The Queens Hotel and Spa

What The Queens Hotel and Spa does

The Queens Hotel and Spa is a privately held, 109-room full-service coastal hotel located on East Cliff in Bournemouth, UK, overlooking Blue Flag beaches and managed by Switch Management (a multi-property operator that also runs Park Regis Birmingham). The property offers nine room categories ranging from Cosy Doubles (~£49.50/night) to Balcony Suites (~£144/night), alongside an on-site spa with heated indoor pool, jacuzzi, sauna, steam room, and treatments using ishga organic seaweed skincare; two F&B outlets (The Queens Restaurant and Kraken Bar) plus afternoon tea and seasonal dining packages; and a portfolio of six licensed event spaces (The Studland, The Purbeck, The Garden, Studland West, Lulworth, The Snug) hosting weddings, corporate meetings, and banquets for up to 250 guests.

The underlying technology stack is standard hospitality SaaS — TravelClick powers the booking engine and ResDiary handles restaurant reservations, with no proprietary platform, AI/ML capability, or disclosed integrations. Distribution is direct-to-consumer via the official website, with secondary presence on third-party OTAs through the TravelClick integration, and a dedicated sales funnel for weddings and corporate RFPs via enquiry forms. Pricing is dynamic by season and room type, with accommodation as the core recurring revenue stream, supplemented by per-transaction spa, F&B, and event revenue.

The customer base is segmented across four primary groups: leisure travelers and couples (spa breaks, romantic getaways), families (seaside holidays, Kids Eat Free offer, pet-friendly stays), corporate and business travelers (proximity to Bournemouth International Centre, which hosts 300,000+ visitors annually), and wedding/celebration parties. The hotel's competitive positioning rests on location, the 1930s Art Deco heritage of the Studland venue, the breadth of on-site amenities, and the 2024 Quality Business Award for #1 Best Rated Spa Day. Revenue figures are not publicly disclosed, and the property operates with no disclosed funding, institutional investors, or subsidiary structure.

Name

The Queens Hotel and Spa

Website

https://queenshotelbournemouth.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Queens Hotel and Spa is a privately held 109-room full-service coastal hotel on Bournemouth's East Cliff, offering accommodation, spa, dining, weddings, and corporate events to leisure, family, business, and wedding segments under Switch Management.

Ownership category

akta.pro rank

Product category

Boutique Hotel and Spa Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Beachfront & Island Luxury Resorts (THAGACAA)

akta.pro secondary industry

Luxury Wellness & Spa Resorts (THAGACAG)

Keywords

• Hotel accommodation services
• Spa wellness treatments
• Wedding venue hosting
• Corporate event spaces
• Seaside hospitality services

Headquarters

HQ city

Bournemouth

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Accommodation: Room bookings across 109 ensuite rooms and suites ranging from Cosy Double to Balcony Suite, generating revenue per night with rates varying by room type and season.
2. Spa and Wellness Services: On-site spa offering treatments including massages, facials, body treatments using ishga organic seaweed skincare and O.P.I nail products. Spa facilities include heated indoor pool, jacuzzi, sauna, steam room, and relaxation lounge.
3. Food and Beverage: On-site dining through The Queens Restaurant (breakfast, dinner), Kraken Bar, afternoon tea service, and special dining promotions including Fizz & Chips (Fridays), Wine & Dine offer, and Kids Eat Free program.
4. Weddings and Events: Wedding venue hire and packages including ceremony spaces (The Garden, The Purbeck, The Studland), catering, and accommodation for wedding guests. Corporate event hosting with meeting rooms and conference facilities for up to 200 guests.
5. Parking: On-site car parking available for guests at £15 per day, subject to availability.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

The Queens Hotel & Spa operates a 109-room luxury seaside hotel in Bournemouth, UK, selling overnight accommodation across nine room categories (from Cosy Double to Balcony Suite), a full-service spa and leisure facility with ishga seaweed treatments, on-site dining at the Queens Restaurant and Kraken Bar, and licensed wedding and corporate event venues (The Studland, The Purbeck, and The Garden). Guests and event clients book directly through the hotel's TravelClick-powered website, by phone, or via walk-in reception.

Product overview

The Queens Hotel & Spa is a 109-room luxury seaside hotel in Bournemouth offering accommodation across nine room types (Cosy Double, Standard Room, Superior Twin, Accessible Double, Balcony Double, Balcony King, Superior King, Junior Suite, and Balcony Suite), spa and wellness facilities (Queens Spa with pool, sauna, steam room, jacuzzi, and ishga seaweed treatments), on-site dining (The Queens Restaurant, Kraken Bar, Afternoon Tea), and event venues (The Studland, The Purbeck, The Garden, Studland West, Lulworth, The Snug). The hotel also offers wedding packages and corporate event services. The property operates as a full-service hotel combining coastal charm with modern comfort.

