category via sister product lines.
- Eldorado Stone: Eldorado Stone is one of the largest manufacturers of architectural stone veneer in the U.S., selling to homeowners, builders, and architects through a dealer network. Directly competes with Quarry Mill in the thin stone veneer category, though Eldorado is primarily a manufactured (versus natural) stone player.
- Environmental StoneWorks: Environmental StoneWorks manufactures stone veneer and operates as both a supplier and installer for residential builders. Comparable product offering and customer base to Quarry Mill, with stronger installer-network integration.
- Coronado Stone Products: Coronado manufactures and distributes stone veneer and architectural stone elements through dealers and direct channels across the U.S. Directly comparable to Quarry Mill's core natural thin stone veneer offering with a similar customer base of builders, architects, and homeowners.
Broad incumbents
- MSI Surfaces: MSI is one of the largest North American distributors of natural stone, quartz, and tile, selling through dealer showrooms and an emerging online channel. Comparable to Quarry Mill's stone sourcing and distribution role but with a vastly broader product portfolio and customer base.
- Pacific Shore Stones: Pacific Shore Stones distributes natural stone slabs and fabricated products through showrooms across the western U.S. Comparable in natural stone sourcing and customer overlap with contractors and homeowners, though focused on slabs rather than thin veneer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Quarry Mill social profiles
Digital presenceQuarry Mill financial estimates
Financial estimateRevenue estimate
Valuation estimate
Quarry Mill leadership team
Management profileNumber of profiles
Profiles2 records
Quarry Mill funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Quarry Mill M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Quarry Mill
What does Quarry Mill do?
Quarry Mill quarries, processes, and sells natural thin stone veneer directly to end customers through its online store. The company offers 400+ stone veneer products across Ashlar, Castle Rock, Cobblestone, Dimensional, Fieldledge, Ledgestone, and Mosaic styles, with custom cutting-to-order, sample boards, free nationwide shipping, and a limited lifetime warranty.
Is Quarry Mill a public or private company?
Quarry Mill is a private company. It is classified as family owned and is currently operating.
When was Quarry Mill founded?
Quarry Mill was founded in 2003. It employs 1 to 10 people.
Where is Quarry Mill based?
Quarry Mill is headquartered in Door County, United States, in the North America region.
How does Quarry Mill make money?
One revenue line is on record: natural Stone Veneer Sales.
Who are Quarry Mill's main competitors?
Norstone (Natural Stone Veneer) is listed as a regional player. Direct peers are Boral Stone (Westlake Royal Building Products), StoneCraft Industries, Realstone Systems, Cultured Stone (Westlake Royal Building Products), Eldorado Stone, Environmental StoneWorks and Coronado Stone Products. Broad incumbents are MSI Surfaces and Pacific Shore Stones.
Does Quarry Mill have an API?
No public API is recorded for Quarry Mill.
What industry is Quarry Mill in?
Quarry Mill's product category is Natural Stone Veneer and Building Materials. Its primary akta.pro industry code is IMADABAI, Masonry Veneer Units (Thin Brick, Stone Veneer), with a secondary code of IMAKAHAE, Marble Quarrying & Dimension Stone Fabrication. Its NAICS code is 327991 and its SIC code is 3281.