Association canadienne pour la santé mentale - Division du Québec

What Association canadienne pour la santé mentale - Division du Québec does

The Association canadienne pour la santé mentale – Division du Québec (CMHA Quebec Division) is a registered Canadian charity (#72242 3712 RR0001) and the Quebec provincial arm of the Canadian Mental Health Association, founded nationally in 1918. Operating as a non-profit with 12 employees from a Montreal headquarters at 55 avenue du Mont-Royal Ouest, the Division coordinates three regional branches — Montreal, Quebec City, and Saguenay — that deliver mental health promotion, prevention, advocacy, and crisis support services to the Quebec population.

The Division's core offerings span self-guided digital programs (Retrouver son entrain/Bounceback for adults and youth 14+ managing low mood, depression, anxiety, and stress), targeted suicide prevention initiatives (Parlons-en/Talk Today for young athletes in partnership with the Quebec Major Junior Hockey League), peer-led first responder training (Resilient Minds), annual awareness campaigns (Semaine de la santé mentale held May 4–10, Le Défi Push-Up), and free printed and digital awareness materials. A 24/7 crisis intervention line (1-866-APPELLE) and SMS support (535353) provide direct service access. The technology layer is straightforward: web-based program platforms (bouncebackqc.ca, retrouversonentrainqc.ca, thepushupchallenge.ca), the eSSENTIAL Accessibility assistive overlay, Google reCAPTCHA and Analytics, and CMS-driven content distribution.

The business model is a donations-and-grants-funded nonprofit with no commercial revenue: programs are free to end users, awareness materials are free with delivery fees, and funding flows from individual donations via Zeffy, government grants (Health Canada 9-8-8 suicide prevention line, MSSS), and nominal membership fees. Go-to-market is community-led rather than sales-driven, relying on public campaigns, earned media, regional branches, and the 330+ community CMHA National network as distribution infrastructure. The organization acts primarily in advocacy and prevention roles rather than direct clinical service delivery.

Name

Association canadienne pour la santé mentale - Division du Québec

Legal name

Association canadienne pour la santé mentale, Division du Québec

Website

https://quebec.acsm.ca

Company type

Private

Founded year

1918

Operating status

Operating

Headcount range

11–50 employees

Short description

The Association canadienne pour la santé mentale – Division du Québec is a registered Canadian charity and the Quebec arm of CMHA National, delivering free mental health promotion, prevention, crisis support, and self-care programs through three regional branches to the Quebec population.

Ownership category

akta.pro rank

Product category

Community Mental Health Services

NAICS

Social Assistance (624), Voluntary Health Organizations (813212), Social Advocacy Organizations (8133)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Mental Health & Crisis Support Services (BPAGACAD)

akta.pro secondary industries

Mental Health & Crisis Support Services (BPAGAEAH), Community Health, Prevention & Health Education (BPAGACAC)

Keywords

• Mental health promotion
• Suicide prevention programs
• Community mental health services
• Mental health awareness campaigns
• Crisis intervention support

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Donations and charitable contributions: CMHA Quebec Division raises funds from the public through online donation platforms (Zeffy), membership drives, and direct appeals. Registered charity number: 72242 3712 RR0001. Donations are the primary external revenue source supporting programs and operations.
2. Government grants and partnerships: As a community mental health organization, the division receives government funding to support public health programs, suicide prevention initiatives (including the 9-8-8 national suicide prevention line), and promotion/prevention activities.
3. Membership fees: The organization offers a membership option (accessible via Google Forms) for individuals who wish to support and join the association, generating modest recurring engagement and some revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

The organization delivers free mental health promotion, prevention, and crisis intervention services to the population of Quebec through validated self-care programs, awareness campaigns, a 24/7 helpline, and printed/digital educational materials. It also conducts policy advocacy and partners with government, healthcare institutions, and community organizations to advance mental health across Quebec. Services are offered at no cost to end users and funded through donations, membership fees, and government grants.

Product overview

The Association canadienne pour la santé mentale - Division du Québec operates as a mental health advocacy and service organization offering a portfolio of programs and awareness resources. Its core offerings include Retrouver son entrain (Bounceback), a self-care program for adults and youth managing depression and anxiety; Parlons-en/Talk Today, a suicide prevention program for young athletes; Resilient Minds, a trauma-informed training program for first responders; and the annual Semaine de la santé mentale (Mental Health Week) awareness campaign. The organization also distributes free mental health awareness materials covering topics such as getting help, supporting loved ones, understanding emotions, and avoiding burnout, alongside infographics on Quebec mental health statistics.

