Queen Online Store

Name

Queen Online Store

Legal name

Queen

Website

https://queenonlinestore.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Short description

Queen Online Store is the official direct-to-consumer e-commerce platform for the rock band Queen, selling officially licensed music, apparel, accessories, and premium collectibles globally through Shopify-based regional storefronts in the UK, US, and Australia.

Ownership category

akta.pro rank

Product category

Music Merchandise

NAICS

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

SIC

Retail-Record & Prerecorded Tape Stores (5735)

akta.pro primary industry

Pop Culture, Licensed & Fandom Gifts Retail (CRALAJAK)

akta.pro secondary industry

Online-Only Musical Instrument & Sheet Music Retail (CRALAEAI)

Keywords

• Band merchandise
• Music merchandise
• Vinyl records
• Official apparel
• Fan collectibles

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Marketing or Sales, Operations, Technology or R&D, Personnel

Revenue model

1. Physical Merchandise Sales: One-time sales of physical products including music media (vinyl records, CDs, cassettes, Blu-rays, DVDs), apparel (t-shirts, hoodies, vests, longsleeves), accessories (tote bags, bucket hats, socks, pins, stickers, playing cards), and memorabilia (football merchandise, posters, prints).
2. Premium Collectibles: Specialty items commanding premium pricing including limited edition boxsets, collector's editions, picture discs, and the BE@RBRICK Bluetooth speaker at £450.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

The official e-commerce store for the rock band Queen, selling music in physical formats (vinyl, CD, cassette, Blu-ray, DVD), branded apparel, accessories, and limited-edition collectibles. The store operates dedicated regional storefronts for the UK, US, and Australia, and carries member-specific sub-collections (Brian May Collection, Roger Taylor / Taylored), anniversary releases (e.g., Budapest 40th Anniversary), and co-branded audio products.

Product overview

Queen Online Store is an e-commerce platform selling official Queen band merchandise. The core offerings include the full music catalog across multiple formats (vinyl, CD, cassette, Blu-Ray, DVD), apparel (t-shirts, hoodies, accessories), and special event collections. The store also features sub-brand collections for individual band members: Brian May's guitar and stereoscopic photography merchandise, Roger Taylor's 'Taylored of London' apparel line, and Mercury Phoenix Trust charitable items. Special limited editions include the BE@RBRICK Bluetooth speaker collaboration and Queen Budapest 40th Anniversary collection.

Differentiator

Problem solved

Functional benefit

Brands

• Mercury Phoenix Trust: Official charity brand of the band, featuring products where proceeds support AIDS charities.
• Taylored Of London
• Brian May Collection
• Freddie Mercury Store

Products and services

• Queen Music Catalog (vinyl, CD, cassette, Blu-ray, DVD) Physical music releases by Queen available in five formats (vinyl, CD, cassette, Blu-ray, DVD), covering the band's catalog for fans and collectors.
• Queen Apparel Officially licensed Queen-branded clothing and apparel for fans of the band.
• Queen Accessories and Collectibles Officially licensed Queen accessories and collectible items for fans and memorabilia buyers.
• Brian May Collection Member-specific merchandise line tied to Queen's guitarist Brian May, sold to fans of the individual artist.
• Roger Taylor Collection (Taylored) Member-specific merchandise line tied to Queen's drummer Roger Taylor via the Taylored brand, sold to fans of the individual artist.
• Budapest 40th Anniversary Collection Limited-edition anniversary merchandise tied to the 40th anniversary of Queen in Budapest, targeted at dedicated fans and collectors.
• BE@RBRICK AUDIO 400% Portable Bluetooth Speaker Queen-branded co-branded portable Bluetooth speaker featuring QUAD'360 omnidirectional audio, sold to fans as a collectible audio product.
• Mercury Phoenix Trust Merchandise Queen merchandise sold to support the Mercury Phoenix Trust charity, targeted at socially motivated fans and supporters of the band's legacy.
• Queen Football Merchandise Queen-branded football-themed merchandise for fans seeking band-and-sport crossover products.
• Official Posters Officially licensed Queen posters for fans and collectors seeking wall art and memorabilia.

Quantifiable outcome

• 50+ years of iconic brand heritage and catalog spanning 1973-2026

Named customers4 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• Mercury Phoenix TrustcoreStrategic or Co-development PartnerCharitable arm of Queen dedicated to fighting AIDS worldwide. The store features a dedicated collection (Mercury Phoenix Trust) for charitable merchandise sales.
• Freddie Mercury StoreminorChannel Partner/ Reseller/ DistributorSeparate storefront (lnk.to/FreddieMercuryStore) for Freddie Mercury solo merchandise, cross-linked from Queen Online Store.
• Roger Taylor Official StoreminorChannel Partner/ Reseller/ DistributorSeparate storefront (store.rogertaylorofficial.com) for Roger Taylor solo merchandise, cross-linked from Queen Online Store with Violence Insane In A Beautiful World album promotions.
• Brian May GuitarsminorChannel Partner/ Reseller/ DistributorSeparate storefront (shop.brianmayguitars.co.uk) for Brian May's guitar products, cross-linked from Queen Online Store.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/queen-online-store

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Queen Online Store