Differentiator

Problem solved

Functional benefit

Products and services

• Cosy Double Room A charming, compact room with contemporary design and modern amenities, ideal for single occupancy at rates from £49.50 per night.
• Standard Double Room Contemporary double room offering refined accommodation focused on comfort at rates from £103.50 per night.
• Superior Twin Room Superior twin room with two single beds and distinctive decor, offering extra space and comfort at rates from £81.00 per night.
• Accessible Double Room Spacious double room tailored to meet accessibility needs with style, function, and practicality, at rates from £63.00 per night.
• Balcony Double Room Double room with private balcony offering fresh sea air and views for couples or solo travellers seeking outdoor serenity.
• Balcony King Room Spacious and elegant king-size room with private balcony for peaceful morning coffee or sunset relaxation, at rates from £99.00 per night.
• Superior King Room Spacious king-size room with luxury amenities and flexibility to accommodate families with additional trundle beds, at rates from £81.00 per night.
• Junior Suite Indulgent junior suite with a king-size bed and elevated amenities for special occasions, accommodating up to two additional trundle beds, at rates from £117.00 per night.
• Balcony Suite Premier suite with private balcony, dedicated living space, bathrobes, slippers, minibar, and coffee machine, at rates from £144.00 per night.
• Queens Spa and Wellness Facility Luxury spa and wellness facility featuring an indoor heated pool, sauna, steam room, jacuzzi, relaxation lounge, and expert treatments including massages, facials, and body treatments using ishga organic seaweed skincare products. Open to both overnight guests and day spa visitors.
• The Queens Restaurant On-site restaurant serving full buffet breakfast, dinner, and all-day dining with locally sourced ingredients and coastal-inspired menus, with online table reservations via ResDiary.
• Kraken Bar Stylish on-site bar offering an extensive drinks list including beers, spirits, fine wines, seasonal cocktails and mocktails, freshly brewed teas, and coffee, with Happy Hour pricing Sunday to Thursday 4pm–7pm.
• Queens Brasserie Afternoon Tea Refined afternoon tea experience featuring freshly prepared savouries, indulgent homemade sweets, warm scones with Dorset clotted cream, and fine teas or speciality coffee, priced at £22 per adult, £28 with Prosecco, and £12.95 per child.
• The Studland Event Venue Stylish and adaptable event venue with 1930s Art Deco charm, 268 sq.m area, natural light, and private entrance, accommodating up to 250 guests theatre-style for meetings, events, and weddings.
• The Purbeck Event Venue Elegant indoor event space featuring sparkling chandeliers, high ceilings, private bar, and garden views, licensed for up to 100 guests for weddings, banquets, and formal dinners.
• The Garden Outdoor Ceremony Venue Versatile outdoor venue licensed for ceremonies hosting up to 150 guests, offering a tranquil and romantic backdrop surrounded by natural greenery and fresh coastal air.
• Wedding Packages Full-service wedding packages starting from £99 per person including ceremony space, three-course wedding breakfast with wine, toast Prosecco, evening finger buffet, menu tasting, junior suite upgrade for the couple, and five standard rooms for the wedding party.

Quantifiable outcome

• Voted #1 'Best Rated Spa Day' in 2024 by Quality Business Awards

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Switch ManagementcoreOthersSwitch Management is the hotel management company overseeing The Queens Hotel & Spa. They are also the team behind Park Regis Birmingham and aparthotel Birmingham, bringing proven track record in delivering consistent quality, transparent corporate rates, and responsive support for corporate bookers.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• The Cumberland Hotel, Bournemouth: Upscale full-service seafront hotel in Bournemouth with spa, dining, and event space. Most directly comparable to The Queens on geography, scale, and product mix (accommodation + spa + events).
• Bournemouth Highcliff Marriott Hotel: Branded full-service seafront hotel with dining, leisure facilities, and event space. Competes head-to-head on East Cliff / seafront leisure demand and corporate travel via proximity to BIC.
• Park Central Hotel, Bournemouth: Seafront full-service hotel with leisure facilities, restaurant, and bar. Competes for the same family and leisure traveler base as The Queens along the Bournemouth seafront.
• Hilton Bournemouth: Modern full-service hotel in central Bournemouth with spa, restaurant, and event facilities. Directly competes for leisure, corporate, and weekend demand in the same destination.
• Royal Bath Hotel, Bournemouth: Large historic seafront hotel in Bournemouth with spa, dining, and large-scale event facilities. Directly comparable on scale, events capacity, and beachfront leisure positioning.
• Hallmark Hotel Bournemouth Carlton: East Cliff-area hotel in Bournemouth with leisure facilities, restaurant, and event space. Direct competitor for weddings and leisure stays on the same cliff as The Queens.
• The Hermitage Hotel, Bournemouth: Historic full-service Bournemouth hotel offering accommodation, dining, and weddings/events. Similar mid-to-upper tier positioning targeting leisure and event demand in the same destination.

Others

• Park Regis Birmingham: Hotel managed by the same parent (Switch Management) also running The Queens. Not a direct competitor — included because the shared operator provides cross-property purchasing, distribution, and corporate-rate leverage that materially affects Queens' economics.

Regional players

• De Vere Grand Brighton (Hotel & Spa): Seafront hotel in Brighton offering accommodation, spa/leisure, dining, and conference facilities. Comparable full-service UK seaside product targeting both leisure and corporate demand.
• The Grand Hotel Brighton: Iconic UK seaside luxury hotel with full-service accommodation, spa, dining, and significant event/wedding capacity. Highly comparable product, operating in a different UK seaside market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/the-queens-hotel-and-spa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Queens Hotel and Spa