Differentiator

Problem solved

Functional benefit

Brands

• Semaine de la santé mentale (Mental Health Week): Annual awareness campaign promoting mental health awareness and connection, held May 4-10, 2026.
• Retrouver son entrain (Bounceback)
• Le Défi Push-Up
• Parlons-en / Talk Today

Products and services

• Retrouver son entrain (Bounceback) A free self-care program with coaching support designed to help adults and youth aged 14 and over manage low mood, mild to moderate depression, anxiety, stress, and worry. Delivered through an online platform with coach-assisted modules, the program provides tools and practice to help users regain well-being.
• Parlons-en / Talk Today A suicide prevention and mental health promotion program that educates young athletes about mental health and equips them with suicide prevention awareness, deployed in collaboration with CMHA Ontario and the Quebec Major Junior Hockey League.
• Resilient Minds A trauma-informed, evidence-based, peer-led psychological health awareness training program designed by and for first responders across Canada.
• Semaine de la santé mentale (Mental Health Week) Annual awareness campaign held May 4–10 that promotes mental health awareness and encourages small daily actions to strengthen social connections and support mental health across Canada. The 2026 Quebec theme is 'Rassemblons-nous, Québec' (Come Together).
• Awareness Materials Program Free validated mental health awareness toolkits developed in collaboration with experts, covering topics such as how to get help, how to support someone in distress, emotional regulation, and avoiding burnout. Printed materials are offered free with delivery fees; PDFs are fully free.
• Le Défi Push-Up (Push-Up Challenge) A free annual physical activity event that invites participants to take action for mental health by completing push-ups. The 2027 edition is accepting interest registrations.
• Crisis Helpline and Text Support (1-866-APPELLE / 535353) A free, confidential, non-judgmental 24/7 mental health crisis intervention service available via phone (1-866-APPELLE / 1-866-277-3553) and text (535353) to Quebecers experiencing emotional distress, suicidal thoughts, or mental health crisis.
• General Information on Mental Illnesses Educational resources providing general information about mental illnesses for Quebecers, accessible via the organization's website.
• Mental Health of Quebecers Infographics Infographics sensitizing Quebecers to populations with particular mental health challenges, including mental health statistics, awareness consumption data, and first responder mental health issues.

Quantifiable outcome

• Mental Health Week reaches millions of Canadians annually (70th anniversary in 2021, marking 70 years of campaigns since 1951)
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• UBC (Université de la Colombie-Britannique)coreStrategic or Co-development Partner · 30 November 2023CMHA partners with University of British Columbia researchers (including professors Emily Jenkins and Anne Gadermann) on a recurring national survey titled 'Évaluation des conséquences de la COVID-19 sur la santé mentale' (Evaluating the impacts of COVID-19 on mental health). The partnership has produced multiple rounds of survey data (2020–2021) informing public mental health understanding.
• CMHA NationalcoreStrategic or Co-development PartnerCMHA Quebec Division operates as a provincial arm of the national CMHA organization, which spans 330+ communities across all Canadian provinces. The national organization provides research, policy frameworks, programs (Bounceback, Resilient Minds, Talk Today), and a unified brand identity.
• CMHA Ontario DivisionminorStrategic or Co-development PartnerCollaborated on the deployment of the Talk Today (Parlons-en) program across Quebec, working with CMHA Ontario which developed the original sports-based suicide prevention and mental health promotion program for young athletes.
• Centre for Suicide Prevention (CMHA National)minorStrategic or Co-development PartnerThe Centre for Suicide Prevention, a national CMHA branch, produces suicide prevention content (such as the article on celebrity suicides) that is shared through CMHA Quebec Division's platforms.
• Quebec regional branches (Montreal, Quebec City, Saguenay)coreChannel Partner/ Reseller/ DistributorCMHA Quebec Division coordinates with three regional branches — Montreal Branch (acsmmontreal.qc.ca), Quebec City Branch (acsmquebec.org), and Saguenay Branch (acsmsaguenay.ca) — that deliver local programs and services within their respective territories.
• Mental Health Commission of Canada (MHCC)minorStrategic or Co-development PartnerCMHA references MHCC research and resources, including cost estimates of mental illness ($50 billion annually in Canada) and Return on Investment data (2:1 to 4:1 for promotion/prevention interventions).
• Santé Canada (Health Canada)coreOthersCMHA collaborates with Health Canada on national initiatives including the 9-8-8 suicide prevention line implementation (2023), cannabis education, and substance use programs and services.
• Ministère de la Santé et des Services sociaux du Québec (MSSS)coreOthersCMHA Quebec Division works with the Quebec Ministry of Health and Social Services on regional mental health resources, the répertoire des ressources en dépendances, and public health initiatives.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Headspace: Global digital mental health platform offering guided meditation, self-care content, and therapy services. Competes with CMHA Quebec's free self-care programs (Bounceback) and awareness materials through a polished, well-funded commercial product available in Quebec. Represents the broader digital mental health category disruption threatening traditional nonprofit community mental health models.
• Relief (TELUS Health): Canadian digital mental health platform offering online therapy, counseling, and self-guided programs. Emerges as a competitor to CMHA Quebec's Bounceback self-care program and awareness materials in the Quebec market, with commercial funding, modern user experience, and employer-sponsored distribution channels that the nonprofit division must compete against for user attention.

Direct peers

• Jack.org: Canadian nonprofit focused on youth mental health education and advocacy, training young leaders to drive mental health conversations in their communities. Comparable to CMHA Quebec's youth-focused programs (Talk Today for young athletes, Bounceback for youth 14+), with similar nonprofit funding model, government partnerships, and mission to reduce stigma and expand mental health literacy among young Canadians.
• Canadian Mental Health Association - BC Division: BC Division of CMHA, another direct peer operating the same federated nonprofit model with regional branches (Vancouver-Fraser, Kelowna, Kamloops, etc.). Shares the same national brand, program offerings (Bounceback, Mental Health Week), funding structure, and community mental health mandate, serving as a natural comparator for Quebec Division operations.
• Centre for Suicide Prevention (CMHA National): A national CMHA branch that produces suicide prevention content and resources shared through CMHA Quebec's platforms. Operates as a sister organization within the same federation, with overlapping mandate on suicide prevention, mental health training, and public education, and direct content-sharing partnership with the Quebec Division.
• Kids Help Phone / Jeunesse, J'écoute: Canada's leading 24/7 e-mental health service for young people, offering crisis support via phone, text, and live chat. Directly comparable to CMHA Quebec's crisis intervention services (1-866-APPELLE) and self-guided digital programs, serving overlapping populations including youth 14+ and Quebec residents. Operates across Canada with similar nonprofit funding model and government partnerships.
• Canadian Mental Health Association - Ontario Division: Ontario Division of CMHA, the most analogous direct peer as it operates the same federated model with Bounceback program origins, Talk Today (which CMHA Quebec co-deployed), and Resilient Minds. Both divisions serve as provincial arms of CMHA National with similar program portfolios, funding models, and mandate to deliver community mental health services in their respective provinces.

Broad incumbents

• Centre for Addiction and Mental Health (CAMH): Canada's largest mental health and addiction teaching hospital, providing clinical care, research, and education. Overlaps with CMHA Quebec on mental health promotion, suicide prevention, and addiction resources, but operates as a hospital-based clinical provider rather than a community-led nonprofit. Represents the clinical care complement to CMHA's community-based prevention approach.
• Mental Health Commission of Canada (MHCC): Federally established mental health policy and research body that CMHA Quebec references for cost-of-mental-illness research and ROI data on promotion/prevention. Operates at a national policy level rather than direct service delivery, but functions as a key thought leader and funder in the same mental health ecosystem, with overlapping advocacy mandate on mental health policy and funding.

Regional players

• Revivre: Quebec-based nonprofit focused specifically on anxiety, depression, and bipolar disorder support, offering peer support groups, information lines, and educational resources. Directly competes with CMHA Quebec in the Quebec mental health support ecosystem with overlapping target populations (people experiencing anxiety, depression, mood disorders) and similar free service model funded by donations.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/association-canadienne-pour-la-sant%C3%A9-mentale-division-du-qu%C3%A9bec

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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